The document discusses emerging 3D technology, including its technical aspects, trends, applications, costs and benefits, ethical implications, and potential impacts on nation-building. Technically, 3D works through high screen refresh rates and infrared signals received by 3D glasses. Applications include 3D TVs, movies, games, videos and mobile devices. While costs are currently high, 3D may boost industries and education. However, health and privacy issues require consideration.

1. Emerging Technology: The 3D Experience Group 5 Macky Villagarcia Martin Reyes Michelle Zhou Steven Suiki Winnie Ren Sanaz Sadeghi 13 Dec 2010

2. Emerging Technology: The 3D Experience I. Technology Description II. Applications III. Cost-Benefit Analysis IV. Ethical Implications V. Nation-Building Implications

3. I. Technology Description Technical Environment B. Trends in the Technology C. SWOT Analysis

4. A. Technical Environment http://www.rocketboom.com/rbtech-3d/

5. A. Technical Environment Optical illusion of Depth Implementation requires 3 elements: rate of projection screen refresh achieve to 120 frames/second infrared signal transmitter pair of 3D stereo glasses to receive the infrared signal

6. B. Trends in the Technology “ 3D has come a long way in the past 100 years we’re now hurtling towards a point where 3D is becoming blended into the very fabric of society. It’s not just about watching 3D content in the cinema anymore as 3D TVs take off. Soon, 3D personal cameras and more new and exciting tools will arrive on the scene expanding the options for consumers and professionals alike. Just like we wake up and see in three dimensions every day. We’ll soon come to expect 3D entertainment to be the norm.” – Buzz Hayes, Sr. VP, Sony’s 3D Technology Center

7. B. Trends in the Technology Anaglyphic plastic 3D glasses With plastic red and cyan glasses Images are made up of 2 color layers, superimposed, but offset with respect to each other to produce a depth effect Polarization 2 images are projected, superimposed, onto the same screen through different polarizing filters

8. B. Trends in the Technology Alternate frame sequencing Alternately displays different perspective for each eye Uses liquid crystal or active shutter glasses Autostereoscopic Current trend Eliminates the eyeglasses & present the depth as it is Initially developed by Sharp

9. DFD / Depth-Fused 3D New technology that doesn’t use special glasses NTT Japanese company uses the principle of illusion to develop the three-.dimensional image technology Other devices will also start using 3D technology Desktop monitors, mobile phones, PDA, etc B. Trends in the Technology

10. C. SWOT Analysis THREATS Leakage of critical information Piracy of employees Fast-phased technological environment – can be easily phased out OPPORTUNITIES Technology on the rise Technology trigger (booming) Improving economy Industry competition Publicity WEAKNESSES Costly Slow development of underlying technology STRENGTHS Unique experience (realistic feel) Companies producing 3D flat displays are well-known in the industry such as Sony and Toshiba Partnerships – with movie industry Wide coverage of technology Wide array of R&D teams

11. II. Applications Media sector expects increase in future revenue growth by utilizing 3D 3D Displays Samsung and ViewSonic 3D TVs Sony, Samsung, Panasonic, LG, Philips

12. 3D Mobile Samsung W960 3D video content generated by Dynamic Digital Depth 3D Movies 2009 is the peak of 3D movies w/ the release of Avatar II. Applications

13. 3D Videos Sony’s coverage of 2010 FIFA World Cup 3D Games Nintendo 3Ds (26 Feb 2011) II. Applications

14. III. Cost-Benefit Analysis COST: Applying 3D technology in manufacturing is costly, which will then result to high-rocketing retail prices of 3D panel displays.

15. III. Cost-Benefit Analysis

16. BENEFIT 3D televisions are being developed so the general public can enjoy the immersive experience at home. You feel you are part of the motion III. Cost-Benefit Analysis

17. IV. Ethical Implications Developing 3D body measurement and body scan Used to increase safety measures Invasive May violate privacy

18. How 3D TV may affect your health May trigger epileptic seizure & stroke May damage eyesight May cause: motion sickness perceptual after effects disorientation eye strain decreased postural stability IV. Ethical Implications

19. V. Nation-Building Implications Could be used to improve educational materials Would entice students to study more so they could improve their future --- nation’s future. Could help other fields – architecture, communications, etc. Build more high standard infrastructure Increase GDP Movie, entertainment, IT industries to name a few

20. Emerging Technology: The 3D Experience Group 5 Macky Villagarcia Martin Reyes Michelle Zhou Steven Suiki Winnie Ren Sanaz Sadeghi 13 Dec 2010