Master Thesis

Index

Evolution I
Evolution II
Home
Entertainment

Prospection

The Evolution and Prospect of 3D Display Technology

Hsiao Hui, Pan
Marcello Lago

Master in Business Design Academic Year 2008-2009
Milan, 27, November, 2009

Index The Evolution and Prospect of 3D Display Technology

Evolution I
Evolution II
Home
Entertainment
Introduction
Prospection
500 years ago a phenomenon -- “Binocular Vision” started being
noticed by Leonardo da Vinci

Evolution I
3D photography has existed for over 150 years…

Evolution II
From hardware & software to 3D display application nowadays

Home Entertainment
Mass market nowadays

Prospection
From 3D displaying to sophisticate E-health.

Master in Business Design | Milan, 27, November, 2009 | Hsiao Hui, Pan


Evolution I
Evolution II
Home
Entertainment

Prospection



Evolution I
Evolution II
Home
when who / what
Entertainment

Prospection
Leonardo da Vinci
“Binocular Vision” phenomenon.
A.D. 1500 The binocular vision allows us to obtain
the three dimension perception and
milestones
vision of the world around us.
3D watching
technologies
Jacopo Chimenti da Empoli
It’s a double ink drawing. Looking at the
A.D. 1600 drawing in a device, that each eye can
only fuel for the relevant image and this
makes a man can recognize a corporeal
dimension person.

Charles Wheatstone
He found an explanation of binocular
A.D. 1838 vision which led him to construct a
stereoscope based on a combination of
prisms and mirrors to allow a person to
see 3D images from two 2D pictures.



Evolution I
Evolution II
Home
Entertainment

Prospection

milestones

3D watching
technologies



Evolution I
Evolution II
Home
Innovation
Entertainment

Prospection

milestones

3D watching
technologies


Index EQUIPEMNTS The Evolution and Prospect of 3D Display Technology

Evolution I
3D sight instrument
Evolution II
Image Separation mode mechanical design
Home
Innovation
Entertainment
3D imaging location slides, photographs (paper)
Prospection
Strength low price
Weakness inconvenient to use

milestones 3D glassaes

Image Separation mode color filters, start with red - green filter
3D watching
technologies paper, TFT monitors and notebook , CRT
3D imaging location
monitors, Projector, Plasma Display monitors
Strength unmatched price / effectiveness advantage
Weakness can not be used for color-blind people
“Spy Kids 3” is the first movie supports this
Remark
technology ,in 2003.

Polarized 3D glasses

Image Separation mode polarizing Filter glasses

3D imaging location curtain screen + 2 projector

Strength Excellent imaging quality
need a curtain screen. And currently only can
Weakness
be used with the projector.
Remark Used in IMAX-3D theater

Index EQUIPEMNTS The Evolution and Prospect of 3D Display Technology

Evolution I
3D shutter glasses
Evolution II
Image Separation mode small LC panel (will be rotated by turns)
Home
Entertainment
3D imaging location CRT monitors, some special projectors
Prospection
Strength high-resolution imaging quality
Weakness easy to glitter
attractive price makes it become the ideal
Remark
milestones device for top CRT users.

3D watching 3D VR (head-weared displayer)
technologies
Image Separation mode mechanical Design

3D imaging location small LCD display (each eye requires a set)

Strength nearly perfect of image separation
Weakness high price
LCD monitor closes to the eye may cause
Remark
health problems.


Index TECHNIQUES The Evolution and Prospect of 3D Display Technology

Evolution I
Evolution II high-cost
Home
Entertainment Time division
Active glasses have two LCD
Prospection shutters that quickly close right and
left eye in turns.
When the display image switching
fast and frequently in the glasses ,
through visible persistence the brain
can calculate and create 3D image.
milestones

3D watching
technologies

low- optical high-
quality quality

It is using overlapping images color separation
in different colors and then
use red and blue glasses to It’s a polarizer, which uses two
filter the polarizing axes and cross them
overlapping into 90-degree. Put them in
images to front of two projectors then
achieve overlapping the images to
the effect. achieve 3D effect.

low-cost



Evolution I
Evolution II
Home
Innovation
Entertainment

Prospection


Index 3D READY TV The Evolution and Prospect of 3D Display Technology

Evolution I
The Evolution of Television
Evolution II Televisiori HD acquistati in Italia
The first TV
in Italy,
Home
Innovation (1936, The
Entertainment illustrazione
Italiana)

Prospection

hardware

software Baird Television Path in Italy In USA TV type P111 Model In color 16:9 LCD & Plasma Full HD 3D
The first TV sold On the 3rd January, The first Has been defined Sony70 In February, The format Introduced the Diffusion of Will be released
on the market the precursor of HD
started the TV colored TV officially started started from first LCD and the Full HD the first 3D TV
programs by RAI TV (819 lines versus colored TV program 4:3 to 16:9 Plasma TV on TV ( with glasses)
application the 400 of that in Italy the market
period) might be
designed by the
Italian - Bertoni

Broadcasts
In 2008, 3D programming has been
broadcasted on Japanese cable
channel BS 11 four times per day.

p.24


Index 3D READY TV The Evolution and Prospect of 3D Display Technology

Evolution I
Evolution II Flat panel display research & forecast

Home -The LCD TV market is only expected to grow about
Innovation
Entertainment 17% in terms of units shipped in 2009. This is down
from growth of about 29% in 2008.
Prospection
-Plasma TV growth is also expected to suffer with the
market only expected to grow by about 12% in 2009 ;
compared with a 24 percent rise in 2008
hardware
As a result, TV makers are looking for the next hot thing
to attract new consumers. And some are hoping 3D TVs
software could be it.

application

The summary of FPD International Exhibition 2009 / Japan, Yokohama
(*Technologies by Company)

As can be seen in this summary,
autostereoscopic is the most
prevalent 3D display type, but
several companies are showing
multiple technologies.


Index 3D GLASSES - nVIDIA The Evolution and Prospect of 3D Display Technology

Evolution I
Evolution II
Home
Entertainment

Prospection

nVIDIA 3D Vision glasses power infrared communication box
Hardware made of plastic polymer The glasses connect constantly updates the
with dark lenses that via an included USB glasses to the game while
hardware translate the information cable. The glasses consumer is playing.
to each one of eyes. stay powered for scroll knob
almost ten hours. It can either pull in an image or
software create more 3D depth to the
game environment.
3D STANDER Blu-ray Disc
application

NG DVD Device Shipment Forecast

Technical specifications


Index 3D READY PROJECTOR The Evolution and Prospect of 3D Display Technology

Evolution I
Evolution II
Home
Entertainment

Prospection

JVC DLA-RS2 ViewSonic PJD6211
hardware
3D DIGITAL CAMERA
software

application

Fujifilm FinePix Real 3D W1


Index 3D WEBCAM The Evolution and Prospect of 3D Display Technology

Evolution I
Evolution II
Home
Entertainment

Prospection

hardware

software Minoru

application
HELIODISPLAY


Index Augmented Reality (AR) The Evolution and Prospect of 3D Display Technology

Evolution I
Evolution II
Home
Entertainment

Prospection

hardware

software

application Medical Image Illustrator (MIIL)


Index Live 3D Football Match The Evolution and Prospect of 3D Display Technology

Evolution I
Evolution II
Home
Innovation
Entertainment Broadcasting 3D live American
Prospection Football League (NFL) match.

Time: In the beginning of 2009
Location: Burbank

hardware
3D Console Games

software

application

entertainment
transportation
medical
education
others

3D Live Cards


Index E-passport The Evolution and Prospect of 3D Display Technology

Evolution I
Samsung SDI and German security printer
Evolution II
Bundesdruckerei have teamed up to demonstrate a
Home
Innovation passport that boasts a "slim and bendable" OLED color
Entertainment display within a "polycarbonate data page.”
Prospection The picture can rotate three-dimensional in 360
degrees.

hardware

software Navigation

application
Nearest Tube is a creative Augmented Reality
entertainment program. It combined with iPhone 3GS build
transportation in digital compass and the Augment video can
medical navigate directions to the nearest subway
education station with real-time distance.
others


Index 3-D eye image The Evolution and Prospect of 3D Display Technology

Evolution I
MIT researchers have developed a new type of laser
Evolution II
for taking high-resolution, 3-D images of the retina, the
Home
Innovation part of the eye that converts light to electrical signals
Entertainment that travel to the brain.
Prospection These advances promise to enable new and powerful
three-dimensional visualization methods which could
improve early diagnosis of disease and treatment
monitoring.

hardware

software

application Monitoring of fetal heartbeat

entertainment
A new system developed by an MIT scientist, it
transportation
could allow much earlier monitoring the
medical
education heartbeat and the condition of the fetal in
others three-dimension.
This system could also cut the rate of cesarean
deliveries by helping clinicians rule out
potential problems that might otherwise prompt
the procedure.


Index Virtual reality exhibition The Evolution and Prospect of 3D Display Technology

Evolution I
A Dinosaur 2009 – Miracles of the Desert
Evolution II
exhibition was hold at Makuhari Messe in
Home
Innovation Chiba, Japan.
Entertainment In the exhibition, there had a technology exhibit
Prospection area (sponsored by Canon), which offered a new
experience by using the virtual reality technology .
Visitors can experience 3D dinosaurs walk around
them and the other visitors, as their virtual reality
glasses project these creatures in 3D right before
hardware the viewer.

software

application

entertainment
transportation
medical
education
others


Index 360-degree 3D display The Evolution and Prospect of 3D Display Technology

Evolution I
In Tokyo's Digital Content EXP0 2009, Sony showed a
Evolution II
360-degree 3D display prototype.
Home
Innovation Now Sony envisions its commercial use in digital
Entertainment signage or medical imaging -- or as a 3D photo frame,
Prospection television, house for virtual pet, or visualize to assist
with web shopping in the home.
specifics ：
size: 13 x 27 cm
Image color: 24-bit, 96 x 128 pixels
hardware degrees: 360
glasses: no need.
software

application 3D display cell phone

entertainment
transportation NOKIA has demonstrated a Nokia device that boasts a
medical no-glasses-required 3D display. Running on a Nokia
education N810 Internet.
others


Index Home entertainment market is changing The Evolution and Prospect of 3D Display Technology

Evolution I
Evolution II As new technologies are introduced, people's table01: Please indicate where you will most likely research
and purchase the following products
habits are changing at the same time. And also
Home
Innovation economy is impacting consumers at home.
Entertainment

Prospection The housing market is forcing many consumers to
stay in their current home for longer than
previously planned.

3D TV &
Home Cinema

3D Video Game table02: Given the current economic climate, in which of
the following categories would you likely make an online
purchase in the next 12 months?

The percentages of home entertainment are averagely
higher than kitchen appliances, laundry appliance and
home furniture.

And 33% of homeowner would like to purchase of home
entertainment products in the next 12 months,


Index 3D TV The Evolution and Prospect of 3D Display Technology

Evolution I
Evolution II
Home
Innovation
Entertainment

Prospection

3D TV &
Home Cinema

3D Video Game 3D home cinema


Index Market research The Evolution and Prospect of 3D Display Technology

Evolution I
Evolution II video game console survey
In the past 6 months, which of the following have you done at home in your
free time?
Home
Innovation
Entertainment

Prospection

3D TV &
Home Cinema

3D Video Game
For what activities do you use your video game console?


Index EyePet The Evolution and Prospect of 3D Display Technology

Evolution I
Evolution II
Home
Innovation
Entertainment

Prospection

3D TV &
Home Cinema

3D Video Game PlayStation Home


PlayStation Home The Evolution and Prospect of 3D Display Technology


Index Project Natal - Milo The Evolution and Prospect of 3D Display Technology

Evolution I
Evolution II
Home
Innovation
Entertainment

Prospection

3D TV &
Home Cinema

3D Display Game
Project Natal - Ricochet


Project Natal - Milo The Evolution and Prospect of 3D Display Technology

p.29


Project Natal - Ricochet The Evolution and Prospect of 3D Display Technology



Evolution I
Evolution II
Home
Innovation
Entertainment

Prospection

Medical Application


Index What is physical therapy? The Evolution and Prospect of 3D Display Technology

Evolution I

P
Evolution II hysical therapy is a health care profession which provides services to individuals
Home in
Innovation
order to develop, maintain and restore maximum movement and functional ability
Entertainment
throughout life. This includes providing services in circumstances where
Prospection movement and function are threatened by aging, injury, disease or environmental factors.

medical application
Common specialty areas

physical therapy  Orthopedic Physical Therapy
and
Speech &  Neurological Physical Therapy
language therapy
 Pediatric Physical Therapy
telemedicine
 Cardiopulmonary Physical Therapy
 Geriatric Physical Therapy


Index What is speech & language therapy? The Evolution and Prospect of 3D Display Technology

Evolution I

S
peech and language therapy is a clinical profession that deals with the
Evolution II diagnosis and treatment of communication impairments and swallowing
disorders in children and adults. Speech therapy may also include sign
Home
Innovation language and the use of picture symbols or Augmentative and Alternative
Entertainment Communication.
Prospection
medical application Speech and language therapists work with

 Babies with feeding and swallowing difficulties
 Children with mild, moderate or severe：
physical therapy
and learning difficulties hearing impairment
Speech &
language therapy physical disabilities cleft palate

language delay Stammering
telemedicine
specific language impairment autism/social interaction difficulties

specific difficulties in producing dyslexia voice disorders

 Adults with eating and swallowing and/or communication
problems following:
Stroke Huntington's disease learning difficulties

head injury Dementia physical disabilities
(Traumatic brain injury)
Parkinson's disease cancer of the head, stammering
neck and throat
motor neuron disease voice problems hearing impairment

multiple sclerosis mental health issues transgender voice
therapy

 Adults and Children with Cerebral Palsy

Index Technology application nowadays - PT The Evolution and Prospect of 3D Display Technology

Evolution I
Evolution II  Arthritis
It is an inflammation of bone joints which is
Home
Innovation accompanied by joint pain.
Entertainment
- encourage arthritic patients to do their crucial daily
Prospection
exercises.
medical application
 Stroke
A stroke occurs when a blood clot forms in a damaged
physical therapy vessel, which blocks the flow of blood to the brain.
and
Speech & - regain movement in arms and legs.
language therapy - speed up recovery in injured soldiers

telemedicine  Parkinson’s disease
Parkinson’s is a degenerative disease that impairs
motor skills.
- increasing the production of dopamine
- Improving eye-hand coordination, figure-ground
relationships and sequenced movements skills
- depression levels decreased to zero

 Rehabilitation process
It is the process of restoring and regaining physical
strength and function.
- helps to improve muscle movement and exercises
the mind at the same time


Index Technology application nowadays - SLT The Evolution and Prospect of 3D Display Technology

Evolution I
Evolution II  Electronic augmentative communication
It includes electronic “talkers”, or devices that produce
Home
Innovation speech output based on a patient’s input.
Entertainment

Prospection - paying more attention to speech
medical application - establishing confidence
- improving social skills

physical therapy  Interactive metronome
and It provides a structured, goal-oriented process that
Speech & challenges the patient to synchronize a range of hand
language therapy and foot exercises to a precise computer-generated
reference tone heard through headphones.
telemedicine The patient attempts to match the rhythmic beat with
repetitive motor actions.

- Improving：
Attention & Concentration
Motor Planning & Sequencing
Language Processing
Behavior (Aggression & Impulsivity)
Balance and Gait
Endurance
Strength
Motor Skills…etc.


Index Technology application perspective The Evolution and Prospect of 3D Display Technology

Evolution I
Evolution II
Home
Innovation
Entertainment

Prospection
medical application
Project Natal

physical therapy +
and
Speech &
language therapy

telemedicine

PlayStation home

+ 3D display technology

force feedback


Index What is telemedicine? The Evolution and Prospect of 3D Display Technology

Evolution I
Evolution II

T
elemedicine is a rapidly developing application of clinical medicine where
medical information is transferred through the phone or , Internet and sometimes
Home
Innovation other networks for the purpose of consulting, and sometimes remote medical
Entertainment procedures or examinations.
Prospection
medical application

physical therapy
and
Speech &
language therapy

telemedicine


Index Categories The Evolution and Prospect of 3D Display Technology

Evolution I
Evolution II  Store-and-forward
Store-and forward telemedicine involves acquiring medical data
Home
Innovation (like medical images, biosignals etc) and then transmitting this data
Entertainment to a doctor or medical specialist at a convenient time for
assessment offline. It does not require the presence of both parties
Prospection
at the same time.
medical application
- Dermatology
- Radiology
- Pathology
physical therapy
and
Speech &  Remote monitoring
language therapy Remote monitoring, also known as self-monitoring/testing, enables
medical professionals to monitor a patient remotely using various
telemedicine technological devices. This method is primarily used for managing
chronic diseases or specific conditions

- Heart disease
- Diabetes mellitus
- Asthma

 Interactive services
Interactive telemedicine services provide real-time
interactions between patient and provider, to include phone
conversations, online communication and home visits.

- History review
- Physical examination
- Psychiatric evaluations
- Ophthalmology assessments


Index Technology application nowadays The Evolution and Prospect of 3D Display Technology

Evolution I
Evolution II
Home
Innovation
Entertainment

Prospection
medical application

World Health Organizations Mobile Clinics or Homes
physical therapy in Remote Areas
and
Speech &
language therapy

telemedicine

Data Transmitted for EMT Patient Information
Diagnosis in Labs to Hospitals

Medical Billing Medical Records


Index Technology application perspective The Evolution and Prospect of 3D Display Technology

Evolution I
Evolution II Conference
Home
Innovation
Entertainment Film

Prospection
medical application

physical therapy
and Medical Record
Speech &
language therapy

telemedicine

Digital File
Medical
Network

Teaching & Researching



Evolution I
Evolution II
Home
Entertainment

Prospection

THANK YOU！


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