33 Lead Generation Tips in 33 Minutes

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Alex Rascanu delivered the "33 Lead Generation Tips in 33 Minutes - Boost Your Marketing Career" presentation at the Inbound Marketing Toronto event on April 24, 2014. More information on the speaker: http://www.alexrascanu.com

Marketing Business News & Politics

LEAD
=
a person who has indicated
interest in your organization’s
product or service
But “only 1 in 10 marketers feel their lead
generation campaigns are effective.” (HubSpot)
LEAD
GENERATION
=
a marketer’s most important
objective

Alex Rascanu
@alexrascanu
digital marketing strategist and speaker
director of marketing and operations at
past experience:

MARKETING CHANNEL ROI ANALYSIS
@ALEXRASCANU
• TALK TO THE EXECUTIVE & SALES TEAMS
• USE MARKETING AUTOMATION
• USE CALL TRACKING
• USE WEB ANALYTICS
• ANALYZE THE ROI OF EACH CHANNEL & SET GOALS

COMMUNICATE CLEARLY
BE RELEVANT
MAKE AN IRRESISTIBLE OFFER
CTAs, LANDING PAGES & FORMS
NOW LET’S GENERATE MORE LEADS:
MULTI-CHANNEL LEAD GENERATION

COMMUNICATE CLEARLY
BE RELEVANT
MAKE AN IRRESISIBLE OFFER
CTAs, LANDING PAGES & FORMS
LET’S GENERATE MORE LEADS:
MULTI-CHANNEL LEAD GENERATION

3. USE THE A TO Z TECHNIQUE
@ALEXRASCANU

COMMUNICATE CLEARLY
MAKE AN IRRESISIBLE OFFER
CTAs, LANDING PAGES & FORMS
LET’S GENERATE MORE LEADS:
MULTI-CHANNEL LEAD GENERATION
BE RELEVANT

5. CONNECT WITH CURRENT EVENTS
@ALEXRASCANU

6. CONNECT WITH SOCIAL TRENDS
@ALEXRASCANU

7. ENLIST THE HELP OF INFLUENCERS
@ALEXRASCANU

8. CREATE TOFU, MOFU & BOFU CONTENT
@ALEXRASCANU
Source:

10. INSPIRE CURIOSITY
@ALEXRASCANU
Consider the following two presentations at the upcoming CM1 conference:
If you could attend only one of these presentations, and assuming you didn’t
know the speakers or companies they represent, which would you choose?

11. CRATE POINTS OF REFERENCE
@ALEXRASCANU

14. MAKE THEM FEEL SIGNIFICANT (BE GENUINE)
@ALEXRASCANU

15. MAKE YOUR CTAs HIGHLY VISIBLE
@ALEXRASCANU

16. LINK CTAs TO DEDICATED LANDING PAGES
@ALEXRASCANU

17. USE CTAs ON PRODUCT/SERVICE PAGES
@ALEXRASCANU

18. USE CTAs ON THANK YOU PAGES
@ALEXRASCANU

19. BUILD EFFECTIVE LANDING PAGES
@ALEXRASCANU
Source: HubSpot

20. LANDING PAGES: REMOVE NAVIGATION
@ALEXRASCANU

21. MATCH HEADLINE OF CTA & LANDING PAGE
@ALEXRASCANU

22. LANDING PAGES: LESS IS MORE
@ALEXRASCANU

23. MORE LANDING PAGES = MORE LEADS
@ALEXRASCANU
Source: HubSpot

24. FORMS: THE RIGHT LENGTH
@ALEXRASCANU

25. FORMS: WHAT SHOULD ‘SUBMIT’ BUTTON SAY
@ALEXRASCANU

26. FORMS: INCLUDE TRUST ENHANCERS
@ALEXRASCANU

27. FORMS: MAKE THEM SEEM SHORTER
@ALEXRASCANU
Source: HubSpot

28. BUILD A COMMUNITY: ON YOUR WEBSITE
@ALEXRASCANU

29. BUILD A COMMUNITY: EVENTS
@ALEXRASCANU

31. SEARCH ENGINE OPTIMIZATION
@ALEXRASCANU
Source: HubSpot

33. SOCIAL MEDIA MARKETING
@ALEXRASCANU
• Build a loyal following
• Make it a dialogue
• Share links to your blog posts, landing pages,
discounts, and other resources
• Encourage your team members and followers to
share your content

Which of these 33 tips will you
use to generate more leads?

THANK YOU
Alex Rascanu
@alexrascanu
digital marketing strategist and speaker
director of marketing and operations at Conversion

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The managers achieve organizational objectives by getting work from others and not performing in the tasks themselves. Management is an art and science of getting work done through people. It is the process of giving direction and controlling the various activities of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever there is human activity there is management. Management is a vital aspect of the economic life of man, which is an organized group activity. A central directing and controlling agency is indispensable for a business concern. The productive resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability and enterprising initiative of the management. Thus, management provides leadership to a business enterprise. Without able managers and effective managerial leadership the resources of production remain merely resources and never become production. Management occupies such an important place in the modern world that the welfare of the people and the destiny of the country are very much influenced by it. 1.2 MEANING OF MANAGEMENT Management is a technique of extracting work from others in an integrated and co-ordinated manner for realizing the specific objectives through productive use of material resources. Mobilising the physical, human and financial resources and planning their utilization for business operations in such a manner as to reach the defined goals can be benefited to as management. 1.3 DEFINITION OF MANAGEMENT Management may be defined in many different ways. Many eminent authors on the subject have defined the term "management". Some of these definitions are reproduced below: In the words of George R Terry - "Management is a distinct process consisting of planning, organising, actuating and controlling performed to determine and accomplish the objectives by the use of people and resources". According to James L Lundy - "Management is principally the task of planning, co¬ordinating, motivating and controlling the efforts of others towards a specific objective", In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to co-ordinate and to control". According to Peter F Drucker - "Management is a multipurpose organ that manages a business and manages managers and manages worker and work". In the words of J.N. Schulze - "Management is the force which leads, guides and directs an organisation in the accomplishment of a pre-determined object". In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance of an internal environment in an enterprise where individuals working together in groups can perform efficiently and effectively towards the attainment of group goals". According to Ordway Tead - "Management is the process and agency which directs and guides the operations of an organisation in realising of established aim

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Strategic Impact of Storytelling in the Age of AI In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.

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The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights. Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences. You’ll hear: - The evolution of Reddit as a major influencer on SERPS over the years. - The impact of recent changes and partnerships on Reddit’s place in search. - A comprehensive look at Reddit, how it works, and how to approach it. - Unique engagement opportunities presented by Reddit. With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences. Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.

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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website. Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts! Key takeaways: 1. The growth potential of reaching customers in their native language 2. Tips to streamline translation with software and integrations to your tech stack 3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation

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Advanced Storytelling Concepts for Marketers

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Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored. The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity. There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years. Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction. We will discuss: • Rhetoric – The art of effective communication • The Socratic Method – You cannot teach, but you can persuade people to learn • Plato’s Cave – You sell products, but you market ideas • Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.

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How to Make Your Trade Show Booth Stand Out

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Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to: Design an eye-catching and inviting booth Incorporate interactive elements that engage visitors Use effective branding and visuals to reinforce your message Plan your booth layout for maximum traffic flow Implement technology to enhance the visitor experience Create memorable experiences that leave a lasting impression Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!

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Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI. This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential. Actionable tactics you can apply after this session: - Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution. - Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets. - Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions. Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!

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Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...

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Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena. Key Takeaways: 1. Identify your customer journey and growth areas 2. Build a three-step customer experience strategy 3. Put your CX data to use and drive action in your organization

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33 Lead Generation Tips in 33 Minutes

1. 33 Lead Generation Tips in 33 Minutes Boost Your Marketing Career

2. LEAD = a person who has indicated interest in your organization’s product or service But “only 1 in 10 marketers feel their lead generation campaigns are effective.” (HubSpot) LEAD GENERATION = a marketer’s most important objective

3. Alex Rascanu @alexrascanu digital marketing strategist and speaker director of marketing and operations at past experience:

4. EXCELLENT PRODUCT/SERVICE BRAND PURPOSE & POINT OF DIFFERENCE GREAT CUSTOMER SERVICE MARKETING CHANNEL ROI ANALYSIS BEFORE WE GENERATE MORE LEADS, LET’S GET THE FUNDAMENTALS RIGHT:

5. EXCELLENT PRODUCT/SERVICE @ALEXRASCANU

6. BRAND PURPOSE & POINT OF DIFFERENCE @ALEXRASCANU

7. GREAT CUSTOMER SERVICE @ALEXRASCANU

8. MARKETING CHANNEL ROI ANALYSIS @ALEXRASCANU • TALK TO THE EXECUTIVE & SALES TEAMS • USE MARKETING AUTOMATION • USE CALL TRACKING • USE WEB ANALYTICS • ANALYZE THE ROI OF EACH CHANNEL & SET GOALS

9. COMMUNICATE CLEARLY BE RELEVANT MAKE AN IRRESISTIBLE OFFER CTAs, LANDING PAGES & FORMS NOW LET’S GENERATE MORE LEADS: MULTI-CHANNEL LEAD GENERATION

10. COMMUNICATE CLEARLY BE RELEVANT MAKE AN IRRESISIBLE OFFER CTAs, LANDING PAGES & FORMS LET’S GENERATE MORE LEADS: MULTI-CHANNEL LEAD GENERATION

11. 1. TELL A STORY @ALEXRASCANU

12. 2. KEEP IT SIMPLE @ALEXRASCANU

13. 3. USE THE A TO Z TECHNIQUE @ALEXRASCANU

14. COMMUNICATE CLEARLY MAKE AN IRRESISIBLE OFFER CTAs, LANDING PAGES & FORMS LET’S GENERATE MORE LEADS: MULTI-CHANNEL LEAD GENERATION BE RELEVANT

15. 4. EXPLAIN WHY @ALEXRASCANU

16. 5. CONNECT WITH CURRENT EVENTS @ALEXRASCANU

17. 6. CONNECT WITH SOCIAL TRENDS @ALEXRASCANU

18. 7. ENLIST THE HELP OF INFLUENCERS @ALEXRASCANU

19. 8. CREATE TOFU, MOFU & BOFU CONTENT @ALEXRASCANU Source:

20. COMMUNICATE CLEARLY MAKE AN IRRESISIBLE OFFER CTAs, LANDING PAGES & FORMS LET’S GENERATE MORE LEADS: MULTI-CHANNEL LEAD GENERATION BE RELEVANT

21. 9. BUILD ANTICIPATION @ALEXRASCANU

22. 10. INSPIRE CURIOSITY @ALEXRASCANU Consider the following two presentations at the upcoming CM1 conference: If you could attend only one of these presentations, and assuming you didn’t know the speakers or companies they represent, which would you choose?

23. 11. CRATE POINTS OF REFERENCE @ALEXRASCANU

24. 12. LIMITED TIME OFFERS @ALEXRASCANU

25. 13. A/B TESTING @ALEXRASCANU Source:

26. 14. MAKE THEM FEEL SIGNIFICANT (BE GENUINE) @ALEXRASCANU

27. COMMUNICATE CLEARLY MAKE AN IRRESISIBLE OFFER CTAs, LANDING PAGES & FORMS LET’S GENERATE MORE LEADS: MULTI-CHANNEL LEAD GENERATION BE RELEVANT

28. 15. MAKE YOUR CTAs HIGHLY VISIBLE @ALEXRASCANU

29. 16. LINK CTAs TO DEDICATED LANDING PAGES @ALEXRASCANU

30. 17. USE CTAs ON PRODUCT/SERVICE PAGES @ALEXRASCANU

31. 18. USE CTAs ON THANK YOU PAGES @ALEXRASCANU

32. 19. BUILD EFFECTIVE LANDING PAGES @ALEXRASCANU Source: HubSpot

33. 20. LANDING PAGES: REMOVE NAVIGATION @ALEXRASCANU

34. 21. MATCH HEADLINE OF CTA & LANDING PAGE @ALEXRASCANU

35. 22. LANDING PAGES: LESS IS MORE @ALEXRASCANU

36. 23. MORE LANDING PAGES = MORE LEADS @ALEXRASCANU Source: HubSpot

37. 24. FORMS: THE RIGHT LENGTH @ALEXRASCANU

38. 25. FORMS: WHAT SHOULD ‘SUBMIT’ BUTTON SAY @ALEXRASCANU

39. 26. FORMS: INCLUDE TRUST ENHANCERS @ALEXRASCANU

40. 27. FORMS: MAKE THEM SEEM SHORTER @ALEXRASCANU Source: HubSpot

41. COMMUNICATE CLEARLY MAKE AN IRRESISIBLE OFFER CTAs, LANDING PAGES & FORMS LET’S GENERATE MORE LEADS: MULTI-CHANNEL LEAD GENERATION BE RELEVANT

42. 28. BUILD A COMMUNITY: ON YOUR WEBSITE @ALEXRASCANU

43. 29. BUILD A COMMUNITY: EVENTS @ALEXRASCANU

44. 30. BLOGGING @ALEXRASCANU

45. 31. SEARCH ENGINE OPTIMIZATION @ALEXRASCANU Source: HubSpot

46. 32. E-MAIL MARKETING @ALEXRASCANU

47. 33. SOCIAL MEDIA MARKETING @ALEXRASCANU • Build a loyal following • Make it a dialogue • Share links to your blog posts, landing pages, discounts, and other resources • Encourage your team members and followers to share your content

48. Which of these 33 tips will you use to generate more leads?

49. THANK YOU Alex Rascanu @alexrascanu digital marketing strategist and speaker director of marketing and operations at Conversion

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