Integrating Magnolia With E-Commerce Platforms: Patterns, Strategies, Pitfalls

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There are many ways to integrate Magnolia with an E-Commerce platform. In this talk Magnolia's Samuel Schmitt and Grégory Joseph will introduce strategies for integrations with Magnolia and provide tips on how to avoid pitfalls.

Software

INTEGRATING MAGNOLIA
WITH E-COMMERCE
PLATFORMS
JUNE 25, 2014 - #MCONF14 #ECOM
“Falling Woman

GRÉGORY JOSEPH
@HPESOJG
SAMUEL SCHMITT
@SAMUELSCHMITT
#MCONF14 #ECOM

RISE OF
INTEGRATION NEEDS
FROM CLIENTS AND PARTNERS

ABOUT ECOMMERCENOT DEVELOPER FRIENDLY
NOT USER FRIENDLY
NO EASE OF USE
ABOUT INTEGRATIONALWAYS DIFFERENT
PARTNERS ARE LOOKING FOR THE BEST APPROACH

INTEGRATING MAGNOLIA
WITH E-COMMERCE
PLATFORMS
WHY ECOMMERCE NEEDS CMS
DEMO
PATTERNS AND PITFALLS
“Falling Woman

“[MOST BRANDS] CREATE
SHELVES IN WHICH THEY PUT
RANDOM PRODUCTS” @BAEKDAL 2013

PROVIDING A
GREAT USER
EXPERIENCE
THIS IS WHY
E-COMMERCE
NEEDS CMS

HOW TO MAKE YOUR
CUSTOMERS HAPPY
ABOUT USER
EXPERIENCE

DIGITAL MARKETING
TEAM
TO PROVIDE A GOOD
USER EXPERIENCE
YOU NEED THE
RIGHT TOOL

DIGITAL MARKETING
TEAM
MARKETING CAMPAIGN
LANDING PAGE
ENHANCED PRODUCT PAGE
PERSONALIZED EXPERIENCE
ON MULTIPLE CHANNELS
EASE OF CREATION

WE BUILD, LICENSE, SERVICE
& MARKET MAGNOLIA CMSDEMO

“NO” INTEGRATION
Magnolia PublicMagnolia PublicMagnolia PublicMagnolia Author
E-Commerce
Publish
AKA IF IT WORKS, IT WORKS …

Magnolia PublicMagnolia PublicMagnolia PublicMagnolia Author
E-Commerce
Publish
“NO” INTEGRATION
Easy
Two tools for editors
Redundancy (CSS, HTML, Navigation, …)
Sharing assets might be a pain
Not likely to provide good UX
But… if it works for you, it works for me.
AKA IF IT WORKS, IT WORKS …

“ALL-IN-ONE” INTEGRATION
Magnolia Author
E-Commerce
Magnolia Public
E-Commerce
Publish

Magnolia Author
E-Commerce
Magnolia Public
E-Commerce
Publish
“ALL-IN-ONE” INTEGRATION
Classpath hell
Uptime, scaling, upgrade problems (TCO)
Java only
Transparent, direct API usage
One tool for editors

“IMPORT”
E-Commerce
Magnolia Author
JCR
Magnolia Public
Magnolia Public
Publish

E-Commerce
Magnolia Author
JCR
Magnolia Public
Magnolia Public
Publish
“IMPORT” INTEGRATION
Data redundancy
Sync problems, catalog choice, …
Where to draw the line ?
Remodel data for the CMS
One tool for editors

“REMOTE” INTEGRATION
Magnolia PublicMagnolia Public
Magnolia Author Magnolia Public
E-Commerce
REST API
REST Client REST Client
Publish

Magnolia PublicMagnolia Public
Magnolia Author Magnolia Public
E-Commerce
REST API
REST Client REST Client
Publish
“REMOTE” INTEGRATION
More work ?
Decoupling, SOA
Uptime, scaling and updates
Clearer SoC in tools
One tool for editors

CONCLUSION
NO MATHEMATICAL FORMULA TO DEFINE THE BEST APPROACH
ALWAYS ANALYZE THE BUSINESS REQUIREMENTS
EACH INTEGRATION IS UNIQUE
RE-USE PATTERNS TO SPEED UP YOUR INTEGRATION

STAY TUNED ON
WWW.MAGNOLIA-
CMS.COM/ECOMMERCE

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Integrating Magnolia With E-Commerce Platforms: Patterns, Strategies, Pitfalls

1. INTEGRATING MAGNOLIA WITH E-COMMERCE PLATFORMS JUNE 25, 2014 - #MCONF14 #ECOM “Falling Woman

2. GRÉGORY JOSEPH @HPESOJG SAMUEL SCHMITT @SAMUELSCHMITT #MCONF14 #ECOM

3. OUR PATHWHY WE ARE HERE TODAY

4. RISE OF INTEGRATION NEEDS FROM CLIENTS AND PARTNERS

5. PARTNERS INTERVIEWS

6. ABOUT ECOMMERCENOT DEVELOPER FRIENDLY NOT USER FRIENDLY NO EASE OF USE ABOUT INTEGRATIONALWAYS DIFFERENT PARTNERS ARE LOOKING FOR THE BEST APPROACH

7. GET THE INTEGRATION FEELING

8. INTEGRATING MAGNOLIA WITH E-COMMERCE PLATFORMS WHY ECOMMERCE NEEDS CMS DEMO PATTERNS AND PITFALLS “Falling Woman

9. WHY DOES E-COMMERCE NEED CMS?

10. E-COMMERCE IS GREAT FOR

11.

12.

13.

14. PITFALLS OF ONLINE SHOPS

15. “[MOST BRANDS] CREATE SHELVES IN WHICH THEY PUT RANDOM PRODUCTS” @BAEKDAL 2013

16. ONLINE SHOPS BEHAVE LIKE SUPERMARKETS

17. BUT YOU AS A SHOPPER EXPECT MORE

18. INSPIRE

19. SHOP FROM YOUR MOBILE

20. PERSONALIZED EXPERIENCE

21. PROVIDING A GREAT USER EXPERIENCE THIS IS WHY E-COMMERCE NEEDS CMS

22. HOW TO MAKE YOUR CUSTOMERS HAPPY ABOUT USER EXPERIENCE

23. DIGITAL MARKETING TEAM E-COMMERCE TEAM

24. DIGITAL MARKETING TEAM TO PROVIDE A GOOD USER EXPERIENCE YOU NEED THE RIGHT TOOL

25. DIGITAL MARKETING TEAM MARKETING CAMPAIGN LANDING PAGE ENHANCED PRODUCT PAGE PERSONALIZED EXPERIENCE ON MULTIPLE CHANNELS EASE OF CREATION

26.

27.

28. WE BUILD, LICENSE, SERVICE & MARKET MAGNOLIA CMSDEMO

29. FOUR MAIN PATTERNS AND THEIR PITFALLS

30. “NO” INTEGRATION Magnolia PublicMagnolia PublicMagnolia PublicMagnolia Author E-Commerce Publish AKA IF IT WORKS, IT WORKS …

31. Magnolia PublicMagnolia PublicMagnolia PublicMagnolia Author E-Commerce Publish “NO” INTEGRATION Easy Two tools for editors Redundancy (CSS, HTML, Navigation, …) Sharing assets might be a pain Not likely to provide good UX But… if it works for you, it works for me. AKA IF IT WORKS, IT WORKS …

32. “ALL-IN-ONE” INTEGRATION Magnolia Author E-Commerce Magnolia Public E-Commerce Publish

33. Magnolia Author E-Commerce Magnolia Public E-Commerce Publish “ALL-IN-ONE” INTEGRATION Classpath hell Uptime, scaling, upgrade problems (TCO) Java only Transparent, direct API usage One tool for editors

34. “IMPORT” E-Commerce Magnolia Author JCR Magnolia Public Magnolia Public Publish

35. E-Commerce Magnolia Author JCR Magnolia Public Magnolia Public Publish “IMPORT” INTEGRATION Data redundancy Sync problems, catalog choice, … Where to draw the line ? Remodel data for the CMS One tool for editors

36. “REMOTE” INTEGRATION Magnolia PublicMagnolia Public Magnolia Author Magnolia Public E-Commerce REST API REST Client REST Client Publish

37. “REMOTE” INTEGRATION Magnolia PublicMagnolia Public Magnolia Author Magnolia Public E-Commerce REST API REST Client REST Client Publish

38. Magnolia PublicMagnolia Public Magnolia Author Magnolia Public E-Commerce REST API REST Client REST Client Publish “REMOTE” INTEGRATION More work ? Decoupling, SOA Uptime, scaling and updates Clearer SoC in tools One tool for editors

39. “IDEAL” INTEGRATION ?

40. SOME OTHER CONCERNS

41. REST + CACHE

42. USER INFORMATION

43. SESSIONS, PROCESSES AND FLOWS

44. CONCLUSION NO MATHEMATICAL FORMULA TO DEFINE THE BEST APPROACH ALWAYS ANALYZE THE BUSINESS REQUIREMENTS EACH INTEGRATION IS UNIQUE RE-USE PATTERNS TO SPEED UP YOUR INTEGRATION

45. MAGNOLIA INTEGRATION PATTERNS

46. STAY TUNED ON WWW.MAGNOLIA- CMS.COM/ECOMMERCE

47. TOMORROW UNCONFERENCE 11:00 > 11:45

48. TECHNOLOGY ALLIANCES AND MORE TO COME….

49. THANK YOU!

50. QUESTIONS?