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SKUBANA PRESENTS: A PROVEN SEO FORMULA TO 10X YOUR TRAFFIC & CONVERSION IN 12 MONTHS OR LESS

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SKUBANA PRESENTS: A PROVEN SEO FORMULA TO 10X YOUR TRAFFIC & CONVERSION IN 12 MONTHS OR LESS

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In this session, Skubana will discuss how to develop a custom SEO formula that will increase your traffic & conversions, as well as how to ignite exponential growth and customer engagement with no additional ad spend.

In this session, Skubana will discuss how to develop a custom SEO formula that will increase your traffic & conversions, as well as how to ignite exponential growth and customer engagement with no additional ad spend.

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SKUBANA PRESENTS: A PROVEN SEO FORMULA TO 10X YOUR TRAFFIC & CONVERSION IN 12 MONTHS OR LESS

  1. 1. The 2019 Amazon Acceleration Virtual Summit
  2. 2. 9 - 9:45 am PT 1 - 1:45 pm PT SPS COMMERCE PRESENTS: GROWING YOUR BUSINESS WITH DROP SHIPPING & AMAZON 11 - 11:45 am PT 12 - 12:45 am PT CPC STRATEGY PRESENTS: ACCELERATE BRAND DISCOVERY WITH AMAZON’S NEW TARGETING & BIDDING SKUBANA PRESENTS: A PROVEN SEO FORMULA TO 10X YOUR TRAFFIC & CONVERSION IN 12 MONTHS OR LESS Today’s Timeline SALSIFY PRESENTS: PRODUCT DETAIL PAGE OPTIMIZATION AND ITS IMPACT ON AD SPEND EFFICIENCY SHIPBOB PRESENTS: HOW TO SHIFT LOGISTICS FROM A COST CENTER TO A REVENUE DRIVER 10 - 10:45 am PT 2 - 2:45 pm PT AVALARA PRESENTS: SALES TAX 101 FOR AMAZON SELLERS
  3. 3. Today’s Logistics ● Session Recording & Slides Will Be Sent Out ● Submit Questions to Our Panelists ● Resources Available as Handouts Analicia Santaella Partner Coordinator
  4. 4. THE STRATEGY SPEED BACKLINKS CONTENT THE ECOMMERCE by Chad Rubin 4 SEO GUIDE
  5. 5. THE STRATEGY SPEED BACKLINKS CONTENT CHAD RUBIN ⃓ Founder, Crucial Vacuum & Think Crucial ⃓ Authored book: Cheaper, Easier, Direct - and of course it’s on Amazon 5 HI, I’M CO-FOUNDER & CEO,
  6. 6. THE STRATEGY SPEED BACKLINKS CONTENT 6
  7. 7. CONFIDENTIAL Sales Channels Shipping & Fulfillment Inventory & Purchasing Analytics A modern multi-channel platform that enables merchants to: Unify Operations Automate Everything Order Orchestration Shipping Service Selection Inventory Replenishment Stockout Elimination Customize & Extend Modern REST API Plug-and-Play App Store Large Partner Ecosystem Unlimited Access Make Smart Decisions Increase Profitability Manage Working Capital Find Opportunities Identify Trends
  8. 8. CONFIDENTIAL Customers Love Skubana 8 Getapp Perfect ratings across all review sites Capterra G2 CrowdShopify Web Retailer Skubana was brought on board to gain complete control over our inventory. Death Wish Coffee Company Dustin Alexander | Shopify
  9. 9. P R E S E N T A T I O N T I T L EP R E S E N T A T I O N T I T L E Massive Skubana Bonus GiveAway Stay Tuned!
  10. 10. THE STRATEGY SPEED BACKLINKS CONTENT TODAY How to Get Rank on Google with No Ad Spend by Optimizing ⃓ SPEED ⃓ BACKLINKS ⃓ CONTENT 10 LEARN YOU’LL WHAT
  11. 11. THE STRATEGY SPEED BACKLINKS CONTENT EVERYTHING I’M ABOUT TO SHARE ONLY APPLIES TO THE USA. 11 This is meant for those ranking nationally, not specifically focusing on a local city or region.
  12. 12. THE STRATEGY SPEED BACKLINKS CONTENT COMMERCE 12 IS CHANGING FAST
  13. 13. THE STRATEGY SPEED BACKLINKS CONTENT THE OLD MOATS ⃓ECONOMIES OF SCALE Huge structural advantages in their distribution model ⃓NETWORK EFFECTS Value of a product increases directly as a function of how many others use it 13 ⃓IP / PATENTS, TRADE SECRETS, LICENSES, RELATIONSHIPS Prevent competitors from copying you or allow to charge a premium ⃓HIGH SWITCHING COSTS Make it inconvenient or expensive to change from one product to another ⃓CUSTOMER LOYALTY Keep customers from ever wanting to leave
  14. 14. THE STRATEGY SPEED BACKLINKS CONTENT “In business, I look for economic castles protected by unbreachable ‘moats’.” - Warren Buffett 14 YOUR MOAT MAKE
  15. 15. THE STRATEGY SPEED BACKLINKS CONTENT FEELS LIKE NO MORE 15 MOATS TO BUILD?
  16. 16. THE STRATEGY SPEED BACKLINKS CONTENT THE NEW MOATS ⃓PLATFORM Make it the norm for people to view your brand as the Authority. They go to you for expert content. ⃓COMMUNITY/AUDIENCE Brands don’t build communities. People do. Communities form around meaning and shared ideas. Outside In > Inside Out. 16 ⃓BRAND A crisp identity that’s relevant & resonances with your customer. = MEDIA COMPANY
  17. 17. THE STRATEGY SPEED BACKLINKS CONTENT LEVERS You RENT these. ⃓ Display Ads ⃓ Google PPC ⃓ Social Media PPC ⃓ Emails to Purchased Lists ⃓ Print / OOH / Radio 17 MEDIA “PUSH” OUTBOUND
  18. 18. THE STRATEGY SPEED BACKLINKS CONTENT LEVERS You OWN these. ⃓ Organic Search ⃓ Referred Traffic ⃓ Earned Social Media ⃓ Blogs ⃓ Email Newsletters ⃓ Joint Venture Webinars ⃓ eBooks ⃓ Video ⃓ Podcasts ⃓ Magazines 18 MEDIA “PULL” INBOUND
  19. 19. THE STRATEGY SPEED BACKLINKS CONTENT The NEW MODEL 19 CONTENT
  20. 20. THE STRATEGY SPEED BACKLINKS CONTENT MEDIA NOW COMPETES DIRECTLY WITH COMMERCE FOR EYEBALLS 20 COMMERCE COMMERCE MEDIA MEDIA MEDIA COMMERCE COMMERCE MEDIA MEDIA COMMERCE
  21. 21. THE STRATEGY SPEED BACKLINKS CONTENT WHAT DOES IT TAKE 21 TO WIN AT ACQUISITION IN THIS NEW MODEL? Hint: Real Estate is key for generating traffic
  22. 22. THE STRATEGY SPEED BACKLINKS CONTENT WHERE THEY ARE Optimize content for the channels that best fit your audience ⃓ AMAZON ⃓ GOOGLE ⃓ SOCIAL ⃓ VOICE 22 YOU MUST GO
  23. 23. THE STRATEGY SPEED BACKLINKS CONTENT WHO IS DOING 23 THIS WELL?
  24. 24. THE STRATEGY SPEED BACKLINKS CONTENT 24
  25. 25. THE STRATEGY SPEED BACKLINKS CONTENT 25
  26. 26. THE STRATEGY SPEED BACKLINKS CONTENT AWAY 26 IS NO LONGER JUST A LUGGAGE COMPANY. travel company.
  27. 27. THE STRATEGY SPEED BACKLINKS CONTENT RENTING THE CHANNEL: FACEBOOK ADS & PPC TO SCALE 27
  28. 28. THE STRATEGY SPEED BACKLINKS CONTENT SEO IS THE GIFT THAT KEEPS ON GIVING 28 PPC SEO SEO SEO
  29. 29. THE STRATEGY SPEED BACKLINKS CONTENT OPPORTUNITY Brands are leaving $ on the table because they haven’t optimized their SEO ⃓ AMAZON ⃓ GOOGLE ⃓ SOCIAL ⃓ VOICE 29 THE
  30. 30. THE STRATEGY SPEED BACKLINKS CONTENT RENTING THE CHANNEL 30 TO OWNING THE CHANNEL? HOW DO WE GO FROM
  31. 31. THE STRATEGY SPEED BACKLINKS CONTENT STRATEGY 31 THE 1. SPEED 2. BACKLINKS 3. CONTENT
  32. 32. THE STRATEGY SPEED BACKLINKS CONTENT STRATEGY 32 THE 1. SPEED 2. BACKLINKS 3. CONTENT
  33. 33. THE STRATEGY SPEED BACKLINKS CONTENT SITE SPEED IS IMPORTANT TO GOOGLE ⃓ Google does not like a poor User Experience ⃓ Google uses Page Speed in the Ranking Algorithms ⃓ A faster performing site will rank you higher For Reference: Here is Google on the record saying that page load speed is an SEO Ranking Signal. Google Blog: Using Page Speed in Mobile Search Hubspot Blog: Page Load Time Conversion Rates 33
  34. 34. THE STRATEGY SPEED BACKLINKS CONTENT SITE SPEED & 34 PERFORMANCE ARE LOW HANGING FRUIT If your Page Load Speed is too slow… SAY GOODBYE to your customers & ranking.
  35. 35. THE STRATEGY SPEED BACKLINKS CONTENT LET’S REMOVE 35 SPEED AS A So what can we do? ROADBLOCK
  36. 36. THE STRATEGY SPEED BACKLINKS CONTENT TACTICS Top tactics to optimize customer experience and drive search engine rankings for your brand 1. SITE SPEED AUDIT & ANALYSIS 2. APP AUDIT 3. OPTIMIZE SPEED 4. FIND OTHER APPS 36 SPEED BOOST 4 MUST-USE
  37. 37. THE STRATEGY SPEED BACKLINKS CONTENT 37 ANALYSIS TESTS & SITE SPEED Checkout GTMetrix & Pingdom
  38. 38. THE STRATEGY SPEED BACKLINKS CONTENT SITE SPEED TESTS & ANALYSIS GT-METRIXS SPEED TESTS ⃓ Website Grade A - F ⃓ Page Speed 80+ ⃓ Onload Time <4s ⃓ 243 requests are crazy high! ⃓ 25-50 requests is ideal 38
  39. 39. THE STRATEGY SPEED BACKLINKS CONTENT SITE SPEED OF TOP BRANDS 39
  40. 40. THE STRATEGY SPEED BACKLINKS CONTENT SITE SPEED PERFORMANCE SCORES 40 F F E E E E E D D C C C
  41. 41. THE STRATEGY SPEED BACKLINKS CONTENT SITE SPEED TESTS & ANALYSIS MY OWN SCRIPTS ⃓ Audit what’s necessary & important ⃓ Make a business case for each script ⃓ What’s driving your business? ⃓ What’s slowing down site? ⃓ Rewire the theme so they load after or kill the scripts 41
  42. 42. THE STRATEGY SPEED BACKLINKS CONTENT SITE SPEED TESTS & ANALYSIS SCRIPT LOAD TIME ⃓ Brown is “Blocking” ⃓ Blocking is time spent waiting in the browser’s queue to start the request to the server ⃓ There’s too much brown! ⃓ Find out what’s causing the block & remove it 42
  43. 43. THE STRATEGY SPEED BACKLINKS CONTENT Counting My App Calories Average Shopify Plus Merchant: 12 Apps 43 AUDIT APP
  44. 44. THE STRATEGY SPEED BACKLINKS CONTENT APP AUDIT THE CALORIES OF MY APPS ⃓ 32 apps installed ⃓ VS. average Shopify Plus Merchant with 12 apps installed 44
  45. 45. THE STRATEGY SPEED BACKLINKS CONTENT APP AUDIT THE GOOD CALORIES ⃓ 17 good app calories ⃓ VS. average Shopify Plus Merchant with 12 apps installed 45
  46. 46. THE STRATEGY SPEED BACKLINKS CONTENT APP AUDIT EMPTY CALORIES ⃓ 11 wasteful app calories ⃓ Carefully consider each app you add ⃓ Remove as many apps & plugins without compromising user experience ⃓ Less is more ⃓ The fewer “extras” your site has to load, the faster your page will load and display 46
  47. 47. THE STRATEGY SPEED BACKLINKS CONTENT APP AUDIT PEEK INTO YOUR SHOPIFY ADMIN ⃓ Cut deadweight ⃓ Remove unused / unnecessary apps *Important Note: Deleting an app isn’t always as simple as clicking the trash button. Check your theme files to make sure there is no lingering code that could be dragging your site speed down 47
  48. 48. THE STRATEGY SPEED BACKLINKS CONTENT APP AUDIT FIND OUT EVERY APP THEY’RE USING ⃓ Email Service ⃓ Advertising Tools ⃓ Analytics & Tracking ⃓ Upsell & Cross Sell ⃓ Many more... 48
  49. 49. THE STRATEGY SPEED BACKLINKS CONTENT PRO TIP BONUS FIND TOP SELLING SKUS & REVENUE! ⃓ Discover diamond SKUs ⃓ Many brands keep their diamonds products off Amazon.com ⃓ Get those bestselling SKUs now! 49
  50. 50. THE STRATEGY SPEED BACKLINKS CONTENT MORE TRAFFIC? 50 FOR SPEED. OK. WE’VE OPTIMIZED NOW, HOW DO WE GET
  51. 51. THE STRATEGY SPEED BACKLINKS CONTENT STRATEGY 51 THE 1. SPEED 2. BACKLINKS 3. CONTENT
  52. 52. THE STRATEGY SPEED BACKLINKS CONTENT BACKLINKS ARE A POWER-UP 52
  53. 53. THE STRATEGY SPEED BACKLINKS CONTENT LINKS + 53 DOMAIN AUTHORITY + CONTENT POWER TRAFFIC
  54. 54. THE STRATEGY SPEED BACKLINKS CONTENT STRATEGIES Actionable Tactics to Build Quality Backlinks and Rapidly Boost Rankings 1. BENCHMARK YOUR BACKLINKS 2. REVERSE ENGINEER YOUR COMPETITOR BACKLINKS 3. USE THIS SIMPLE LINK-BUILDING FRAMEWORK 4. BUILD A BACKLINK MACHINE 54 LINK-BUILDING 4 MUST-USE
  55. 55. THE STRATEGY SPEED BACKLINKS CONTENT HOW DO YOU STACK UP 55 BENCHMARK YOUR BACKLINKS IN THE BACKLINKS ARMS RACE?
  56. 56. THE STRATEGY SPEED BACKLINKS CONTENT THAT MOMENT YOU REALIZE 56 THE NEED FOR A LINK-BUILDING CAMPAIGN BENCHMARK YOUR BACKLINKS
  57. 57. THE STRATEGY SPEED BACKLINKS CONTENT AND EXECUTED A STRATEGY THAT WORKS 57 BENCHMARK YOUR BACKLINKS
  58. 58. THE STRATEGY SPEED BACKLINKS CONTENT COMPETITOR The Goal: Grab All Of Your Competitor’s High Quality Backlinks 58 ENGINEERING REVERSE BACKLINKS: BACKLINKS
  59. 59. THE STRATEGY SPEED BACKLINKS CONTENT REVERSE ENGINEERING COMPETITOR BACKLINKS UNCOVER HIGH QUALITY BACKLINK TREASURES ⃓ Backlinks listed here are likely Linkers ⃓ Sort the lists based on Domain Rank (DR) 59
  60. 60. THE STRATEGY SPEED BACKLINKS CONTENT BEFRIEND YOUR COMPETITORS' FRIENDS ⃓ Every time your competitor gets a mention, contact that person ⃓ Build a relationship and become their friend 60 ⃓ All of the people writing about my competitors will become my friends ⃓ Monitor your own company mentions, thank them & always ask for a linkback REVERSE ENGINEERING COMPETITOR BACKLINKS
  61. 61. THE STRATEGY SPEED BACKLINKS CONTENT ⃓ HUNTER.IO / ROCKETREACH/ VOILANORBERT: Find email addresses of your potential linkers ⃓ BUZZSUMO: Find most shared content on a keyword with influencers ⃓ SEMRUSH: To track keyword positions, view adwords ad copies and phrases being bid on for PPC ⃓ ADBEAT: What/where your competitors are using for “display” advertising, trending amount being spent and overview of ad creative ⃓ And more: Ispionage / Spyfu / Similarweb / Alexa / Moz / Google / Google Keyword Planner MORE RESOURCES TO USE 61 REVERSE ENGINEERING COMPETITOR BACKLINKS
  62. 62. THE STRATEGY SPEED BACKLINKS CONTENT BUILDING Ask Yourself: Who Does Google Trust That I Can Get To Link To My Brand? 62 LINK- A SIMPLE BACKLINKS: FRAMEWORK
  63. 63. THE STRATEGY SPEED BACKLINKS CONTENT FEED OTHER PEOPLE’S CONTENT MACHINE 63 ⃓ SUBMIT GUEST POSTS: Contribute free content in exchange for a backlink to your own site ⃓ WIN / WIN: Free Content / High-Quality Link A SIMPLE LINK-BUILDING FRAMEWORK
  64. 64. THE STRATEGY SPEED BACKLINKS CONTENT FEED OTHER PEOPLE’S CONTENT MACHINE 64 ⃓ IT’S ABOUT VALUE: Link quality and content relevance matter far more than sheer quantity ⃓ GET SOCIAL BUY-IN: Target influential people and get them to link to your content A SIMPLE LINK-BUILDING FRAMEWORK
  65. 65. THE STRATEGY SPEED BACKLINKS CONTENT KEY CRITERIA FOR LINK-BUILDING 65 KEY CRITERIA INCLUDES: ⃓ TARGET: DA20+ ⃓ TRAFFIC: >15k / month ⃓ RELEVANCY: Mostly US/regional topics are relevant ⃓ AHREF SCORE: DR 50+ / Moz DA 40+ ⃓ LINKS: Unilateral links > Bilateral links A SIMPLE LINK-BUILDING FRAMEWORK
  66. 66. THE STRATEGY SPEED BACKLINKS CONTENT BUILDING Good Things Come To Those Who... Wait Go Out And Get Them! 66 LINK- BUILD A BACKLINKS: MACHINE
  67. 67. THE STRATEGY SPEED BACKLINKS CONTENT BUILD A LINK-BUILDING MACHINE PROACTIVELY REACH OUT WITH CISION DATABASE ⃓ Leverage public relations tactics to get backlinks via press ⃓ Bloggers and journalists are always looking for new information ⃓ Identify ways to add value to the reporters instead of just asking for a plug about your brand ⃓ Help the reporter do a better job on a story they're already writing! 67
  68. 68. THE STRATEGY SPEED BACKLINKS CONTENT CISION DATABASE ACTION ITEMS ARE... 68 ⃓ RELATIONSHIP SCANNING: Scan the lists & look for anyone that your brand already has a good/bad relationship with. Remove. ⃓ RELEVANCY: Delete rows that are entirely irrelevant (ie. Focused on health care, or architecture) ⃓ SEGMENTATION: Segment list by key details. (ie. only targeting media by location or industry, etc.) ⃓ PITCH DEVELOPMENT: Develop an intro pitch for your segment, and break the media list among a core group of team members. Then pitch. ⃓ SOCIAL RESEARCH: Of your targeted reporters, identify their social media handles (Twitter / Instagram / LinkedIn) BUILD A LINK-BUILDING MACHINE ⃓ SOCIAL CONTENT: Turn media pitches into snippets to share as tweets/ DMs (Twitter/ Instagram / Linkedin) ⃓ RELATIONSHIP MANAGEMENT: Add all targets to CRM for ongoing upkeep to build & track relationships
  69. 69. THE STRATEGY SPEED BACKLINKS CONTENT ⃓ BECOME AN SME: An SME, or subject-matter expert, allows you to share perspective with targets who need the information, which should in turn help you gather additional backlinks FOCUS ON YOUR OUTBOUND 69 ⃓ UTILIZING HARO: HARO, or “Help A Reporter Out”, connects journalists with relevant expert sources for free and delivers these opportunities via newsletter BUILD A LINK-BUILDING MACHINE You should be reaching out to reporters to secure backlinks. You can do this by:
  70. 70. THE STRATEGY SPEED BACKLINKS CONTENT LEVERAGE AUTOMATION TO SAVE TIME 70 ⃓ INVEST YOUR TIME WISELY: Backlink outreach is a time-consuming black hole ⃓ KEY TOOLS: Link-building outreach platforms for automation and efficiency include Buzzstream and Pitchbox BUILD A LINK-BUILDING MACHINE
  71. 71. THE STRATEGY SPEED BACKLINKS CONTENT PRO-TIP: HIRE THIS ROLE ASAP 71 ⃓ HIRE TALENT: You should hire someone whose sole responsibility is to build powerful backlinks for your brand ⃓ KEY TOOLS: Here’s a sample job description: click me BUILD A LINK-BUILDING MACHINE
  72. 72. THE STRATEGY SPEED BACKLINKS CONTENT THE PERFECT LINK 72 BUILDING STRATEGY IS HALF THE BATTLE
  73. 73. THE STRATEGY SPEED BACKLINKS CONTENT CONTENT IS ESSENTIAL 73 TO UNLOCKING AMAZING BACKLINKS
  74. 74. THE STRATEGY SPEED BACKLINKS CONTENT STRATEGY 74 THE 1. SPEED 2. BACKLINKS 3. CONTENT
  75. 75. THE STRATEGY SPEED BACKLINKS CONTENT CREATE UNBEATABLE CONTENT TO RANK ⃓ 1. WHAT GOOGLE WANTS ⃓ 2. REVERSE ENGINEER COMPETITORS BEST CONTENT 75 ⃓ 3. CREATE UNBEATABLE CONTENT WITH THESE FUNDAMENTALS ⃓ 4. BUILD A CONTENT MACHINE
  76. 76. THE STRATEGY SPEED BACKLINKS CONTENT THAT GETS RANK Actionable Tactics to Help you Deliver Content 1. LEARN WHAT GOOGLE WANTS 2. REVERSE ENGINEER YOUR COMPETITOR BACKLINKS 3. BUILD ON THESE CONTENT FUNDAMENTALS 4. BUILD A CONTENT MACHINE 76 CREATE CONTENT 4 TECHNIQUES TO
  77. 77. THE STRATEGY SPEED BACKLINKS CONTENT CREATE UNBEATABLE CONTENT WHAT GOOGLE WANTS ⃓ Download this PDF by Google that explains it all Link 77
  78. 78. THE STRATEGY SPEED BACKLINKS CONTENT YOUR OWN CONTENT ANALYZE COMPETITORS 78 CONTENT TO PLAN STRATEGY
  79. 79. THE STRATEGY SPEED BACKLINKS CONTENT CREATE UNBEATABLE CONTENT REVERSE ENGINEER YOUR COMPETITORS ⃓ Uncover low hanging fruit by looking at high traffic pages on AHREF ⃓ Grab all of your competitor RD (root domains) - unique links to specific URL ⃓ Then grab all of their keywords, traffic and position for that specific page 79
  80. 80. THE STRATEGY SPEED BACKLINKS CONTENT CREATE UNBEATABLE CONTENT REVERSE ENGINEER YOUR COMPETITORS ⃓ Focus on % of traffic keywords 80
  81. 81. THE STRATEGY SPEED BACKLINKS CONTENT CREATE UNBEATABLE CONTENT REVERSE ENGINEER YOUR COMPETITORS ⃓ Steal your competitors key influencers and most shared content ⃓ Mention is like Google Alerts on Steroids ⃓ Great for research & monitoring ⃓ Troll competitors content & link building efforts 81
  82. 82. THE STRATEGY SPEED BACKLINKS CONTENT TAKE YOUR RIVALS 82 STRENGTHS AND DO IT BETTER
  83. 83. THE STRATEGY SPEED BACKLINKS CONTENT ALWAYS ASK YOURSELF: 83 HOW CAN I CREATE SUPERIOR CONTENT Cracking the Google code
  84. 84. THE STRATEGY SPEED BACKLINKS CONTENT FUNDAMENTALS FOR UNBEATABLE CONTENT ⃓ Long Form In-depth Content (Length) ⃓ Relevant Content (Keywords) 84 ⃓ Engaging Content (Dwell Time) ⃓ Bonus Content Upgrades
  85. 85. THE STRATEGY SPEED BACKLINKS CONTENT UNBEATABLE CONTENT FUNDAMENTALS HIGH PERFORMING IN-DEPTH CONTENT ⃓ Create highly relevant monster value posts designed to educate ⃓ Obsess over pleasing your audience. ⃓ If you please your audience, you will please Google. ⃓ Length = Strength ⃓ Aim for 1900+ words 85
  86. 86. THE STRATEGY SPEED BACKLINKS CONTENT UNBEATABLE CONTENT FUNDAMENTALS ⃓ Look at the search engine ranking position of your competitors ⃓ You need to create better content than them! ⃓ Let’s look at this example ⃓ Top 3 Organic Results for “Digital Marketing” Neil Patel #3 86 HIGH PERFORMING IN-DEPTH CONTENT
  87. 87. THE STRATEGY SPEED BACKLINKS CONTENT UNBEATABLE CONTENT FUNDAMENTALS ⃓ Long form in-depth content ranks! 87 HIGH PERFORMING IN-DEPTH CONTENT
  88. 88. THE STRATEGY SPEED BACKLINKS CONTENT UNBEATABLE CONTENT FUNDAMENTALS ⃓ 3,445 words ⃓ It’s an essay! 88 HIGH PERFORMING IN-DEPTH CONTENT
  89. 89. THE STRATEGY SPEED BACKLINKS CONTENT UNBEATABLE CONTENT FUNDAMENTALS ⃓ Content upgrades may include a lead magnet or opt-in giveaway ⃓ Using such tools can lead to increased engagement ⃓ Remember, whatever you give away much be relevant, useful and valuable ⃓ The downside is that your hook must be unique for each new piece of content 89 YOU HAVE TO GIVE TO GET
  90. 90. THE STRATEGY SPEED BACKLINKS CONTENT UNBEATABLE CONTENT FUNDAMENTALS Content upgrades, giveaways, lead magnets and hooks can cover a wide range of tools, such as: ⃓ Checklists ⃓ Cheat sheets ⃓ Swipe files ⃓ Excel template downloads ⃓ Podcast show notes ⃓ Video interviews ⃓ Lists of resources 90 TIME TO OPEN THE TREASURE CHEST
  91. 91. THE STRATEGY SPEED BACKLINKS CONTENT ENGINE Content Is King Who To Hire And How To Best Utilize That Resource 91 CONTENT BUILD A
  92. 92. THE STRATEGY SPEED BACKLINKS CONTENT BUILD A CONTENT ENGINE PRO-TIP: HIRE THIS ROLE ASAP ⃓ HIRE TALENT: You should hire someone whose sole responsibility is to produce high-quality written content for your brand. ⃓ WHAT TO LOOK FOR: Here’s a sample job description: click me 92
  93. 93. THE STRATEGY SPEED BACKLINKS CONTENT STEPS TO EXPEDITE CONTENT GENERATION 93 ⃓ HIRE PROFESSIONALS: Hire up to three (3) talented writers that already knows the space from websites like ProBlogger BUILD A LINK-BUILDING MACHINE ⃓ RECRUIT TRUE RESOURCES: Don’t overlook the opportunity to hire a legitimate Editor to manage all of your in-house content ⃓ DON’T FORGET THE DATA: Costs-per-word can scale quickly, so don’t forget to review what you’re paying for. In some instances, you may anywhere from $0.15 - 0.25 per word for anywhere from 1,500 - 3,000 words. That equates to $225 - $750 depending on the post!
  94. 94. THE STRATEGY SPEED BACKLINKS CONTENT THE POWER OF MEDIA DRIVEN COMMERCE 94
  95. 95. THE STRATEGY SPEED BACKLINKS CONTENT Free 15 Minute Brand Strategy Audit Apply NOW: bit.ly/skubanabonus Bonus Offer *10 Brands Will Be Selected at Random Chad Rubin CEO & Co-Founder
  96. 96. THE STRATEGY SPEED BACKLINKS CONTENT RECAP 96 LET’S ⃓ Brands are the new MEDIA ⃓ You need to rank where your audience spends time ⃓ To get rank on Google with NO Ad-Spend you need: 1. SPEED 2. BACKLINKS 3. CONTENT
  97. 97. THE STRATEGY SPEED BACKLINKS CONTENT Implementing In-Depth Keyword Research to Improve Ranking, Increase Sales, & Reduce Risk 97 RESEARCH KEYWORD
  98. 98. THE STRATEGY SPEED BACKLINKS CONTENT ⃓ MOST RELEVANT keywords for your product ⃓ EXACT SEARCH VOLUME for those keywords ⃓ HOW your competitors are getting their SALES ⃓ Initial QUANTITY ORDER ⃓ How you will structure your PRODUCT LAUNCH ⃓ Whether to MOVE FORWARD with a product WHAT CAN WE LEARN FROM KEYWORD RESEARCH? 98
  99. 99. THE STRATEGY SPEED BACKLINKS CONTENT ⃓ Keywords ⃓ Launches ⃓ Research ⃓ Competitive Analysis ⃓ Importing ⃓ Defect Rates ⃓ Inventory Management ⃓ Cash Flow LESSONS LEARNED THE HARD WAY 99
  100. 100. THE STRATEGY SPEED BACKLINKS CONTENT 100 PROCESSES REPEATABLE 1. Product Discovery 2. Research 3. Sourcing 4. Listing Optimization 5. Marketing & Launches
  101. 101. THE STRATEGY SPEED BACKLINKS CONTENT 101 WHAT’S DANGEROUS IS NOT TO EVOLVE Jeff Bezos quotes via Gecko&Fly
  102. 102. Please hold for our next presentation starting at 12pm PT / 3pm ET 9 - 9:45 am PT 1 - 1:45 pm PT 11 - 11:45 am PT 12 - 12:45 am PT 10 - 10:45 am PT 2 - 2:45 pm PT AVALARA PRESENTS: SALES TAX 101 FOR AMAZON SELLERS CPC STRATEGY PRESENTS: ACCELERATE BRAND DISCOVERY WITH AMAZON’S NEW TARGETING & BIDDING SKUBANA PRESENTS: A PROVEN SEO FORMULA TO 10X YOUR TRAFFIC & CONVERSION IN 12 MONTHS OR LESS SALSIFY PRESENTS: PRODUCT DETAIL PAGE OPTIMIZATION AND ITS IMPACT ON AD SPEND EFFICIENCY SHIPBOB PRESENTS: HOW TO SHIFT LOGISTICS FROM A COST CENTER TO A REVENUE DRIVE SPS COMMERCE PRESENTS: GROWING YOUR BUSINESS WITH DROP SHIPPING & AMAZON

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