US National Economic




              TPSI  1000 Point Strength Index
powered by Competitive Analytics and DECIPHER SOFTWARE
              © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
“The only thing we learn from history
is that we learn nothing from history.”
   Georg Wilhelm Friedrich Hegel (1770 – 1831)




  © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
TPSI Chart 1
   Long Term 90 Year Trend
January 1921 to January 2011




 © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
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CF2E2                                                                                                                                                                                                                                                                                                                CF2E2
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Observations for TPSI Chart 1




© 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
Observations for TPSI Chart 1
1. Like any trend that can be observed and measured in the world, the US economy
   travels through “enantiodromia-centric cycles” that are perpetually characterized by
   sharp “V” shapes (i.e. robust growth and expansion) followed by “inverted V” shapes
   (i.e. deceleration and contraction).




                        © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
Observations for TPSI Chart 1
1. Like any trend that can be observed and measured in the world, the US economy
   travels through “enantiodromia-centric cycles” that are perpetually characterized by
   sharp “V” shapes (i.e. robust growth and expansion) followed by “inverted V” shapes
   (i.e. deceleration and contraction).

2. Seldom do we ever “self-correct” and gain the discipline and wisdom to grow at
   sustainable levels. Without exception, thousands of years of market evidence proves
   we instinctually shoot well above equilibrium levels (then below) by significant margins.




                         © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
Observations for TPSI Chart 1
1. Like any trend that can be observed and measured in the world, the US economy
   travels through “enantiodromia-centric cycles” that are perpetually characterized by
   sharp “V” shapes (i.e. robust growth and expansion) followed by “inverted V” shapes
   (i.e. deceleration and contraction).

2. Seldom do we ever “self-correct” and gain the discipline and wisdom to grow at
   sustainable levels. Without exception, thousands of years of market evidence proves
   we instinctually shoot well above equilibrium levels (then below) by significant margins.

3. A TPSI of 500.0 represents this normalized equilibrium level - in other words, the
   eventual “gravitational pull” back to sustainable growth levels.




                         © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
Observations for TPSI Chart 1
1. Like any trend that can be observed and measured in the world, the US economy
   travels through “enantiodromia-centric cycles” that are perpetually characterized by
   sharp “V” shapes (i.e. robust growth and expansion) followed by “inverted V” shapes
   (i.e. deceleration and contraction).

2. Seldom do we ever “self-correct” and gain the discipline and wisdom to grow at
   sustainable levels. Without exception, thousands of years of market evidence proves
   we instinctually shoot well above equilibrium levels (then below) by significant margins.

3. A TPSI of 500.0 represents this normalized equilibrium level - in other words, the
   eventual “gravitational pull” back to sustainable growth levels.

4. Thus, TPSI analyses focuses on the “reversion to the mean” - which is not just a
   mathematical paradigm or economic theory, but also an “archetypal constant” built on
   thousands of years of philosophy, psychology, socio-economics, and physics.

                         © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
TPSI Chart 2
Intermediate 9 Year Term Trend
January 2002 to January 2011




  © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
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                                                                                                                                                                                                                                                                                                                                       L"(>A22E




                                                                                                                                                                                                                                                                                                                                                                                                         L"(>A22I




                                                                                                                                                                                                                                                                                                                                                                                                                                                                           L"(>A22H




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             L"(>A22F




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               L"(>A212
Observations for TPSI Chart 2




© 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
Observations for TPSI Chart 2
1. During January 2011, US economic strength decreased slightly by 0.8 TPSI points to
   423.6 (from December’s US TPSI level of 424.4).




                       © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
Observations for TPSI Chart 2
1. During January 2011, US economic strength decreased slightly by 0.8 TPSI points to
   423.6 (from December’s US TPSI level of 424.4).

2. For the prior 12 months, the US Economy has been experiencing what we call a
   “schizophrenic subcycle” or perhaps just simply a “stalling cycle.” Based on
   hundreds of macro and micro economic drivers, the US economy has not realized
   clear signs of a recovery (bad news) nor realized any clear statistical indication of a
   double-dip recession (good news).




                        © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
Observations for TPSI Chart 2
1. During January 2011, US economic strength decreased slightly by 0.8 TPSI points to
   423.6 (from December’s US TPSI level of 424.4).

2. For the prior 12 months, the US Economy has been experiencing what we call a
   “schizophrenic subcycle” or perhaps just simply a “stalling cycle.” Based on
   hundreds of macro and micro economic drivers, the US economy has not realized
   clear signs of a recovery (bad news) nor realized any clear statistical indication of a
   double-dip recession (good news).

3. The prior two charts of our National Economic TPSI is an excellent leading indicator
   for numerous industries and organizations. Customized TPSI models designed for
   specific organizations will have a high correlation with industry and organizational
   performance. Consequently, upward and downward trends in TPSIs should be
   perpetually tracked as part of forward-looking strategic and tactical plans.

                        © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
By The Chart: US Economic Conditions Since Jan. 2009
                               30                                                                                    Equilibrium                        500
Month Over Month TPSI Growth




                                                                                                                    Stalling Subcycle
                                                                                                                    from March 2010
                               15                                                                                                                       425




                                                                                                                                                              TPSI
                                0                                                                                                                       350



                                                                  f rom gh
                               -15                             r y rou                                                                                  275
                                                            ove 9 T
                                                        Rec 200
                                                          rch
                                                       Ma

                               -30                                                                                                                      200
                                     01.09   04.09   07.09      10.09          01.10         04.10          07.10         10.10         01.11   04.11
                                                         © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
By The Numbers: US Economic Conditions Since Jan. 2009
      Month TPSI        G                       Month TPSI               G                          Month TPSI     G
  January 2009 257.2 -16.0                January 2010 375.0            13.9               January 2011    423.6 -0.8
 February 2009 251.5    -5.7            February 2010 402.9             27.9             February 2011     420.5 -3.1 est.
   March 2009 250.6     -0.9               March 2010 432.5             29.6                 March 2011    425.5   5.0 est.
    April 2009 257.5     6.9                 April 2010 432.6            0.1                  April 2011   430.2   4.7 est.
     May 2009 270.0     12.5                  May 2010 417.8 -14.8
     June 2009 266.5    -3.5                  June 2010 417.1           -0.7
      July 2009 282.4   15.9                   July 2010 403.6 -13.5
   August 2009 297.4    15.0              August 2010 411.7              8.1
September 2009 314.9    17.5         September 2010 417.6                5.9
 October 2009 328.3     13.4            October 2010 412.3              -5.3
November 2009 344.0     15.7          November 2010 417.5                5.2
December 2009 361.1     17.1          December 2010 424.4                6.9

                            © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
About Competitive Analytics’ TPSI
1. The TPSI (1000 Point Strength Index) is the most comprehensive and precise market
   measurement tool of its kind. The US Economic TPSI, only one of numerous TPSIs
   developed, is based on hundreds of indicators and calculations via Competitive
   Analytics' proprietary econometric model.

2. The TPSI ranges from zero to 1000 where 500 is benchmarked as the mathematical
   stabilized equilibrium. Historical figures and forecasts above or below 500
   reflect relative strength or weakness, respectively. The TPSI has the ability to track
   and forecast a near-infinite number of market indicators and capable of in-depth
   analysis, forecasting, valuation, and dynamic what-if analysis of macro economies,
   industries, organizations, product types, services, and competitive geographic
   market areas.



                        © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
30 Applications of Competitive Analytics’ TPSI

1.    Business Cycle Forecasting               11.     Competitive Rankings                         21.    Trough to Peak Analysis

2.    Sales Analysis and Forecasting           12.     Indicator Overlays                           22.    Asset Evaluation

3.    Valuation & Valuation Forecasting        13.     Employee Evaluations                         23.    Operations Efficiency

4.    Pricing Studies                          14.     Business Planning                            24.    SWOT Analysis

5.    Price Optimization                       15.     3rd-Party Analytical Auditing                25.    Revenue Projections

6.    Marketing Strategy                       16.     Litigation Support                           26.    Consumer Affordability

7.    Consumer Sentiment                       17.     Scenario Analysis & Stress Testing           27.    Analogue Supply Analysis

8.    Feasibility Studies                      18.     Competitive Intelligence                     28.    Demographic Forecasts

9.    Product Rankings                         19.     Portfolio Valuation                          29.    Industry Competitiveness

10.   Geo-Submarket                            20.     Peak to Trough Analysis                      30.    Cost/Benefit ROI Analysis.


                                   © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
TWO RULES OF ECONOMIC PHYSICS

     “What goes up must come down”
             - Isaac Newton

“What goes up at 2X must come down at 2Y.”
            - David Savlowitz


        © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
Contact Information
Competitive Analytics                        David Savlowitz                                 Michael Ponton
3195 Red Hill Avenue, Suite C                CEO / Founder                                   Lead Analyst
Costa Mesa, California 92626                 714 352 7777 Direct                             714 660 2786 Direct
714 660 2799 Office                           949 697 9977 Mobile                             714 420 0059 Mobile
888 454 6206 Fax                             Sixstringeconomist Skype                        MichaelPonton Skype
info@CompetitiveAnalytics.com                dss@CompetitiveAnalytics.com                    mp@CompetitiveAnalytics.com




                                © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
DECIPHER
by Competitive Analytics   Radar
                           Charts
Competitive Analytics
                                    TPSI Indicator Bucket Strength
                                                                                                1989 = 500.4
                                                 Annual Average
                                                    Banking                                     Equilibrium
                                                1,000
                        Stock Market             900                       Business/Fiscal

                                                 800
                                                 700
 Savings & Investment                            600                                     Employment
                                                 500
                                                 400
                                                 300
                                                 200
  Price Indexes                                  100                                          Exchange Rates

                                                   0




Personal Income &
                                                                                             GDP & Components
     Outlays




                          Oil                                                      Housing



                                Macro Indexes                     Interest Rates
Competitive Analytics
                                    TPSI Indicator Bucket Strength
                                                                                                1990 = 443.8
                                                 Annual Average
                                                    Banking                                     Equilibrium
                                                1,000
                        Stock Market             900                       Business/Fiscal

                                                 800
                                                 700
 Savings & Investment                            600                                     Employment
                                                 500
                                                 400
                                                 300
                                                 200
  Price Indexes                                  100                                          Exchange Rates

                                                   0




Personal Income &
                                                                                             GDP & Components
     Outlays




                          Oil                                                      Housing



                                Macro Indexes                     Interest Rates
Competitive Analytics
                                    TPSI Indicator Bucket Strength
                                                                                                1991 = 413.9
                                                 Annual Average
                                                    Banking                                     Equilibrium
                                                1,000
                        Stock Market             900                       Business/Fiscal

                                                 800
                                                 700
 Savings & Investment                            600                                     Employment
                                                 500
                                                 400
                                                 300
                                                 200
  Price Indexes                                  100                                          Exchange Rates

                                                   0




Personal Income &
                                                                                             GDP & Components
     Outlays




                          Oil                                                      Housing



                                Macro Indexes                     Interest Rates
Competitive Analytics
                                    TPSI Indicator Bucket Strength
                                                                                                1992 = 473.4
                                                 Annual Average
                                                    Banking                                     Equilibrium
                                                1,000
                        Stock Market             900                       Business/Fiscal

                                                 800
                                                 700
 Savings & Investment                            600                                     Employment
                                                 500
                                                 400
                                                 300
                                                 200
  Price Indexes                                  100                                          Exchange Rates

                                                   0




Personal Income &
                                                                                             GDP & Components
     Outlays




                          Oil                                                      Housing



                                Macro Indexes                     Interest Rates
Competitive Analytics
                                    TPSI Indicator Bucket Strength
                                                                                                1993 = 509.6
                                                 Annual Average
                                                    Banking                                     Equilibrium
                                                1,000
                        Stock Market             900                       Business/Fiscal

                                                 800
                                                 700
 Savings & Investment                            600                                     Employment
                                                 500
                                                 400
                                                 300
                                                 200
  Price Indexes                                  100                                          Exchange Rates

                                                   0




Personal Income &
                                                                                             GDP & Components
     Outlays




                          Oil                                                      Housing



                                Macro Indexes                     Interest Rates
Competitive Analytics
                                    TPSI Indicator Bucket Strength
                                                                                                1994 = 534.5
                                                 Annual Average
                                                    Banking                                     Equilibrium
                                                1,000
                        Stock Market             900                       Business/Fiscal

                                                 800
                                                 700
 Savings & Investment                            600                                     Employment
                                                 500
                                                 400
                                                 300
                                                 200
  Price Indexes                                  100                                          Exchange Rates

                                                   0




Personal Income &
                                                                                             GDP & Components
     Outlays




                          Oil                                                      Housing



                                Macro Indexes                     Interest Rates
Competitive Analytics
                                    TPSI Indicator Bucket Strength
                                                                                                1995 = 504.2
                                                 Annual Average
                                                    Banking                                     Equilibrium
                                                1,000
                        Stock Market             900                       Business/Fiscal

                                                 800
                                                 700
 Savings & Investment                            600                                     Employment
                                                 500
                                                 400
                                                 300
                                                 200
  Price Indexes                                  100                                          Exchange Rates

                                                   0




Personal Income &
                                                                                             GDP & Components
     Outlays




                          Oil                                                      Housing



                                Macro Indexes                     Interest Rates
Competitive Analytics
                                    TPSI Indicator Bucket Strength
                                                                                                1996 = 506.3
                                                 Annual Average
                                                    Banking                                     Equilibrium
                                                1,000
                        Stock Market             900                       Business/Fiscal

                                                 800
                                                 700
 Savings & Investment                            600                                     Employment
                                                 500
                                                 400
                                                 300
                                                 200
  Price Indexes                                  100                                          Exchange Rates

                                                   0




Personal Income &
                                                                                             GDP & Components
     Outlays




                          Oil                                                      Housing



                                Macro Indexes                     Interest Rates
Competitive Analytics
TPSI Indicator Bucket Strength
         Annual Average
Competitive Analytics
                                    TPSI Indicator Bucket Strength
                                                                                                1998 = 573.1
                                                 Annual Average
                                                    Banking                                     Equilibrium
                                                1,000
                        Stock Market             900                       Business/Fiscal

                                                 800
                                                 700
 Savings & Investment                            600                                     Employment
                                                 500
                                                 400
                                                 300
                                                 200
  Price Indexes                                  100                                          Exchange Rates

                                                   0




Personal Income &
                                                                                             GDP & Components
     Outlays




                          Oil                                                      Housing



                                Macro Indexes                     Interest Rates
Competitive Analytics
                                    TPSI Indicator Bucket Strength
                                                                                                1999 = 579.3
                                                 Annual Average
                                                    Banking                                     Equilibrium
                                                1,000
                        Stock Market             900                       Business/Fiscal

                                                 800
                                                 700
 Savings & Investment                            600                                     Employment
                                                 500
                                                 400
                                                 300
                                                 200
  Price Indexes                                  100                                          Exchange Rates

                                                   0




Personal Income &
                                                                                             GDP & Components
     Outlays




                          Oil                                                      Housing



                                Macro Indexes                     Interest Rates
Competitive Analytics
                                    TPSI Indicator Bucket Strength
                                                                                                2000 = 557.7
                                                 Annual Average
                                                    Banking                                     Equilibrium
                                                1,000
                        Stock Market             900                       Business/Fiscal

                                                 800
                                                 700
 Savings & Investment                            600                                     Employment
                                                 500
                                                 400
                                                 300
                                                 200
  Price Indexes                                  100                                          Exchange Rates

                                                   0




Personal Income &
                                                                                             GDP & Components
     Outlays




                          Oil                                                      Housing



                                Macro Indexes                     Interest Rates
Competitive Analytics
                                    TPSI Indicator Bucket Strength
                                                                                                2001 = 470.3
                                                 Annual Average
                                                    Banking                                     Equilibrium
                                                1,000
                        Stock Market             900                       Business/Fiscal

                                                 800
                                                 700
 Savings & Investment                            600                                     Employment
                                                 500
                                                 400
                                                 300
                                                 200
  Price Indexes                                  100                                          Exchange Rates

                                                   0




Personal Income &
                                                                                             GDP & Components
     Outlays




                          Oil                                                      Housing



                                Macro Indexes                     Interest Rates
Competitive Analytics
                                    TPSI Indicator Bucket Strength
                                                                                                2002 = 504.1
                                                 Annual Average
                                                    Banking                                     Equilibrium
                                                1,000
                        Stock Market             900                       Business/Fiscal

                                                 800
                                                 700
 Savings & Investment                            600                                     Employment
                                                 500
                                                 400
                                                 300
                                                 200
  Price Indexes                                  100                                          Exchange Rates

                                                   0




Personal Income &
                                                                                             GDP & Components
     Outlays




                          Oil                                                      Housing



                                Macro Indexes                     Interest Rates
Competitive Analytics
                                    TPSI Indicator Bucket Strength
                                                                                                2003 = 527.4
                                                 Annual Average
                                                    Banking                                     Equilibrium
                                                1,000
                        Stock Market             900                       Business/Fiscal

                                                 800
                                                 700
 Savings & Investment                            600                                     Employment
                                                 500
                                                 400
                                                 300
                                                 200
  Price Indexes                                  100                                          Exchange Rates

                                                   0




Personal Income &
                                                                                             GDP & Components
     Outlays




                          Oil                                                      Housing



                                Macro Indexes                     Interest Rates
Competitive Analytics
                                    TPSI Indicator Bucket Strength
                                                                                                2004 = 575.7
                                                 Annual Average
                                                    Banking                                     Equilibrium
                                                1,000
                        Stock Market             900                       Business/Fiscal

                                                 800
                                                 700
 Savings & Investment                            600                                     Employment
                                                 500
                                                 400
                                                 300
                                                 200
  Price Indexes                                  100                                          Exchange Rates

                                                   0




Personal Income &
                                                                                             GDP & Components
     Outlays




                          Oil                                                      Housing



                                Macro Indexes                     Interest Rates
Competitive Analytics
                                    TPSI Indicator Bucket Strength
                                                                                                2005 = 559.5
                                                 Annual Average
                                                    Banking                                     Equilibrium
                                                1,000
                        Stock Market             900                       Business/Fiscal

                                                 800
                                                 700
 Savings & Investment                            600                                     Employment
                                                 500
                                                 400
                                                 300
                                                 200
  Price Indexes                                  100                                          Exchange Rates

                                                   0




Personal Income &
                                                                                             GDP & Components
     Outlays




                          Oil                                                      Housing



                                Macro Indexes                     Interest Rates
Competitive Analytics
                                    TPSI Indicator Bucket Strength
                                                                                                2006 = 532.5
                                                 Annual Average
                                                    Banking                                     Equilibrium
                                                1,000
                        Stock Market             900                       Business/Fiscal

                                                 800
                                                 700
 Savings & Investment                            600                                     Employment
                                                 500
                                                 400
                                                 300
                                                 200
  Price Indexes                                  100                                          Exchange Rates

                                                   0




Personal Income &
                                                                                             GDP & Components
     Outlays




                          Oil                                                      Housing



                                Macro Indexes                     Interest Rates
Competitive Analytics
                                    TPSI Indicator Bucket Strength
                                                                                                2007 = 469.0
                                                 Annual Average
                                                    Banking                                     Equilibrium
                                                1,000
                        Stock Market             900                       Business/Fiscal

                                                 800
                                                 700
 Savings & Investment                            600                                     Employment
                                                 500
                                                 400
                                                 300
                                                 200
  Price Indexes                                  100                                          Exchange Rates

                                                   0




Personal Income &
                                                                                             GDP & Components
     Outlays




                          Oil                                                      Housing



                                Macro Indexes                     Interest Rates
Competitive Analytics
                                    TPSI Indicator Bucket Strength
                                                                                                2008 = 335.0
                                                 Annual Average
                                                    Banking                                     Equilibrium
                                                1,000
                        Stock Market             900                       Business/Fiscal

                                                 800
                                                 700
 Savings & Investment                            600                                     Employment
                                                 500
                                                 400
                                                 300
                                                 200
  Price Indexes                                  100                                          Exchange Rates

                                                   0




Personal Income &
                                                                                             GDP & Components
     Outlays




                          Oil                                                      Housing



                                Macro Indexes                     Interest Rates
Competitive Analytics
                                    TPSI Indicator Bucket Strength
                                                                                                2009 = 287.8
                                                 Annual Average
                                                    Banking                                     Equilibrium
                                                1,000
                        Stock Market             900                       Business/Fiscal

                                                 800
                                                 700
 Savings & Investment                            600                                     Employment
                                                 500
                                                 400
                                                 300
                                                 200
  Price Indexes                                  100                                          Exchange Rates

                                                   0




Personal Income &
                                                                                             GDP & Components
     Outlays




                          Oil                                                      Housing



                                Macro Indexes                     Interest Rates
Competitive Analytics
                                    TPSI Indicator Bucket Strength
                                                                                         Mar 2009 = 248.1

                                                    Banking                              Equilibrium
                                                1,000
                        Stock Market             900                   Business/Fiscal

                                                 800
                                                 700
 Savings & Investment                            600                                 Employment
                                                 500
                                                 400
                                                 300
                                                 200
  Price Indexes                                  100                                      Exchange Rates

                                                   0




Personal Income &
                                                                                         GDP & Components
     Outlays




                          Oil                                                  Housing



                                Macro Indexes                 Interest Rates
Competitive Analytics
                                    TPSI Indicator Bucket Strength
                                                                                                2010 = 413.7
                                                 Annual Average
                                                    Banking                                     Equilibrium
                                                1,000
                        Stock Market             900                       Business/Fiscal

                                                 800
                                                 700
 Savings & Investment                            600                                     Employment
                                                 500
                                                 400
                                                 300
                                                 200
  Price Indexes                                  100                                          Exchange Rates

                                                   0




Personal Income &
                                                                                             GDP & Components
     Outlays




                          Oil                                                      Housing



                                Macro Indexes                     Interest Rates

TPSI by Competitive Analytics

  • 1.
    US National Economic TPSI 1000 Point Strength Index powered by Competitive Analytics and DECIPHER SOFTWARE © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
  • 2.
    “The only thingwe learn from history is that we learn nothing from history.” Georg Wilhelm Friedrich Hegel (1770 – 1831) © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
  • 3.
    TPSI Chart 1 Long Term 90 Year Trend January 1921 to January 2011 © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
  • 4.
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
  • 5.
    Observations for TPSIChart 1 © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
  • 6.
    Observations for TPSIChart 1 1. Like any trend that can be observed and measured in the world, the US economy travels through “enantiodromia-centric cycles” that are perpetually characterized by sharp “V” shapes (i.e. robust growth and expansion) followed by “inverted V” shapes (i.e. deceleration and contraction). © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
  • 7.
    Observations for TPSIChart 1 1. Like any trend that can be observed and measured in the world, the US economy travels through “enantiodromia-centric cycles” that are perpetually characterized by sharp “V” shapes (i.e. robust growth and expansion) followed by “inverted V” shapes (i.e. deceleration and contraction). 2. Seldom do we ever “self-correct” and gain the discipline and wisdom to grow at sustainable levels. Without exception, thousands of years of market evidence proves we instinctually shoot well above equilibrium levels (then below) by significant margins. © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
  • 8.
    Observations for TPSIChart 1 1. Like any trend that can be observed and measured in the world, the US economy travels through “enantiodromia-centric cycles” that are perpetually characterized by sharp “V” shapes (i.e. robust growth and expansion) followed by “inverted V” shapes (i.e. deceleration and contraction). 2. Seldom do we ever “self-correct” and gain the discipline and wisdom to grow at sustainable levels. Without exception, thousands of years of market evidence proves we instinctually shoot well above equilibrium levels (then below) by significant margins. 3. A TPSI of 500.0 represents this normalized equilibrium level - in other words, the eventual “gravitational pull” back to sustainable growth levels. © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
  • 9.
    Observations for TPSIChart 1 1. Like any trend that can be observed and measured in the world, the US economy travels through “enantiodromia-centric cycles” that are perpetually characterized by sharp “V” shapes (i.e. robust growth and expansion) followed by “inverted V” shapes (i.e. deceleration and contraction). 2. Seldom do we ever “self-correct” and gain the discipline and wisdom to grow at sustainable levels. Without exception, thousands of years of market evidence proves we instinctually shoot well above equilibrium levels (then below) by significant margins. 3. A TPSI of 500.0 represents this normalized equilibrium level - in other words, the eventual “gravitational pull” back to sustainable growth levels. 4. Thus, TPSI analyses focuses on the “reversion to the mean” - which is not just a mathematical paradigm or economic theory, but also an “archetypal constant” built on thousands of years of philosophy, psychology, socio-economics, and physics. © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
  • 10.
    TPSI Chart 2 Intermediate9 Year Term Trend January 2002 to January 2011 © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
  • 11.
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  • 12.
    Observations for TPSIChart 2 © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
  • 13.
    Observations for TPSIChart 2 1. During January 2011, US economic strength decreased slightly by 0.8 TPSI points to 423.6 (from December’s US TPSI level of 424.4). © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
  • 14.
    Observations for TPSIChart 2 1. During January 2011, US economic strength decreased slightly by 0.8 TPSI points to 423.6 (from December’s US TPSI level of 424.4). 2. For the prior 12 months, the US Economy has been experiencing what we call a “schizophrenic subcycle” or perhaps just simply a “stalling cycle.” Based on hundreds of macro and micro economic drivers, the US economy has not realized clear signs of a recovery (bad news) nor realized any clear statistical indication of a double-dip recession (good news). © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
  • 15.
    Observations for TPSIChart 2 1. During January 2011, US economic strength decreased slightly by 0.8 TPSI points to 423.6 (from December’s US TPSI level of 424.4). 2. For the prior 12 months, the US Economy has been experiencing what we call a “schizophrenic subcycle” or perhaps just simply a “stalling cycle.” Based on hundreds of macro and micro economic drivers, the US economy has not realized clear signs of a recovery (bad news) nor realized any clear statistical indication of a double-dip recession (good news). 3. The prior two charts of our National Economic TPSI is an excellent leading indicator for numerous industries and organizations. Customized TPSI models designed for specific organizations will have a high correlation with industry and organizational performance. Consequently, upward and downward trends in TPSIs should be perpetually tracked as part of forward-looking strategic and tactical plans. © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
  • 16.
    By The Chart:US Economic Conditions Since Jan. 2009 30 Equilibrium 500 Month Over Month TPSI Growth Stalling Subcycle from March 2010 15 425 TPSI 0 350 f rom gh -15 r y rou 275 ove 9 T Rec 200 rch Ma -30 200 01.09 04.09 07.09 10.09 01.10 04.10 07.10 10.10 01.11 04.11 © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
  • 17.
    By The Numbers:US Economic Conditions Since Jan. 2009 Month TPSI G Month TPSI G Month TPSI G January 2009 257.2 -16.0 January 2010 375.0 13.9 January 2011 423.6 -0.8 February 2009 251.5 -5.7 February 2010 402.9 27.9 February 2011 420.5 -3.1 est. March 2009 250.6 -0.9 March 2010 432.5 29.6 March 2011 425.5 5.0 est. April 2009 257.5 6.9 April 2010 432.6 0.1 April 2011 430.2 4.7 est. May 2009 270.0 12.5 May 2010 417.8 -14.8 June 2009 266.5 -3.5 June 2010 417.1 -0.7 July 2009 282.4 15.9 July 2010 403.6 -13.5 August 2009 297.4 15.0 August 2010 411.7 8.1 September 2009 314.9 17.5 September 2010 417.6 5.9 October 2009 328.3 13.4 October 2010 412.3 -5.3 November 2009 344.0 15.7 November 2010 417.5 5.2 December 2009 361.1 17.1 December 2010 424.4 6.9 © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
  • 18.
    About Competitive Analytics’TPSI 1. The TPSI (1000 Point Strength Index) is the most comprehensive and precise market measurement tool of its kind. The US Economic TPSI, only one of numerous TPSIs developed, is based on hundreds of indicators and calculations via Competitive Analytics' proprietary econometric model. 2. The TPSI ranges from zero to 1000 where 500 is benchmarked as the mathematical stabilized equilibrium. Historical figures and forecasts above or below 500 reflect relative strength or weakness, respectively. The TPSI has the ability to track and forecast a near-infinite number of market indicators and capable of in-depth analysis, forecasting, valuation, and dynamic what-if analysis of macro economies, industries, organizations, product types, services, and competitive geographic market areas. © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
  • 19.
    30 Applications ofCompetitive Analytics’ TPSI 1. Business Cycle Forecasting 11. Competitive Rankings 21. Trough to Peak Analysis 2. Sales Analysis and Forecasting 12. Indicator Overlays 22. Asset Evaluation 3. Valuation & Valuation Forecasting 13. Employee Evaluations 23. Operations Efficiency 4. Pricing Studies 14. Business Planning 24. SWOT Analysis 5. Price Optimization 15. 3rd-Party Analytical Auditing 25. Revenue Projections 6. Marketing Strategy 16. Litigation Support 26. Consumer Affordability 7. Consumer Sentiment 17. Scenario Analysis & Stress Testing 27. Analogue Supply Analysis 8. Feasibility Studies 18. Competitive Intelligence 28. Demographic Forecasts 9. Product Rankings 19. Portfolio Valuation 29. Industry Competitiveness 10. Geo-Submarket 20. Peak to Trough Analysis 30. Cost/Benefit ROI Analysis. © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
  • 20.
    TWO RULES OFECONOMIC PHYSICS “What goes up must come down” - Isaac Newton “What goes up at 2X must come down at 2Y.” - David Savlowitz © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
  • 21.
    Contact Information Competitive Analytics David Savlowitz Michael Ponton 3195 Red Hill Avenue, Suite C CEO / Founder Lead Analyst Costa Mesa, California 92626 714 352 7777 Direct 714 660 2786 Direct 714 660 2799 Office 949 697 9977 Mobile 714 420 0059 Mobile 888 454 6206 Fax Sixstringeconomist Skype MichaelPonton Skype info@CompetitiveAnalytics.com dss@CompetitiveAnalytics.com mp@CompetitiveAnalytics.com © 2010 Competitive Analytics.  © 2010 DECIPHER.  All rights reserved.
  • 22.
  • 23.
    Competitive Analytics TPSI Indicator Bucket Strength 1989 = 500.4 Annual Average Banking Equilibrium 1,000 Stock Market 900 Business/Fiscal 800 700 Savings & Investment 600 Employment 500 400 300 200 Price Indexes 100 Exchange Rates 0 Personal Income & GDP & Components Outlays Oil Housing Macro Indexes Interest Rates
  • 24.
    Competitive Analytics TPSI Indicator Bucket Strength 1990 = 443.8 Annual Average Banking Equilibrium 1,000 Stock Market 900 Business/Fiscal 800 700 Savings & Investment 600 Employment 500 400 300 200 Price Indexes 100 Exchange Rates 0 Personal Income & GDP & Components Outlays Oil Housing Macro Indexes Interest Rates
  • 25.
    Competitive Analytics TPSI Indicator Bucket Strength 1991 = 413.9 Annual Average Banking Equilibrium 1,000 Stock Market 900 Business/Fiscal 800 700 Savings & Investment 600 Employment 500 400 300 200 Price Indexes 100 Exchange Rates 0 Personal Income & GDP & Components Outlays Oil Housing Macro Indexes Interest Rates
  • 26.
    Competitive Analytics TPSI Indicator Bucket Strength 1992 = 473.4 Annual Average Banking Equilibrium 1,000 Stock Market 900 Business/Fiscal 800 700 Savings & Investment 600 Employment 500 400 300 200 Price Indexes 100 Exchange Rates 0 Personal Income & GDP & Components Outlays Oil Housing Macro Indexes Interest Rates
  • 27.
    Competitive Analytics TPSI Indicator Bucket Strength 1993 = 509.6 Annual Average Banking Equilibrium 1,000 Stock Market 900 Business/Fiscal 800 700 Savings & Investment 600 Employment 500 400 300 200 Price Indexes 100 Exchange Rates 0 Personal Income & GDP & Components Outlays Oil Housing Macro Indexes Interest Rates
  • 28.
    Competitive Analytics TPSI Indicator Bucket Strength 1994 = 534.5 Annual Average Banking Equilibrium 1,000 Stock Market 900 Business/Fiscal 800 700 Savings & Investment 600 Employment 500 400 300 200 Price Indexes 100 Exchange Rates 0 Personal Income & GDP & Components Outlays Oil Housing Macro Indexes Interest Rates
  • 29.
    Competitive Analytics TPSI Indicator Bucket Strength 1995 = 504.2 Annual Average Banking Equilibrium 1,000 Stock Market 900 Business/Fiscal 800 700 Savings & Investment 600 Employment 500 400 300 200 Price Indexes 100 Exchange Rates 0 Personal Income & GDP & Components Outlays Oil Housing Macro Indexes Interest Rates
  • 30.
    Competitive Analytics TPSI Indicator Bucket Strength 1996 = 506.3 Annual Average Banking Equilibrium 1,000 Stock Market 900 Business/Fiscal 800 700 Savings & Investment 600 Employment 500 400 300 200 Price Indexes 100 Exchange Rates 0 Personal Income & GDP & Components Outlays Oil Housing Macro Indexes Interest Rates
  • 31.
    Competitive Analytics TPSI IndicatorBucket Strength Annual Average
  • 32.
    Competitive Analytics TPSI Indicator Bucket Strength 1998 = 573.1 Annual Average Banking Equilibrium 1,000 Stock Market 900 Business/Fiscal 800 700 Savings & Investment 600 Employment 500 400 300 200 Price Indexes 100 Exchange Rates 0 Personal Income & GDP & Components Outlays Oil Housing Macro Indexes Interest Rates
  • 33.
    Competitive Analytics TPSI Indicator Bucket Strength 1999 = 579.3 Annual Average Banking Equilibrium 1,000 Stock Market 900 Business/Fiscal 800 700 Savings & Investment 600 Employment 500 400 300 200 Price Indexes 100 Exchange Rates 0 Personal Income & GDP & Components Outlays Oil Housing Macro Indexes Interest Rates
  • 34.
    Competitive Analytics TPSI Indicator Bucket Strength 2000 = 557.7 Annual Average Banking Equilibrium 1,000 Stock Market 900 Business/Fiscal 800 700 Savings & Investment 600 Employment 500 400 300 200 Price Indexes 100 Exchange Rates 0 Personal Income & GDP & Components Outlays Oil Housing Macro Indexes Interest Rates
  • 35.
    Competitive Analytics TPSI Indicator Bucket Strength 2001 = 470.3 Annual Average Banking Equilibrium 1,000 Stock Market 900 Business/Fiscal 800 700 Savings & Investment 600 Employment 500 400 300 200 Price Indexes 100 Exchange Rates 0 Personal Income & GDP & Components Outlays Oil Housing Macro Indexes Interest Rates
  • 36.
    Competitive Analytics TPSI Indicator Bucket Strength 2002 = 504.1 Annual Average Banking Equilibrium 1,000 Stock Market 900 Business/Fiscal 800 700 Savings & Investment 600 Employment 500 400 300 200 Price Indexes 100 Exchange Rates 0 Personal Income & GDP & Components Outlays Oil Housing Macro Indexes Interest Rates
  • 37.
    Competitive Analytics TPSI Indicator Bucket Strength 2003 = 527.4 Annual Average Banking Equilibrium 1,000 Stock Market 900 Business/Fiscal 800 700 Savings & Investment 600 Employment 500 400 300 200 Price Indexes 100 Exchange Rates 0 Personal Income & GDP & Components Outlays Oil Housing Macro Indexes Interest Rates
  • 38.
    Competitive Analytics TPSI Indicator Bucket Strength 2004 = 575.7 Annual Average Banking Equilibrium 1,000 Stock Market 900 Business/Fiscal 800 700 Savings & Investment 600 Employment 500 400 300 200 Price Indexes 100 Exchange Rates 0 Personal Income & GDP & Components Outlays Oil Housing Macro Indexes Interest Rates
  • 39.
    Competitive Analytics TPSI Indicator Bucket Strength 2005 = 559.5 Annual Average Banking Equilibrium 1,000 Stock Market 900 Business/Fiscal 800 700 Savings & Investment 600 Employment 500 400 300 200 Price Indexes 100 Exchange Rates 0 Personal Income & GDP & Components Outlays Oil Housing Macro Indexes Interest Rates
  • 40.
    Competitive Analytics TPSI Indicator Bucket Strength 2006 = 532.5 Annual Average Banking Equilibrium 1,000 Stock Market 900 Business/Fiscal 800 700 Savings & Investment 600 Employment 500 400 300 200 Price Indexes 100 Exchange Rates 0 Personal Income & GDP & Components Outlays Oil Housing Macro Indexes Interest Rates
  • 41.
    Competitive Analytics TPSI Indicator Bucket Strength 2007 = 469.0 Annual Average Banking Equilibrium 1,000 Stock Market 900 Business/Fiscal 800 700 Savings & Investment 600 Employment 500 400 300 200 Price Indexes 100 Exchange Rates 0 Personal Income & GDP & Components Outlays Oil Housing Macro Indexes Interest Rates
  • 42.
    Competitive Analytics TPSI Indicator Bucket Strength 2008 = 335.0 Annual Average Banking Equilibrium 1,000 Stock Market 900 Business/Fiscal 800 700 Savings & Investment 600 Employment 500 400 300 200 Price Indexes 100 Exchange Rates 0 Personal Income & GDP & Components Outlays Oil Housing Macro Indexes Interest Rates
  • 43.
    Competitive Analytics TPSI Indicator Bucket Strength 2009 = 287.8 Annual Average Banking Equilibrium 1,000 Stock Market 900 Business/Fiscal 800 700 Savings & Investment 600 Employment 500 400 300 200 Price Indexes 100 Exchange Rates 0 Personal Income & GDP & Components Outlays Oil Housing Macro Indexes Interest Rates
  • 44.
    Competitive Analytics TPSI Indicator Bucket Strength Mar 2009 = 248.1 Banking Equilibrium 1,000 Stock Market 900 Business/Fiscal 800 700 Savings & Investment 600 Employment 500 400 300 200 Price Indexes 100 Exchange Rates 0 Personal Income & GDP & Components Outlays Oil Housing Macro Indexes Interest Rates
  • 45.
    Competitive Analytics TPSI Indicator Bucket Strength 2010 = 413.7 Annual Average Banking Equilibrium 1,000 Stock Market 900 Business/Fiscal 800 700 Savings & Investment 600 Employment 500 400 300 200 Price Indexes 100 Exchange Rates 0 Personal Income & GDP & Components Outlays Oil Housing Macro Indexes Interest Rates