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AMP Fall Winter '16 Overview Post

The AppExchange Marketing Program provides turnkey joint marketing campaigns between Salesforce and its partners. The Fall 2016 campaign will focus on showcasing apps that Salesforce admins love through promotions, content and social media from August to October. The Winter 2016 campaign will highlight accelerator apps for small businesses from November 2016 to January 2017. The program offers various package options for partners to generate awareness, leads and growth through AppExchange.

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AppExchange Marketing Program Program Overview Fall ’16: August – October 2016 | Winter ’16: November 2016 – January 2017
AppExchange Marketing Program Vision Accelerate business app partner growth through best-in-class joint marketing programs that engage, inspire, and transform our shared customers and prospects. World-class marketing Turnkey partner participation Engaging campaigns Evergreen content
Joint Marketing At Scale, The Salesforce Way Awesome, customer-first marketing that leverages best practices from Salesforce. Created for partners by top-notch internal program managers, product marketers, graphic artists, writers, and digital campaign marketers. World-class marketing 30+ partners participate each quarter, and our team does all the heavy lifting. So partners can watch, learn, and reap the rewards for the short and long term. Though participation is never effortless, it’s designed to be easy and efficient. Turnkey partner participation Since we put the customer first in everything we do, thought leadership, peer insights, and interesting app collections are cornerstone to the program. Which means there’s plenty of long-tail effect in most of the available packages. Evergreen content Whether we’re talking about a simple promotion or a multi-faceted campaign, our goal is to position partner apps and solutions within engaging content and offers that will get great results and keep customers coming back for more. Engaging campaigns Note: participation in the program is restricted to revenue-sharing ISV & Consulting Partners.
The AppExchange Marketing Program Team Becky de Loryn Sr. Director, ISV Partner Marketing Latrice Barnett Sr. Manager, AppExchange Marketing Program Amanda Nelson Sr. Manager, AppExchange Customer Community Marketing Andrew Gothelf Manager, AppExchange Marketing Program Howard Chen Manager, AppExchange Marketing Program Josie Chiles Director, AppExchange Product Marketing Ian Dunckel Sr. Manager, AppExchange Product Marketing Christine Lee AppExchange Product Marketing and Review Analyst
“L-O-V-E-D our top of the list placement in the AppExchange digest!!! The leads are rolling in now!!” - Happy AMP participant AppExchange Marketing Program Partners ​Thank you to nearly 100 partners who have invested in AMP programs to date. Accounting Seed Acromobile Acxiom Adobe Anaplan Apttus BigMachines Bizible BluSynergy BMCRemedyforce Box Brainshark Cadalys Callidus Software Canon ChannelInsight CipherCloud ClickSoftware CloudCoach CloudCraze Conga ContactMonkey Conversica Cornerstone OnDemand Coveo CRMCulture DemandFarm DocuSign Drawloop EDL/Cloud Craze Equifax Experian Fairsail FinancialForce.com Five9 Gainsight GPS Dashboard Groove HeyWire HireVue Hoopla iContact inContact Informatica InsideSales InsightSquared Intacct Jobscience Kenandy Kimble KnowledgeTree Krow LearnSmarter LevelEleven MapAnything Marketo MindTouch Mulesoft Musqot NCSquared NewVoiceMedia Ohanae Point N Time Precisio Business Solutions PrintingForLess.com(PFL) Prodly PROS (Cameleon) Qualtrics Quosal Qvidian Rootstock Sage SAVO Screen-Magic Seismic Software Selectica ServiceMax Silanis Silverline Skuid Spanning SpringCM Stantive SteelBrick Surfwriter SurveyMonkey Synety Tactile Talent Rover The TAS Group ThinkSmart Solutions TOA Technologies Valgen Velocify Vidyard Wizeline Xactly Yesware
It’s All About: Acceleration Our approach to helping partners grow faster – with super-smart marketing.
0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 Unique Visitors Listing Activity Lead Activity It’s All About: Delivering Results ​This partner combined the following packages over multiple quarters to see a great sustained lift in traffic, activity, and leads: • Home Page Promotion • Retargeting ​Actual KPIs from an AMP partner that has leveraged AMP for 4 quarters. Source: AppExchange listing results, 2014 – 2016. +150% +52% +54%
It’s All About: Casting a Wide Net with Creative Content YouTube: 25,000 views Email: 100k+ subscribers Paid media: 2.5m+ impressions Twitter: 53k+ followers
It’s All About: Leading By Example Our team knows what works to attract and convert AppExchange traffic. We work very closely with product marketing and our alliances co-marketing teammates to make sure we bring best of breed plays into AMP. AppExchange Best Practices We are closely aligned with Salesforce’s core digital marketing, so we can leverage best practices around paid digital marketing, share audiences, and optimize campaigns. DigitalCampaigns Two of our teammates helped write the book on social marketing at Salesforce. They’ve mastered the art and science of planning, creating and analyzing content marketing, as well as social listening, engaging and publishing. Content and Social All assets created within AMP are done by in-house designers and writers who understand how to talk to Salesforce customers. Strategy is set and final assets are signed off by senior creative leadership. Top Notch Creative
It’s Time to Innovate Again Top changes for Fall ’16 & Winter ’16.
Two Big Changes for August ’16 – January ’17 Target Audience-focused Campaigns We are focusing 80% of our inventory and creative resources on audience-specific campaigns for 3-month periods (with long-tail effect). This will help us create more compelling experiences for target customers and prospects, be more operationally efficient, and – most importantly – deliver better results. August – October is all about Apps Salesforce Admins Love – perfectly timed with the lead-up to Dreamforce ’16, when our community will be out in force. November – January focuses on small business Owners, Founders & CXOs so we can tap into the year-end and new year desire to streamline and prepare the business for the next stage of growth. A La Carte Promotion Options Select AppExchange home page and category inventory are now available for short, budget-friendly flights. Yes, it’s really true! For home page placement, your app must be relevant to our target audience during the time period you select (i.e., Admins for August – October, and SMB for November – January).
About the “Apps Salesforce Admins Love” Campaign ​AMP Fall ’16 (August – October 2016) Vision Engage and inspire our most influential audience through a series of amazing digital promotions, peer success stories, and social/viral plays. Target Audience • Salesforce admins who already love apps, and are always looking for more ways to streamline their own workflows and supercharge efficiency across their companies. • New admins who are just learning the ropes and need a helping hand to understand the power of connected apps for every work stream. • Our strongest advocates – user group leaders and Salesforce MVPs. Goals • Create a drumbeat of content and promotions to elevate awareness about a variety of apps that can help admins shine as the keepers of the Salesforce kingdom and change agents within their companies. • Generate significantlift in traffic, activity, and leads for participating partners. 10-Word Success Summary Admins install new apps while partners achieve record-breaking AppExchange-sourced demand.
About the “Accelerator Apps for SMBs” Campaign ​AMP Winter ’16 (November 2016 – January 2017) Vision Engage this influential audienceby showcasing the arsenal of apps that connect everything, eliminate busy work, and scale with growing businesses. Target Audience • SMB owners, founders, and CXOs who have a passion for growth and a firm grasp that technology can help address all kinds of business challenges. • SMB owners, founders and CXOs who rely on peer input and feel ease is equally important, because they don’t have time for intensive research or implementation. Goals • Elevate the peers who are disrupting and transforming their industries with the power of apps fueling their growth. • Create a drumbeat of content and promotions to elevate awareness about a variety of apps that can help SMBs grow. • Generate significantlift in traffic, activity, and leads for participating partners. 10-Word Success Summary SMB CXOs lead app charge while partners generate AppExchangeleads.
AMP Campaigns & Packages Mix & match packages for all types of partners.
AppExchange Marketing Program Packages At-a-Glance Qualifications: Revenue-sharing ISV/OEM Partners only. SI partners by invitation-only during pilot quarters. See package details for specific requirements. Customer satisfaction: All partners must have a 4-star or above average review rating and or a 9+ CSAT rating on AppExchange. Primary Offer Frequency Primary Purpose Primary KPI Qualifications Capacity Partner Type Price “Apps Salesforce Admins Love” Campaign (Fall only) Quarterly Awareness /Demand +20% or +35% traffic and activity 10+ reviews Basic: 8 Deep Dive: 6 ISV Basic: $30,000 Deep Dive: $60,000 per quarter “Accelerator Apps for Small Businesses” Campaign (Winter only) Quarterly Awareness /Demand +20% or +35% traffic and activity 10+ reviews Basic: 6 Deep Dive: 6 ISV Basic: $30,000 Deep Dive: $60,000 per quarter App Talks Customer Interview Quarterly Awareness 10K+ video views 5+ reviews 3 (per quarter) ISV, Consulting $20,000 per App Talks App Mavericks Web Chat Quarterly Awareness 10K+ video views 2+ reviews 3 (per quarter) ISV, Consulting $7,500 per App Mavericks App of the Week Spotlight Quarterly Awareness /Demand +10% traffic and activity 2+ reviews 12 ISV $5,000 per quarter Partner of the Week Spotlight Quarterly Awareness /Demand +10% traffic and activity 2+ reviews 12 ISV, Consulting $5,000 per quarter AppExchange Connected Leaders Webinar Monthly Demand +10% traffic and activity 2+ reviews 6 ISV, Consulting $5,000 per quarter Display & Social Retargeting Quarterly Awareness /Demand +20% traffic and activity 10+ reviews 10 (per quarter) ISV, Consulting $20,000 per quarter AppExchange Category Page Standalone Promotion (new) Quarterly Awareness /Demand +10% traffic and activity 5+ reviews 16 ISV $7,500 per quarter AppExchange Home Page 1-month Promotion (new) Monthly Demand +20% traffic and activity 10+ reviews 9 ISV $10,000 per month
“Apps Salesforce Admins Love” Campaign Benefit Basic DeepDive AppExchange home page Featured App 1 month (Aug/Sep/Oct) Aug - Oct Featured App in one AppExchange Direct Email and blog post ✔ ✔ Featured App in gated ebook with opt-in lead share Promo on shared page Customer Spotlight Turnkey retargeting campaign promoting ebook ✔ ✔ Featured App in one AppExchange Monthly Email ✔ ✔ Featured App in one AppExchange Weekly Digest Email ✔ Tile branding on rotating home page banner ✔ Connected Leaders Customer Webinar, opt-in lead share ✔ Availability (max of 3 direct competitors) 8 spots 6 spots Requirements 10+ reviews, 4+ star rating 10+ reviews, 4+ star rating Purpose Demand Gen Demand Gen Primary Measure: increase in listing traffic & activity +20% +35% Investment $30,000 per quarter $60,000 per quarter Description Do you have an app that admins love? If so, we’ll convey the power of apps for everything in every department. From small wins like built-in reports and dashboards, Lightning Ready project management, and CPQ solutions, we show (vs tell) how apps save the day, every day.
“Accelerator Apps for Small Businesses” Campaign Description SMB CXOs must streamline and accelerate their business, and have a passion for applying technology to address all business challenges. This campaign showcases the arsenal of lightweight apps that are loved by peers, quickly solve business challenges, and can help any business scale. Benefit Basic DeepDive AppExchange home page Featured App 1 month (Nov/Dec/Jan) Nov - Jan Featured App in one AppExchange Direct Email and blog post ✔ ✔ Featured App in gated ebook with opt-in lead share Promo on shared page Customer Spotlight Turnkey retargeting campaign promoting ebook ✔ ✔ Featured App in one AppExchange Monthly Email ✔ ✔ Featured App in one AppExchange Weekly Digest Email ✔ Tile branding on rotating home page banner ✔ Connected Leaders Customer Webinar, opt-in lead share ✔ Inclusion in Happy New Year promotion ✔ Availability (max of 3 direct competitors) 6 spots 6 spots Requirements 10+ reviews, 4+ star rating 10+ reviews, 4+ star rating Purpose Demand Gen Demand Gen Primary Measure: increase in listing traffic & activity +20% +35% Investment $30,000 per quarter $60,000 per quarter
App Talks Customer Interview REQUIREMENTS: 5+ reviews, 4+ star rating PURPOSE: Awareness PRIMARY KPI: 10K+ video views INVESTMENT: $20,000 per App Talks Description Put your customer story front and center! With an app demo and a short interview cameo with your top executive, this evergreen content is perfect for sharing in long or short form. Benefits § 1 professionally shot and produced App Talks video with your customer. Optional demo and executive cameo. § 10-15 minute video shot in the live studio or via high-end web/video conference. § Completely managed by Salesforce, from developing talk track to finished edits. § Video footage will be provided for your preferred use (approval required). § Inclusion in one Direct Email and associated blog post to promote your app and App Talksvideo. § YouTube promotion for your App Talks video. § Organic social posts promoting content and partner. Availability • ISV & Consulting Partners with a confirmed customer speaker at time of application. • Max of 3 partners per quarter. • Max of 1 direct competitor per category (i.e., CPQ, Integration, Accounting).
App Mavericks Web Chat REQUIREMENTS: 2+ reviews, 4+ star rating PURPOSE: Awareness PRIMARY KPI: 10K+ video views INVESTMENT: $7,500 per App Mavericks Description Connect with a Salesforce MVP or AppExchange All-Star to talk about what makes your product unique and awesome – and share a quick demo. From there, we’ll produce it and get the word out on all of our channels as great evergreen content, prime for ongoing social promotion. Benefits § 1 professionally shot App Mavericks Web Chat with your top exec and a Salesforce MVP. § 3-4 minute web chat with a Salesforce MVP via high-end web/video conference. § MVP will help you define your story to help prospects and influencers understand your unique value. § Video footage will be provided for your preferred use (approval required). § Inclusion in one Direct Email and associated blog post to promote your app and App Mavericks video. § YouTube promotion for your App Mavericks video. § Organic social posts promoting content and partner. Availability • ISV and Consulting Partners. • 3 spots per quarter. • Max of 1 competitors per sub-category (i.e. CPQ, Integration, Accounting).
AppExchange App of the Week Spotlight REQUIREMENTS: 2+ reviews, 4+ star rating PURPOSE: Awareness & Lead Gen EXPECTED ROI: 10% Increase in listing traffic and activity INVESTMENT: $5,000 per quarter Description The App of the Week spotlights partners who want to create visibility within Salesforce and our broader community. This is a great way for new apps to get started, or for more established apps to stay top-of-mind. Benefits § Inclusion in the AppExchange App of the Week Collection. § One Featured App placement in the AppExchange Weekly Digest. § One Facebook ad promoting your listing § One month of rotating placement on the all-new 50 Fremont AppExchange kiosks. § Chatter to drive internal teammates to join your Org62 Chatter group. § Organic social posts promoting content and partner. Availability • ISV Partners only. • Max of 1 direct competitor per category (i.e., CPQ, Integration, Accounting). • Max of 12 partners per quarter, first-time partners are given preference.
AppExchange Partner of the Week Spotlight REQUIREMENTS: 2+ reviews, 4+ star rating PURPOSE: Awareness & Lead Gen EXPECTED ROI: 10% Increase in listing traffic and activity INVESTMENT: $5,000 per quarter Description As a companion to the Awesome App of the Week, this package is intended to elevate awareness for consulting partners that help customers succeed through awesome implementations. It can also be useful for ISV Partners with multiple apps. Benefits § Inclusion in the AppExchange Consulting Partner of the WeekCollection. § One Featured App placement in the AppExchange Weekly Digest. § One Facebook ad promoting your listing § One month of rotating placement on the all-new 50 Fremont AppExchange kiosks. § Chatter to drive internal teammates to join your Org62 Chatter group. § Organic social posts promoting content and partner. Availability • ISV Partners only. • Max of 1 direct competitor per category (i.e., CPQ, Integration, Accounting). • Max of 12 partners per quarter, first-time partners are given preference.
AppExchange Connected Leaders Webinar Series REQUIREMENTS: 5+ reviews, 4+ star rating PURPOSE: Lead Gen EXPECTED ROI: 50+ leads (opt-in target estimate) INVESTMENT: $5,000 per quarter Description the AppExchange Connected Leaders Webinar series will bring app-loving business leaders together to talk about how they're accelerating their businesses by leveraging apps from the AppExchange. Every month, we will host a panel webinar with a Salesforce host and 3-4 customer panelists, and we will curate the best mix based on applications and customer submissions. Benefits § Opportunity to designate a VP or higher customer speaker who has agreed and has legal permission to speak to your app (or implementation). § Co-branding on all promotions and within the webinar registration page. § Registration page collects standard contact information for all opt-ins, to be shared with you. § Inclusion in one AppExchange Monthly Digest email § 1 thought leadership blog post covering topic of webinar, with relevant tie-in, mention, and link to your app. § Paid media to drive awareness of the event Availability • ISV and Consulting Partners – by invitation only. • 3-4 partners per month. • Max of 1 direct competitor per category and 1 event per quarter per app. Date Topic & Audience Wednesday, August 17th Deliver Actionable Business Insights with Apps (Salesforce Admins) Wednesday, September 21st Automate Everything with AppExchange Apps (Salesforce Admins) Wednesday, November 16th Use Apps to Grow Your Business from the Ground Up (SMB Execs) Wednesday, December 14th Connect Your Entire Business with Apps (SMB Execs) Wednesday, January 18th Create Meaningful Customer Engagement with AppExchange Apps (SMB Execs) Webinar Series Schedule
Display & Social Retargeting REQUIREMENTS: 10+ reviews, 4+ star rating PURPOSE: Lead Gen EXPECTED ROI: 20% Increase in listing traffic and activity INVESTMENT: $20,000 per quarter Description Easily keep your app top of mind among AppExchange and salesforce.com visitors with our integrated retargeting campaign. Let us manage the creative and placement; you can watch the impressions roll in. Benefits § 1 set of retargeting ads (includes copywriting and template-based creative). § Placement of all ads across display and social media. § Optimization as needed throughout the quarter. Availability • ISV and Consulting Partners. • Max of 10 partners per quarter. • Max of 1 direct competitor per category (i.e., CPQ, Integration, Accounting).
AppExchange Category Page Standalone Promotion Description Stand out in your category with this alternative to the popular Home Page Promotion package. With category placement, emails, and social and blog posts, your app will be harder than ever to miss. Benefits § 3 months rotating in Featured Apps on AppExchange category & sub- category pages. § Paid media driving traffic to AppExchange category and sub-category page Featured Apps. Availability • Max of 16 partners per quarter. • Max of 3 direct competitors per category (i.e., CPQ, Integration, Accounting). • ISV Partners only. REQUIREMENTS: 5+ reviews, 4+ star rating PURPOSE: Lead Gen EXPECTED ROI: 10% Increase in listing traffic and activity INVESTMENT: $7,500 per quarter
AppExchange Home Page 1-month Promotion Description Promote your app front and center on the AppExchange Home page to active AppExchange users, with our tried and true formula for increasing awareness, listing traffic, and AppExchange-sourced leads. Benefits § 1 month rotating in Featured Apps on the AppExchange home page. § Paid media driving traffic to AppExchange home page Featured Apps. Availability • Max of 9 partners per quarter. • Max of 3 direct competitors per category (i.e., CPQ, Integration, Accounting). • ISV Partners only. REQUIREMENTS: 10+ reviews, 4+ star rating PURPOSE: Lead Gen EXPECTED ROI: 20% Increase in listing traffic and activity INVESTMENT: $10,000 per quarter
AppExchange Customer Spotlight (FREE for Gold+ ISVs) REQUIREMENTS: Gold+ ISV Partners only PURPOSE: Awareness Peer/Advocate marketing EXPECTED ROI: Ongoing exposure; Evergreen content INVESTMENT: FREE to qualifying partners only Description Let us tell your great customer story in a sleek spotlight designed to stand out. We produce 1-2 of these weekly and simply ask you to provide a marquis customer. Then we publish and promote on Salesforce channels. Benefits § The AMP team interviews a marquis customer of your choice. You secure the customer and make an intro. We will take it from there. § We create a compelling Customer Story slide highlighting how your customer’s success is amplified with your app. § Once the story is ready to publish, we share it on all relevant internal ad external channels, including a SlideShare collection and blog posts to feature collections of complementary stories. § 1 Organic tweet, 1 LinkedIn post, and 1 Facebook post promoting content and partner. Availability • AMP team will reach out to partners individually regarding schedule, in order of priority determined by ISV management. • Available to Gold+ ISV partners only.
Online Demo Jam Webinar (FREE for Gold+ ISVs) Description Our monthly Demo Jam webinars allow you to connect with the Salesforce community in a fun and unpredictable way – all while driving awareness. Challenge yourself by committing to share your product demo in under 3 minutes! You might win! Benefits § Show off your coolest use case or most exciting new developments to a live audience of 100+ attendees in a 3-minute speed demo. § Build a great relationship with your demo coach, a Salesforce MVP or User Group leader who will help you refine and practice your demo storyline. § 5 Organic tweets, 1 LinkedIn post, 1 Facebook event and 1 Facebook post promoting content and partner. § Enjoy ongoing social exposure as we record, post, and promote video from each event. Availability • Max of 7 partners per monthly event. • Max of 1 direct competitor per category (i.e., CPQ, Integration, Accounting). • Available to Gold+ ISV partners only. REQUIREMENTS: Gold+ ISV Partners only PURPOSE: Awareness & Lead Gen EXPECTED ROI: 60+ opt-in leads INVESTMENT: FREE to qualifying partners only
AMP Application Process Steps to apply for AMP, and Frequently Asked Questions
Participation Requirements and Considerations Revenue-sharing ISVor Consulting Partner Since inventory and resources arescarce, welimit program participation to partners currently enrolled in oneof our revenue- sharing programs. Customer Reviews with a 4+ Average Since AppExchange is such a great source of peer insight, customers typically look atreviews before they take action. For us, promoting apps thatcustomers love is a matter of trust. Required quantity of reviews varies by program. Strong Contextual Relevance Top-notch marketing requires maniacal focus on super-relevant messaging to our targetaudience, so we’ll always look for the best message and partner fit within campaigns, promotions, and content. When in doubt, we’ll consultreviews and our MVPs. Category Balance We always aim for a balanceof options that representthediversity of apps within key categories, so welimitquantity of direct competitors within certain packages.
AMP Fall ’16 and Winter ’16 Application Process 1. Make sure YES is the answer to the following questions: Is the app you want to promote in the revenue-sharing ISV/OEM partner program?* Does your AppExchange listing have a 4-star or greater average rating, or if you are a Consulting partner, a 9+ CSAT score? Do you meet the review requirements specified for each package? Are all the graphics, screenshots and copy on your listing professional and compelling? Is your team ready to receive, sell and service leads from around the world with a heavy US concentration? 2. If you answered YES to all of the above: Complete the AMP Fall ’16 and Winter ’16 Application via e-signature or download and email it to ampteam@salesforce.com. We encourage you to submit your application ASAP to secure a spot. 3. We will let you know if your application has been accepted within 5 business days. ​* Not applicable for Consulting partners ​Three simple steps:
Frequently Asked Questions ​Q: Is there a limit to the number of packages we can buy? A: No, the beauty of this round of AMP packagesis that you can mix and match to fit your marketing needs! Q: Can we promote multiple apps or listings? A: You may promote one app or listing for each AMP package you select. (If you purchase 2 packages, you can promote 2 separate apps or listings). Q: What metrics will be provided? How often? A: Depending on your package, you will receive ongoing status updates on KPIs defined atthe beginning of the program. Every partner will receive a quarter-end report. Q: Are we eligible for AMP if our app isn’t through security review yet, or if our listing is not yet live, but should be during the quarter? A: Your app must pass security review, and your listing must be live on the AppExchange, with at least 2 reviews, before you can participate in AMP. Q: Can we sign up if we don’t meet the full review requirements yet but have customers that have promised to write reviews? A: You may submit an application but keep in mind that priority will be given to apps that meet the qualifications. ​More questions? Email ampteam@salesforce.com
AMP at Work Highlights from recent program promotions and content.
AMP @ Work: Featured Apps on AppExchange ​Participating apps rotate in the Featured Apps section of the AppExchange home page and are also displayed in the Featured Apps collection page.
AMP @ Work: Monthly Digest Email ​Promoting apps to partners and customers in monthly newsletters. (March 2016 shown)
AMP @ Work: Monthly Digest Email ​Promoting apps to partners and customers in monthly newsletters. (May 2016 shown)
AMP @ Work: Monthly Digest Email ​Promoting apps to partners and customers in monthly newsletters. (June 2016 shown)
AMP @ Work: Direct Email Promotions ​Partner apps promoted in a direct email to the AppExchange email list. (April 2016)
AMP @ Work: Direct Email Promotions ​Partner apps promoted in a direct email to the AppExchange email list. (May 2016)
AMP @ Work: Thought Leadership Blog Posts ​Blogs highlighting great featured apps in with relevant thought leadership topics.
AMP @ Work: Retargeting ​Retargeting campaign designed and delivered by Salesforce.
AMP @ Work: App of the Week Spotlight ​Top-of-mind awareness campaign for apps, designed and delivered by Salesforce.
AMP @ Work: Partner of the Week Spotlight ​Top-of-mind awareness campaign for consulting and multi-app partners, designed and delivered by Salesforce.
AMP @ Work: Connected Leaders Webinar ​Top-of-mind awareness campaign for new apps, designed and delivered by Salesforce.
Social & Content Marketing See it all live: https://storify.com/AppExchangeAMP/appexchange-social-content
AMP @ Work: App Talks Customer Interview ​Guidebook shares how they increased the efficiency of their sales team with Yesware and Salesforce.
AMP @ Work: App Talks Customer Interview ​Healthwise streamlined Revenue Management Systems by aligning Finance with Sales and implementing Apttus CPQ and Salesforce.
AMP @ Work: App Mavericks Web Chats Becka Dente, Salesforce MVP, chats with Chuck Ganapathi from Tactile.
AMP @ Work: App Mavericks Web Chats ​Salesforce MVP Angela Mahoney connected with Brandi Johnson of CloudCoach.
AMP @ Work: Demo Jam ​Our monthly webinar featuring AppExchange partners competing for the best 3-minute demo.
AMP @ Work: Customer Spotlight ​Celebrating customer success with AMP partners.
Influencer Marketing Engaging SalesforceCommunity Leaders
AMP @ Work: 2016 Happy New Year Customer Mailer ​550+ customers and partners received our “App-Inspired Holidays” calendar with featured apps.
thank y u

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AMP Fall Winter '16 Overview Post

  • 1.
    AppExchange Marketing Program ProgramOverview Fall ’16: August – October 2016 | Winter ’16: November 2016 – January 2017
  • 2.
    AppExchange Marketing ProgramVision Accelerate business app partner growth through best-in-class joint marketing programs that engage, inspire, and transform our shared customers and prospects. World-class marketing Turnkey partner participation Engaging campaigns Evergreen content
  • 3.
    Joint Marketing AtScale, The Salesforce Way Awesome, customer-first marketing that leverages best practices from Salesforce. Created for partners by top-notch internal program managers, product marketers, graphic artists, writers, and digital campaign marketers. World-class marketing 30+ partners participate each quarter, and our team does all the heavy lifting. So partners can watch, learn, and reap the rewards for the short and long term. Though participation is never effortless, it’s designed to be easy and efficient. Turnkey partner participation Since we put the customer first in everything we do, thought leadership, peer insights, and interesting app collections are cornerstone to the program. Which means there’s plenty of long-tail effect in most of the available packages. Evergreen content Whether we’re talking about a simple promotion or a multi-faceted campaign, our goal is to position partner apps and solutions within engaging content and offers that will get great results and keep customers coming back for more. Engaging campaigns Note: participation in the program is restricted to revenue-sharing ISV & Consulting Partners.
  • 4.
    The AppExchange MarketingProgram Team Becky de Loryn Sr. Director, ISV Partner Marketing Latrice Barnett Sr. Manager, AppExchange Marketing Program Amanda Nelson Sr. Manager, AppExchange Customer Community Marketing Andrew Gothelf Manager, AppExchange Marketing Program Howard Chen Manager, AppExchange Marketing Program Josie Chiles Director, AppExchange Product Marketing Ian Dunckel Sr. Manager, AppExchange Product Marketing Christine Lee AppExchange Product Marketing and Review Analyst
  • 5.
    “L-O-V-E-D our topof the list placement in the AppExchange digest!!! The leads are rolling in now!!” - Happy AMP participant AppExchange Marketing Program Partners ​Thank you to nearly 100 partners who have invested in AMP programs to date. Accounting Seed Acromobile Acxiom Adobe Anaplan Apttus BigMachines Bizible BluSynergy BMCRemedyforce Box Brainshark Cadalys Callidus Software Canon ChannelInsight CipherCloud ClickSoftware CloudCoach CloudCraze Conga ContactMonkey Conversica Cornerstone OnDemand Coveo CRMCulture DemandFarm DocuSign Drawloop EDL/Cloud Craze Equifax Experian Fairsail FinancialForce.com Five9 Gainsight GPS Dashboard Groove HeyWire HireVue Hoopla iContact inContact Informatica InsideSales InsightSquared Intacct Jobscience Kenandy Kimble KnowledgeTree Krow LearnSmarter LevelEleven MapAnything Marketo MindTouch Mulesoft Musqot NCSquared NewVoiceMedia Ohanae Point N Time Precisio Business Solutions PrintingForLess.com(PFL) Prodly PROS (Cameleon) Qualtrics Quosal Qvidian Rootstock Sage SAVO Screen-Magic Seismic Software Selectica ServiceMax Silanis Silverline Skuid Spanning SpringCM Stantive SteelBrick Surfwriter SurveyMonkey Synety Tactile Talent Rover The TAS Group ThinkSmart Solutions TOA Technologies Valgen Velocify Vidyard Wizeline Xactly Yesware
  • 6.
    It’s All About:Acceleration Our approach to helping partners grow faster – with super-smart marketing.
  • 7.
    0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 Unique VisitorsListing Activity Lead Activity It’s All About: Delivering Results ​This partner combined the following packages over multiple quarters to see a great sustained lift in traffic, activity, and leads: • Home Page Promotion • Retargeting ​Actual KPIs from an AMP partner that has leveraged AMP for 4 quarters. Source: AppExchange listing results, 2014 – 2016. +150% +52% +54%
  • 8.
    It’s All About:Casting a Wide Net with Creative Content YouTube: 25,000 views Email: 100k+ subscribers Paid media: 2.5m+ impressions Twitter: 53k+ followers
  • 9.
    It’s All About:Leading By Example Our team knows what works to attract and convert AppExchange traffic. We work very closely with product marketing and our alliances co-marketing teammates to make sure we bring best of breed plays into AMP. AppExchange Best Practices We are closely aligned with Salesforce’s core digital marketing, so we can leverage best practices around paid digital marketing, share audiences, and optimize campaigns. DigitalCampaigns Two of our teammates helped write the book on social marketing at Salesforce. They’ve mastered the art and science of planning, creating and analyzing content marketing, as well as social listening, engaging and publishing. Content and Social All assets created within AMP are done by in-house designers and writers who understand how to talk to Salesforce customers. Strategy is set and final assets are signed off by senior creative leadership. Top Notch Creative
  • 10.
    It’s Time toInnovate Again Top changes for Fall ’16 & Winter ’16.
  • 11.
    Two Big Changesfor August ’16 – January ’17 Target Audience-focused Campaigns We are focusing 80% of our inventory and creative resources on audience-specific campaigns for 3-month periods (with long-tail effect). This will help us create more compelling experiences for target customers and prospects, be more operationally efficient, and – most importantly – deliver better results. August – October is all about Apps Salesforce Admins Love – perfectly timed with the lead-up to Dreamforce ’16, when our community will be out in force. November – January focuses on small business Owners, Founders & CXOs so we can tap into the year-end and new year desire to streamline and prepare the business for the next stage of growth. A La Carte Promotion Options Select AppExchange home page and category inventory are now available for short, budget-friendly flights. Yes, it’s really true! For home page placement, your app must be relevant to our target audience during the time period you select (i.e., Admins for August – October, and SMB for November – January).
  • 12.
    About the “AppsSalesforce Admins Love” Campaign ​AMP Fall ’16 (August – October 2016) Vision Engage and inspire our most influential audience through a series of amazing digital promotions, peer success stories, and social/viral plays. Target Audience • Salesforce admins who already love apps, and are always looking for more ways to streamline their own workflows and supercharge efficiency across their companies. • New admins who are just learning the ropes and need a helping hand to understand the power of connected apps for every work stream. • Our strongest advocates – user group leaders and Salesforce MVPs. Goals • Create a drumbeat of content and promotions to elevate awareness about a variety of apps that can help admins shine as the keepers of the Salesforce kingdom and change agents within their companies. • Generate significantlift in traffic, activity, and leads for participating partners. 10-Word Success Summary Admins install new apps while partners achieve record-breaking AppExchange-sourced demand.
  • 13.
    About the “AcceleratorApps for SMBs” Campaign ​AMP Winter ’16 (November 2016 – January 2017) Vision Engage this influential audienceby showcasing the arsenal of apps that connect everything, eliminate busy work, and scale with growing businesses. Target Audience • SMB owners, founders, and CXOs who have a passion for growth and a firm grasp that technology can help address all kinds of business challenges. • SMB owners, founders and CXOs who rely on peer input and feel ease is equally important, because they don’t have time for intensive research or implementation. Goals • Elevate the peers who are disrupting and transforming their industries with the power of apps fueling their growth. • Create a drumbeat of content and promotions to elevate awareness about a variety of apps that can help SMBs grow. • Generate significantlift in traffic, activity, and leads for participating partners. 10-Word Success Summary SMB CXOs lead app charge while partners generate AppExchangeleads.
  • 14.
    AMP Campaigns &Packages Mix & match packages for all types of partners.
  • 15.
    AppExchange Marketing ProgramPackages At-a-Glance Qualifications: Revenue-sharing ISV/OEM Partners only. SI partners by invitation-only during pilot quarters. See package details for specific requirements. Customer satisfaction: All partners must have a 4-star or above average review rating and or a 9+ CSAT rating on AppExchange. Primary Offer Frequency Primary Purpose Primary KPI Qualifications Capacity Partner Type Price “Apps Salesforce Admins Love” Campaign (Fall only) Quarterly Awareness /Demand +20% or +35% traffic and activity 10+ reviews Basic: 8 Deep Dive: 6 ISV Basic: $30,000 Deep Dive: $60,000 per quarter “Accelerator Apps for Small Businesses” Campaign (Winter only) Quarterly Awareness /Demand +20% or +35% traffic and activity 10+ reviews Basic: 6 Deep Dive: 6 ISV Basic: $30,000 Deep Dive: $60,000 per quarter App Talks Customer Interview Quarterly Awareness 10K+ video views 5+ reviews 3 (per quarter) ISV, Consulting $20,000 per App Talks App Mavericks Web Chat Quarterly Awareness 10K+ video views 2+ reviews 3 (per quarter) ISV, Consulting $7,500 per App Mavericks App of the Week Spotlight Quarterly Awareness /Demand +10% traffic and activity 2+ reviews 12 ISV $5,000 per quarter Partner of the Week Spotlight Quarterly Awareness /Demand +10% traffic and activity 2+ reviews 12 ISV, Consulting $5,000 per quarter AppExchange Connected Leaders Webinar Monthly Demand +10% traffic and activity 2+ reviews 6 ISV, Consulting $5,000 per quarter Display & Social Retargeting Quarterly Awareness /Demand +20% traffic and activity 10+ reviews 10 (per quarter) ISV, Consulting $20,000 per quarter AppExchange Category Page Standalone Promotion (new) Quarterly Awareness /Demand +10% traffic and activity 5+ reviews 16 ISV $7,500 per quarter AppExchange Home Page 1-month Promotion (new) Monthly Demand +20% traffic and activity 10+ reviews 9 ISV $10,000 per month
  • 16.
    “Apps Salesforce AdminsLove” Campaign Benefit Basic DeepDive AppExchange home page Featured App 1 month (Aug/Sep/Oct) Aug - Oct Featured App in one AppExchange Direct Email and blog post ✔ ✔ Featured App in gated ebook with opt-in lead share Promo on shared page Customer Spotlight Turnkey retargeting campaign promoting ebook ✔ ✔ Featured App in one AppExchange Monthly Email ✔ ✔ Featured App in one AppExchange Weekly Digest Email ✔ Tile branding on rotating home page banner ✔ Connected Leaders Customer Webinar, opt-in lead share ✔ Availability (max of 3 direct competitors) 8 spots 6 spots Requirements 10+ reviews, 4+ star rating 10+ reviews, 4+ star rating Purpose Demand Gen Demand Gen Primary Measure: increase in listing traffic & activity +20% +35% Investment $30,000 per quarter $60,000 per quarter Description Do you have an app that admins love? If so, we’ll convey the power of apps for everything in every department. From small wins like built-in reports and dashboards, Lightning Ready project management, and CPQ solutions, we show (vs tell) how apps save the day, every day.
  • 17.
    “Accelerator Apps forSmall Businesses” Campaign Description SMB CXOs must streamline and accelerate their business, and have a passion for applying technology to address all business challenges. This campaign showcases the arsenal of lightweight apps that are loved by peers, quickly solve business challenges, and can help any business scale. Benefit Basic DeepDive AppExchange home page Featured App 1 month (Nov/Dec/Jan) Nov - Jan Featured App in one AppExchange Direct Email and blog post ✔ ✔ Featured App in gated ebook with opt-in lead share Promo on shared page Customer Spotlight Turnkey retargeting campaign promoting ebook ✔ ✔ Featured App in one AppExchange Monthly Email ✔ ✔ Featured App in one AppExchange Weekly Digest Email ✔ Tile branding on rotating home page banner ✔ Connected Leaders Customer Webinar, opt-in lead share ✔ Inclusion in Happy New Year promotion ✔ Availability (max of 3 direct competitors) 6 spots 6 spots Requirements 10+ reviews, 4+ star rating 10+ reviews, 4+ star rating Purpose Demand Gen Demand Gen Primary Measure: increase in listing traffic & activity +20% +35% Investment $30,000 per quarter $60,000 per quarter
  • 18.
    App Talks CustomerInterview REQUIREMENTS: 5+ reviews, 4+ star rating PURPOSE: Awareness PRIMARY KPI: 10K+ video views INVESTMENT: $20,000 per App Talks Description Put your customer story front and center! With an app demo and a short interview cameo with your top executive, this evergreen content is perfect for sharing in long or short form. Benefits § 1 professionally shot and produced App Talks video with your customer. Optional demo and executive cameo. § 10-15 minute video shot in the live studio or via high-end web/video conference. § Completely managed by Salesforce, from developing talk track to finished edits. § Video footage will be provided for your preferred use (approval required). § Inclusion in one Direct Email and associated blog post to promote your app and App Talksvideo. § YouTube promotion for your App Talks video. § Organic social posts promoting content and partner. Availability • ISV & Consulting Partners with a confirmed customer speaker at time of application. • Max of 3 partners per quarter. • Max of 1 direct competitor per category (i.e., CPQ, Integration, Accounting).
  • 19.
    App Mavericks WebChat REQUIREMENTS: 2+ reviews, 4+ star rating PURPOSE: Awareness PRIMARY KPI: 10K+ video views INVESTMENT: $7,500 per App Mavericks Description Connect with a Salesforce MVP or AppExchange All-Star to talk about what makes your product unique and awesome – and share a quick demo. From there, we’ll produce it and get the word out on all of our channels as great evergreen content, prime for ongoing social promotion. Benefits § 1 professionally shot App Mavericks Web Chat with your top exec and a Salesforce MVP. § 3-4 minute web chat with a Salesforce MVP via high-end web/video conference. § MVP will help you define your story to help prospects and influencers understand your unique value. § Video footage will be provided for your preferred use (approval required). § Inclusion in one Direct Email and associated blog post to promote your app and App Mavericks video. § YouTube promotion for your App Mavericks video. § Organic social posts promoting content and partner. Availability • ISV and Consulting Partners. • 3 spots per quarter. • Max of 1 competitors per sub-category (i.e. CPQ, Integration, Accounting).
  • 20.
    AppExchange App ofthe Week Spotlight REQUIREMENTS: 2+ reviews, 4+ star rating PURPOSE: Awareness & Lead Gen EXPECTED ROI: 10% Increase in listing traffic and activity INVESTMENT: $5,000 per quarter Description The App of the Week spotlights partners who want to create visibility within Salesforce and our broader community. This is a great way for new apps to get started, or for more established apps to stay top-of-mind. Benefits § Inclusion in the AppExchange App of the Week Collection. § One Featured App placement in the AppExchange Weekly Digest. § One Facebook ad promoting your listing § One month of rotating placement on the all-new 50 Fremont AppExchange kiosks. § Chatter to drive internal teammates to join your Org62 Chatter group. § Organic social posts promoting content and partner. Availability • ISV Partners only. • Max of 1 direct competitor per category (i.e., CPQ, Integration, Accounting). • Max of 12 partners per quarter, first-time partners are given preference.
  • 21.
    AppExchange Partner ofthe Week Spotlight REQUIREMENTS: 2+ reviews, 4+ star rating PURPOSE: Awareness & Lead Gen EXPECTED ROI: 10% Increase in listing traffic and activity INVESTMENT: $5,000 per quarter Description As a companion to the Awesome App of the Week, this package is intended to elevate awareness for consulting partners that help customers succeed through awesome implementations. It can also be useful for ISV Partners with multiple apps. Benefits § Inclusion in the AppExchange Consulting Partner of the WeekCollection. § One Featured App placement in the AppExchange Weekly Digest. § One Facebook ad promoting your listing § One month of rotating placement on the all-new 50 Fremont AppExchange kiosks. § Chatter to drive internal teammates to join your Org62 Chatter group. § Organic social posts promoting content and partner. Availability • ISV Partners only. • Max of 1 direct competitor per category (i.e., CPQ, Integration, Accounting). • Max of 12 partners per quarter, first-time partners are given preference.
  • 22.
    AppExchange Connected LeadersWebinar Series REQUIREMENTS: 5+ reviews, 4+ star rating PURPOSE: Lead Gen EXPECTED ROI: 50+ leads (opt-in target estimate) INVESTMENT: $5,000 per quarter Description the AppExchange Connected Leaders Webinar series will bring app-loving business leaders together to talk about how they're accelerating their businesses by leveraging apps from the AppExchange. Every month, we will host a panel webinar with a Salesforce host and 3-4 customer panelists, and we will curate the best mix based on applications and customer submissions. Benefits § Opportunity to designate a VP or higher customer speaker who has agreed and has legal permission to speak to your app (or implementation). § Co-branding on all promotions and within the webinar registration page. § Registration page collects standard contact information for all opt-ins, to be shared with you. § Inclusion in one AppExchange Monthly Digest email § 1 thought leadership blog post covering topic of webinar, with relevant tie-in, mention, and link to your app. § Paid media to drive awareness of the event Availability • ISV and Consulting Partners – by invitation only. • 3-4 partners per month. • Max of 1 direct competitor per category and 1 event per quarter per app. Date Topic & Audience Wednesday, August 17th Deliver Actionable Business Insights with Apps (Salesforce Admins) Wednesday, September 21st Automate Everything with AppExchange Apps (Salesforce Admins) Wednesday, November 16th Use Apps to Grow Your Business from the Ground Up (SMB Execs) Wednesday, December 14th Connect Your Entire Business with Apps (SMB Execs) Wednesday, January 18th Create Meaningful Customer Engagement with AppExchange Apps (SMB Execs) Webinar Series Schedule
  • 23.
    Display & SocialRetargeting REQUIREMENTS: 10+ reviews, 4+ star rating PURPOSE: Lead Gen EXPECTED ROI: 20% Increase in listing traffic and activity INVESTMENT: $20,000 per quarter Description Easily keep your app top of mind among AppExchange and salesforce.com visitors with our integrated retargeting campaign. Let us manage the creative and placement; you can watch the impressions roll in. Benefits § 1 set of retargeting ads (includes copywriting and template-based creative). § Placement of all ads across display and social media. § Optimization as needed throughout the quarter. Availability • ISV and Consulting Partners. • Max of 10 partners per quarter. • Max of 1 direct competitor per category (i.e., CPQ, Integration, Accounting).
  • 24.
    AppExchange Category PageStandalone Promotion Description Stand out in your category with this alternative to the popular Home Page Promotion package. With category placement, emails, and social and blog posts, your app will be harder than ever to miss. Benefits § 3 months rotating in Featured Apps on AppExchange category & sub- category pages. § Paid media driving traffic to AppExchange category and sub-category page Featured Apps. Availability • Max of 16 partners per quarter. • Max of 3 direct competitors per category (i.e., CPQ, Integration, Accounting). • ISV Partners only. REQUIREMENTS: 5+ reviews, 4+ star rating PURPOSE: Lead Gen EXPECTED ROI: 10% Increase in listing traffic and activity INVESTMENT: $7,500 per quarter
  • 25.
    AppExchange Home Page1-month Promotion Description Promote your app front and center on the AppExchange Home page to active AppExchange users, with our tried and true formula for increasing awareness, listing traffic, and AppExchange-sourced leads. Benefits § 1 month rotating in Featured Apps on the AppExchange home page. § Paid media driving traffic to AppExchange home page Featured Apps. Availability • Max of 9 partners per quarter. • Max of 3 direct competitors per category (i.e., CPQ, Integration, Accounting). • ISV Partners only. REQUIREMENTS: 10+ reviews, 4+ star rating PURPOSE: Lead Gen EXPECTED ROI: 20% Increase in listing traffic and activity INVESTMENT: $10,000 per quarter
  • 26.
    AppExchange Customer Spotlight(FREE for Gold+ ISVs) REQUIREMENTS: Gold+ ISV Partners only PURPOSE: Awareness Peer/Advocate marketing EXPECTED ROI: Ongoing exposure; Evergreen content INVESTMENT: FREE to qualifying partners only Description Let us tell your great customer story in a sleek spotlight designed to stand out. We produce 1-2 of these weekly and simply ask you to provide a marquis customer. Then we publish and promote on Salesforce channels. Benefits § The AMP team interviews a marquis customer of your choice. You secure the customer and make an intro. We will take it from there. § We create a compelling Customer Story slide highlighting how your customer’s success is amplified with your app. § Once the story is ready to publish, we share it on all relevant internal ad external channels, including a SlideShare collection and blog posts to feature collections of complementary stories. § 1 Organic tweet, 1 LinkedIn post, and 1 Facebook post promoting content and partner. Availability • AMP team will reach out to partners individually regarding schedule, in order of priority determined by ISV management. • Available to Gold+ ISV partners only.
  • 27.
    Online Demo JamWebinar (FREE for Gold+ ISVs) Description Our monthly Demo Jam webinars allow you to connect with the Salesforce community in a fun and unpredictable way – all while driving awareness. Challenge yourself by committing to share your product demo in under 3 minutes! You might win! Benefits § Show off your coolest use case or most exciting new developments to a live audience of 100+ attendees in a 3-minute speed demo. § Build a great relationship with your demo coach, a Salesforce MVP or User Group leader who will help you refine and practice your demo storyline. § 5 Organic tweets, 1 LinkedIn post, 1 Facebook event and 1 Facebook post promoting content and partner. § Enjoy ongoing social exposure as we record, post, and promote video from each event. Availability • Max of 7 partners per monthly event. • Max of 1 direct competitor per category (i.e., CPQ, Integration, Accounting). • Available to Gold+ ISV partners only. REQUIREMENTS: Gold+ ISV Partners only PURPOSE: Awareness & Lead Gen EXPECTED ROI: 60+ opt-in leads INVESTMENT: FREE to qualifying partners only
  • 28.
    AMP Application Process Stepsto apply for AMP, and Frequently Asked Questions
  • 29.
    Participation Requirements andConsiderations Revenue-sharing ISVor Consulting Partner Since inventory and resources arescarce, welimit program participation to partners currently enrolled in oneof our revenue- sharing programs. Customer Reviews with a 4+ Average Since AppExchange is such a great source of peer insight, customers typically look atreviews before they take action. For us, promoting apps thatcustomers love is a matter of trust. Required quantity of reviews varies by program. Strong Contextual Relevance Top-notch marketing requires maniacal focus on super-relevant messaging to our targetaudience, so we’ll always look for the best message and partner fit within campaigns, promotions, and content. When in doubt, we’ll consultreviews and our MVPs. Category Balance We always aim for a balanceof options that representthediversity of apps within key categories, so welimitquantity of direct competitors within certain packages.
  • 30.
    AMP Fall ’16and Winter ’16 Application Process 1. Make sure YES is the answer to the following questions: Is the app you want to promote in the revenue-sharing ISV/OEM partner program?* Does your AppExchange listing have a 4-star or greater average rating, or if you are a Consulting partner, a 9+ CSAT score? Do you meet the review requirements specified for each package? Are all the graphics, screenshots and copy on your listing professional and compelling? Is your team ready to receive, sell and service leads from around the world with a heavy US concentration? 2. If you answered YES to all of the above: Complete the AMP Fall ’16 and Winter ’16 Application via e-signature or download and email it to ampteam@salesforce.com. We encourage you to submit your application ASAP to secure a spot. 3. We will let you know if your application has been accepted within 5 business days. ​* Not applicable for Consulting partners ​Three simple steps:
  • 31.
    Frequently Asked Questions ​Q:Is there a limit to the number of packages we can buy? A: No, the beauty of this round of AMP packagesis that you can mix and match to fit your marketing needs! Q: Can we promote multiple apps or listings? A: You may promote one app or listing for each AMP package you select. (If you purchase 2 packages, you can promote 2 separate apps or listings). Q: What metrics will be provided? How often? A: Depending on your package, you will receive ongoing status updates on KPIs defined atthe beginning of the program. Every partner will receive a quarter-end report. Q: Are we eligible for AMP if our app isn’t through security review yet, or if our listing is not yet live, but should be during the quarter? A: Your app must pass security review, and your listing must be live on the AppExchange, with at least 2 reviews, before you can participate in AMP. Q: Can we sign up if we don’t meet the full review requirements yet but have customers that have promised to write reviews? A: You may submit an application but keep in mind that priority will be given to apps that meet the qualifications. ​More questions? Email ampteam@salesforce.com
  • 32.
    AMP at Work Highlightsfrom recent program promotions and content.
  • 33.
    AMP @ Work:Featured Apps on AppExchange ​Participating apps rotate in the Featured Apps section of the AppExchange home page and are also displayed in the Featured Apps collection page.
  • 34.
    AMP @ Work:Monthly Digest Email ​Promoting apps to partners and customers in monthly newsletters. (March 2016 shown)
  • 35.
    AMP @ Work:Monthly Digest Email ​Promoting apps to partners and customers in monthly newsletters. (May 2016 shown)
  • 36.
    AMP @ Work:Monthly Digest Email ​Promoting apps to partners and customers in monthly newsletters. (June 2016 shown)
  • 37.
    AMP @ Work:Direct Email Promotions ​Partner apps promoted in a direct email to the AppExchange email list. (April 2016)
  • 38.
    AMP @ Work:Direct Email Promotions ​Partner apps promoted in a direct email to the AppExchange email list. (May 2016)
  • 39.
    AMP @ Work:Thought Leadership Blog Posts ​Blogs highlighting great featured apps in with relevant thought leadership topics.
  • 40.
    AMP @ Work:Retargeting ​Retargeting campaign designed and delivered by Salesforce.
  • 41.
    AMP @ Work:App of the Week Spotlight ​Top-of-mind awareness campaign for apps, designed and delivered by Salesforce.
  • 42.
    AMP @ Work:Partner of the Week Spotlight ​Top-of-mind awareness campaign for consulting and multi-app partners, designed and delivered by Salesforce.
  • 43.
    AMP @ Work:Connected Leaders Webinar ​Top-of-mind awareness campaign for new apps, designed and delivered by Salesforce.
  • 44.
    Social & ContentMarketing See it all live: https://storify.com/AppExchangeAMP/appexchange-social-content
  • 45.
    AMP @ Work:App Talks Customer Interview ​Guidebook shares how they increased the efficiency of their sales team with Yesware and Salesforce.
  • 46.
    AMP @ Work:App Talks Customer Interview ​Healthwise streamlined Revenue Management Systems by aligning Finance with Sales and implementing Apttus CPQ and Salesforce.
  • 47.
    AMP @ Work:App Mavericks Web Chats Becka Dente, Salesforce MVP, chats with Chuck Ganapathi from Tactile.
  • 48.
    AMP @ Work:App Mavericks Web Chats ​Salesforce MVP Angela Mahoney connected with Brandi Johnson of CloudCoach.
  • 49.
    AMP @ Work:Demo Jam ​Our monthly webinar featuring AppExchange partners competing for the best 3-minute demo.
  • 50.
    AMP @ Work:Customer Spotlight ​Celebrating customer success with AMP partners.
  • 51.
  • 52.
    AMP @ Work:2016 Happy New Year Customer Mailer ​550+ customers and partners received our “App-Inspired Holidays” calendar with featured apps.
  • 53.