T.A. McCann is the founder of RivalIQ, a company that provides digital marketing analytics with a competitive edge. The document discusses RivalIQ's tools for enhancing social address books with social data, doing "connected customer" CRM through deep user profiling and automated personalized messages. It also mentions RivalIQ's "hot list" and how the platform can help learn about focus companies, influential content and conversations from competitors.

1. www.RivalIQ.com@tamccann
Digital Marketing Analytics with a Competitive Edge
T.A. McCann, Founder
Tools and hacks for salespeople
January 2015

2. www.RivalIQ.com@tamccann www.RivalIQ.com@tamccann
About me
●Entrepreneur
●Investor/advisor
●Productivity geek (sales, marketing...)
●tamccann.com/tools
●@tamccann and @RivalIQ

3. www.RivalIQ.com@tamccann3
“Your success is directly correlated to the size and
strength of your professional network”

4. www.RivalIQ.com@tamccann
The social address book
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But wait, there’s more – de-duplication + sync to my iPhone + Card
scanner

5. www.RivalIQ.com@tamccann www.RivalIQ.com@tamccann
Auto-enhance your list…with social data
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http://buff.ly/17gp4KE

6. www.RivalIQ.com@tamccann www.RivalIQ.com@tamccann
How we do “connected customer” (CRM)
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Add rich contact data
+ virtual assistant
Deep user profiling and
understanding
Ongoing pipeline/CRM
management + email
Automated and personalized
messages (group)
Specific product feature usage
Master product and
user database
Admin
Hot List

7. www.RivalIQ.com@tamccann www.RivalIQ.com@tamccann
The Rival IQ “hot” list
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8. www.RivalIQ.com@tamccann www.RivalIQ.com@tamccann
Who are your focus companies (competitive, comparative…?
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Learning from others…

9. www.RivalIQ.com@tamccann www.RivalIQ.com@tamccann
What content matters (from where and from whom)?
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Learning from others…

10. www.RivalIQ.com@tamccann www.RivalIQ.com@tamccann
Who is driving the conversation (influencers)?
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Learning from others…

11. www.RivalIQ.com@tamccann
Digital Marketing Analytics with a Competitive Edge
Thank you!
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