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SDOA 3.3 Decision Making Tools
The document discusses informed decision-making in design, emphasizing the challenges posed by multi-stakeholder projects and the emergence of various decision-making tools. It outlines approaches to problem identification, critical thinking, and dimensions of decision-making, along with tools for managing complexity and innovation. The text also addresses the balance between creativity and rationality in design processes, highlighting different perspectives and metrics for evaluating service success.
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SDOA 3.3 Decision Making Tools
- 1. informed Good design isa series of good and decisions. Making the right decisions can sometimes be overwhelming and daunting, especially under the time and personality constraints of a multi-stakeholder project. Decision making tools are consistently emerging from the business and the design communities.
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- 9. Is it raining? NO YES Leave house Is it heavy rain? YES NO Grab light coat & Grab umbrella & leave house leave house
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- 15. Text http://www.census.gov/cgi-bin/briefroom/BriefRm
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- 19. • Problem Identification • Context - Time • Context – Meaning • Analysis Critical • Connections & Relationships Thinking • Hypothesis • Verification • .... (conceptual framework) • Summarize
- 20. Rational • Decisions in complex situations Decision • Removal from the situation • Quantitative Decision Making Making
- 21. 3. Dimensions ofDecision Making
- 22. • Shared risk Risk • Ownership of decision Management • Projection into the future
- 23. Decision • Adverse of the new and • Embracing the new Innovation
- 24. knowledge The latest-and-greatest The ponderer short-lived The questioner The analytical uncertain The outsourcer The excited The indecisive certain The balanced lasting The intuitive feeling
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- 26. • Projection intothe future • What if • Word Clouds
- 27. Empathy Focus on Creativity Managing Complexity Interface of disciplines Vizualization Rationality Prototypes Fuzzy Frontend Defendability Clarity Communicating "Some" process Doing Planning Planability "Some" level of predictability Strategy Design Success Desireability Risk Management Semantics Viability Outside In A joint language Discourse Understanding of processes Feasibility Up In the Air Design Thinking The Good The Bad Fad? 100 Manifestos "Self"-Innovation Economic (Profit) The Ugly "Cheating": Service Design vs Service Development Seeking Meaning The Triple Bottom Line Ecologic (Planet) Players Bruce Nussbaum Social (People) James Woudhuysen Tim Brown Richard Buchanan Nathan Shedroff Fads & Trends General observation: gets absorbed into design philosphy
- 28. Service • Prioritization • Qualitative & Quantitative XRAY • Heuristics and Empirical
- 29. Service XRAY Touchpoint First Conversation Previous Next Description Strengths & -1 Lack of consistency Impact Score 0 Amazing people -2 What are we talking about here? -3 Weaknesses & +2 test Impact Score Service 2 Opportunities & Impact Score +2 test Low Res High Res XRAY 2 Threats & Impact Score -2 terrible -2 -1 Touchpoint Impact Score Impact Score: if we respond to this condition, change is very likely (+2), likely (+1), not likely (-1), very not likely (-2) to happen.
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- 31. • Paper orplastic? • Correlate to intervention, Pro/Con system, systems of systems, global