4 lab 2

Лаборатория бизнеса 4
Инновационные стартапы
Дмитрий Молчанов
занятие 2
Friday, October 15, 2010

наша креативность

где брать идеи?

первые методы


Сколько креативных
техник существует?


• Controlling Imagery • Idea Advocate • PIPS
• Crawford Slip Writing • Idea Box • PMI • Soft Systems Method
7 • Creative Problem Solving - • Ideal Final Result • Paired Comparison • Stakeholder Analysis
CPS • Imagery Manipulation • Panel Consensus • Sticking Dots
• 7 Step Model • Criteria for idea-finding • Imagery for Answering • Paraphrasing Key Words • Stimulus Analysis
A potential Questions • Personal Balance Sheet • Story Writing
• Critical Path Diagrams • Imaginary Brainstorming • Pictures as Idea Triggers • Strategic Assumption
• AIDA D • Implementation Checklists • Pin Cards Testing
• Improved Nominal Group • Plusses Potentials and • Strategic Choice Approach
• ARIZ
• DO IT Technique Concerns • Strategic Management
• Advantages, Limitations
• Decision seminar • Interpretive structural • Potential Problem Analysis Process
and Unique Qualities
• Delphi modeling • Preliminary Questions • Successive Element
• Algorithm of Inventive
• Dialectical Approaches • Ishikawa Diagram • Problem Centred Integration
Problem Solving
• Dimensional Analysis K Leadership • SuperGroup
• Alternative Scenarios
• Analogies • Disney Creativity Strategy • Problem Inventory Analysis • SuperHeroes
• Anonymous Voting • Do Nothing • KJ-Method - PIA • Synectics
• Assumption Busting • Drawing • Keeping a Dream Diary • Problem Reversal • Systematic Inventive
• Assumption Surfacing E • Kepner and Tregoe method • Productive Thinking Model Thinking
• Attribute Listing L • Progressive Hurdles T
B • Escape Thinking • Progressive Revelation
• Essay Writing • Laddering • Provocation • TILMAG
• Backwards Forwards • Estimate-Discuss-Estimate • Lateral Thinking Q • TRIZ
Planning • Exaggeration • Listing • Talking Pictures
• Boundary Examination • Excursions • Listing Pros and Cons • Q-Sort • Technology Monitoring
• Boundary Relaxation F M • Quality Circles • Think Tank
• BrainSketching R • Thinkx
• Brainstorming • F-R-E-E-Writing • Metaplan Information • Thril
• Brainwriting • Factors in selling ideas Market • Random Stimuli • Transactional Planning
• Browsing • False Faces • Mind Mapping • Rawlinson Brainstorming • Trigger Method
• Brutethink • Fishbone Diagram • Morphological Analysis • Receptivity to Ideas • Trigger Sessions
• Bug Listing • Five Ws and H • Morphological Forced • Reframing Values • Tug of War
• BulletProofing • Flow charts Connections • Relational Words U
• Bunches of Bananas • Focus Groups • Multiple Redefinition • Relaxation
C • Focusing N • Reversals • Using Crazy Ideas
• Force-Field Analysis • RoleStorming • Using Experts
• CATWOE • Force-Fit Game • NAF S V
• Card Story Boards • Free Association • NLP
• Cartoon Story Board • Fresh eye • Negative Brainstorming • SCAMMPERR • Value Brainstorming
• Causal Mapping G • Nominal Group Technique • SCAMPER • Value Engineering
• Charette • Nominal-Interacting • SDI • Visual Brainstorming
• Cherry Split • Gallery method Technique • SODA • Visualising a Goal
• Chunking • Gap Analysis • Notebook • SWOT Analysis W
• Circle of Opportunity • Goal Orientation O • Sculptures
• Clarification • Greetings Cards • Search Conference • Who Are You
• Classic Brainstorming H • Observer and Merged • Sequential-Attributes • Why Why Why
• Collective Notebook Viewpoints Matrix • Wishing
• Comparison tables • Help-Hinder • Osborn's Checklist • Similarities and Differences • Working with Dreams and
• Component Detailing • Heuristic Ideation • Other Peoples Definitions • Simple Rating Methods Images
• Concept Fan Technique • Other Peoples Viewpoints • Simplex
• Consensus Mapping • Hexagon Modelling P • Six Thinking Hats
• Constrained BrainWriting • Highlighting • Slice and Dice
• Contradiction Analysis I • PDCA • Snowball Technique


метод альтернатив


Re-inventing a Door


Обычная
дверь


Открывается
и
закрывается

Обычная
дверь


и

Обычная
Застежка
дверь

портфель липучка молния


Непрозр Безопасн Тепловой Звукоизо
ачность ость барьер ляция

и

Обычная
Застежка
дверь



Непрозр Безопасн Тепловой Звукоизо
ачность ость барьер ляция

Открывается Генератор
водяная поток Ультразв
полог шторка и белого
стена воздуха ук
закрывается шума

Обычная
Застежка
дверь



Придумать бизнес-
сувенир


- отражающий идею БЛ
- для студентов-участников
- стоимостью 200 рублей
- тиражом 500 экз
- прикольный
- инновационный


Growth

To grow
up

Plants

Seeds


Growth

To grow
up

Plants

Seeds Apple Bamboo


Growth

To grow
up

Lifting
Plants
devices

Bamboo

Air
Seeds Apple Elevator Ladder
balloon


Growth Achievment

To grow To
up achieve

Lifting
Plants
devices

Bamboo

Air
Seeds Apple Elevator Ladder Lantern
balloon


Growth Achievment Enlightment

To grow To To light
up achieve up

Lifting
Plants Lights
devices

Bamboo

Air Flashli
Seeds Apple Elevator Ladder Lantern
balloon ght


Growth Achievment Enlightment

To grow To To light
up achieve up

Lifting Fluoresc
Plants Lights
devices ent

Bamboo
Stickers
Air Flashli
Seeds Apple Elevator Ladder Lantern Candle Fish for
balloon ght
switches


С чего начинается
придумывание бизнес-
идеи?


МОТИВАЦИЯ
PROJECT

ЧТО МНЕ НАИБОЛЕЕ ИНТЕРЕСНО
DATE CLIENT
DATE NAME

Push vs pull

PULL - MOTIVATION. Autonomy ( freedom,
independence), income and wealth, challenge,
status and recognition.

PUSH - MOTIVATION. Fear of poverty, unable to
do something else, unemployment


Necessity vs
opportunity
Entrepreneurial Attitudes, Activity and Aspirations

Figure 9 — Necessity- and Improvement-Driven Opportunity Motivations as a Percentage of Early-Stage
Entrepreneurial Activity, GEM 2008 Countries

Improvement-driven opportunity Necessity; no better options for work
Linear trend Exponential trend

100%

90%
Opportunity & Necessity Motivations, in % of TEA

80%
R 2= 0.41

70%

60%

50%

40%

30%

20%
R 2= 0.55
10%

0%
0 10,000 20,000 30,000 40,000 50,000 60,000

GDP Per Capita, in Purchasing Power Parities (PPP)

Source: GEM Adult Population Survey (APS) ) and IMF: World Economic Outlook Database (October 2008 edition)

Figure 10 — Expressed Reasons Behind Discontinuing Businesses, by Age, GEM 2008

Motivation leads
Aspirations
Motivation

Wealth Independence Nececcity

Innovation Growth Export

Aspirations


Achievement vs
Power

Need for achievement (nAch) signiﬁcantly correlates to
entrepreneurial growth rate

Need for power (nPower) does not have proved
signiﬁcance among businessmen.

Motivation for success tightly connected to ambitions of
the growth the venture.


What is business for?
Greedy
High
"First"
egoist
For money

money

Depres "Second"
Low

sion money

Low High
For interest


Painkiller vs vitamin
High
Gold of Sells
Competition

fools itself

Hard to Hard
Low

convince to ﬁnd

Vitamin Painkiller
The need


Innovations vs risks


Control vs size

Large
Fast Slow
growth growth
Size

Do you Incline
Small

need it? ambitions

Minor Major
Control


Assets vs industry

Heavy
Steady
Monster
income
Assets

Volatile
Light

Garage
income

Manufacture Service

Industry


Market vs Product
Almost
Multi
Super
impos
market
Product

sible

Small
Hidden
Mono

market
champs
size

B2B B2C
Market


Deﬁne your aspirations

Industry (what you like)

Size (your ambitions)

Innovations ( how risky you are)

Assets required (expenditures)

Place in value chain (who do you know)


Do it for yourself - you can’t make others happy

Be specific

Ambitions defines scale defines needs


Первый отбор


Список из 20 насущных проблем

причины выбора одной из проблем
(важность, своевременность, рыночная
возможность, опыт команды и т. д.)

Описание идеального решения

было-бы здорово, если бы...

бизнес-модель, технологии, потребители..


КРИТЕРИИ РЕШЕНИЯ
ПРОБЛЕМЫ


@entreds


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