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4 lab 2
The document discusses various techniques for generating creative ideas and business concepts, including over 100 specific methods. It then provides examples of applying techniques like morphological analysis to reimagine a door or generate a business souvenir idea. Finally, it discusses factors that influence the start of a business idea generation process, such as motivation, necessity vs. opportunity, and defining aspirations.
4 lab 2
- 1. Лаборатория бизнеса 4 Инновационные стартапы Дмитрий Молчанов занятие 2 Friday, October 15, 2010
- 2. наша креативность где брать идеи? первые методы Friday, October 15, 2010
- 3. Сколько креативных техник существует? Friday, October 15, 2010
- 4. • Controlling Imagery • Idea Advocate • PIPS • Crawford Slip Writing • Idea Box • PMI • Soft Systems Method 7 • Creative Problem Solving - • Ideal Final Result • Paired Comparison • Stakeholder Analysis CPS • Imagery Manipulation • Panel Consensus • Sticking Dots • 7 Step Model • Criteria for idea-finding • Imagery for Answering • Paraphrasing Key Words • Stimulus Analysis A potential Questions • Personal Balance Sheet • Story Writing • Critical Path Diagrams • Imaginary Brainstorming • Pictures as Idea Triggers • Strategic Assumption • AIDA D • Implementation Checklists • Pin Cards Testing • Improved Nominal Group • Plusses Potentials and • Strategic Choice Approach • ARIZ • DO IT Technique Concerns • Strategic Management • Advantages, Limitations • Decision seminar • Interpretive structural • Potential Problem Analysis Process and Unique Qualities • Delphi modeling • Preliminary Questions • Successive Element • Algorithm of Inventive • Dialectical Approaches • Ishikawa Diagram • Problem Centred Integration Problem Solving • Dimensional Analysis K Leadership • SuperGroup • Alternative Scenarios • Analogies • Disney Creativity Strategy • Problem Inventory Analysis • SuperHeroes • Anonymous Voting • Do Nothing • KJ-Method - PIA • Synectics • Assumption Busting • Drawing • Keeping a Dream Diary • Problem Reversal • Systematic Inventive • Assumption Surfacing E • Kepner and Tregoe method • Productive Thinking Model Thinking • Attribute Listing L • Progressive Hurdles T B • Escape Thinking • Progressive Revelation • Essay Writing • Laddering • Provocation • TILMAG • Backwards Forwards • Estimate-Discuss-Estimate • Lateral Thinking Q • TRIZ Planning • Exaggeration • Listing • Talking Pictures • Boundary Examination • Excursions • Listing Pros and Cons • Q-Sort • Technology Monitoring • Boundary Relaxation F M • Quality Circles • Think Tank • BrainSketching R • Thinkx • Brainstorming • F-R-E-E-Writing • Metaplan Information • Thril • Brainwriting • Factors in selling ideas Market • Random Stimuli • Transactional Planning • Browsing • False Faces • Mind Mapping • Rawlinson Brainstorming • Trigger Method • Brutethink • Fishbone Diagram • Morphological Analysis • Receptivity to Ideas • Trigger Sessions • Bug Listing • Five Ws and H • Morphological Forced • Reframing Values • Tug of War • BulletProofing • Flow charts Connections • Relational Words U • Bunches of Bananas • Focus Groups • Multiple Redefinition • Relaxation C • Focusing N • Reversals • Using Crazy Ideas • Force-Field Analysis • RoleStorming • Using Experts • CATWOE • Force-Fit Game • NAF S V • Card Story Boards • Free Association • NLP • Cartoon Story Board • Fresh eye • Negative Brainstorming • SCAMMPERR • Value Brainstorming • Causal Mapping G • Nominal Group Technique • SCAMPER • Value Engineering • Charette • Nominal-Interacting • SDI • Visual Brainstorming • Cherry Split • Gallery method Technique • SODA • Visualising a Goal • Chunking • Gap Analysis • Notebook • SWOT Analysis W • Circle of Opportunity • Goal Orientation O • Sculptures • Clarification • Greetings Cards • Search Conference • Who Are You • Classic Brainstorming H • Observer and Merged • Sequential-Attributes • Why Why Why • Collective Notebook Viewpoints Matrix • Wishing • Comparison tables • Help-Hinder • Osborn's Checklist • Similarities and Differences • Working with Dreams and • Component Detailing • Heuristic Ideation • Other Peoples Definitions • Simple Rating Methods Images • Concept Fan Technique • Other Peoples Viewpoints • Simplex • Consensus Mapping • Hexagon Modelling P • Six Thinking Hats • Constrained BrainWriting • Highlighting • Slice and Dice • Contradiction Analysis I • PDCA • Snowball Technique Friday, October 15, 2010
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- 9. Re-inventing a Door Friday,October 15, 2010
- 10. Обычная дверь Friday, October 15, 2010
- 11. Открывается и закрывается Обычная дверь Friday, October 15, 2010
- 12. Открывается и закрывается Обычная Застежка дверь портфель липучка молния Friday, October 15, 2010
- 13. Непрозр Безопасн Тепловой Звукоизо ачность ость барьер ляция Открывается и закрывается Обычная Застежка дверь портфель липучка молния Friday, October 15, 2010
- 14. Непрозр Безопасн Тепловой Звукоизо ачность ость барьер ляция Открывается Генератор водяная поток Ультразв полог шторка и белого стена воздуха ук закрывается шума Обычная Застежка дверь портфель липучка молния Friday, October 15, 2010
- 15. Придумать бизнес- сувенир Friday, October 15, 2010
- 16. - отражающий идеюБЛ - для студентов-участников - стоимостью 200 рублей - тиражом 500 экз - прикольный - инновационный Friday, October 15, 2010
- 17. Growth To grow up Plants Seeds Friday, October 15, 2010
- 18. Growth To grow up Plants Seeds Apple Bamboo Friday, October 15, 2010
- 19. Growth To grow up Lifting Plants devices Bamboo Air Seeds Apple Elevator Ladder balloon Friday, October 15, 2010
- 20. Growth Achievment To grow To up achieve Lifting Plants devices Bamboo Air Seeds Apple Elevator Ladder Lantern balloon Friday, October 15, 2010
- 21. Growth Achievment Enlightment To grow To To light up achieve up Lifting Plants Lights devices Bamboo Air Flashli Seeds Apple Elevator Ladder Lantern balloon ght Friday, October 15, 2010
- 22. Growth Achievment Enlightment To grow To To light up achieve up Lifting Fluoresc Plants Lights devices ent Bamboo Stickers Air Flashli Seeds Apple Elevator Ladder Lantern Candle Fish for balloon ght switches Friday, October 15, 2010
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- 24. С чего начинается придумывание бизнес- идеи? Friday, October 15, 2010
- 25. МОТИВАЦИЯ PROJECT ЧТО МНЕ НАИБОЛЕЕ ИНТЕРЕСНО DATE CLIENT DATE NAME Friday, October 15, 2010
- 26. Push vs pull PULL - MOTIVATION. Autonomy ( freedom, independence), income and wealth, challenge, status and recognition. PUSH - MOTIVATION. Fear of poverty, unable to do something else, unemployment Friday, October 15, 2010
- 27. Necessity vs opportunity Entrepreneurial Attitudes, Activity and Aspirations Figure 9 — Necessity- and Improvement-Driven Opportunity Motivations as a Percentage of Early-Stage Entrepreneurial Activity, GEM 2008 Countries Improvement-driven opportunity Necessity; no better options for work Linear trend Exponential trend 100% 90% Opportunity & Necessity Motivations, in % of TEA 80% R 2= 0.41 70% 60% 50% 40% 30% 20% R 2= 0.55 10% 0% 0 10,000 20,000 30,000 40,000 50,000 60,000 GDP Per Capita, in Purchasing Power Parities (PPP) Source: GEM Adult Population Survey (APS) ) and IMF: World Economic Outlook Database (October 2008 edition) Figure 10 — Expressed Reasons Behind Discontinuing Businesses, by Age, GEM 2008 Friday, October 15, 2010
- 28. Motivation leads Aspirations Motivation Wealth Independence Nececcity Innovation Growth Export Aspirations Friday, October 15, 2010
- 29. Achievement vs Power Need for achievement (nAch) significantly correlates to entrepreneurial growth rate Need for power (nPower) does not have proved significance among businessmen. Motivation for success tightly connected to ambitions of the growth the venture. Friday, October 15, 2010
- 30. What is businessfor? Greedy High "First" egoist For money money Depres "Second" Low sion money Low High For interest Friday, October 15, 2010
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- 32. Painkiller vs vitamin High Gold of Sells Competition fools itself Hard to Hard Low convince to find Vitamin Painkiller The need Friday, October 15, 2010
- 33. Innovations vs risks Friday,October 15, 2010
- 34. Control vs size Large Fast Slow growth growth Size Do you Incline Small need it? ambitions Minor Major Control Friday, October 15, 2010
- 35. Assets vs industry Heavy Steady Monster income Assets Volatile Light Garage income Manufacture Service Industry Friday, October 15, 2010
- 36. Market vs Product Almost Multi Super impos market Product sible Small Hidden Mono market champs size B2B B2C Market Friday, October 15, 2010
- 37. Define your aspirations Industry (what you like) Size (your ambitions) Innovations ( how risky you are) Assets required (expenditures) Place in value chain (who do you know) Friday, October 15, 2010
- 38. Do it foryourself - you can’t make others happy Be specific Ambitions defines scale defines needs Friday, October 15, 2010
- 39. Первый отбор Friday, October15, 2010
- 40. Список из 20насущных проблем причины выбора одной из проблем (важность, своевременность, рыночная возможность, опыт команды и т. д.) Описание идеального решения было-бы здорово, если бы... бизнес-модель, технологии, потребители.. Friday, October 15, 2010
- 41. КРИТЕРИИ РЕШЕНИЯ ПРОБЛЕМЫ Friday, October 15, 2010
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