SlideShare a Scribd company logo
Лаборатория бизнеса 5
Волшебный пинок
Дмитрий Молчанов
занятие 2
наша креативность

   где брать идеи?
      мотивация
         первые методы
Сколько креативных
техник существует?
•   Controlling Imagery              •   Idea Advocate                   •   PIPS
                                       •   Crawford Slip Writing            •   Idea Box                        •   PMI                                •   Soft Systems Method
7                                      •   Creative Problem Solving -       •   Ideal Final Result              •   Paired Comparison                  •   Stakeholder Analysis
                                           CPS                              •   Imagery Manipulation            •   Panel Consensus                    •   Sticking Dots
    •   7 Step Model                   •   Criteria for idea-finding         •   Imagery for Answering           •   Paraphrasing Key Words             •   Stimulus Analysis
A                                          potential                            Questions                       •   Personal Balance Sheet             •   Story Writing
                                       •   Critical Path Diagrams           •   Imaginary Brainstorming         •   Pictures as Idea Triggers          •   Strategic Assumption
    •   AIDA                       D                                        •   Implementation Checklists       •   Pin Cards                              Testing
                                                                            •   Improved Nominal Group          •   Plusses Potentials and             •   Strategic Choice Approach
    •   ARIZ
                                       •   DO IT                                Technique                           Concerns                           •   Strategic Management
    •   Advantages, Limitations
                                       •   Decision seminar                 •   Interpretive structural         •   Potential Problem Analysis             Process
        and Unique Qualities
                                       •   Delphi                               modeling                        •   Preliminary Questions              •   Successive Element
    •   Algorithm of Inventive
                                       •   Dialectical Approaches           •   Ishikawa Diagram                •   Problem Centred                        Integration
        Problem Solving
                                       •   Dimensional Analysis         K                                           Leadership                         •   SuperGroup
    •   Alternative Scenarios
    •   Analogies                      •   Disney Creativity Strategy                                           •   Problem Inventory Analysis         •   SuperHeroes
    •   Anonymous Voting               •   Do Nothing                       •   KJ-Method                           - PIA                              •   Synectics
    •   Assumption Busting             •   Drawing                          •   Keeping a Dream Diary           •   Problem Reversal                   •   Systematic Inventive
    •   Assumption Surfacing       E                                        •   Kepner and Tregoe method        •   Productive Thinking Model              Thinking
    •   Attribute Listing                                               L                                       •   Progressive Hurdles            T
B                                      •   Escape Thinking                                                      •   Progressive Revelation
                                       •   Essay Writing                    •   Laddering                       •   Provocation                        •   TILMAG
    •   Backwards Forwards             •   Estimate-Discuss-Estimate        •   Lateral Thinking            Q                                          •   TRIZ
        Planning                       •   Exaggeration                     •   Listing                                                                •   Talking Pictures
    •   Boundary Examination           •   Excursions                       •   Listing Pros and Cons           •   Q-Sort                             •   Technology Monitoring
    •   Boundary Relaxation        F                                    M                                       •   Quality Circles                    •   Think Tank
    •   BrainSketching                                                                                      R                                          •   Thinkx
    •   Brainstorming                  •   F-R-E-E-Writing                  •   Metaplan Information                                                   •   Thril
    •   Brainwriting                   •   Factors in selling ideas             Market                          •   Random Stimuli                     •   Transactional Planning
    •   Browsing                       •   False Faces                      •   Mind Mapping                    •   Rawlinson Brainstorming            •   Trigger Method
    •   Brutethink                     •   Fishbone Diagram                 •   Morphological Analysis          •   Receptivity to Ideas               •   Trigger Sessions
    •   Bug Listing                    •   Five Ws and H                    •   Morphological Forced            •   Reframing Values                   •   Tug of War
    •   BulletProofing                  •   Flow charts                          Connections                     •   Relational Words               U
    •   Bunches of Bananas             •   Focus Groups                     •   Multiple Redefinition            •   Relaxation
C                                      •   Focusing                     N                                       •   Reversals                          •   Using Crazy Ideas
                                       •   Force-Field Analysis                                                 •   RoleStorming                       •   Using Experts
    •   CATWOE                         •   Force-Fit Game                   •   NAF                         S                                      V
    •   Card Story Boards              •   Free Association                 •   NLP
    •   Cartoon Story Board            •   Fresh eye                        •   Negative Brainstorming          •   SCAMMPERR                          •   Value Brainstorming
    •   Causal Mapping             G                                        •   Nominal Group Technique         •   SCAMPER                            •   Value Engineering
    •   Charette                                                            •   Nominal-Interacting             •   SDI                                •   Visual Brainstorming
    •   Cherry Split                   •   Gallery method                       Technique                       •   SODA                               •   Visualising a Goal
    •   Chunking                       •   Gap Analysis                     •   Notebook                        •   SWOT Analysis                  W
    •   Circle of Opportunity          •   Goal Orientation             O                                       •   Sculptures
    •   Clarification                   •   Greetings Cards                                                      •   Search Conference                  •   Who Are You
    •   Classic Brainstorming      H                                        •   Observer and Merged             •   Sequential-Attributes              •   Why Why Why
    •   Collective Notebook                                                     Viewpoints                          Matrix                             •   Wishing
    •   Comparison tables              •   Help-Hinder                      •   Osborn's Checklist              •   Similarities and Differences       •   Working with Dreams and
    •   Component Detailing            •   Heuristic Ideation               •   Other Peoples Definitions        •   Simple Rating Methods                  Images
    •   Concept Fan                        Technique                        •   Other Peoples Viewpoints        •   Simplex
    •   Consensus Mapping              •   Hexagon Modelling            P                                       •   Six Thinking Hats
    •   Constrained BrainWriting       •   Highlighting                                                         •   Slice and Dice
    •   Contradiction Analysis     I                                        •   PDCA                            •   Snowball Technique
метод альтернатив
Re-inventing a Door
Обычная
 дверь
Открывается
          и
     закрывается




Обычная
 дверь
Открывается
          и
     закрывается




Обычная
              Застежка
 дверь




портфель      липучка    молния
Непрозр      Безопасн              Тепловой     Звукоизо
ачность        ость                 барьер       ляция




               Открывается
                    и
               закрывается




          Обычная
                        Застежка
           дверь




          портфель      липучка        молния
Непрозр                Безопасн              Тепловой     Звукоизо
           ачность                  ость                 барьер       ляция




                                    Открывается                      Генератор
                     водяная                                поток                Ультразв
полог   шторка                           и                             белого
                      стена                                воздуха                  ук
                                    закрывается                         шума




                               Обычная
                                             Застежка
                                дверь




                               портфель      липучка        молния
Придумать бизнес-
сувенир
- отражающий идею БЛ
- для студентов-участников
- стоимостью 200 рублей
- тиражом 500 экз
- прикольный
- инновационный
Growth




To grow
  up




 Plants




 Seeds
Growth




        To grow
          up




         Plants




Seeds    Apple    Bamboo
Growth




                                  To grow
                                    up




                                                       Lifting
                Plants
                                                       devices




                         Bamboo

                                                                            Air
Seeds   Apple                               Elevator             Ladder
                                                                          balloon
Growth              Achievment




                   To grow                     To
                     up                      achieve




                                             Lifting
                Plants
                                             devices




                         Bamboo

                                                                  Air
Seeds   Apple                     Elevator             Ladder             Lantern
                                                                balloon
Growth              Achievment                             Enlightment




                   To grow                     To                                   To light
                     up                      achieve                                  up




                                             Lifting
                Plants                                                               Lights
                                             devices




                         Bamboo

                                                                  Air                         Flashli
Seeds   Apple                     Elevator             Ladder             Lantern
                                                                balloon                         ght
Growth              Achievment                                                       Enlightment




                   To grow                     To                                                           To light
                     up                      achieve                                                          up




                                             Lifting                                                                   Fluoresc
                Plants                                                                       Lights
                                             devices                                                                      ent




                         Bamboo
                                                                                                                                  Stickers
                                                                  Air                                 Flashli
Seeds   Apple                     Elevator             Ladder             Lantern   Candle                               Fish        for
                                                                balloon                                 ght
                                                                                                                                  switches
С чего начинается
придумывание бизнес-
идеи?
МОТИВАЦИЯ
PROJECT




          ЧТО МНЕ НАИБОЛЕЕ ИНТЕРЕСНО
DATE                   CLIENT
          DATE                  NAME
Push vs pull

PULL - MOTIVATION. Autonomy ( freedom,
independence), income and wealth, challenge,
status and recognition.

PUSH - MOTIVATION. Fear of poverty, unable to
do something else, unemployment
Necessity vs
       opportunity
Entrepreneurial Attitudes, Activity and Aspirations




                                        Figure 9 — Necessity- and Improvement-Driven Opportunity Motivations as a Percentage of Early-Stage
                                                                    Entrepreneurial Activity, GEM 2008 Countries

                                                                                       Improvement-driven opportunity                        Necessity; no better options for work
                                                                                       Linear trend                                          Exponential trend

                                                                       100%

                                                                        90%
                    Opportunity & Necessity Motivations, in % of TEA




                                                                        80%
                                                                                                                                                                           R 2= 0.41

                                                                        70%

                                                                        60%

                                                                        50%

                                                                        40%

                                                                        30%

                                                                        20%
                                                                                                                                                                           R 2= 0.55
                                                                        10%

                                                                         0%
                                                                               0            10,000            20,000             30,000             40,000             50,000          60,000

                                                                                                             GDP Per Capita, in Purchasing Power Parities (PPP)


               Source: GEM Adult Population Survey (APS) ) and IMF: World Economic Outlook Database (October 2008 edition)




                                                                              Figure 10 — Expressed Reasons Behind Discontinuing Businesses, by Age, GEM 2008
Motivation leads
Aspirations
                Motivation




   Wealth      Independence   Nececcity




  Innovation      Growth       Export




                Aspirations
Achievement vs
   Power

Need for achievement (nAch) significantly correlates to
entrepreneurial growth rate

Need for power (nPower) does not have proved
significance among businessmen.

Motivation for success tightly connected to ambitions of
the growth the venture.
What is business for?
                                            Greedy
               High
                       "First"
                                            egoist
   For money

                       money




                      Depres               "Second"
               Low




                       sion                 money



                      Low                       High
                                 For interest
Painkiller vs vitamin
                 High
                           Gold of                Sells
   Competition



                            fools                 itself




                           Hard to               Hard
                 Low




                          convince              to find



                        Vitamin             Painkiller
                                     The need
Innovations vs risks
Control vs size

           Large
                      Fast                   Slow
                     growth                 growth
    Size




                     Do you                Incline
           Small




                     need it?             ambitions



                   Minor                    Major
                                Control
Assets vs industry

            Heavy
                         Steady
                                              Monster
                         income
   Assets




                                             Volatile
            Light




                         Garage
                                             income



                    Manufacture              Service

                                  Industry
Market vs Product
                      Almost
             Multi
                                         Super
                      impos
                                         market
   Product

                       sible




                                        Small
                      Hidden
             Mono




                                        market
                      champs
                                         size



                     B2B                 B2C
                               Market
Define your aspirations

Industry (what you like)

Size (your ambitions)

Innovations ( how risky you are)

Assets required (expenditures)

Place in value chain (who do you know)
Do it for yourself - you can’t make others happy

Be specific

Ambitions defines scale defines needs
Первый отбор
Список из 20 насущных проблем

 причины выбора одной из проблем
 (важность, своевременность, рыночная
 возможность, опыт команды и т. д.)

Описание идеального решения

 было-бы здорово, если бы...

 бизнес-модель, технологии, потребители..
КРИТЕРИИ РЕШЕНИЯ
    ПРОБЛЕМЫ
@entreds

More Related Content

Viewers also liked

показательная функция. решение показательных уравнений
показательная функция. решение показательных уравненийпоказательная функция. решение показательных уравнений
показательная функция. решение показательных уравненийermolaeva_mv
 
гпс
гпсгпс
гпсlikaru
 
презентация для агентов
презентация для агентовпрезентация для агентов
презентация для агентовDmitry Isureon
 
Законопроект о благотворительности в свете противодействия коррупции
Законопроект о благотворительности в свете противодействия коррупцииЗаконопроект о благотворительности в свете противодействия коррупции
Законопроект о благотворительности в свете противодействия коррупции
Almas Sadykov
 
Мистецтво стародавнього світу
Мистецтво стародавнього світуМистецтво стародавнього світу
Мистецтво стародавнього світу
home
 
неделя по профилактике вич гбоу школа 1400 (2 шо)
неделя по профилактике вич гбоу школа 1400 (2 шо)неделя по профилактике вич гбоу школа 1400 (2 шо)
неделя по профилактике вич гбоу школа 1400 (2 шо)
max max
 
1400
14001400
1400
max max
 
Bitacora 7 segundo periodo
Bitacora 7 segundo periodoBitacora 7 segundo periodo
Bitacora 7 segundo periodo
Laura Gomez
 
Инструкция пользователя библиотекой Litres
Инструкция пользователя библиотекой LitresИнструкция пользователя библиотекой Litres
Инструкция пользователя библиотекой Litres
Alexander Erlikh
 
Вкусное печенье с корицей за 15 минут
Вкусное печенье с корицей за 15 минутВкусное печенье с корицей за 15 минут
Вкусное печенье с корицей за 15 минут
Larixko
 
18 Нижний Новгород
18 Нижний Новгород18 Нижний Новгород
18 Нижний НовгородMikhail Shagiev
 
Arthur malina everything
Arthur malina everythingArthur malina everything
Arthur malina everything
Vera Kovaleva
 
курсы
курсыкурсы
курсыoksana19
 
Designer
DesignerDesigner
Designer
Vera Kovaleva
 
Bitacora 5 tecnolabb
Bitacora 5 tecnolabbBitacora 5 tecnolabb
Bitacora 5 tecnolabb
Laura Gomez
 
Factura
FacturaFactura
Factura
burrutia
 
2007.04 фото
2007.04 фото2007.04 фото
2007.04 фото
Eva197200000
 
Hodnocení výzkumných organizací / 1DZ
Hodnocení výzkumných organizací / 1DZHodnocení výzkumných organizací / 1DZ
Hodnocení výzkumných organizací / 1DZ
MEYS, MŠMT in Czech
 

Viewers also liked (20)

показательная функция. решение показательных уравнений
показательная функция. решение показательных уравненийпоказательная функция. решение показательных уравнений
показательная функция. решение показательных уравнений
 
Video excel basico 3
Video excel basico 3Video excel basico 3
Video excel basico 3
 
гпс
гпсгпс
гпс
 
презентация для агентов
презентация для агентовпрезентация для агентов
презентация для агентов
 
Законопроект о благотворительности в свете противодействия коррупции
Законопроект о благотворительности в свете противодействия коррупцииЗаконопроект о благотворительности в свете противодействия коррупции
Законопроект о благотворительности в свете противодействия коррупции
 
Мистецтво стародавнього світу
Мистецтво стародавнього світуМистецтво стародавнього світу
Мистецтво стародавнього світу
 
неделя по профилактике вич гбоу школа 1400 (2 шо)
неделя по профилактике вич гбоу школа 1400 (2 шо)неделя по профилактике вич гбоу школа 1400 (2 шо)
неделя по профилактике вич гбоу школа 1400 (2 шо)
 
1400
14001400
1400
 
Bitacora 7 segundo periodo
Bitacora 7 segundo periodoBitacora 7 segundo periodo
Bitacora 7 segundo periodo
 
Инструкция пользователя библиотекой Litres
Инструкция пользователя библиотекой LitresИнструкция пользователя библиотекой Litres
Инструкция пользователя библиотекой Litres
 
Вкусное печенье с корицей за 15 минут
Вкусное печенье с корицей за 15 минутВкусное печенье с корицей за 15 минут
Вкусное печенье с корицей за 15 минут
 
18 Нижний Новгород
18 Нижний Новгород18 Нижний Новгород
18 Нижний Новгород
 
Arthur malina everything
Arthur malina everythingArthur malina everything
Arthur malina everything
 
курсы
курсыкурсы
курсы
 
Designer
DesignerDesigner
Designer
 
Bitacora 5 tecnolabb
Bitacora 5 tecnolabbBitacora 5 tecnolabb
Bitacora 5 tecnolabb
 
Sprout
SproutSprout
Sprout
 
Factura
FacturaFactura
Factura
 
2007.04 фото
2007.04 фото2007.04 фото
2007.04 фото
 
Hodnocení výzkumných organizací / 1DZ
Hodnocení výzkumných organizací / 1DZHodnocení výzkumných organizací / 1DZ
Hodnocení výzkumných organizací / 1DZ
 

Similar to 5 lab 2

Extending car to explain social media adoption by
Extending car to explain social media adoption byExtending car to explain social media adoption by
Extending car to explain social media adoption by
Debashish Mandal
 
Information architecture strategic process
Information architecture strategic processInformation architecture strategic process
Information architecture strategic process
Kerry Dirks MCPS MS
 
Barkley's Customer Journey Approach
Barkley's Customer Journey ApproachBarkley's Customer Journey Approach
Barkley's Customer Journey Approach
Jeff Fromm
 
NYSAFLT summer Theisen tech workshop handout 2011 21st century tools to teac...
NYSAFLT summer Theisen tech  workshop handout 2011 21st century tools to teac...NYSAFLT summer Theisen tech  workshop handout 2011 21st century tools to teac...
NYSAFLT summer Theisen tech workshop handout 2011 21st century tools to teac...
Toni Theisen
 
Demographic new product development 5 power point slides and ppt diagram temp...
Demographic new product development 5 power point slides and ppt diagram temp...Demographic new product development 5 power point slides and ppt diagram temp...
Demographic new product development 5 power point slides and ppt diagram temp...
SlideTeam.net
 
How to create make demographic new product development 5 power point slides a...
How to create make demographic new product development 5 power point slides a...How to create make demographic new product development 5 power point slides a...
How to create make demographic new product development 5 power point slides a...
SlideTeam.net
 
Targeting change efforts at organizational subsystems
Targeting change efforts at organizational subsystemsTargeting change efforts at organizational subsystems
Targeting change efforts at organizational subsystems
Sharon Johnson
 
Extending utaut to explain social media adoption by
Extending utaut to explain social media adoption byExtending utaut to explain social media adoption by
Extending utaut to explain social media adoption by
Debashish Mandal
 
NYSALT Technology keynote summer 2011
NYSALT Technology keynote summer 2011 NYSALT Technology keynote summer 2011
NYSALT Technology keynote summer 2011
Toni Theisen
 
How to make advertise new product development 5 presentation templates and sl...
How to make advertise new product development 5 presentation templates and sl...How to make advertise new product development 5 presentation templates and sl...
How to make advertise new product development 5 presentation templates and sl...
SlideTeam.net
 
How to make advertise new product development 5 power point slides and ppt di...
How to make advertise new product development 5 power point slides and ppt di...How to make advertise new product development 5 power point slides and ppt di...
How to make advertise new product development 5 power point slides and ppt di...
SlideTeam.net
 
Competitive new product development creative thinking idea generation 5 power...
Competitive new product development creative thinking idea generation 5 power...Competitive new product development creative thinking idea generation 5 power...
Competitive new product development creative thinking idea generation 5 power...
SlideTeam.net
 
How to create make competitive new product development creative thinking ide...
How to create  make competitive new product development creative thinking ide...How to create  make competitive new product development creative thinking ide...
How to create make competitive new product development creative thinking ide...
SlideTeam.net
 
Audacity of creativity assessment
Audacity of creativity assessmentAudacity of creativity assessment
Market testing launch concept generation new product development style design...
Market testing launch concept generation new product development style design...Market testing launch concept generation new product development style design...
Market testing launch concept generation new product development style design...
SlideTeam.net
 
Sketching and rendering
Sketching and renderingSketching and rendering
Sketching and rendering
Paula Te
 
New product development style 5 powerpoint presentation slides db ppt templates
New product development style 5 powerpoint presentation slides db ppt templatesNew product development style 5 powerpoint presentation slides db ppt templates
New product development style 5 powerpoint presentation slides db ppt templates
SlideTeam.net
 
Pardot Elevate 2012 - The Evolution of Pardot’s Sales and Marketing Function
Pardot Elevate 2012 - The Evolution of Pardot’s Sales and Marketing FunctionPardot Elevate 2012 - The Evolution of Pardot’s Sales and Marketing Function
Pardot Elevate 2012 - The Evolution of Pardot’s Sales and Marketing Function
Pardot
 
User Centered Design for Innovation
User Centered Design for InnovationUser Centered Design for Innovation
User Centered Design for Innovation
Kayla Block
 
Analysis based Development
Analysis based DevelopmentAnalysis based Development
Analysis based Development
Faiq Wyne
 

Similar to 5 lab 2 (20)

Extending car to explain social media adoption by
Extending car to explain social media adoption byExtending car to explain social media adoption by
Extending car to explain social media adoption by
 
Information architecture strategic process
Information architecture strategic processInformation architecture strategic process
Information architecture strategic process
 
Barkley's Customer Journey Approach
Barkley's Customer Journey ApproachBarkley's Customer Journey Approach
Barkley's Customer Journey Approach
 
NYSAFLT summer Theisen tech workshop handout 2011 21st century tools to teac...
NYSAFLT summer Theisen tech  workshop handout 2011 21st century tools to teac...NYSAFLT summer Theisen tech  workshop handout 2011 21st century tools to teac...
NYSAFLT summer Theisen tech workshop handout 2011 21st century tools to teac...
 
Demographic new product development 5 power point slides and ppt diagram temp...
Demographic new product development 5 power point slides and ppt diagram temp...Demographic new product development 5 power point slides and ppt diagram temp...
Demographic new product development 5 power point slides and ppt diagram temp...
 
How to create make demographic new product development 5 power point slides a...
How to create make demographic new product development 5 power point slides a...How to create make demographic new product development 5 power point slides a...
How to create make demographic new product development 5 power point slides a...
 
Targeting change efforts at organizational subsystems
Targeting change efforts at organizational subsystemsTargeting change efforts at organizational subsystems
Targeting change efforts at organizational subsystems
 
Extending utaut to explain social media adoption by
Extending utaut to explain social media adoption byExtending utaut to explain social media adoption by
Extending utaut to explain social media adoption by
 
NYSALT Technology keynote summer 2011
NYSALT Technology keynote summer 2011 NYSALT Technology keynote summer 2011
NYSALT Technology keynote summer 2011
 
How to make advertise new product development 5 presentation templates and sl...
How to make advertise new product development 5 presentation templates and sl...How to make advertise new product development 5 presentation templates and sl...
How to make advertise new product development 5 presentation templates and sl...
 
How to make advertise new product development 5 power point slides and ppt di...
How to make advertise new product development 5 power point slides and ppt di...How to make advertise new product development 5 power point slides and ppt di...
How to make advertise new product development 5 power point slides and ppt di...
 
Competitive new product development creative thinking idea generation 5 power...
Competitive new product development creative thinking idea generation 5 power...Competitive new product development creative thinking idea generation 5 power...
Competitive new product development creative thinking idea generation 5 power...
 
How to create make competitive new product development creative thinking ide...
How to create  make competitive new product development creative thinking ide...How to create  make competitive new product development creative thinking ide...
How to create make competitive new product development creative thinking ide...
 
Audacity of creativity assessment
Audacity of creativity assessmentAudacity of creativity assessment
Audacity of creativity assessment
 
Market testing launch concept generation new product development style design...
Market testing launch concept generation new product development style design...Market testing launch concept generation new product development style design...
Market testing launch concept generation new product development style design...
 
Sketching and rendering
Sketching and renderingSketching and rendering
Sketching and rendering
 
New product development style 5 powerpoint presentation slides db ppt templates
New product development style 5 powerpoint presentation slides db ppt templatesNew product development style 5 powerpoint presentation slides db ppt templates
New product development style 5 powerpoint presentation slides db ppt templates
 
Pardot Elevate 2012 - The Evolution of Pardot’s Sales and Marketing Function
Pardot Elevate 2012 - The Evolution of Pardot’s Sales and Marketing FunctionPardot Elevate 2012 - The Evolution of Pardot’s Sales and Marketing Function
Pardot Elevate 2012 - The Evolution of Pardot’s Sales and Marketing Function
 
User Centered Design for Innovation
User Centered Design for InnovationUser Centered Design for Innovation
User Centered Design for Innovation
 
Analysis based Development
Analysis based DevelopmentAnalysis based Development
Analysis based Development
 

More from Dmitry Molchanov

5 lab 3
5 lab 3 5 lab 3
4 lab 3
4 lab 34 lab 3

More from Dmitry Molchanov (7)

6 lab 3
6 lab 36 lab 3
6 lab 3
 
5 lab 3
5 lab 3 5 lab 3
5 lab 3
 
3 marketasessment
3 marketasessment3 marketasessment
3 marketasessment
 
4 lab 4
4 lab 44 lab 4
4 lab 4
 
4 lab 4
4 lab 44 lab 4
4 lab 4
 
4 lab 3
4 lab 34 lab 3
4 lab 3
 
1 Lab4
1 Lab41 Lab4
1 Lab4
 

Recently uploaded

2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
aragme
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
my Pandit
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Lacey Max
 
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
concepsionchomo153
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
dpbossdpboss69
 
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
CIOWomenMagazine
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
BBPMedia1
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
thesiliconleaders
 
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Niswey
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
Adnet Communications
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
Rbc Rbcua
 
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium PresentationKirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
ZevinAttisha
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
SabaaSudozai
 
Science Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around UsScience Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around Us
PennapaKeavsiri
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
Alexandra Fulford
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
obriengroupinc04
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
GraceKohler1
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 

Recently uploaded (20)

2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
 
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
 
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
 
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
 
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium PresentationKirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
 
Science Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around UsScience Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around Us
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 

5 lab 2

  • 1. Лаборатория бизнеса 5 Волшебный пинок Дмитрий Молчанов занятие 2
  • 2. наша креативность где брать идеи? мотивация первые методы
  • 4. Controlling Imagery • Idea Advocate • PIPS • Crawford Slip Writing • Idea Box • PMI • Soft Systems Method 7 • Creative Problem Solving - • Ideal Final Result • Paired Comparison • Stakeholder Analysis CPS • Imagery Manipulation • Panel Consensus • Sticking Dots • 7 Step Model • Criteria for idea-finding • Imagery for Answering • Paraphrasing Key Words • Stimulus Analysis A potential Questions • Personal Balance Sheet • Story Writing • Critical Path Diagrams • Imaginary Brainstorming • Pictures as Idea Triggers • Strategic Assumption • AIDA D • Implementation Checklists • Pin Cards Testing • Improved Nominal Group • Plusses Potentials and • Strategic Choice Approach • ARIZ • DO IT Technique Concerns • Strategic Management • Advantages, Limitations • Decision seminar • Interpretive structural • Potential Problem Analysis Process and Unique Qualities • Delphi modeling • Preliminary Questions • Successive Element • Algorithm of Inventive • Dialectical Approaches • Ishikawa Diagram • Problem Centred Integration Problem Solving • Dimensional Analysis K Leadership • SuperGroup • Alternative Scenarios • Analogies • Disney Creativity Strategy • Problem Inventory Analysis • SuperHeroes • Anonymous Voting • Do Nothing • KJ-Method - PIA • Synectics • Assumption Busting • Drawing • Keeping a Dream Diary • Problem Reversal • Systematic Inventive • Assumption Surfacing E • Kepner and Tregoe method • Productive Thinking Model Thinking • Attribute Listing L • Progressive Hurdles T B • Escape Thinking • Progressive Revelation • Essay Writing • Laddering • Provocation • TILMAG • Backwards Forwards • Estimate-Discuss-Estimate • Lateral Thinking Q • TRIZ Planning • Exaggeration • Listing • Talking Pictures • Boundary Examination • Excursions • Listing Pros and Cons • Q-Sort • Technology Monitoring • Boundary Relaxation F M • Quality Circles • Think Tank • BrainSketching R • Thinkx • Brainstorming • F-R-E-E-Writing • Metaplan Information • Thril • Brainwriting • Factors in selling ideas Market • Random Stimuli • Transactional Planning • Browsing • False Faces • Mind Mapping • Rawlinson Brainstorming • Trigger Method • Brutethink • Fishbone Diagram • Morphological Analysis • Receptivity to Ideas • Trigger Sessions • Bug Listing • Five Ws and H • Morphological Forced • Reframing Values • Tug of War • BulletProofing • Flow charts Connections • Relational Words U • Bunches of Bananas • Focus Groups • Multiple Redefinition • Relaxation C • Focusing N • Reversals • Using Crazy Ideas • Force-Field Analysis • RoleStorming • Using Experts • CATWOE • Force-Fit Game • NAF S V • Card Story Boards • Free Association • NLP • Cartoon Story Board • Fresh eye • Negative Brainstorming • SCAMMPERR • Value Brainstorming • Causal Mapping G • Nominal Group Technique • SCAMPER • Value Engineering • Charette • Nominal-Interacting • SDI • Visual Brainstorming • Cherry Split • Gallery method Technique • SODA • Visualising a Goal • Chunking • Gap Analysis • Notebook • SWOT Analysis W • Circle of Opportunity • Goal Orientation O • Sculptures • Clarification • Greetings Cards • Search Conference • Who Are You • Classic Brainstorming H • Observer and Merged • Sequential-Attributes • Why Why Why • Collective Notebook Viewpoints Matrix • Wishing • Comparison tables • Help-Hinder • Osborn's Checklist • Similarities and Differences • Working with Dreams and • Component Detailing • Heuristic Ideation • Other Peoples Definitions • Simple Rating Methods Images • Concept Fan Technique • Other Peoples Viewpoints • Simplex • Consensus Mapping • Hexagon Modelling P • Six Thinking Hats • Constrained BrainWriting • Highlighting • Slice and Dice • Contradiction Analysis I • PDCA • Snowball Technique
  • 5.
  • 6.
  • 7.
  • 11. Открывается и закрывается Обычная дверь
  • 12. Открывается и закрывается Обычная Застежка дверь портфель липучка молния
  • 13. Непрозр Безопасн Тепловой Звукоизо ачность ость барьер ляция Открывается и закрывается Обычная Застежка дверь портфель липучка молния
  • 14. Непрозр Безопасн Тепловой Звукоизо ачность ость барьер ляция Открывается Генератор водяная поток Ультразв полог шторка и белого стена воздуха ук закрывается шума Обычная Застежка дверь портфель липучка молния
  • 16. - отражающий идею БЛ - для студентов-участников - стоимостью 200 рублей - тиражом 500 экз - прикольный - инновационный
  • 17. Growth To grow up Plants Seeds
  • 18. Growth To grow up Plants Seeds Apple Bamboo
  • 19. Growth To grow up Lifting Plants devices Bamboo Air Seeds Apple Elevator Ladder balloon
  • 20. Growth Achievment To grow To up achieve Lifting Plants devices Bamboo Air Seeds Apple Elevator Ladder Lantern balloon
  • 21. Growth Achievment Enlightment To grow To To light up achieve up Lifting Plants Lights devices Bamboo Air Flashli Seeds Apple Elevator Ladder Lantern balloon ght
  • 22. Growth Achievment Enlightment To grow To To light up achieve up Lifting Fluoresc Plants Lights devices ent Bamboo Stickers Air Flashli Seeds Apple Elevator Ladder Lantern Candle Fish for balloon ght switches
  • 23.
  • 25. МОТИВАЦИЯ PROJECT ЧТО МНЕ НАИБОЛЕЕ ИНТЕРЕСНО DATE CLIENT DATE NAME
  • 26. Push vs pull PULL - MOTIVATION. Autonomy ( freedom, independence), income and wealth, challenge, status and recognition. PUSH - MOTIVATION. Fear of poverty, unable to do something else, unemployment
  • 27. Necessity vs opportunity Entrepreneurial Attitudes, Activity and Aspirations Figure 9 — Necessity- and Improvement-Driven Opportunity Motivations as a Percentage of Early-Stage Entrepreneurial Activity, GEM 2008 Countries Improvement-driven opportunity Necessity; no better options for work Linear trend Exponential trend 100% 90% Opportunity & Necessity Motivations, in % of TEA 80% R 2= 0.41 70% 60% 50% 40% 30% 20% R 2= 0.55 10% 0% 0 10,000 20,000 30,000 40,000 50,000 60,000 GDP Per Capita, in Purchasing Power Parities (PPP) Source: GEM Adult Population Survey (APS) ) and IMF: World Economic Outlook Database (October 2008 edition) Figure 10 — Expressed Reasons Behind Discontinuing Businesses, by Age, GEM 2008
  • 28. Motivation leads Aspirations Motivation Wealth Independence Nececcity Innovation Growth Export Aspirations
  • 29. Achievement vs Power Need for achievement (nAch) significantly correlates to entrepreneurial growth rate Need for power (nPower) does not have proved significance among businessmen. Motivation for success tightly connected to ambitions of the growth the venture.
  • 30. What is business for? Greedy High "First" egoist For money money Depres "Second" Low sion money Low High For interest
  • 31.
  • 32.
  • 33. Painkiller vs vitamin High Gold of Sells Competition fools itself Hard to Hard Low convince to find Vitamin Painkiller The need
  • 35. Control vs size Large Fast Slow growth growth Size Do you Incline Small need it? ambitions Minor Major Control
  • 36. Assets vs industry Heavy Steady Monster income Assets Volatile Light Garage income Manufacture Service Industry
  • 37. Market vs Product Almost Multi Super impos market Product sible Small Hidden Mono market champs size B2B B2C Market
  • 38. Define your aspirations Industry (what you like) Size (your ambitions) Innovations ( how risky you are) Assets required (expenditures) Place in value chain (who do you know)
  • 39. Do it for yourself - you can’t make others happy Be specific Ambitions defines scale defines needs
  • 41. Список из 20 насущных проблем причины выбора одной из проблем (важность, своевременность, рыночная возможность, опыт команды и т. д.) Описание идеального решения было-бы здорово, если бы... бизнес-модель, технологии, потребители..