The document discusses the blogging process. It provides tips for writing blog posts, including suggesting allocating 90 minutes to write a 1200 word blog post. It also discusses options for microblogging on platforms like Twitter. The document outlines the resources needed for blogging, including hardware, software and web access. It also discusses ways to measure readership, such as through analytics tools and feedburners. The goal of blogging is communication and increasing visibility and awareness.

1. The Blogging
Process
Jill O’Neill
SSP TMR
September 6, 2008

3. What’s The Appeal
 Communication
 Visibility/Awareness
A blog is a communication style and a venue as
well as a technology – Blogwars, David
Perlmutter
A good blog is written by a blogger who thinks
longer, works harder and obsesses more. –
Merlin Mann, http://www.43folders.com

4. Five Years of Blogging
 Brief News Items
 Industry Event Coverage
 Book reviews

5. Resources
 Hardware – laptop, netbook, smart phone
(your option)
 Web access
 Software – Blogger, Wordpress, Typepad
 Social networking platforms (Ning, Facebook,
etc.)

6. How fast do you write?
 90 minutes to compose 1200 words
(including identification, addition of links
and any graphics)
 60 minutes to compose 500-600 words
 10 minutes to compose a news item (two
sentences with a single link)

7. Alternatively, there is micro-
blogging
 Twitter, Pownce, Plurk, etc.
 Form of text messaging
 Post via phone, IM, Web
 Viral dissemination of personal, local, or
national updates

8. Process
 News items (50 words or less)
 EPS Presentation on UK Scholarly Journals – 10/12/2006
Interesting analysis of UK scholarly publishing situation. You'll
want to download the EPS powerpoint presentation from that
linked page to get a quick sense of the baseline findings.
 Automated Content Access Protocol – 10/10/2006
Geoffrey Bildur over at the Scholarly Information Strategies blog
[Rants, Raves and News] has some interesting insights into the
announcement last week at the Frankfurt Book Fair regarding
ACAP (Automated Content Access Protocol). Definitely worth a
read!

9. More Process
 Meeting Coverage, Book Reviews
 Google Docs or Open Office
 Take notes – then compose
 Ideally, two or three paragraphs
 Post directly from Google Docs to Blogger
 Subsequent edits in Blogger

10. Tools
 Browsers improving
 IE8, Google’s Chrome (beta)
 Firefox
 Customizable functionality
 Add-ons
 Flock Browser
 Underlying code same as Firefox
 More tightly integrated functionality

11. Gaining and Measuring Readership
 Traffic comes from:
 Google searches
 Viral dissemination
 Measurement
 GoogleAnalytics
 Feedburner

12. Thank you!
jilloneill@nfais.org
jillmwo@gmail.com

13. Slacking Off
 I see things I'd like to blog but at least 25+ other bloggers already
have covered it. I want to be original but don't trust my writing
skills to make a post that doesn't just say 'me, too!'
 Too often I just share a link or an article instead of blogging it, I
guess. The Social Tools are eating away at each other.
 Work is slamming me. Sometimes I think my poor old brain just
can't process enough and there are no hardware upgrades for
that particular processor...yet.
 When I'm not working, I am a mom, wife, avid reader and geek. In
that order.
 I still have to sleep. I'd stop to do all the things I'd love to do in a
single day!
 Posted by Marianne on 8/27/2008 05:34:00 PM