As digital becomes more central to a book publishers life, the tools must change to keep pace. In this session we look at WordPress as a lightweight digital swiss army knife, a powerful and flexible platform that can be adapted to many publishing needs. We’ll look at using WordPress-based systems for ecommerce, marketing, catalogs and discovery and more. Participants will aslo have a hands-on demo of PressBooks (built on WordPress), a digital book production tool that participants can use to generate an epub and typeset PDFs.

1. Using WordPress For
Digital Workflows
and more...
Hugh McGuire Kirk Biglione
@hughmcguire @kirkbiglione

2. First: Setup your
PressBooks account
You’ll need this to make a book later

4. Next: download this test
doc file ... from which we
will make a book later.
http://bit.ly/pressbooks-test

5. Why WordPress?
that’s a blogging system, right?

7. WordPress
World Domination

9. Recipe for World
Domination
Make People Happy
Continuous Cycle of Improvement
Standards Based
Open Source

10. Think of
WordPress as
a toolbox

11. Inside the Toolbox
APIs Localization
Theme System Security
Custom Content Types Multi-user
Custom Taxonomies User roles
Metadata Multi-site

12. Tools for solving
real world problems

13. MARKET BOOKS
TIMFERRISS.COM

14. SELL BOOKS
WWW.WOOTHEMES.COM/WOOCOMMERCE/

15. BUILD COMMUNITY
TASTYKITCHEN.COM

16. BUDDYPRESS
BUDDYPRESS.ORG

17. PREMIUM WEB CONTENT
WPAPPRENTICE.COM

18. WISHLIST MEMBER
MEMBER.WISHLISTPRODUCTS.COM

19. BYOP?

20. Build Your Own Pottermore

21. Back to workflow

22. EDITORIAL WORKFLOW
EDITFLOW.ORG

23. EBOOK BOOK PRODUCTION
ANTHOLOGIZE.ORG

24. SCIENTIFIC JOURNALS
ANNOTUM.ORG

25. Remember Google Knol?
The “wikipedia killer”

26. GOOGLE KNOL
KNOL.GOOGLE.COM

27. BOOK PRODUCTION: PRINT & DIGITAL
PRESSBOOKS.COM

28. Principle #1:
Making a beautiful book should be no harder
than making a beautiful website.
(ie: use a good framework and customizable templates.)

29. Principle #2:
If you build your book as structured markup
from the start, then you can “get” to any
output you like, “easily.”
(ie: make it in HTML ... and go from there.)

30. Principle #3:
The distinction between “books” and the
“Internet” is going to disappear. All data,
even “books,” will be on the web.
(ie: if you build your book on the web, it is already there.)

31. Our choice:
Build from an existing platform that is native
to the web, structured, and makes it easy to
make beautiful websites with customizable
templates.
(ie: WordPress)

32. Let’s make a book

33. Login to
PressBooks.com

34. If you’re account isn’t active yet, here
are a few that are:
austen.pressbooks.com
user: austen
pw: austenpw
bronte.pressbooks.com
user: bronte
pw: brontepw
twain.pressbooks.com
user: twain
pw: twainpw

42. PressBooks
output:
ebook
(ibooks)