This presentation will provide an introduction to desk research, with a particular focus on conducting market research. You will learn the best sources to use in your desk research, what desk research can be used for, and the best practices and limitations of conducting desk research.
This presentation will provide an introduction to desk research, with a particular focus on conducting market research. You will learn the best sources to use in your desk research, what desk research can be used for, and the best practices and limitations of conducting desk research.
L'atteinte à la concurrence n'est constituée que dans la mesure où une entreprise est en position dominante et qu'elle en abuse.
Le MEDEF-NC soutient la création d’une haute autorité de la concurrence
Fecha del documento : 14 de diciembre de 2012
The 2019 Amazon Prime Day Expert Approach SeriesTinuiti
Nearly half of U.S. households have an Amazon Prime membership, according to a report from CIRP. With Amazon’s biggest shopping holiday around the corner – Prime Day, learn how to maximize your brand equity and take your marketplace strategy to the next level. In this series, we’ll review trends from previous years and unpack expert best practices from retail readiness, marketing advertising preparation, inventory management, to content optimization that will help your business stand out and succeed during Amazon’s 2019 Prime Day.
Overview of how to create a digital media profile framework and how to overlay your media mix (Owned, paid and earned) whilst developing a focused digital strategy
Copywriting workshop designed for the Writer's League of Texas. Includes an introduction to copywriting (writing for business), who's hiring, professional qualities, and the most profitable writing projects.
This presentation was delivered to a group taking a continuing education class in Calgary, Alberta on e-marketing at Mount Royal College. It is a holistic view of creating a complete digital marketing program for your organization from Awareness -> Education -> Sales Support -> Client Management.
The main point of the presentation was to develop an effective program, it is important to not forget allocating budget across this spectrum of the prospect/customer lifecycle.
A comprehensive guide to producing a research report in the finance and bankiing sectors. For a full course on the subject, go to Udemy and search for 'Writing an Equity Research Report'.
Burtch Works’ Top Career Tips for Analytics, Data Science, & Marketing ResearchLinda Burtch
If you're working in analytics, data science, and marketing research, congrats! You've chosen one of the hottest career fields today. Want to know how to set yourself apart from the pack? Click through for Burtch Works' best career tips for quantitative professionals, gleaned from decades of experience recruiting in these dynamic fields.
How to Market Business Consulting Services through PackagingBLOCKbETA Marketing
Everyone is getting into consulting lately, but it isn't the easiest way to make living. Finding a tight niche and creating packages that customers can easily understand and purchase not only helps you sell, but it makes it a lot easier to deliver and get paid. This presentation explains why packaging is essential and 3 ways to approach the packaging of business services.
L'atteinte à la concurrence n'est constituée que dans la mesure où une entreprise est en position dominante et qu'elle en abuse.
Le MEDEF-NC soutient la création d’une haute autorité de la concurrence
Fecha del documento : 14 de diciembre de 2012
The 2019 Amazon Prime Day Expert Approach SeriesTinuiti
Nearly half of U.S. households have an Amazon Prime membership, according to a report from CIRP. With Amazon’s biggest shopping holiday around the corner – Prime Day, learn how to maximize your brand equity and take your marketplace strategy to the next level. In this series, we’ll review trends from previous years and unpack expert best practices from retail readiness, marketing advertising preparation, inventory management, to content optimization that will help your business stand out and succeed during Amazon’s 2019 Prime Day.
Overview of how to create a digital media profile framework and how to overlay your media mix (Owned, paid and earned) whilst developing a focused digital strategy
Copywriting workshop designed for the Writer's League of Texas. Includes an introduction to copywriting (writing for business), who's hiring, professional qualities, and the most profitable writing projects.
This presentation was delivered to a group taking a continuing education class in Calgary, Alberta on e-marketing at Mount Royal College. It is a holistic view of creating a complete digital marketing program for your organization from Awareness -> Education -> Sales Support -> Client Management.
The main point of the presentation was to develop an effective program, it is important to not forget allocating budget across this spectrum of the prospect/customer lifecycle.
A comprehensive guide to producing a research report in the finance and bankiing sectors. For a full course on the subject, go to Udemy and search for 'Writing an Equity Research Report'.
Burtch Works’ Top Career Tips for Analytics, Data Science, & Marketing ResearchLinda Burtch
If you're working in analytics, data science, and marketing research, congrats! You've chosen one of the hottest career fields today. Want to know how to set yourself apart from the pack? Click through for Burtch Works' best career tips for quantitative professionals, gleaned from decades of experience recruiting in these dynamic fields.
How to Market Business Consulting Services through PackagingBLOCKbETA Marketing
Everyone is getting into consulting lately, but it isn't the easiest way to make living. Finding a tight niche and creating packages that customers can easily understand and purchase not only helps you sell, but it makes it a lot easier to deliver and get paid. This presentation explains why packaging is essential and 3 ways to approach the packaging of business services.
About Canvassco
We are B2B market research and business development service providers in Thailand. We help companies to understand market potential, assess value propositions and accelerate sales activities
The document is a brief explanation about our company and our consulting services.
For more information please visit out webpage www.canvassco.com or feel free to contact us at contact@canvassco.com
Burtch Works Top Career Tips for Analytics, Data Science, & Marketing ResearchLinda Burtch
Burtch Works is a top executive recruiting firm specializing in data science, predictive analytics, and marketing research talent. This deck shares our top insights on how professionals in these fast-growing fields can manage their careers!
1. Embracing New Revenue Opportunities
Jan Peterson
VP, Content Development
Infotrieve, Inc.
Los Angeles, California
Next Generation Article Economy
n Pay Per View now widely accepted
n Citation linking expected
Now what…
n Publishers sell branded, trusted information
n New opportunities to monetize validity
n Imaginative, customer-focused efforts to find
the niche markets for this valuable content
Entertainment Industry Parallels
n Sets user expectations for control of content
n Content personalization tools
è TiVO time shifting
è iPods hold MY library (songs, not albums)
è Pod casting
n Changing business models and use rights
n Digital natives will soon be in the lab and in
decision-making positions
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2. Beyond the Academic Market
n Scientific & Technical Information
n 40% non-academic customers
è Corporate: 35%
è Government: 5%
n Medical Information
n 50% non-academic customers
è Healthcare practitioners: 25%
è Corporate: 15%
è Government: 10%
Source: EPS Market Monitor, November 2003
Corporate Market
n No archival imperative
è Corporate R&D strategic focus changes
è Industry consolidation, fewer libraries
n Big Deals less attractive
è Subject slices and alternate pricing of interest
n Need to share and distribute content internally
across a global landscape
n High regard for intellectual property protection
è The Texaco Case still resonates
è Need to have use rules and prices clearly stated
Reprints
n Proactive identification of target markets for bulk
copies
è Who are your top 5-10 non-academic
customers?
è Do they have products and services referenced
in your journal articles?
è Influenced by the scholarship in your articles?
n Find the niches, don’t wait for them to come to you
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3. Beyond Paper Reprints
n ePrints
è Sold by number of hits or for certain time period
è Provide a link rather than sending the PDF
è Huge customer demand with unlimited applications
n Packages for use in training and promotions
è Short-term content packages across publisher,
across title
è Customer usually identifies appropriate articles
n Prepaid access to cited articles in review articles
n Pre-Paid Article Card: FDA-compliant gift-giving
cards to sales prospects
Stops to Growing the ePrint Business
n Inconsistent encryption technology
è DRM plug-in not attractive to companies or
individuals
è Single tool, one user experience best for multi-
article, cross -publisher packages
n Inconsistent rules
è Print/No Print, Save/No Save, U.S. only/Global
n Inconsistent pricing
n Lack of imagination
Linking Services
n Materials and Methods section of articles
è Link to product information
n References
è Link to document delivery services and
CrossRef for subscribers and non-subscribers
n Authors
è Link to CVs, publications
n Negotiate referral fees for sending over a reader
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4. Advertising
n For publishers with advertising revenues, keeping
those advertisers more important than ever
n Prove ROI on their investment
n AAAS eMarketplace’s GetInfo service
è Request product information, link to vendor sites
n American Chemical Society offers Advertised
Products Showcase
Search Engines:
Just Another Distribution Channel
n Tool of choice for locating products and services
n Customers who reach your site ready to be
engaged
n Users five times more likely to make purchase than
if they found you through another form of
advertising
n HighWire: 60%+ usage comes from search engine,
less than 40% from browsing through TOCs
Enhanced Discoverability
n Make content easy to work with crawlers/spiders
n Search Engine Optimization done by machines, not
humans
è Unique content on every page (titles or metatags)
è Make at least abstracts available and viewable
è Use footer navigation
è Provide hierarchical, tagged data
è Text-link based navigation, not Flash or graphics
è Avoid excessive URL depth (3 to 4 levels max)
n Spiders cannot crawl password- protected sites
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5. Tips for Crawler-Friendly Sites
n Google’s Information for Webmasters
è www.google.com/webmasters/guidelines.html
n Yahoo’s Site Guidelines
è www.help.yahoo.com/help/us/dir/basics/inde
x.html
Indexed Full-Text
n Provides a fuller search experience
n Supports edge research
n Shows search term in context
n Indexing against structured data, not PDFs
n Make connections between content types,
e.g., patents and articles
Experiment with New Pricing Models
n Pricing to market
è EU & Japanese customers not prepared to pay U.S.
royalty rates
n Pricing to audience
è Corporate and Academic/ For -profit and Not-for-profit
n Pricing by content type
è Review articles and regular articles/ Older content
n Review existing licenses and normalize your fees
and terms
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6. Conclusion…
n Be proactive in finding those niche markets
n Make your content discoverable
n Partner with search engines and service providers
n Experiment with alternate pricing models
n Think through use rights from user point of view
Thank you
jpeterson@infotrieve.com
310-445- 3010
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