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What structured content will
     mean for authors

          A What Do You Know talk by
               Sally Bagshaw
Web design is getting smarter.
But what
about
content?

And what
about the
people who
write the
content?
             http://www.flickr.com/photos/elwillo
To do smart
                  things,
           content has to
                 be more
              structured.
                                                   How will
                                                 structured
                                              content affect
                                                   authors?
http://www.flickr.com/photos/fontplaydotcom
1. We have to wave goodbye to WYSIWYG.
2. We have
to re-think
writing for
 the web.


              http://www.flickr.com/photos/londonmatt
3. We have to make friends with
          meta data.




                         http://www.flickr.com/photos/epsos
Let’s keep our authors happy…




                         http://www.flickr.com/photos/split-milk
Gee, that was quick!

    Let’s talk some more:
        Sally Bagshaw
sally@snappysentences.com


  Additional photo credits http://www.freedigitalphotos.net

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What structured content will mean for authors

  • 1. What structured content will mean for authors A What Do You Know talk by Sally Bagshaw
  • 2. Web design is getting smarter.
  • 3. But what about content? And what about the people who write the content? http://www.flickr.com/photos/elwillo
  • 4. To do smart things, content has to be more structured. How will structured content affect authors? http://www.flickr.com/photos/fontplaydotcom
  • 5. 1. We have to wave goodbye to WYSIWYG.
  • 6. 2. We have to re-think writing for the web. http://www.flickr.com/photos/londonmatt
  • 7. 3. We have to make friends with meta data. http://www.flickr.com/photos/epsos
  • 8. Let’s keep our authors happy… http://www.flickr.com/photos/split-milk
  • 9. Gee, that was quick! Let’s talk some more: Sally Bagshaw sally@snappysentences.com Additional photo credits http://www.freedigitalphotos.net