SlideShare a Scribd company logo
What structured content will
     mean for authors

          A What Do You Know talk by
               Sally Bagshaw
Web design is getting smarter.
But what
about
content?

And what
about the
people who
write the
content?
             http://www.flickr.com/photos/elwillo
To do smart
                  things,
           content has to
                 be more
              structured.
                                                   How will
                                                 structured
                                              content affect
                                                   authors?
http://www.flickr.com/photos/fontplaydotcom
1. We have to wave goodbye to WYSIWYG.
2. We have
to re-think
writing for
 the web.


              http://www.flickr.com/photos/londonmatt
3. We have to make friends with
          meta data.




                         http://www.flickr.com/photos/epsos
Let’s keep our authors happy…




                         http://www.flickr.com/photos/split-milk
Gee, that was quick!

    Let’s talk some more:
        Sally Bagshaw
sally@snappysentences.com


  Additional photo credits http://www.freedigitalphotos.net

More Related Content

Viewers also liked

Contes treballats
Contes treballatsContes treballats
Contes treballats
canmisses
 
Future-proofing authors: The new rules of writing for the web
Future-proofing authors: The new rules of writing for the webFuture-proofing authors: The new rules of writing for the web
Future-proofing authors: The new rules of writing for the web
Sally Bagshaw
 
What is content strategy?
What is content strategy?What is content strategy?
What is content strategy?
Sally Bagshaw
 
Els meus contes
Els meus contes Els meus contes
Els meus contes
escolaroda
 
New microsoft power point presentation
New microsoft power point presentationNew microsoft power point presentation
New microsoft power point presentationHamdan Ad
 
Content obesity: An organisation's silent killer
Content obesity: An organisation's silent killerContent obesity: An organisation's silent killer
Content obesity: An organisation's silent killer
Sally Bagshaw
 
Obesity PHR Big Data - Research and Clinical Applications
Obesity PHR Big Data - Research and Clinical ApplicationsObesity PHR Big Data - Research and Clinical Applications
Obesity PHR Big Data - Research and Clinical Applications
Hyung Jin Choi
 
The Present and Future of Personal Health Record and Artificial Intelligence ...
The Present and Future of Personal Health Record and Artificial Intelligence ...The Present and Future of Personal Health Record and Artificial Intelligence ...
The Present and Future of Personal Health Record and Artificial Intelligence ...
Hyung Jin Choi
 

Viewers also liked (9)

Contes treballats
Contes treballatsContes treballats
Contes treballats
 
Future-proofing authors: The new rules of writing for the web
Future-proofing authors: The new rules of writing for the webFuture-proofing authors: The new rules of writing for the web
Future-proofing authors: The new rules of writing for the web
 
What is content strategy?
What is content strategy?What is content strategy?
What is content strategy?
 
Els meus contes
Els meus contes Els meus contes
Els meus contes
 
New microsoft power point presentation
New microsoft power point presentationNew microsoft power point presentation
New microsoft power point presentation
 
Content obesity: An organisation's silent killer
Content obesity: An organisation's silent killerContent obesity: An organisation's silent killer
Content obesity: An organisation's silent killer
 
Morbid obesity
Morbid obesityMorbid obesity
Morbid obesity
 
Obesity PHR Big Data - Research and Clinical Applications
Obesity PHR Big Data - Research and Clinical ApplicationsObesity PHR Big Data - Research and Clinical Applications
Obesity PHR Big Data - Research and Clinical Applications
 
The Present and Future of Personal Health Record and Artificial Intelligence ...
The Present and Future of Personal Health Record and Artificial Intelligence ...The Present and Future of Personal Health Record and Artificial Intelligence ...
The Present and Future of Personal Health Record and Artificial Intelligence ...
 

Similar to What structured content will mean for authors

Web2.0 in the library
Web2.0 in the libraryWeb2.0 in the library
So Much To Say
So Much To SaySo Much To Say
So Much To Say
julieshedd
 
York press powerpoint
York press powerpointYork press powerpoint
York press powerpoint
Scott Harrand
 
(Social) Web 2.0 follow up notes and resources
(Social) Web 2.0 follow up notes and resources (Social) Web 2.0 follow up notes and resources
(Social) Web 2.0 follow up notes and resources
JISC RSC Southeast
 
The Cyber Smorgasbord
The Cyber SmorgasbordThe Cyber Smorgasbord
The Cyber Smorgasbord
Stephanie Zimmerman
 
Cilipbuilding
CilipbuildingCilipbuilding
Cilipbuilding
Phil Bradley
 
Virtual Libraries
Virtual LibrariesVirtual Libraries
Virtual Libraries
Joyce Kasman Valenza
 
Web2toolsjan09
Web2toolsjan09Web2toolsjan09
Web2toolsjan09
Phil Bradley
 
HTML5 intro
HTML5 introHTML5 intro
HTML5 intro
YoniWeb
 
Blog And Pony Nov 2008
Blog And Pony Nov 2008Blog And Pony Nov 2008
Blog And Pony Nov 2008
Louise Alcorn
 
Web2toolsoctober09
Web2toolsoctober09Web2toolsoctober09
Web2toolsoctober09
Phil Bradley
 
Book Talking & Web 2.0
Book Talking & Web 2.0Book Talking & Web 2.0
Book Talking & Web 2.0Mary Danko
 
Library 2.0 Presentation: SC&I 550 Fall 2009
Library 2.0 Presentation: SC&I 550 Fall 2009Library 2.0 Presentation: SC&I 550 Fall 2009
Library 2.0 Presentation: SC&I 550 Fall 2009
guest4bff3e6
 
Web 2.0 in schools
Web 2.0 in schoolsWeb 2.0 in schools
Web 2.0 in schools
Phil Bradley
 
Usingweb20toolstoenlivenprojectsnov20 091120174410 Phpapp01
Usingweb20toolstoenlivenprojectsnov20 091120174410 Phpapp01Usingweb20toolstoenlivenprojectsnov20 091120174410 Phpapp01
Usingweb20toolstoenlivenprojectsnov20 091120174410 Phpapp01mfc619
 
Web 2.0 and repositories - have we got our repository architecture right?
Web 2.0 and repositories - have we got our repository architecture right?Web 2.0 and repositories - have we got our repository architecture right?
Web 2.0 and repositories - have we got our repository architecture right?
Eduserv Foundation
 
Web 2.0 And Repositories
Web 2.0 And RepositoriesWeb 2.0 And Repositories
Web 2.0 And Repositories
edlanter
 
Mw2008 Blog Workshop Why Have A Blog Ellis
Mw2008 Blog Workshop Why Have A Blog EllisMw2008 Blog Workshop Why Have A Blog Ellis
Mw2008 Blog Workshop Why Have A Blog Ellis
Mike Ellis
 
Information literacy
Information literacyInformation literacy
Information literacySusan Hansen
 
Web 2.0 in the Library
Web 2.0 in the LibraryWeb 2.0 in the Library
Web 2.0 in the Library
virtuallibrary
 

Similar to What structured content will mean for authors (20)

Web2.0 in the library
Web2.0 in the libraryWeb2.0 in the library
Web2.0 in the library
 
So Much To Say
So Much To SaySo Much To Say
So Much To Say
 
York press powerpoint
York press powerpointYork press powerpoint
York press powerpoint
 
(Social) Web 2.0 follow up notes and resources
(Social) Web 2.0 follow up notes and resources (Social) Web 2.0 follow up notes and resources
(Social) Web 2.0 follow up notes and resources
 
The Cyber Smorgasbord
The Cyber SmorgasbordThe Cyber Smorgasbord
The Cyber Smorgasbord
 
Cilipbuilding
CilipbuildingCilipbuilding
Cilipbuilding
 
Virtual Libraries
Virtual LibrariesVirtual Libraries
Virtual Libraries
 
Web2toolsjan09
Web2toolsjan09Web2toolsjan09
Web2toolsjan09
 
HTML5 intro
HTML5 introHTML5 intro
HTML5 intro
 
Blog And Pony Nov 2008
Blog And Pony Nov 2008Blog And Pony Nov 2008
Blog And Pony Nov 2008
 
Web2toolsoctober09
Web2toolsoctober09Web2toolsoctober09
Web2toolsoctober09
 
Book Talking & Web 2.0
Book Talking & Web 2.0Book Talking & Web 2.0
Book Talking & Web 2.0
 
Library 2.0 Presentation: SC&I 550 Fall 2009
Library 2.0 Presentation: SC&I 550 Fall 2009Library 2.0 Presentation: SC&I 550 Fall 2009
Library 2.0 Presentation: SC&I 550 Fall 2009
 
Web 2.0 in schools
Web 2.0 in schoolsWeb 2.0 in schools
Web 2.0 in schools
 
Usingweb20toolstoenlivenprojectsnov20 091120174410 Phpapp01
Usingweb20toolstoenlivenprojectsnov20 091120174410 Phpapp01Usingweb20toolstoenlivenprojectsnov20 091120174410 Phpapp01
Usingweb20toolstoenlivenprojectsnov20 091120174410 Phpapp01
 
Web 2.0 and repositories - have we got our repository architecture right?
Web 2.0 and repositories - have we got our repository architecture right?Web 2.0 and repositories - have we got our repository architecture right?
Web 2.0 and repositories - have we got our repository architecture right?
 
Web 2.0 And Repositories
Web 2.0 And RepositoriesWeb 2.0 And Repositories
Web 2.0 And Repositories
 
Mw2008 Blog Workshop Why Have A Blog Ellis
Mw2008 Blog Workshop Why Have A Blog EllisMw2008 Blog Workshop Why Have A Blog Ellis
Mw2008 Blog Workshop Why Have A Blog Ellis
 
Information literacy
Information literacyInformation literacy
Information literacy
 
Web 2.0 in the Library
Web 2.0 in the LibraryWeb 2.0 in the Library
Web 2.0 in the Library
 

More from Sally Bagshaw

Beyond words - using content strategy for better ux
Beyond words - using content strategy for better uxBeyond words - using content strategy for better ux
Beyond words - using content strategy for better ux
Sally Bagshaw
 
Beyond words using content strategy for better ux
Beyond words   using content strategy for better uxBeyond words   using content strategy for better ux
Beyond words using content strategy for better ux
Sally Bagshaw
 
Aligning fiefdoms - Confab Intensive 2017
Aligning fiefdoms - Confab Intensive 2017Aligning fiefdoms - Confab Intensive 2017
Aligning fiefdoms - Confab Intensive 2017
Sally Bagshaw
 
Defining your brand's voice and tone
Defining your brand's voice and toneDefining your brand's voice and tone
Defining your brand's voice and tone
Sally Bagshaw
 
Taming fiefdoms: Collaboration, content and complex stakeholders
Taming fiefdoms: Collaboration, content and complex stakeholdersTaming fiefdoms: Collaboration, content and complex stakeholders
Taming fiefdoms: Collaboration, content and complex stakeholders
Sally Bagshaw
 
Beyond the web: Customer service content strategy
Beyond the web: Customer service content strategyBeyond the web: Customer service content strategy
Beyond the web: Customer service content strategy
Sally Bagshaw
 
Key initiatives to engage your audience through content marketing
Key initiatives to engage your audience through content marketingKey initiatives to engage your audience through content marketing
Key initiatives to engage your audience through content marketing
Sally Bagshaw
 

More from Sally Bagshaw (7)

Beyond words - using content strategy for better ux
Beyond words - using content strategy for better uxBeyond words - using content strategy for better ux
Beyond words - using content strategy for better ux
 
Beyond words using content strategy for better ux
Beyond words   using content strategy for better uxBeyond words   using content strategy for better ux
Beyond words using content strategy for better ux
 
Aligning fiefdoms - Confab Intensive 2017
Aligning fiefdoms - Confab Intensive 2017Aligning fiefdoms - Confab Intensive 2017
Aligning fiefdoms - Confab Intensive 2017
 
Defining your brand's voice and tone
Defining your brand's voice and toneDefining your brand's voice and tone
Defining your brand's voice and tone
 
Taming fiefdoms: Collaboration, content and complex stakeholders
Taming fiefdoms: Collaboration, content and complex stakeholdersTaming fiefdoms: Collaboration, content and complex stakeholders
Taming fiefdoms: Collaboration, content and complex stakeholders
 
Beyond the web: Customer service content strategy
Beyond the web: Customer service content strategyBeyond the web: Customer service content strategy
Beyond the web: Customer service content strategy
 
Key initiatives to engage your audience through content marketing
Key initiatives to engage your audience through content marketingKey initiatives to engage your audience through content marketing
Key initiatives to engage your audience through content marketing
 

Recently uploaded

Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Kari Kakkonen
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
DianaGray10
 
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
UiPathCommunity
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
Guy Korland
 
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
Sri Ambati
 
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdfSmart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
91mobiles
 
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
James Anderson
 
Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx
Secstrike : Reverse Engineering & Pwnable tools for CTF.pptxSecstrike : Reverse Engineering & Pwnable tools for CTF.pptx
Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx
nkrafacyberclub
 
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdfFIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance
 
Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
OnBoard
 
Elevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object CalisthenicsElevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object Calisthenics
Dorra BARTAGUIZ
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
KatiaHIMEUR1
 
PCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase TeamPCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase Team
ControlCase
 
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdfFIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance
 
The Metaverse and AI: how can decision-makers harness the Metaverse for their...
The Metaverse and AI: how can decision-makers harness the Metaverse for their...The Metaverse and AI: how can decision-makers harness the Metaverse for their...
The Metaverse and AI: how can decision-makers harness the Metaverse for their...
Jen Stirrup
 
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
SOFTTECHHUB
 
Assure Contact Center Experiences for Your Customers With ThousandEyes
Assure Contact Center Experiences for Your Customers With ThousandEyesAssure Contact Center Experiences for Your Customers With ThousandEyes
Assure Contact Center Experiences for Your Customers With ThousandEyes
ThousandEyes
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
Alan Dix
 
Free Complete Python - A step towards Data Science
Free Complete Python - A step towards Data ScienceFree Complete Python - A step towards Data Science
Free Complete Python - A step towards Data Science
RinaMondal9
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
James Anderson
 

Recently uploaded (20)

Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
 
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
 
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
 
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdfSmart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
 
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
 
Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx
Secstrike : Reverse Engineering & Pwnable tools for CTF.pptxSecstrike : Reverse Engineering & Pwnable tools for CTF.pptx
Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx
 
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdfFIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
 
Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
 
Elevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object CalisthenicsElevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object Calisthenics
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
 
PCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase TeamPCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase Team
 
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdfFIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
 
The Metaverse and AI: how can decision-makers harness the Metaverse for their...
The Metaverse and AI: how can decision-makers harness the Metaverse for their...The Metaverse and AI: how can decision-makers harness the Metaverse for their...
The Metaverse and AI: how can decision-makers harness the Metaverse for their...
 
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
 
Assure Contact Center Experiences for Your Customers With ThousandEyes
Assure Contact Center Experiences for Your Customers With ThousandEyesAssure Contact Center Experiences for Your Customers With ThousandEyes
Assure Contact Center Experiences for Your Customers With ThousandEyes
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
 
Free Complete Python - A step towards Data Science
Free Complete Python - A step towards Data ScienceFree Complete Python - A step towards Data Science
Free Complete Python - A step towards Data Science
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
 

What structured content will mean for authors

  • 1. What structured content will mean for authors A What Do You Know talk by Sally Bagshaw
  • 2. Web design is getting smarter.
  • 3. But what about content? And what about the people who write the content? http://www.flickr.com/photos/elwillo
  • 4. To do smart things, content has to be more structured. How will structured content affect authors? http://www.flickr.com/photos/fontplaydotcom
  • 5. 1. We have to wave goodbye to WYSIWYG.
  • 6. 2. We have to re-think writing for the web. http://www.flickr.com/photos/londonmatt
  • 7. 3. We have to make friends with meta data. http://www.flickr.com/photos/epsos
  • 8. Let’s keep our authors happy… http://www.flickr.com/photos/split-milk
  • 9. Gee, that was quick! Let’s talk some more: Sally Bagshaw sally@snappysentences.com Additional photo credits http://www.freedigitalphotos.net