This presentation was a 3.5 hour class delivered in two parts as the 2014 ABA Stonier Graduate School of Banking. It's grown and expanded over the last two years since I first gave it for J.D. Power & Associates Social Media Division. Below are more details:
Best Practices in Financial Services Social Media: What's Trending Now and What WIll the Future Bring?
Banks and Credit Unions large and small are still struggling with how best to use social media to move from awareness to engagement to sales. Through an in-depth analysis of our industry’s attempts to engage consumers, we’ll analyze today’s best trends and how your institution can leverage social media in the future to drive engagement and sales.
Specifically, we’ll look at:
· Great examples of large, multifaceted social media campaigns from institutions around the world.
· What’s working in the US and abroad to drive social engagement in brand, mission, and product sales.
· Why storytelling, voice, and brand all need to come together in a consistent fashion for social media to excel.
· Specific case studies of brands inside and outside of Financial Services that have excelled at using social media to engage and sell.
See3 CEO Michael Hoffman gave this talk to the 2013 International Fundraising Conference in the Netherlands. Watch to find out why what you thought you knew about social media fundraising should go right out the window.
See3 CEO Michael Hoffman gave this talk to the 2013 International Fundraising Conference in the Netherlands. Watch to find out why what you thought you knew about social media fundraising should go right out the window.
This is a talk given by our Jt CEO, Sanjay Mehta, at an event of the Indian Spas and Wellness Association, at the Grand Hyatt, in Mumbai, on Nov 15, 2011.
Digital marketing for the spa, health, & wellness industry DigitalSherpa
Mark McKenney, marketing specialist for the spa, health and wellness industry, presents: "New Age Marketing & Media." Mindful communication: maximum benefit for visibility in person, print and seamlessly to digital Media.
14 Things Your Website Needs for Effective Fundraising in 2014Abila
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals and Jamy Squillace, Director of Product Management, Abila, discuss the importance of the content on your website and increasing fundraising efforts.
This presentation is intended to aid you in getting the most out of your fundraising efforts in 2014. Our fundraising experts, Rich and Jamy, 14 things you can do this year to drive fundraising success. Topics include donor engagement, social media usage, and online fundraising.
Presenters
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals
Jamy Squillace, Director of Product Management, Abila
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
How nonprofit organizations can effectively use search engines (SEO/PPC), Facebook and other social networks to attract more volunteers, donors and publicity for their causes.
Enhancing CSO National Dialogue and Collaboration via Social MediaThink Media Labs
Enhancing CSO National Dialogue and Collaboration via Social Media is a Project Funded Through the Office of MEPI and executed by Think Media Labs. This document is summary presentation of the key messages and action items from the project for the Civil Society.
Peer-to-Peer Fundraising and Donor Retention Don’t Have To Be EnemiesBloomerang
Jay Love of Bloomerang and Dave Boyce of Fundly will explain how the immense success of new donor acquisition via peer-to-peer fundraising can also result in repeat donors the following year.
Inspiring and building an online communityJustGiving
Unquestionably, your supporters and your potential supporters are using social media. Your charity should be too.
Here are some top tips to help your charity make the most of social media, and use it to build and inspire an online community.
Presentation originally presented by our Social media manager, Helen Osborne at our social media event in Dublin (04/12/14). Any questions at all, do get in touch - helen@justgiving.com
Content marketing tips for financial marketers. Learn how to become a successful content marketer for your financial institution and drive more sales appointments!
This is a talk given by our Jt CEO, Sanjay Mehta, at an event of the Indian Spas and Wellness Association, at the Grand Hyatt, in Mumbai, on Nov 15, 2011.
Digital marketing for the spa, health, & wellness industry DigitalSherpa
Mark McKenney, marketing specialist for the spa, health and wellness industry, presents: "New Age Marketing & Media." Mindful communication: maximum benefit for visibility in person, print and seamlessly to digital Media.
14 Things Your Website Needs for Effective Fundraising in 2014Abila
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals and Jamy Squillace, Director of Product Management, Abila, discuss the importance of the content on your website and increasing fundraising efforts.
This presentation is intended to aid you in getting the most out of your fundraising efforts in 2014. Our fundraising experts, Rich and Jamy, 14 things you can do this year to drive fundraising success. Topics include donor engagement, social media usage, and online fundraising.
Presenters
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals
Jamy Squillace, Director of Product Management, Abila
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
How nonprofit organizations can effectively use search engines (SEO/PPC), Facebook and other social networks to attract more volunteers, donors and publicity for their causes.
Enhancing CSO National Dialogue and Collaboration via Social MediaThink Media Labs
Enhancing CSO National Dialogue and Collaboration via Social Media is a Project Funded Through the Office of MEPI and executed by Think Media Labs. This document is summary presentation of the key messages and action items from the project for the Civil Society.
Peer-to-Peer Fundraising and Donor Retention Don’t Have To Be EnemiesBloomerang
Jay Love of Bloomerang and Dave Boyce of Fundly will explain how the immense success of new donor acquisition via peer-to-peer fundraising can also result in repeat donors the following year.
Inspiring and building an online communityJustGiving
Unquestionably, your supporters and your potential supporters are using social media. Your charity should be too.
Here are some top tips to help your charity make the most of social media, and use it to build and inspire an online community.
Presentation originally presented by our Social media manager, Helen Osborne at our social media event in Dublin (04/12/14). Any questions at all, do get in touch - helen@justgiving.com
Content marketing tips for financial marketers. Learn how to become a successful content marketer for your financial institution and drive more sales appointments!
Social Media for Financial Services CompaniesJoel Book
Keynote presentation delivered at the 2011 LIMRA Social Media Conference for Financial Services by Joel Book, ExactTarget and Bianca Buckridee, SunTrust Bank
Case Study: How Wealth Managers are Building Business Through Social
Presented by: Joanna Belbey, Social Media and Compliance Specialist, Actiance, Inc
www.bdionline.com
Social Media for Financial Services Providers: How to Engage with IFAs and F...Philip Calvert
How Financial Services brands: life, pension, investment and protection providers can use Social Media, LinkedIn and conversational marketing to engage with IFAs and financial advisers online.
Contact Philip Calvert for information on conference speaking, in-house training and consultancy for Financial Services and regulated industries.
http://www.philipcalvert.com and http://www.ifalife.com
A Hands-On Guide to Successful Content Marketing in the Financial Services In...Aravinth Rajagopalan
Engage Your Auidence
Establish Credibility
Create Trust
Build Your Brand
Generate Leads
Drive Sales
Financial services as a whole – insurance, investments, tax planning, retirement planning, credit services, finance and loans, banking, real estate and more – is one of the most difficult industries for most consumers to understand. But it is also one of the most necessary sets of services out there today, because these are all topics in which the average person claims little to no expertise. In short, it is an industry custom-made for good content marketing!
The Best in Financial Services Content MarketingNewsCred
NewsCred's “Trends + Trendsetters” guides aim to educate marketers on trends, opportunities and content strategies that best-in-class brands are utilizing to engage their audiences. In this guide, we’ll take a look at content marketing in the financial services industry -- specifically American Express's OPEN Forum and First Round Capital's The Review.
10 Steps To Integrate Social Media in Financial Services
Sharing our experience with LinkedIn
“Apéro des Marketers” - 9th March 2017 – Luxembourg
Christophe REGNAULT
This POV is here to provide guidance on how financial and investment management institutions can use social media to drive business relationships in compliance with strict government regulations.
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
An overview of the digital media marketing landscape. New principles and strategies. Examples taken from financial services companies (as this was the audience for this particular presentation). Contact me at wcleveland@cjpcom.com for more information.
Social Media for Financial Services, Broker-Dealers and Financial Advisors. FINRA's 10 Commandments, 10-06. Case studies: Morgan Stanley, Charles Schwab, Citi. Principal approval and supervision. Archiving. Policies and training. Applying FINRA's guidelines.
GolinHarris' Senior Manager in Digital, Erin Bell, attended the American Marketing Associaion Conference in October 2011. Here are some of her insights from the conference
My presentation on The 9 Immutable Laws of Social Media Marketing from the Direct Marketing Association's Annual conference #dma13 in Chicago, October 16 2013.
Presented by Jim Gilbert of Gilbert Direct Marketing Inc, a full service marketing and social media marketing agency.
Fully updated to cover topics relating to social media marketing in 2013
Webinar: 10 Things to Include in Every Social Media PolicyCase IQ
In a free webinar hosted by i-Sight, Sharlyn Lauby, SPHR, CPLP and President at ITM Group shared 10 practical tips to consider in developing your social media policy.
You can view the webinar recording by visiting: http://i-sight.com/webinar-10-things-to-include-in-every-social-media-policy/
LoyaltyGames 2014 - Finals Game Plan - Brian VenutiLoyaltyGames
This Social Innovation Game Plan was produced by Brian Venuti as part of the 4-hour World Vision Case Study completed by the 12 World Finalists of LoyaltyGames 2014, the Loyalty and Gamification World Championships (http://www.theloyaltygames.com). All rights reserved.
Susie Bowie (Community Foundation of Sarasota County) and Tina Arnoldi (Coastal Community Foundation of South Carolina) designed and presented this fun and interactive session at the Council on Foundation's Fall Conference for Community Foundations in Charlotte, NC. Join the ride!
This presentation was given at the Community Foundations conference on 9/14/10. A lot of the information about social media strategy and ROI is useful for anyone.
http://www.spiral16.com This is an updated version of the Social Media for Nonprofits: Listening, Setting Goals, Storytelling presentation from Spiral16's marketing/communications manager Eric Melin. It focuses on starting with a goal-oriented foundation for your social media strategy, covers tips for online listening, and goes into the steps for telling effective stories that will connect people with your mission.
Social Butterflies: The Strong Wings of Social FundraisingJessica Earl
Would you like to convert online followers into donors? Do you wish your Facebook fans would do more than just "like" your posts? Online giving is on the rise as donors begin to trust the digital space, so it’s time to learn what content will make your audience step up and contribute. This presentation offers tools and tips to convert social media followers into donors, including embracing the crowdfunding and peer-to-peer fundraising scene.
Presentation to Iowa Association of School Boards (Fiscal Management Conference), July 18, 2012. Parts of this presentation are used with permission from Evelyn McCormack.
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
Similar to Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring? (20)
Hip Pocket is a software company that creates apps to help people make better financial decisions from their phone in just two minutes.
The company’s software applications include:
Hip Pocket: a peer comparison tool for your mortgage, retirement or auto loan. We license this technology directly to banks and credit unions for use on their websites.
Hip Rate: an automatic mortgage rate monitoring service that tells you when and if you should refinance to save money. This will be available directly to consumers in 2016 in partnership with one of our national lending partners. We also license this technology directly to banks, credit unions, and real estate agents.
Hip Money: an easy-to-use app that helps anyone save more money with a simple swipe. Several pilots will be launching soon with national banks and credit unions.
Learn more at www.hippocket.net, www.hip.money, or by emailing mark@hippocket(dot)net.
What banks need to know about startupsMark Zmarzly
Most banks don't understand how and why startups are different from traditional commercial businesses. This was a 50-minute presentation to a $1.8B asset bank that wants to better understand and get involved in the emerging startup scene within their communities.
Personal Branding for Today's Young Entrepreneur and Professional…or, how to ...Mark Zmarzly
Build your personal brand to accelerate your growth and value within your organization and industry. By learning how to build and leverage your network of people and information, you will begin to see how daily action steps can set you apart and make you an invaluable linchpin to those around you. In short, learn how to kick ass and take names…in a good way!
How non-profits can improve their fundraisingMark Zmarzly
Sales isn't a dirty word or at least it shouldn't be. Here are some details about the evolving sales industry and how non-profit organizations and leaders can do a better job of re-positioning their own personal role as well as their organization's role and ultimately improve how they ask for donations but better understanding the person across from them.
How can banks/CUs merge traditional and social media in 2013Mark Zmarzly
If you wonder how to effectively combine your current marketing with social media — or if that’s even possible — view our "Merging Traditional Marketing with Social Media for 2013" SlideShare. Presented by ACTON Marketing and Social Assurance.
This is a fun 45-minute presentation I did for the Lincoln, NE chapter of the American Marketing Association. Covers five steps to effective personal branding. Also references unicorns and Mr. Peanut.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
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burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
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with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
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ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
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reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
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.
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Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
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Best Practices in Financial Services Social Media: What's Trending Now and What Will the Future Bring?
1. Best Practices in Financial Services Social
Media: What’s #Trending Now & What Will The
Future Bring? -- by Mark Zmarzly
Presented at the ABA Stonier Graduate School of Banking on June 10-11, 2014.
5. 1992 1996 2000 20030 2005
High School Career
Assessment: Forest Ranger
1999
BA in English &
Organizational
Communication Studies
1975
Born
2005
MA in Creative Writing
The salad years
Writer & English Teacher
Who am I?
6. 20102005-2008 2012
2011
SVP of
Financial
Services
2009
@BankMarketing
2009 2011
Linkedin.com/MarkZmarzly
2005 Now – all in Financial Services Marketing - Editor I Copywriter I Creative
Manager I AE I SVP Financial Services I Business Development Executive I Speaker
Who am I?
my blog
2013 2014
Idea was born
ABA SBMM
7. Current & future
Launching first client – ubt.com.
Mortgage, Auto, and Retirement
comparisons are available now.
Launching next group of clients
immediately.
Facebook application planned
for fall of 2014.
Second generation in late 2014.
A Word from My Lawyer
FFIEC & Your Compliance
Department are the boss.
I analyze our industry
for new insights and future trends.
Don’t sue me! Seriously…I have a
wife and 3 kids!
8. What is Social Media?
https://www.dropbox.com/s/hfsyeorjg34gd4s/Social%20Intro2.mp4
9. 2000 2001 2002 20030 2004
2000
Dot Com
Bubble Bursts
2001
Wikipedia
launched
1960s
Al Gore Invents
the Internet
1998
Blog
What is Social Media?
10. 2006 20082005 2010
US
Subprime
Lending
Peaks
2007 2009
11/2007
Keypoint FCU –
online banking
into FB Active Facebook Users: 0 to 1.22+B
2011 2012
7/2007
PayPal on FB3/2006
First Major FI Blog
8/2007
TD Bank (Canada)
3/2008
Quicken Loans
on Twitter
2013
What is Social Media?
Now
$16B
19. But We Can Innovate/Reinvent
• Kitty & Lala: https://www.youtube.com/watch?v=JFbUbAWbB-s
20. • Current Trends
• 4 Case Studies
• Big 3 Platforms
• The Future?
Peaking Ahead
21. • Own Your Community
• Engage Sub Communities
• Crowdsourcing
• Mission-Driven
• Generate Social Virality
• Engaging Voice
• Not all Trends are “good”
Listen & Learn from Trends
55. Crowdsourcing
Home Improvement Challenge
• Photo contest housed on FB
• $7,500 prize to be used for a
home improvement project
• Participants submitted a pic of
their project & description of why it
was important to them
• General public voted to determine
the winner
•increase of 23% in home equity
products for the campaign from the
previous year. The marketing spend
was also significantly less.
56. Crowdsourcing
• National Bank of Arizona
awarded $10K to a local
business through a video
contest housed on FB
• Winner was selected by
public vote
• Total views to the Facebook
tab reached 2,128
• Total video views exceeded
3,000
62. Amplify Your Giving Visibility
From Social Assurance: www.socialassurance.com
63. Amplify Your Giving Visibility
From Social Assurance: www.socialassurance.com
64. Amplify Your Giving Visibility
From Social Assurance: www.socialassurance.com
“As we have done since the
inception of the bank, the bank
remains strongly committed to
supporting the arts, culture, and
health and human service needs
in the communities we serve.”
67. “If a piece of content makes
people seem smart, they’re more
likely to share it with their
friends. And people like being
the first to share information
because it makes them seem
cool and in-the-know.”
-- Jonah Berger, author of Contagious
http://jonahberger.com/books/contagious/
82. At the center of Vancity’s brand is the concept of ‘balanced prosperity,” a strategy driven by a “triple
bottom line” of financial returns, social returns, and environmental returns. – Jeffry Pilcher of
TheFinancialBrand.com
Voice
88. • Dollar Shave Club – beta
4/2011
• Video launched March, 6 2012
• 2 Million views in first 4 days
• 4.1 Million views total in first 2
months.
• 14,770,000 to date
• $4,500 video production costs
Michael Dubin
• Co-founder & CEO
• Digital marketer/brand
development
• Improv comedy background -
Groundlings
• Personality/Voice
http://business.time.com/2012/03/12/dollar-shave-club-a-start-ups-viral-ad-for-fing-great-razors-is-a-big-hit/
Voice
89.
90. Own Your Community
Would You Want To Get Lunch
with Your Social Media Voice?
How About
Lunch?
My Mouth’s
Not Real.
91. Would You Eat a Philly
Cheesesteak with this Person?
92. Would You Eat a Philly
Cheesesteak with this Person?
103. “We are trying to be a friend people look
forward to engaging with,” explained Don
Varela, the lead strategist for social media.
“Our mantra is engage now, sell later.”
105. • SmartyPig, LLC – Iowa
• Launched in 2008
• $0 in advertising expenses
• $500 MM in deposits (BBVA
Compass) in 2012.
• $3 Billion in Goals reached in
first 4 years.
Social Media Case Study #2
107. • Majority of customers have 4+ goals
• 70%+ of customers share their goals (can be kept private)
• When savers reach redemption, they usually open 2 more goals.
• "Social media as a whole isn't a luxury," says SmartyPig's president,
Scott McCormack, “it's a necessity, which is why banks are turning to
us."
• Financial Literacy
• Cross-sell
• Contests
• Pre-spend
behaviors
• Life stage data
• Special offers
Social Media Case Study #2
108. How One-Click Saver works
Install the SmartyPig Chrome extension.
Begin shopping online!
Find a product you want to save for?
Click on the browser extension icon and set up a goal.
SmartyPig automatically pulls the product name, image, and price, while
you indicate when you’d like to purchase the item.
109. SmartyPig automatically pulls the product name, image, and price, while
you indicate when you’d like to purchase the item.
110. “As banks struggle with social media, SmartyPig LLC is set to offer its
tried-and-true approach to any bank that wants it.”
“We are taking the essence of SmartyPig and we are putting it into an
application that can live inside of an existing banking website.“
2012: 6 domestic banks, 3 overseas banks, 3 prepaid card
vendors, and non-profit.
http://www.americanbanker.com/issues/177_22/smartypig-social-media-twitter-facebook-money-systems-goal-saver-1046243-1.html
111.
112. Time: When Keeping Up
with the Joneses Means
You’ll Save More Money
3 Random Groups - .3%
vs. 5% vs. “peer group”
“Social forces—peer pressure, in
this instance—seem to have more
power to change behavior than
plain old monetary incentives.”
"The idea is to share that with your family and friends,
and keep up the social pressure to reach your goals.”
– Smarty Pig user Nathan Robertson
113. Peer group could vocalize
their goals and see peer
progress.
“…The Peer Group
Treatment deposit 3.5
times more often into the
savings account, and their
average savings balance
is almost twice that of the
control group.”
166. LinkedIn Facts
• Founded in 2003 (11 years old!)
• More than 300 Million Members as of 5/1/14. 100M in US
• 40% of users check it daily
• Well educated, well compensated:
http://www.globalrecruitingroundtable.com/2013/01/22/LinkedIn-facts-figures-2013/#.U4zZg1zjyzA
167. Social Selling is a result of social buying
Social Selling 101 THE INTERNET HAS CHANGED THE GAME
168. The good news is that
LinkedIn is still an
emerging trend within
banking and there’s
lots of available
opportunity.
“Commercial Lender”
in Omaha, NE
Social Selling
Social Selling 101 THE INTERNET HAS CHANGED THE GAME
174. • Social Channel Consolidation
- You can’t be everywhere
• Data Integration
- What social data do you want most?
• Platform Integration
- Online acct access within FB
175. • Niche Down
- Can you win all retail or a long tail?
• ROI Focus
- Strategy and sales need attention
• Digital vs. Social Strategy
- Bolt on or are you strategic?
176. “‘Digital strategy on social platforms,’
uses social media to broadcast
commercial messages and seek
customer feedback…’social strategy
on social platforms,’ steers clear of
direct broadcasting in favor of helping
customers create and strengthen
relationships with each other.”
-- Mikolaj Jan Piskorski
http://hbswk.hbs.edu/item/7545.html
177. “American Express's OPEN Forum, a
website where entrepreneurs share ideas, is
an example of a successful social strategy…
I've received help for my business under the
umbrella of American Express, and I'm more
likely to recommend AmEx to my friends
because I've made this great connection,
and the cost of customer acquisition for
AmEx drops. This is, in fact, what American
Express has found to be the case.”
-- Mikolaj Jan Piskorski
http://hbswk.hbs.edu/item/7545.html
179. • “We started the contest on May 1, 2013 at 8,860 page Likes and ended May
31, 2013 with 15,190 page Likes for a net total of 6,330 new page Likes.
• Our goal was 4,000 new likes, which we exceeded by more than 50%• Our fans
uploaded 100 mustache pictures – our goal was 50.
• The total number of votes: 12,707 – which means we probably had more than
10,000 visits to our Facebook page• People spun the slot machine at least 950
times, but probably much, much more. Our goal was to get 500 people to spin,
which we nearly doubled.• Our brand engagement rate spiked, topping out at
26.81% during the week of May 14-20, 2013.”
Or Will We Keep On Keeping On?
180. • Of what we’ve seen,
what was digital
strategy vs. true
social strategy?
• Where does your
bank stand?
• Can you innovate to
break bad trends and
start better ones?
Parting Thoughts