The full title is "Understanding the new breed of digital donors and how to maximise your fundraising through their networks" and this presentation was given by Bryan Miller and Jonathan Waddingham at the 29th International Fundraising Congress in Holland on the 22nd and 23rd October 2009
Slides from NetSquared Toronto's April 29 meetup. The event was hosted by Shabs and features Claire Kerr.
Here's Claire's slides from the event. Learn how to choose and leverage acquisition channels that reach the right donors. The presentation will help you design sophisticated targeting that attracts more qualified fundraising prospects across all your digital channels.
You will leave with tactical tips to apply to your 2020 digital strategy, no matter which database, content management system, fundraising tool, or email platform you're currently using.
Amnesty International: understanding and segmenting your audiences | The futu...CharityComms
Sam Strudwick, head of digital and communications and Catherine Druce, communications strategist, Amnesty International
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Slides from NetSquared Toronto's April 29 meetup. The event was hosted by Shabs and features Claire Kerr.
Here's Claire's slides from the event. Learn how to choose and leverage acquisition channels that reach the right donors. The presentation will help you design sophisticated targeting that attracts more qualified fundraising prospects across all your digital channels.
You will leave with tactical tips to apply to your 2020 digital strategy, no matter which database, content management system, fundraising tool, or email platform you're currently using.
Amnesty International: understanding and segmenting your audiences | The futu...CharityComms
Sam Strudwick, head of digital and communications and Catherine Druce, communications strategist, Amnesty International
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This was created in my time at Kelton Global as the start to a larger project on "slacktivism." The goal of this piece was to provide insight into the effects of technology on charitable giving.
Multichannel Marketing for the Small NonprofitJulia Campbell
Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and lead our organizations, and how we build communities and create movements. Understanding the multichannel landscape is more important than ever before, as the pace of change is growing exponentially.
Email communications, social media, and mobile are important, but how will they help your nonprofit and the issues you work on every day? Most importantly, how the heck do you integrate and utilize these tools successfully without losing your mind?
This workshop will help you answer these questions, specifically with the small nonprofit in mind, and will guide you through the planning and implementation of online multichannel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.
If anyone is interested in trends in online dating and some fun....very factual do's and don'ts.....I was curious to see what is happening on all those sites out there....So I researched it and...
Props to Calvin Cheng for doing the layout and design. If anyone wants to make things beautiful, let me know and I will connect you with him!
How Nonprofits Should Adapt Their Social Media Strategy in 2020 - UMass Lowel...Julia Campbell
What we cover in this workshop:
The key changes in the current social media landscape that affect nonprofits.
The three seismic shifts affecting donor behavior and preferences in the social media age.
How to get started creating a social media strategy for your nonprofit.
Tools and apps for social media management and content creation.
Community Development Network recently released the 2014 industry snapshot. To help support groups to make the case for community development, a variety of communication strategies will be outlined related to crafting, controlling, and connecting messages. This offers tips for collaboration and connecting the dots within an organization's own communication strategy. #StrongerCommunitiesMD
This presentation is designed to share tips and techniques on online engagement. Specifically it shares tips on video, websites, social platforms, and direct marketing. Enjoy!!!
ExactTarget analiza los elementos diferenciadores de Twitter frente a otras redes sociales, su potencial para las interacciones marca-consumidor, etc. (en inglés)
This was created in my time at Kelton Global as the start to a larger project on "slacktivism." The goal of this piece was to provide insight into the effects of technology on charitable giving.
Multichannel Marketing for the Small NonprofitJulia Campbell
Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and lead our organizations, and how we build communities and create movements. Understanding the multichannel landscape is more important than ever before, as the pace of change is growing exponentially.
Email communications, social media, and mobile are important, but how will they help your nonprofit and the issues you work on every day? Most importantly, how the heck do you integrate and utilize these tools successfully without losing your mind?
This workshop will help you answer these questions, specifically with the small nonprofit in mind, and will guide you through the planning and implementation of online multichannel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.
If anyone is interested in trends in online dating and some fun....very factual do's and don'ts.....I was curious to see what is happening on all those sites out there....So I researched it and...
Props to Calvin Cheng for doing the layout and design. If anyone wants to make things beautiful, let me know and I will connect you with him!
How Nonprofits Should Adapt Their Social Media Strategy in 2020 - UMass Lowel...Julia Campbell
What we cover in this workshop:
The key changes in the current social media landscape that affect nonprofits.
The three seismic shifts affecting donor behavior and preferences in the social media age.
How to get started creating a social media strategy for your nonprofit.
Tools and apps for social media management and content creation.
Community Development Network recently released the 2014 industry snapshot. To help support groups to make the case for community development, a variety of communication strategies will be outlined related to crafting, controlling, and connecting messages. This offers tips for collaboration and connecting the dots within an organization's own communication strategy. #StrongerCommunitiesMD
This presentation is designed to share tips and techniques on online engagement. Specifically it shares tips on video, websites, social platforms, and direct marketing. Enjoy!!!
ExactTarget analiza los elementos diferenciadores de Twitter frente a otras redes sociales, su potencial para las interacciones marca-consumidor, etc. (en inglés)
Since Facebook opened its platform in 2007, we've developed many ways of enabling JustGiving users to fundraise with Facebook apps, and our latest app enables people to donate without leaving Facebook and is optimised for encouraging sharing.
This presentation was delivered to the London Circuit Riders meeting on Tuesday 9th Dec 2008. It explains the process of mapping volunteering opportunities from vBase to Google Maps
In this presentation, you will learn about the differences and similarities among Matures, Baby Boomers, Generation X and Y in their approaches to giving. You'll also hear how experts at Amnesty International USA and AARP/AARP Foundation are using age segmentation to achieve better fundraising and communications results.
In this webinar, you will learn about the differences and similarities among Matures, Baby Boomers, Generation X and Y in their approaches to giving. You'll also hear how experts at Amnesty International USA and AARP/AARP Foundation are using age segmentation to achieve better fundraising and communications results.
See3 CEO Michael Hoffman gave this talk to the 2013 International Fundraising Conference in the Netherlands. Watch to find out why what you thought you knew about social media fundraising should go right out the window.
2010 Deutscher Fundraising Kongress Online Community Fundraising SessionBryan Miller
Session on online community fundraising I gave at the 2010 Deutscher Fundraising Kongress in Fulda. Includes some research on German social media use as basis for considering how quickly Germany might adopt online community fundraising approaches becoming increasingly common in US, UK, and Netherlands
Online Marketing, Part II: Turning Participants into Supporters-Stepping up Y...Kivi Leroux Miller
This is part two of a training given to arts and science organizations in Charlotte, NC on September 25, 2008. This presentation focuses specifically on nonprofit fundraising through email and social media.
Fundraising Ireland 2010 Online Community Fundraising SessionBryan Miller
Here's the session I presented at the Fundraising Ireland 2010 National Conference at Croke Park in Dublin on 24/03/10.
It introduces the idea of Online Community Fundraising (aka Community Fundraising 2.0) starting with an understanding of the networked society, then examining specific data on the Irish online marketplace, before some case studies and ideas of how fundraisers need to change the way they work to be better equipped to engage with supporters through social media
A presentation about a few current consumer trends and how they may apply to charities, covering AR (but not VR), data and AI, transparency and growth hacking.
An introduction to (digital) fundraising - campaign bootcampJonathan Waddingham
What is fundraising? What makes a good ask? How do you ask? How do you tell a good story? How will it work on mobile, on social? How would you ask for money on email? All questions asked (and not necessarily answered) in this deck, given to the next generation of campaigners at campaign bootcamp in October 2014.
Here are my top tips for giving great presentations based on going to and speaking at dozens and dozens of conferences and being inspired (or copying) other people's techniques.
Innovations in digital fundraising - presentation for charity works Jonathan Waddingham
This is a presentation aimed at people new to fundraising, be it digital or not, about the latest innovations in digital fundraising. Be it great campaign creative or mobile friendly, it's still about telling a story, no matter the innovative technology that's being used. So here are some great stories, and ways to think about telling your own charity's story.
How we built our new crowdfunding for social good community Yimby.com using lean startup and agile principles, and how we're growing our audience using growth hacking tactics and constantly testing and learning, even with a small team.
The future of Facebook fundraising - IoF National Convention 2012Jonathan Waddingham
Facebook is the world's largest social network and charities are keen to create communities and engage with supporters there, yet few are using any of Facebook's tools to raise any money effectively. Based on data from Facebook and JustGiving, we show you how to prompt donors to share their donations and the pound value of a Facebook share compared to other social networks. You'll also hear Facebook's own advice to charities on using the platform, and how a charity has successfully done so.
Social media has had a massive impact on events fundraising, both from a supporter and charity perspective. Many event participants use it as their primary route for asking for donations, so this shows how social media can help them raise more and get their sponsors involved, including data on which social media channels perform best. It also looks at how social media can support recruitment and supporter care from a charity’s point of view.
Given at Social Media Britain, on the 12/10/11, this presentation shows the latest numbers on how social media sharing is impacting fundraising on JustGiving, and how we're trying to encourage people to share their generosity on social networks.
Why storytelling is important, how you get supporters to tell your story, and an example of a fantastic charity story that played out across multiple digital channels.
How people use Facebook and how to help them spread their messagesJonathan Waddingham
This presentation shows recent (and old) examples of how people have used Facebook to fundraise and why they were successful. It also shows how JustGiving enables people to raise more by integrating with Facebook as well as how you can use their tools to make your content more personalised and add more value.
How small charities can use the web to punch above their weightJonathan Waddingham
The web is still an untapped oportunity for many small charities-this presentation gives some tips and a case study to show how you can make the most of the amazing power of the Internet. It was given both at the FSI Forum and the #techforgood conferences in October/November 2010.
Discover the secrets of online fundraisers (IoF National Convention 2010)Jonathan Waddingham
How changes in online behaviours have affected how individuals raise money to charity, the tools they use, what drives them to fundraise and who they are.
IoF National Convention 2010 - the role of Twitter in fundraisingJonathan Waddingham
How charities are using Twitter to fundraise, how different types of appeals bring different results, their traditional fundraising equivalents and how to measure your activity.
The way UK charities responded to the crisis in Haiti using digital media was a watershed in charity use of social media and digital storytelling. Here we look at what they did, the tools they used, and how those lessons can be taken into everyday charity communications.
Presentation was given at the IoF #DigiFun2010 conference in Edinburgh, 18th May 2010.
Fundraising and social media with Dogs Trust and JustGivingJonathan Waddingham
How DogsTrust used JustGiving & Twibbon to raise money, and more social media fundraising advice from the Institute of Fundraising's Technology groups' annual conference.
This was given at Internet World on April 28th 2010 - to show companies how they can learn from the charities who have embraced social media and put digital at the core of their organisation.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
Understanding the New Breed of Digital Donors
1. Understanding the new breed of digital donors and how to maximise your fundraising through their networks Bryan Miller Head of Strategy & Consumer InsightCancer Research UKbryan-miller@hotmail.com @millbry Jonathan Waddingham Charity ChampionJustGivingjonathan@justgiving.com@jon_bedford
15. The moral of this story? Donors are doing it for themselves!
16. Donors are doing it for themselves! Second Harvest didn’t approach Carolee to ask her to support them - her Facebook friends suggested them Carolee didn’t need to approach Second Harvest to ask them how to fundraise or to ask for promotional materials or advice The first Second Harvest knew about it was when the money and food started rolling-in! Carolee and her friends probably don’t know it - but they represent a fast emerging ‘new breed’ of digital donors
19. Our new role… Content Community Commodity Cause Impact Within the 4-Cs of social network fundraising
20.
21. Time spent on Facebook by US consumers was up 700% year on year to April 2009*
22. Despite technological advances we still only have 24 hours in each day - so more time spent online in one place means less time to come and visit our charity websites (or do other stuff)
23. We need to get used to people actively fundraising for us through their own community networks - but not necessarily wanting to join our community *Source Nielsen: http://bit.ly/1AJ7ni
27. Various analysts suggests its growth is now slowing considerably - but it’s still around the same ‘population’ as the US!http://img41.yfrog.com/i/facebookwqi.jpg/
35. The ‘new breed’ of online donors simply choose the sites and tools that work for them - and then get on with their fundraising
36. This leaves charities with a feeling of losing control , but there’s no getting around it - it’s just how the new breed want to do it!Commodity The second ‘C’ = Commodity
37.
38. This is still a very important role for us going forward - providing ‘portable content’ that supporters can use on their own sites
39. But the ‘new breed’ are also telling their own stories - about our work and the efforts they are making to support it
40. They may not always say what we expect - or even want - them to say. But, it is them that their community is more likely to listen to - not us!
41. Again , we may feel we are losing control - but we need to learn how to handle this concernThe third ‘C’ = Content Content
42.
43. Cancer Research UK creates ‘portable content’ that fundraisers can embed in their profiles, blogs, etc. to help explain the work they’re helping fund
44. This also helps provide a degree of brand and messaging control out in the Web 2.0 ‘cloud’ The third ‘C’ = Content Content http://myprojects.cancerresearchuk.org/projects/pancreatic-cancer
45.
46. The relationship between our organisations and our donors is a partnership - we can’t do it without them, they can’t do it without us
47. While they can get-on doing their own fundraising - they rely on us to use the money their hard work and passion raises to best effect
48. So, look for ways to better serve them through the way we communicate the cause impact our partnership has
53. Getting to know the new breed Insight from Cancer Research UK supporter research undertaken early 2009 as part of supporter segmentation project Survey distributed by mail and email to large sample of supporters, chosen to be representative of all key supporter types Total response comprised over 30,000 completed surveys Survey included questions on both ‘tradigital’ and social media use
71. Percentage (in revenue) that comes from donors over 45 who donate more than £50 25% 33% 11% Percentage (in revenue) that comes from donors over 55 Percentage (in revenue) that comes from donors over 65 Key stats
80. Percentage of Facebook visits from Facebook home page 60% 2% Percentage of Facebook visits from Facebook inbox Facebook – where the new breed lives
85. 14% of referrals on 13th March to JustGiving were from Twitter www.justgiving.com/peterserafinowicz Community fundraising through Twitter
86. 1,106 donations £4.86 average Current total: £5,396.07 Fundraising through Twitter – micro donations
87. The new breed of social media fundraisers is growing in importance Newsfeeds are the single most valuable real estate on Facebook for charities Different segments require different channels, as well as different messages Test online donation prompts by age and gender (as well as RFV) Ignore your older online donors at your peril Email is still the king of comms for many people online So what does this all mean?
88. The moral of this story? Donors are doing it for themselves!
90. “In 2007, I was diagnosed with a soft tissue sarcoma and underwent surgery, followed by radiotherapy. Then in 2008, my sister, Brenda Carr, died after a long battle with breast cancer. Following on from this, I knew that I wanted to raise money to support Cancer Research UK, because I felt that they were supporting important work in the fight to overcome cancer.” This is Colin’s story
92. “With a group, I found that I could engage with a target audience who had expressed an interest in what I was doing – what any advertiser dreams of, really!” Colin’s strategy
94. What would’ve helped Colin more guidance on how FB can be exploited an explanation of what Twitter is all about guidance on how following someone can give you access to their followers too tips on keeping your message out there – how regular blog updates can be tweeted about so others get to know that you’ve written something new, changing your Facebook status regularly and using these status updates and tweets to draw people in, teasing them into reading more …
95. “As I posted Tweets about hitting milestones or new blogs, these connections were Re-Tweeting them, and my message spread further and further.” “These enthusiastic strangers... I now count as supporters and friends” The new breed
96. Contact us Bryan Miller bryan-miller@hotmail.com @millbry http://givinginadigitalworld.org slideshare.net/bryanmiller Jonathan Waddingham jonathan@justgiving.com @jon_bedford http://charities.justgiving.com slideshare.net/jwaddingham http://icanhaz.com/PFJW
Editor's Notes
Average donation is about £30
What is your donor care strategy – do you differentiate based on age? As people get older, they give moreWhat is the language you use and the channels – offline/online.I don’t think we have the same donor care for online donors as we do for offline – yetWill a clever charity segment a donor care strategy by age. Don’t they have different needs to the younger people? Has anyone done it?
See the diagonal from top left to bottom right – showing how the proportion of people who give higher gifts increases in relation to age
See the diagonal from top left to bottom right – showing how the proportion of people who give higher gifts increases in relation to age
So what – how does your website work with older people? Are they targeted? Do you advertise on the sites they use? Is your own site older-people friendly. Is your marcomms strategy integrating online and offline.
Overwhelming majority of people still respond to emails for online donations.To give you some context from the whole of JustGiving.comLooking at the last four weeks, 16% comes from Facebook and40% of referrals are direct – via email or people typing in a web addressSo you need to think of your audience and the tools they use. There’s been a shift from email to FB, but email still rules as a communication method.
Last month suggests the opposite - there’s a symbiotic relationship between social media and email.Think about it – how do you know you’ve got a FB message, or new comment – or a new follower on twitter – it’s by email!
When you drill into the ages, the clearer patterns emerge.None of them are that much of a surprise – but do you plan your comms or segment by this data.If you’re not using FB – are you missing out on a huge opportunity. We’re fascinated by FB, so I wanted to show you some facts that would be of interest.Remember, Facebook accounts for 16% of all traffic, and a whopping 30-40% of all referrals to JustGiving.com
Who’s using FB connect – who knows what it is?
Facebook Connect is not just for fundraising – it can be campaigning, can be action, participation, engagement.
“Ripples spreading outwards, occasionally touching someone whom I’d never have encountered, but who could now share my message or even come on board and want to join me in raising funds for CRUK by taking their own 365challenges … a number of my 365ers fit this profile. And as they have come on board, they’ve created their own FB groups, and so the ripples continue to spread …”