The document is a presentation by Lauren Candito on how today's students use social media. It discusses that college students are heavy social media users, with Facebook being the preferred platform. While students primarily use social media for personal communications, professional development is the second most common use. Very few students reported using social media for course-related activities.

1. HOW TODAY’S
STUDENT’S USE
SOCIAL MEDIA
Presented by: Lauren Candito, Co-Founder of Social Media Solutions, LLC
UCDA Summit March 25th, 2011
Tuesday, April 19, 2011 1

2. WHO AM I?
• Co-Founder of SMS
• Author
• Blogger
• Entrepreneur
• Animal enthusiast
• Scuba diver
• Social Media Specialist
Tuesday, April 19, 2011 2

3. LO R EM
I P S U M
MY BOOK:
RISING TIDES
Tuesday, April 19, 2011 3

4. Tuesday, April 19, 2011 4

5. SM4EDU Online Community For Higher Education Professionals
Tuesday, April 19, 2011 5

6. LO R EM
I P S U M
Join Us At
http://sm4edu.ning.com/
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7. WHO ARE WE
TALKING ABOUT?
Tuesday, April 19, 2011 7

8. WHO IS THIS NEW GENERATION?
Tuesday, April 19, 2011 8

9. WHO TODAY’S COLLEGE GENERATION
Education Oriented
Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal
of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New
Students,” D. Oblinger, Educause July/August 2003.
Tuesday, April 19, 2011 9

10. WHO TODAY’S COLLEGE GENERATION
Information Seekers
Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal
of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New
Students,” D. Oblinger, Educause July/August 2003.
Tuesday, April 19, 2011 10

11. WHO TODAY’S COLLEGE GENERATION
No Tolerance for Delays
Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal
of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New
Students,” D. Oblinger, Educause July/August 2003.
Tuesday, April 19, 2011 11

12. WHO TODAY’S COLLEGE GENERATION
The Internet is “Better” than TV
Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal
of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New
Students,” D. Oblinger, Educause July/August 2003.
Tuesday, April 19, 2011 12

13. WHO TODAY’S COLLEGE GENERATION
Doing is More Important than Knowing
Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal
of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New
Students,” D. Oblinger, Educause July/August 2003.
Tuesday, April 19, 2011 13

14. WHO TODAY’S COLLEGE GENERATION
Multitasking is a way of life
Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal
of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New
Students,” D. Oblinger, Educause July/August 2003.
Tuesday, April 19, 2011 14

15. WHO TODAY’S COLLEGE GENERATION
Typing is preferred to handwriting
Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal
of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New
Students,” D. Oblinger, Educause July/August 2003.
Tuesday, April 19, 2011 15

16. WHO DIFFERENCES IN LEARNING STYLES
• Learn differently
• Varied forms of communication
(easily bored with traditional learning
methods)
• More hands-on, inquiry-based
approaches to learning
• Less willing to absorb what is put
before them
• Looking for immediacy
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17. ARE THEIR ATTENTION SPANS
WHO REALLY SHORT?
Traditional education
provides very little of
this compared to
the rest of their
world
Adapted from Marc Prensky, 2001.
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18. ADDICTION ISSUES
Tuesday, April 19, 2011 18

19. DIGITAL NATIVES
“Every time I go to school I have to power
down,” complains a high-school student.”
Forest Park Digital Video Media Segment – The Millenials at School
Source: Marc Prensky, 2001.
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20. SOCIAL BEHAVIORS
Tuesday, April 19, 2011 20

21. 83% of millennials (18-33) use
social network sites
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22. 57% of social media profile owners
age 18-29 maintain a profile on more
than one site.
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23. 96% of students said they were on
Facebook
Tuesday, April 19, 2011 23

24. 81% of millennials use
Facebook ever day –
nearly twice as many as
those who watch TV or
read newspaper content
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25. 43% of students said they were on
Twitter
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26. 23% of students said they were on
Myspace
Tuesday, April 19, 2011 26

27. What Sites Are They Using
LO R EM
I P S U M
College Students Using Social Media
100
75
50
25
Facebook Myspace 0
Linkedin Flickr Classmates myYearbook Bebo
Tuesday, April 19, 2011 27

28. LO R EM
I P S U M
Tuesday, April 19, 2011 28

29. Fewer than 7% said they had no
restrictions as to who could see
their profile
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30. 43% of Millennials read blogs
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31. 18% of Millennials write blogs
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32. 68% of students surveyed by
EDUCAUSE have an internet-
capable handheld device
Tuesday, April 19, 2011 32

33. THE FUTURE GENERATION
Tuesday, April 19, 2011 33

34. 73% of Americans ages 12-17 now
use social networking websites
From the Pew Research Center in 2010
Tuesday, April 19, 2011 34

35. The average teenager sends
3,339 Texts per month
From Mashable.com, October 2010
Tuesday, April 19, 2011 35

36. WHY STUDENTS
USE SOCIAL MEDIA
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37. WHY STUDENTS USE SOCIAL MEDIA
Tuesday, April 19, 2011 37

38. WHY STUDENTS USE SOCIAL MEDIA
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39. Students feel isolated without Social Media.
“When asked about Social Media, wrote at length
about was how they hated losing their personal
connections. Going without media meant, in their
world, going without their friends and family."
Tuesday, April 19, 2011 39

40. SO...WHAT ARE
THEY DOING?
Tuesday, April 19, 2011 40

41. CAREER DEVELOPMENT
Tuesday, April 19, 2011 41

42. t witter bird perched on
the screenshot
PURDUE UNIVERSITY PROJECT
Tuesday, April 19, 2011 42

43. PURDUE UNIVERSITY PROJECT
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44. IMPROVING THEIR GPA
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45. SOCIAL MEDIA = BETTER GRADES
Tuesday, April 19, 2011 45

46. JUNCO STUDY (cont’d)
Tuesday, April 19, 2011 46

47. IN THE CLASSROOM
Tuesday, April 19, 2011 47

48. Only 30% said they used social networking
sites as part of their coursework – majority
use to collaborate with fellow students in
their classes.
Tuesday, April 19, 2011 48

49. Only 8% use social networking
sites to interact with their instructor.
Tuesday, April 19, 2011 49

50. 25% said they would like to
see more social networking
in their classes
Tuesday, April 19, 2011 50

51. OTHER USES
Tuesday, April 19, 2011 51

52. 63% of millennials use social
media to engage with brands,
and more than 50% say that
Facebook, blogs, and brand
videos affect their opinions
about products
Tuesday, April 19, 2011 52

53. 7 SOCIAL MEDIA
TOOLS STUDENTS
USE THAT YOU
SHOULD KNOW
Tuesday, April 19, 2011 53

54. PREZI.COM
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55. STUVU.COM
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56. RATEMYPROFESSORS.COM
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57. Tuesday, April 19, 2011 57

58. Tuesday, April 19, 2011 58

59. GRADEGURU.COM
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60. NOTEHALL.COM
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61. CRAMSTER.COM
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62. GRADE FUND.COM
Tuesday, April 19, 2011 62

63. KEY LEARNINGS
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64. College Students
are HEAVY Social
Media Users
Tuesday, April 19, 2011 64

65. Facebook is the
Preferred Platform
Tuesday, April 19, 2011 65

66. College Students
Primarily Use Social
Media for Personal
Communications
Tuesday, April 19, 2011 66

67. Professional Dev
is the 2nd Most
Common Use
Tuesday, April 19, 2011 67

68. Very Few Students
Use Social Media
for Course-Related
Activities
Tuesday, April 19, 2011 68

69. QUESTIONS?
Tuesday, April 19, 2011 69

70. ASK ME LATER...
Lauren@SocialMediaSolutionsLLC.com
www.SocialMediaSolutionsLLC.com
www.SM4Edu.ning.com
Tuesday, April 19, 2011 70

71. ASK ME LATER...
Lauren@SocialMediaSolutionsLLC.com
www.SocialMediaSolutionsLLC.com
www.SM4Edu.ning.com
Tuesday, April 19, 2011 71