This document provides recommendations from a website audit to help optimize the website for search engines and visitors. The recommendations focus on improving accessibility, indexability, on-page and off-page ranking factors, and information architecture. The implementation of these recommendations is important to make the website easier for search engines to understand and for users to use. Areas that need optimization include meta titles and descriptions, images, internal linking structure, backlink profile, and social sharing integration.
This document provides guidance on search engine optimization (SEO) and optimizing a website for visibility. It discusses what SEO is, optimizing content on web pages, tracking goals and conversions, and creating an SEO plan. Key aspects include choosing keywords, analyzing website readiness, tracking metrics over time, and tailoring the approach for different business types and sizes. The overall message is that good SEO aligns with good user experience, and content should appeal to audiences rather than focus solely on keywords.
Link Building and Content Marketing: How They Work TogetherBenj Arriola
Link Building and Content Marketing: How They Work Together
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
Google algorithm details 2021
"CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
Effective In-House SEO shows some examples of work done by James Norquay. The presentation was presented at SMX Sydney 2012 on the main stage, it deals with in house SEO issues. James Norquay is a well known Australian SEO consultant.
You can visit his blog at : http://jamesnorquay.com
Generating Payback from Internet MarketingBenj Arriola
This document provides an overview of internet marketing strategies and tactics. It discusses the importance of promotion and generating awareness through various digital channels like search engine optimization (SEO), social media, pay-per-click advertising (PPC), and content marketing. Specific tactics covered include content marketing calendars, case studies on content marketing campaigns, and using tools like linear programming for decision analysis. The overall message is that an integrated approach across owned, earned, and paid media channels is important for effective internet marketing.
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
The document discusses search engine optimization (SEO). It defines SEO as optimizing a website to rank well in search engine results by understanding how search algorithms work. It describes how search engines like Google crawl, index, and rank webpages. It discusses both white hat and black hat SEO techniques, with white hat following search engine guidelines and black hat attempting to manipulate rankings through deception. The document provides tips for SEO, including using relevant keywords in filenames, short and descriptive page titles, and ensuring pages have more text than HTML elements.
This document provides recommendations from a website audit to help optimize the website for search engines and visitors. The recommendations focus on improving accessibility, indexability, on-page and off-page ranking factors, and information architecture. The implementation of these recommendations is important to make the website easier for search engines to understand and for users to use. Areas that need optimization include meta titles and descriptions, images, internal linking structure, backlink profile, and social sharing integration.
This document provides guidance on search engine optimization (SEO) and optimizing a website for visibility. It discusses what SEO is, optimizing content on web pages, tracking goals and conversions, and creating an SEO plan. Key aspects include choosing keywords, analyzing website readiness, tracking metrics over time, and tailoring the approach for different business types and sizes. The overall message is that good SEO aligns with good user experience, and content should appeal to audiences rather than focus solely on keywords.
Link Building and Content Marketing: How They Work TogetherBenj Arriola
Link Building and Content Marketing: How They Work Together
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
Google algorithm details 2021
"CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
Effective In-House SEO shows some examples of work done by James Norquay. The presentation was presented at SMX Sydney 2012 on the main stage, it deals with in house SEO issues. James Norquay is a well known Australian SEO consultant.
You can visit his blog at : http://jamesnorquay.com
Generating Payback from Internet MarketingBenj Arriola
This document provides an overview of internet marketing strategies and tactics. It discusses the importance of promotion and generating awareness through various digital channels like search engine optimization (SEO), social media, pay-per-click advertising (PPC), and content marketing. Specific tactics covered include content marketing calendars, case studies on content marketing campaigns, and using tools like linear programming for decision analysis. The overall message is that an integrated approach across owned, earned, and paid media channels is important for effective internet marketing.
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
The document discusses search engine optimization (SEO). It defines SEO as optimizing a website to rank well in search engine results by understanding how search algorithms work. It describes how search engines like Google crawl, index, and rank webpages. It discusses both white hat and black hat SEO techniques, with white hat following search engine guidelines and black hat attempting to manipulate rankings through deception. The document provides tips for SEO, including using relevant keywords in filenames, short and descriptive page titles, and ensuring pages have more text than HTML elements.
The document discusses several Google algorithms including Panda, Penguin, Hummingbird, Mobilegeddon, RankBrain, EMD Update, and BERT. It provides details on how each algorithm works and aims to address issues like duplicate content, thin content, keyword stuffing, unnatural backlinks, lack of mobile-friendliness, shallow content, and understanding user intent from search queries. The algorithms help Google better understand content, links, and user searches to provide more relevant results.
This document provides information about Search Engine Optimization (SEO) training from SEO Training Point in Bangalore, India. It discusses what SEO is, its components and techniques, benefits, tools, and career opportunities. SEO Training Point offers a 40-hour SEO training program covering on-page and off-page optimization strategies. The training includes live projects and assistance with job placement. E-commerce in India is growing rapidly and SEO is a promising career path, providing over a dozen potential roles.
presentation on search engine optimization.gives a brief idea about the methods for optimizing our website.methods are explained with examples.this presentation willbe useful for preparing seminar.
Clarity14 - seoClarity's Enterprise SEO conferenceBenj Arriola
Presentation of Benj Arriola at the Clarity '14 Conference in Austin Texas, Sept. 25, 2014 on how to make enterprise SEO clients take action in implementing SEO strategies & tactics.
SEO involves optimizing a website to increase its relevance and visibility in organic search engine results. This is done through on-page techniques like keyword optimization of titles, content and meta tags as well as off-page techniques like increasing backlinks. The process begins with an analysis of the website and its competitors to identify opportunities to target relevant keywords and remove barriers to search engine indexing.
This document provides an overview of search engine optimization (SEO) including:
- Defining SEO as the process of improving website visibility in organic search results.
- Describing how search engines work by crawling, indexing, processing queries, and retrieving results.
- Explaining the difference between on-page SEO which involves optimizing individual pages, and off-page SEO which focuses on links and relationships between sites.
- Noting the importance of both technical elements like keywords and meta tags as well as content and links to effectively optimize a site.
AMA Atlanta Marketing Series: SEO 101 with Stephanie WallaceStephanie Wallace
The second 101 series hosted by AMA Atlanta will cover the basics of Search Engine Optimization. All facets of SEO will be discussed, including: a history of search engines, common terminology, on-page strategy, technical SEO, off-page campaign creation and general best practices. In addition, we'll highlight new trends and SEO opportunities on the horizon. If you're new to search engine marketing and want to learn the basics, or if you want to manage your own SEO campaign, this is the class for you!
Ethical Search Engine Optimization | White Hat SEO Tips and TechniquesNathan Ketsdever
Ethical search engine optimization is critical for increasing Google ranking and web traffic to your website or blog. This is a how to tutorial for white hat search engine optimization.
SEO involves increasing organic search traffic to a website through search engine results. It focuses on attracting quality traffic interested in a site's offerings, increasing traffic volume, and relying on unpaid ("organic") search rankings. Various Google algorithm updates aim to improve search quality by rewarding high-quality content and penalizing thin, duplicate, low-quality, or spammy content. Common updates include Panda, Penguin, Mobilegeddon and others targeting issues like link spam, cloaking, and excessive advertising.
SEO is often perceived in a negative way, in this slide, I've tried to explain why people should care about SEO, what it is, and how it works with using simple words.
Summary:
1. Why should you care about SEO ?
2. What is SEO ?
3. How do search engines work ?
4. How people are searching ?
5. How SEO’s do SEO ?
6. From SEO to SXO
7. Content marketing
8. Case studies
Demystifying SEO - What really goes into a comprehensive SEO campaignBenj Arriola
This document provides an overview of search engine optimization (SEO) including:
- Definitions of SEO from common, Wikipedia, and Google's perspectives
- Why companies implement SEO campaigns focusing on increased search traffic and sales
- The difference between SEO and pay-per-click advertising
- Typical on-page and off-page optimization processes including keyword research, content optimization, and link building
- More advanced SEO techniques and the level of reporting that can be expected from basic to comprehensive SEO services
The document discusses how SEO has evolved to focus more on content marketing. It emphasizes that effective SEO content needs to have the right target, structure, and authority. For target, content should match user intent at different stages of the customer journey. For structure, content must be accessible to both users and search engines. For authority, a website needs quality content, links, and an established brand to be trusted. The document provides tips for content creation, such as using keyword research tools and understanding user personas and conversion funnels. It also stresses the importance of site speed, calls to action, and engaging users through different types of content.
Being proficient at SEO fundamentals is essential to ranking high on Search Engine Results Pages, however, most businesses don't follow best practices for technical, content, off-page, and keyword optimization for SEO performance
This document provides an overview of SEO strategies and tactics for online courses and membership sites in 2018. It discusses focusing on brand keywords to own the search engine results page for a brand, creating targeted keyword content, optimizing click-through rates on search and social media through better titles and copy, tracking analytics to measure success, optimizing on-page SEO, and simple link building techniques like claiming social profiles, citations, and getting on podcasts. The goal is to take a more holistic approach to SEO through principles, goals, tactics, content, and engagement.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
This digital marketing plan document outlines strategies for search engine optimization (SEO) and social media optimization (SMO). The plan includes an introduction to SEO and SMO, an overview of the proposal, details on on-page and off-page optimization tactics for SEO, and a SMO proposal outlining social media platforms and activities. Key performance metrics are identified and success is guaranteed through positive online assets appearing in search results within 90 days.
This document discusses search engine optimization (SEO) and its importance for business websites. SEO involves optimizing websites to achieve high search engine rankings for important keywords. It addresses factors like titles, metadata, content, loading speed, and link building. While blackhat SEO uses deceptive techniques and risks penalties, whitehat SEO follows search engine guidelines for long-term success. SEO provides benefits like higher sales, visibility, and customer acquisition. It is a relatively low-cost strategy compared to pay-per-click advertising. The document recommends starting with an optimized website design and full SEO package costing $500-$2000 to see effectiveness.
This document provides a 10 chapter guide for search engine optimization (SEO) strategies. It covers topics like keyword research, site navigation, mobile optimization, local SEO, voice search optimization, page speed, content focused on search intent, use of social media, technical audits, and competitor research. The document emphasizes the importance of SEO for businesses and provides specific tactics within each chapter to help websites rank higher and drive more traffic from search engines like Google.
The document provides an overview of search engine optimization (SEO). It discusses what SEO is, how search engines work by crawling websites, indexing pages, processing search queries, and calculating relevancy to retrieve results. It also covers on-page SEO techniques like keywords, titles, and content optimization, as well as off-page SEO strategies like link building, social media, article submissions, and directory listings to improve a website's ranking in search engines.
The document provides an overview of search engine optimization (SEO) training. It discusses key concepts in SEO including algorithms, organic vs sponsored links, factors that influence search engine rankings like on-page elements like titles, descriptions and images, and off-page elements like link building. The goal of SEO is to optimize a website to rank highly in search engines for targeted keywords through both on-page and off-page techniques.
These are the training slides from the SEO training delivered by Noisy Little Monkey at their offices in Bristol.
They cover: technical, on-site, off-site, local and mobile SEO.
This document provides an overview of 25 opportunities to improve a website for SEO through an audit of technical issues, content, and user experience. It outlines key areas to examine such as robots.txt files, JavaScript, redirects, links, metadata, keywords, speed, and mobile friendliness. The goal is to help websites be more accessible to search engines for crawling, more relevant for indexing, and better optimized for high ranking. Following the outlined steps can help identify issues and improvement opportunities.
The document discusses several Google algorithms including Panda, Penguin, Hummingbird, Mobilegeddon, RankBrain, EMD Update, and BERT. It provides details on how each algorithm works and aims to address issues like duplicate content, thin content, keyword stuffing, unnatural backlinks, lack of mobile-friendliness, shallow content, and understanding user intent from search queries. The algorithms help Google better understand content, links, and user searches to provide more relevant results.
This document provides information about Search Engine Optimization (SEO) training from SEO Training Point in Bangalore, India. It discusses what SEO is, its components and techniques, benefits, tools, and career opportunities. SEO Training Point offers a 40-hour SEO training program covering on-page and off-page optimization strategies. The training includes live projects and assistance with job placement. E-commerce in India is growing rapidly and SEO is a promising career path, providing over a dozen potential roles.
presentation on search engine optimization.gives a brief idea about the methods for optimizing our website.methods are explained with examples.this presentation willbe useful for preparing seminar.
Clarity14 - seoClarity's Enterprise SEO conferenceBenj Arriola
Presentation of Benj Arriola at the Clarity '14 Conference in Austin Texas, Sept. 25, 2014 on how to make enterprise SEO clients take action in implementing SEO strategies & tactics.
SEO involves optimizing a website to increase its relevance and visibility in organic search engine results. This is done through on-page techniques like keyword optimization of titles, content and meta tags as well as off-page techniques like increasing backlinks. The process begins with an analysis of the website and its competitors to identify opportunities to target relevant keywords and remove barriers to search engine indexing.
This document provides an overview of search engine optimization (SEO) including:
- Defining SEO as the process of improving website visibility in organic search results.
- Describing how search engines work by crawling, indexing, processing queries, and retrieving results.
- Explaining the difference between on-page SEO which involves optimizing individual pages, and off-page SEO which focuses on links and relationships between sites.
- Noting the importance of both technical elements like keywords and meta tags as well as content and links to effectively optimize a site.
AMA Atlanta Marketing Series: SEO 101 with Stephanie WallaceStephanie Wallace
The second 101 series hosted by AMA Atlanta will cover the basics of Search Engine Optimization. All facets of SEO will be discussed, including: a history of search engines, common terminology, on-page strategy, technical SEO, off-page campaign creation and general best practices. In addition, we'll highlight new trends and SEO opportunities on the horizon. If you're new to search engine marketing and want to learn the basics, or if you want to manage your own SEO campaign, this is the class for you!
Ethical Search Engine Optimization | White Hat SEO Tips and TechniquesNathan Ketsdever
Ethical search engine optimization is critical for increasing Google ranking and web traffic to your website or blog. This is a how to tutorial for white hat search engine optimization.
SEO involves increasing organic search traffic to a website through search engine results. It focuses on attracting quality traffic interested in a site's offerings, increasing traffic volume, and relying on unpaid ("organic") search rankings. Various Google algorithm updates aim to improve search quality by rewarding high-quality content and penalizing thin, duplicate, low-quality, or spammy content. Common updates include Panda, Penguin, Mobilegeddon and others targeting issues like link spam, cloaking, and excessive advertising.
SEO is often perceived in a negative way, in this slide, I've tried to explain why people should care about SEO, what it is, and how it works with using simple words.
Summary:
1. Why should you care about SEO ?
2. What is SEO ?
3. How do search engines work ?
4. How people are searching ?
5. How SEO’s do SEO ?
6. From SEO to SXO
7. Content marketing
8. Case studies
Demystifying SEO - What really goes into a comprehensive SEO campaignBenj Arriola
This document provides an overview of search engine optimization (SEO) including:
- Definitions of SEO from common, Wikipedia, and Google's perspectives
- Why companies implement SEO campaigns focusing on increased search traffic and sales
- The difference between SEO and pay-per-click advertising
- Typical on-page and off-page optimization processes including keyword research, content optimization, and link building
- More advanced SEO techniques and the level of reporting that can be expected from basic to comprehensive SEO services
The document discusses how SEO has evolved to focus more on content marketing. It emphasizes that effective SEO content needs to have the right target, structure, and authority. For target, content should match user intent at different stages of the customer journey. For structure, content must be accessible to both users and search engines. For authority, a website needs quality content, links, and an established brand to be trusted. The document provides tips for content creation, such as using keyword research tools and understanding user personas and conversion funnels. It also stresses the importance of site speed, calls to action, and engaging users through different types of content.
Being proficient at SEO fundamentals is essential to ranking high on Search Engine Results Pages, however, most businesses don't follow best practices for technical, content, off-page, and keyword optimization for SEO performance
This document provides an overview of SEO strategies and tactics for online courses and membership sites in 2018. It discusses focusing on brand keywords to own the search engine results page for a brand, creating targeted keyword content, optimizing click-through rates on search and social media through better titles and copy, tracking analytics to measure success, optimizing on-page SEO, and simple link building techniques like claiming social profiles, citations, and getting on podcasts. The goal is to take a more holistic approach to SEO through principles, goals, tactics, content, and engagement.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
This digital marketing plan document outlines strategies for search engine optimization (SEO) and social media optimization (SMO). The plan includes an introduction to SEO and SMO, an overview of the proposal, details on on-page and off-page optimization tactics for SEO, and a SMO proposal outlining social media platforms and activities. Key performance metrics are identified and success is guaranteed through positive online assets appearing in search results within 90 days.
This document discusses search engine optimization (SEO) and its importance for business websites. SEO involves optimizing websites to achieve high search engine rankings for important keywords. It addresses factors like titles, metadata, content, loading speed, and link building. While blackhat SEO uses deceptive techniques and risks penalties, whitehat SEO follows search engine guidelines for long-term success. SEO provides benefits like higher sales, visibility, and customer acquisition. It is a relatively low-cost strategy compared to pay-per-click advertising. The document recommends starting with an optimized website design and full SEO package costing $500-$2000 to see effectiveness.
This document provides a 10 chapter guide for search engine optimization (SEO) strategies. It covers topics like keyword research, site navigation, mobile optimization, local SEO, voice search optimization, page speed, content focused on search intent, use of social media, technical audits, and competitor research. The document emphasizes the importance of SEO for businesses and provides specific tactics within each chapter to help websites rank higher and drive more traffic from search engines like Google.
The document provides an overview of search engine optimization (SEO). It discusses what SEO is, how search engines work by crawling websites, indexing pages, processing search queries, and calculating relevancy to retrieve results. It also covers on-page SEO techniques like keywords, titles, and content optimization, as well as off-page SEO strategies like link building, social media, article submissions, and directory listings to improve a website's ranking in search engines.
The document provides an overview of search engine optimization (SEO) training. It discusses key concepts in SEO including algorithms, organic vs sponsored links, factors that influence search engine rankings like on-page elements like titles, descriptions and images, and off-page elements like link building. The goal of SEO is to optimize a website to rank highly in search engines for targeted keywords through both on-page and off-page techniques.
These are the training slides from the SEO training delivered by Noisy Little Monkey at their offices in Bristol.
They cover: technical, on-site, off-site, local and mobile SEO.
This document provides an overview of 25 opportunities to improve a website for SEO through an audit of technical issues, content, and user experience. It outlines key areas to examine such as robots.txt files, JavaScript, redirects, links, metadata, keywords, speed, and mobile friendliness. The goal is to help websites be more accessible to search engines for crawling, more relevant for indexing, and better optimized for high ranking. Following the outlined steps can help identify issues and improvement opportunities.
This brief presentation by Inverse Paradox shows you the 25 most important components to a highly marketable website and how to grade your website based on a simple yes/no evaluation of these components being present on your site.
This document outlines 25 opportunities to improve a website for SEO through an audit. It discusses technical issues like robots.txt blocking important pages, JavaScript affecting crawling, non-SEO friendly redirects, broken links, and properly structured XML sitemaps. It also covers issues that affect indexing like duplicate content, duplicate URLs, and content above the fold. Ranking factors covered include title and meta descriptions, URL structure, keyword optimization, internal and external linking, website speed, and mobile friendliness. The document provides tips and tools to evaluate these opportunities to improve a website's SEO performance.
This document provides an overview of an SEO training held by Noisy Little Monkey in March 2017. It includes an agenda covering on-site SEO topics like technical aspects of websites, content and structure, and off-site factors like backlinks. On-site topics discussed include URLs, page titles, images, meta descriptions and more. Technical SEO topics covered server speed, redirects, error handling and XML sitemaps. The training emphasized optimizing for user intent through keyword research and focusing on long-tail keywords with lower competition. It also stressed the importance of trust signals like reviews and fresh, relevant content.
This document provides a 20-point checklist for SEO best practices, including optimizing domain names, site speed, content, metadata, links, and more. It emphasizes that SEO requires hard work and experience, and that the checklist can help ensure all bases are covered. The checklist is intended to guide users through their SEO journey and additional resources are available for assistance.
On-site SEO involves optimizing elements within your own website to improve rankings. This includes optimizing content, titles, descriptions, images, site speed, and structured data. Off-site SEO focuses on external factors like backlinks, social signals, and third-party mentions to increase authority. The document provides best practices for both on-site and off-site optimization and discusses factors that influence search engine results pages.
- The document discusses Google's Panda update and provides tips on improving a website's quality and content to be ranked more favorably by Google's algorithms.
- It notes Google focuses on quality, value-added content and user experience when evaluating websites. Factors like content uniqueness, grammar, and time spent on site are considered.
- The document advises website owners to create unique, high-quality content rather than duplicated or low-value content, and to monitor site analytics for areas needing improvement.
This is the No Bull Sh*t SEO presentation from CO+HOOTS Mid-Week Mind Tweak, given by Ryan Knoll on November 13th, 2019. Ryan holds nothing back and shares many tips and tricks learned from 10+ years in digital marketing and SEO. Covering the basics of whether or not SEO is a good fit for your business to how to run a link building campaign using the same tools the professionals do. Check out the complete SEO resource guide here: https://pixelsoda.com/mwmt/
This document discusses trends in search engine optimization (SEO) over time from 2004 to 2016. It shows increasing search interest over time for general terms like "SEO" as well as topics like "SEO tools", "app SEO", and "mobile SEO". The document then asks and answers questions about basic SEO principles and priorities. It argues that site owners often focus on irrelevant keywords without research. It also emphasizes the importance of page speed, technical issues like crawling, and developing a strong internal and external link profile.
Understanding Search Engine Optimization and Analytics for Law FirmsSteve Hennigs
This document summarizes a presentation on understanding analytics for legal firms given in San Francisco. It introduces the speaker and asks questions of the audience to gauge their familiarity with search engine optimization (SEO) and goals for the presentation. The presentation then covers the basics of SEO, including on-site elements like keyword research, content, and internal links, and off-site elements like link building. It discusses evaluating SEO providers and an overview of Google Analytics, focusing on tracking sources of traffic, popular pages, and behaviors. More advanced analytics tactics covered include investigating data gaps, defining key metrics, and audience segmentation.
Website Structure Analysis Report Sample - SEO TrafficSEO Traffic
We analyze your websites pages for crucial factors that deal with your website's structure and HTML-coding.
Areas we cover in this report:
HTTP status codes
Broken links
HTML code errors
Page size
HTML code size
Titles
Meta descriptions
Meta keywords
External links
Nofollow links
Total links
Cache date in Google, Yahoo and Bing
Popularity according to Google and Yahoo
PageRank
Link Value
Popularity in social media
We offer the same website structure analysis for FREE, so get in touch with us and let's help to make your website more SEO friendly so that you can achieve better search rankings in major search engines.
MBA in India is one of the maximum popular put up-graduate packages in India and overseas. The two-year MBA application acts as a gateway to a plethora of process and entrepreneurial opportunities.
Diagnose SEO Issues with Live Search Webmaster ToolsNathan Buggia
The document discusses search engine optimization (SEO) issues and how to diagnose them using Microsoft's Live Search Webmaster Tools. It provides an overview of how search engines work by crawling websites, ranking pages, and displaying search results. Common SEO issues involve pages not being crawled or indexed properly, low rankings, and problems with the search engine results page (SERP). The Live Search Webmaster Tools can help identify and fix issues with crawling, ranking, content, and SERPs.
The document is an FAQ page about search engine optimization (SEO). It contains summaries of 57 common SEO questions. Some of the key points addressed include:
- SEO is the strategy of optimizing a web page for search queries to improve online visibility and organic search traffic.
- The best SEO tactics include securing websites with HTTPS, improving site speed, focusing on low-competition keywords, optimizing content, and interlinking pages.
- Local or map SEO has emerged as businesses now get up to 40% of customers through local map searches, so visibility on maps is crucial. This requires optimizing a Google My Business profile.
- User engagement is an important ranking signal as
Introduction to SEO: Semantic, Local & International SEOChetraj Bhandari
This presentation provides a rundown of details of Search Engine Optimization - including Semantics Vs Syntactic SEO, technical SEO, international SEO and Local SEO
Google is constantly updating their algorithm. There have been 12 major algorithm changes announced this year alone. That doesn’t include the hundreds to thousands of other minor updates Google has made to their search engine.
Could these updates be impacting the performance of your landing pages?
If so, how can you see better results from your landing page’s SEO?
Discover what practices can help your landing pages rank better on Google SERPs in this webinar.
You'll learn:
The best content to use, not just sales content.
How to convert without pushing conversion.
Tips for connecting your landing pages to your site at all times.
Join Mordy Oberstein, Head of Communications at Semrush, for insights into what the data tells us and how Google’s ongoing algorithm updates have changed the game when it comes to landing page optimization.
A data-backed look at what it takes to optimize landing pages in the era of Google's core updates. How to align your landing pages to the authority your site has built.
Webinar by Pauley Creative on what SEO looks like on a website. 7 tasks which can be performed on any site to see if they contain the basic SEO elements - are you ahead? on par? or below competition?
This document is a proposal for revising the website of Atelier-A, an Italian furniture company. It identifies objectives like improving page loading times and usability. The recommended solution involves restructuring the site, enhancing user functionality, and providing content management tools. A timeline with phases is outlined, and costs are provided. The proposal seeks to improve the site's performance and user experience through technical and design changes.
This document presents a concept called MyConcept for a website that aims to drive users towards completing goals related to vehicle hire, finding caravan parks, and festivals/events ticketing. It outlines the site structure, major sections, and a visual site map. It then provides page mockups and descriptions of the global home page, destination top level pages, and interest type parent pages. It also describes the Plan MyDrive widget, which allows users to plan a road trip itinerary, store it, print it, and download it to a GPS device. Key features and functionality of Plan MyDrive are listed. Finally, a mockup and description of Plan MyDrive's look and components are presented.
My Virtual Workforce Staffing Solutions powered by Blue Ocean BPONoel Flowers
Staffing Solutions That Work!
Cut from a different cloth, the Blue Ocean BPO team epitomise all that is different about how we go about creating value for our much loved clients.
With over 150 clients globally, 2 whole-floor offices in the Philippines, offices in Australia and the US, Blue Ocean BPO is both virtual and uniquely close to home.
If you are venturing into outsourcing for the first time, Blue Ocean BPO is the logical choice.
This document provides an outline for a course on digital marketing concepts and Google AdWords certification. The course consists of 5 weekly modules covering topics like intro to digital marketing, Google's advertising networks, and measuring performance. It concludes with a final review session and the two Google AdWords certification exams. Module 1 focuses on defining modern marketing and the role of digital marketing. It discusses search engine optimization versus search engine marketing and debunks common SEO myths. The document emphasizes creating websites for users and in a way search engines can understand as the basic principles of SEO. It warns against black hat techniques like cloaking, keyword stuffing, and spam that can risk sites getting penalized or banned from search engines.
MiDash Software for Real Estate WalkthroughNoel Flowers
MiDash is a cloud-based Point of Sales, CRM and lead market sales and project management system that was designed for the use of Real Estate Developers, their operation, their admin and their sales team. It also caters to accredited independent brokers, and most especially, individual buyers. IT IS THE ONLY PLATFORM THAT IS BOTH INTERNAL AND CLIENT-FACING. For more information, visit www.getmidash.com
10 Great Reasons Why You'll Love Concrete5Noel Flowers
Creating your website is exceptionally easy with concrete5. Here at Datasouth, we are staunch supporters of this open-source content management system, simply because it works - from all perspectives.
Here are 10 reasons why concrete5 is our preferred CMS platform, and why you'll love it for your website.
Practical SEO for Developers - An IntroductionNoel Flowers
A presentation to help developers get a basic understanding of Search Engine Optimization by looking at it from a practical web development perspective.
This is an introduction that tries to explain the purpose of SEO & dispel the myths surrounding this facet of digital marketing. Rather than over-complicating it, as is so often the case, we look at the reasons it exists, the underlying purpose it serves, and the objectives that serve as its foundation.
AdTeem provides marketing outsourcing solutions tailored to each client's needs and budget. Their goal is to identify objectives, innovate customized solutions, and implement effective marketing plans through a team of experienced professionals. Outsourcing with AdTeem offers benefits like reduced costs, flexibility, expertise, and freeing up clients' time to focus on growing their business.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
SEO Audit Checklist
1. No. Audit Question Score Notes
On-Site SeoOn-Site Seo
Branding
1 Is there a unique logo for the web site, is it assigned the right prominence? 10 nice logo that represents the business well and is given due respect on site
2 Is there an easily identifiable favicon for site? 4 favicon used is the same as SPR Rental logo - not unique
3 Is the brand personality apparent, is the look and feel consistent? 5 done through colours, but could be extended to imagery (sunset pics) and text
Content
4 Content on the web site is original and fresh - copyscape checked? 8 some duplicate content exists on other SPR and linking sites - no plagiarism found
5 Is the copy descriptive, well researched, and long enough on all pages? 6 description pages have adequate and well-written copy, but main pages are lacking
6 Does the site have a blog on the main domain, and is it regularly updated? 2 none found
7 What is the keyword density and are competitive terms ranking highly? 8 KW density consistent with key terms, rankings for 'Boracay' KWs good, others not
8 Is the website Text/HTML ratio between 25% to 70%? 2 very low, especially for main site pages - home reported as 5.62%
Text Formatting
9 Text is properly formatted - uses bold and italics for key terms? 3 not noticeably
10 Text is split into small paragraphs or uses bullet lists for easy reading? 7 yes, sometimes requires excessive scrolling - use anchors or paginate results
11 Font type is rendering correctly for all letters and symbols? 3 seems to be an issue with some punctuation showing as: 'beachÂ’s'
12 Font size is easy to read on small screens (tablets) or can be adjusted? 5 font size a little small, not readily adjustable
Images
13 Image size is optimized - using a tool like smushit? 6 no, but it is not overly affecting load times
14 Is there an ALT tag for all images? 5 110 of 231 have associated alt text, 0 of those exceed 100 characters
15 Do ALT tags relevantly describe the image using KWs - would a blind person understand? 1 only nav buttons (next, previous, pause) are descriptive in any way
16 Are image file names descriptive? 2 no, appears to be no naming synthesis. Those that are words are not very descriptive
17 Are image dimensions specified? 0 no images have specified dimensions
User-friendly Navigation
18 Website pages are grouped logically into meaningful categories? 4 grouped, but not according to the categories described on CQ or AdWords adgroups
19 Do pages have relevant internal links? How many? 7 yes, top level pages have around 20, lower level 60+
20 Internal links use relevant keywords as anchor text? 1 no apparent emphasis on use of relevant keywords in anchor text, many links without
21 Are top pages linked to from home page and other top level pages? 6 yes
22 Are conversion goals linked to from all pages - prominently displayed? 9 yes
23 Is there an About, Contact and Privacy policy page? 9 yes, and well placed in navi (maybe with exception of 'about')
24 Is there a user sitemap (HTML) available, or an internal search feature? 1 not found, 'check availability' not considered as internal search
25 Is there a breadcrumb navigation on all pages? 0 no
26 Is there a custom 404 page that provides alternatives for the user? 0 default browser error message displaying
27 Are there any 404, 301, etc. errors appearing? 4 yes, all for 360 feature pages
28 Does the site display too many ads above the fold? N/A no unrelated ads displayed on site
SEO Audit Checklist | Boracay Villas [www.boracayvillas.biz]
Page 1 of 3 SEO Audit Checklist - Boracay Villas
2. Meta Tags
29 Page titles are unique for each page? 2 a number of titles missing, majority of pages sharing default title: 'Welcome to…'
30 Each page title's length is between 50 – 65 characters? 2 94 of 107 page titles fall outside recommended number of characters (5 over 65)
31 Descriptions are unique and between 150-160 characters? 2 90 missing, 17 over 165 characters - using page content to populate
32 Description tag is not keyword stuffed? 1 incorrect application of tag, requires complete overhaul
33 Keyoword meta tag, if implemented, has no more than 3 terms? 1 90 blank, 17 overuse - definite spam flag
34 H1 Headings are used for title, relevant and use targeted keywords? 0 no <h1> tags detected
35 Use of relevant keywords in H2, H3, etc. for subheadings? 0 no <h2>, <h3>, … <h6> tags detected
36 Other meta used correctly (if present) - content, language, refresh and translate? 8 content tag is correctly included, other tags not necessary and are not present
Technical Compliance
37 Site checked for compliance with W3C standards? 5 23 errors and 2 warnings
38 Site checked for broken links? 10 0 found
39 Site checked for orphaned pages? 3 video section of site not accessible from anywhere except the video section
40 Site checked for www resolve redirect to the same page? 8 yes, but homepage is being 301'd to /en/index.php
41 Permanent Link URLs don't use '_' or other 'stop' characters? 2 multiple cases of underscores in the urls
42 Does the site use any Frames or Flash? 10 no
43 Site implements rel=canonical to identify the original content? 9 not found, no real duplicate content problems found either
44 External links, comments and banner ads use the ‘nofollow’ tag? N/A no blog, so no major source of untrusted links on site
Speed and Authorship
45 Homepage score on Google page speed insights (90% above)? 7 76/100 for desktop, 62/100 for mobile
46 Page speed: Average time to load other pages? 6 avg. of three top level pages: 73 for desktop & 60 for mobile
47 Google Authorship / Publisher status implemented - on all site pages? 0 domain does not contain authorship or publisher markup47
Site ControlSite Control
48 Is the web site registered on Google and/or Bing Webmaster tools? 1 could not find evidence of verification on site
49 Are there any spam or malware warnings assocaited with the domain? 10 site not listed as suspicious, nor as hosting malware (per: Google SafeBrowsing)
50 Is there a robots.txt file in use, and is it functional? 9 yes: http://www.boracayvillas.biz/robots.txt
51 Is there a valid XML Sitemap that has been submitted to search engines? 1 none found on site
52 How many pages are indexed with engines, does this number fluctuate historically? 8 237 - pretty consistent over time52
Social PresenceSocial Presence
53 Are Social media buttons found on all pages? 0 no links to Social Media on the site
54 Is there an active Facebook business page properly set up and linked to site? 1 set up as individual - risk of blacklisting. Not updated since Feb.'13
55 Is there an active Google+ business page and Google Local profile linked to the site? 2 no profile on Google Local - SPR Boracay (x2) exists but not used
56 Is there an active Twitter account connected to the site? 2 @BoracayVillas' registered, not linked to site and no tweets since '09
57 Is there an active LinkedIn profile associated with site? 0 no LinkedIn account exists
58 Is there a Newsletter subscription form and/or RSS registration? 0 appears to be no EMC to speak of, and some errors in autoresponse58
Page 2 of 3 SEO Audit Checklist - Boracay Villas
3. Off-Site SEOOff-Site SEO
59 Number and type of inbound links - followed links and linking root domains? 3 78 inbound links, 6 linking root domains - mainly partner companies
60 What is the site's Domain Authority? 2 20/100 as per
61 What is the web site Google page rank? 3 PR = 2
62 Is there an apparent offsite publishing and content strategy - any PRs, articles, etc.? 1 no, offsite content seems to be mainly from SPR Group sites
63 Is the site listed in any natural, high authority directories (DMOZ, review sites)? 9 yes: under the category 'Real Estate'63
Mobile VersionMobile Version
64 Does the web site have a mobile version, or use responsive design? 1 no, or if it does, not well
65 What is the percentage of mobile traffic and site goal conversions? 4 33% of traffic converting into 22% of total prospects (over past 12 months)
66 What is the mobile load time (2 sec is great, anything over 5 bad)? 6 Homepage average load time = 4.97
67 Is the mobile site optimised with 'Mobile CSS' or 'Mobile Redirection'? 1 neither67
Site AnalyticsSite Analytics
68 Is Google Analytics Tracking code implemented correctly? 3 code found outside header tags, issues noted with tracking
69 Are goals defined and recording key events? 5 goals defined, but not setup accurately69
Page 3 of 3 SEO Audit Checklist - Boracay Villas