The document provides an analysis of an existing concert poster. It discusses several design elements of the poster and their purpose: - The bright yellow background catches the eye and contrasts well with the black and red colors used. - Larger artist names draw more attention to help promote top acts. - Bold fonts are used to include a lot of information while keeping it visible and easy to read. - Hollow arrows are placed to fill empty space and match the style in the heading. - Alternative acts are listed separately in a different shade of yellow to distinguish them. - Small sponsors are placed at the bottom so as not to detract from the aesthetic. The analysis concludes some techniques

1. Research
Your Name

2. Existing Product
The poster has a clear heading on the side of the
page that shows what it is for. The heading is in
large read font that contrasts clearly with the
background. The heading isn’t just a flat colour, it
has patches all over where you can see the
background through it, this could be to represent
that the event is always as clean as it is outside in
the field. So the patches are used to give the
audience information about the event in a more
subtle way.
The background of the posters is a very bright
yellow. This will have multiple reasons. The first
reason is that it is very eye catching, so people that
are just passing it will instantly see it and get drawn
too it. This works the same way that caution tape
does, the yellow stands out clearly from its
surrounding area. So if I want to draw people into
my poster using bright colours like this may be a
good way to do that. Another reason is that it
contrasts well with other colours like black and red (
the other two colours on the poster), this makes
them exceptionally easy to read.
The Headings on the poster range in sizes, they are also in a flat black colour. The Reason for the different sizes is because larger artists catch the eye of the
public more easily, this is because their easily recognisable name generated by their popularity. So making these headings the focus then draws people to
look who else is performing at the concert. When a person starts to actually start reading the poster they may feel a bit overwhelmed as there is a lot of
information on the poster, rather than trying to put all artists on the poster they could change this by giving a link to a page where the smaller artists are
listed and fill the rest of the space with some form of art. The art would make the poster more interesting as at the minute the poster isn’t very interesting.
However this poster would not necessarily benefit from that as it is quite a famous concert poster that is easily recognisable.
The font that posters text is in is very bold, the majority o text benefits from this hugely as otherwise it would be very small and thin. The small bold font
allows them to have a lot of information on one page, such as dates, artists and stage listings. The black colour of the font is also helpful for the reader as it
stands out clearly from the background. In my project I can use this technique to get lots of information on one page but also at the same time making it
visible and easy to read.
At the bottom of the page there is a row full of acts
on the alternative stage. The ay this is presented is
clever as the way it is presented is clearly alternative
from everything else. Firstly it is a different shade of
yellow so it is instantly recognised as separate, the
text is then presented differently as well as it is
centralised rather than it having a hard flat left side.
So I could use this in my design to show other things
at an event rather than just music.
At the bottom of the page there is a row of sponsors
for the concert, these are here as they don’t give
the viewer any important information and are only
there because they have to be. So making them
small at the bottom of the page makes them less
visible and less likely to effect the aesthetic of the
overall poster.
The poster also has 3 sets of hollow arrows
scattered around the page, these clearly match the
ones in the heading, this means that they fit in with
the poster. They are used to remove open blank
areas as best as possible. I could do something like
this if I also have empty boring areas in my work.

3. Existing Product
The function of the
ticket is obviously
to allow a customer
to get into a venue.
This means there
has to be a range of
things included in
it; anti fraud
protection,
audience
memorabilia and
information for the
venue taking the
ticket.
The right side of the ticket is mainly used as for memorabilia for the customer. As they will take it
home and keep it, this is good for advertising, as the customer will talk about it which makes more
people interested and want to be involved. Most of the information is the same as it is on the left
side of the ticket. However it is much more presentable. The centre of it is the band name in a large
white font outlined by black, the rest of the font is also bolder and in a fancier/flashier font. This is
all because it is to line up and match the bands recognised aesthetic, which has a slight psychedelic
appearance. The colours are very basic with only three key colours; yellow, green, off-white and
black. The artwork is based around the bands well know album style that was designed by John
Squire the bands guitarist who took influence from Jackson Pollock. This will resonate with the
audience and build upon that desire to acquire one and own it. The design includes the icon lemon,
which is commonly related to the stone roses, as it is present in their most famous albums cover and
later appeared in lots of their merchandise (and clearly their tickets). This is a strong link to the band
as it was used based from their song Bye Bye Badman which is about Paris riots of May 1968, I an
brown the bands lead spoke to a rioter who said that they used lemon as an antidote for tear gas as
there was a very violent response to the protests from the police. When making my project I could
try include imagery that has a strong link to bands that I may include, this is because it will draw a
bigger audience in if they see imagery linked to their band ( this tactic would possibly be more useful
on a poster or flyer if its purpose is to attract an audience).
One key feature of tickets is that they have anti
fraud measures to stop people from printing
their own fake version. One way of doing this by
putting a hologram on one side of the ticket, this
works as the hologram technology is always
developing and improving, this makes it
increasingly difficult for people to copy it.
Another measure I can use is gloss marks these
are not as secure however are easier to
recognise by the person taking tickets as all they
have to do is move the ticket to see/ feel them. I
could add a UV message to my ticket, these work
because the messages are only visible under a
light of certain wavelength making it extremely
difficult for counterfeit copies to be made.
Another way to hide things onto a ticket would
be to use heat sensitive text, this only shows up
when heat is applied, this can be as simple as
someone just rubbing the paper. I will have to
try and incorporate some of these into my
design as it will be important that no one is able
to copy the ticket as a forge.

4. Existing Product
From this image it is clear that
the band The 1975 keep a clear
theme when it comes to the
aesthetic of their albums. Each
album clearly follows that
simple pastel white and pink
theme. This is a direct contrast
to their previous album which is
black with the same design as
this album but in white. Have
the albums be the same just in
completely different colours
shows the listener that their
music is very different between
albums but also still in the same
style of their band that their
listeners first heard. This is a
simple and effective way to
show a link between the
albums. Keeping the design has
also helped them to build up a
clear and very recognizable
band logo/ aesthetic, as you
will commonly see band
merchandise and advertising in
the clear box style with bright
neon or flat white writing in the
center which fans will now
instantly recognize.
The lack of colours has importance in the album advertising itself, this is
due to someone looking to listen to the album doesn’t know what to
expect, they cannot be told anything about the style of the music from its
cover. This is unlike a lot of heavy metal music for example which will
commonly have a much more psychedelic cover, or have images that are
commonly seen as frightening such as skulls or fire for example. Whereas
with this album it is left open to the audiences imagination what the
music will be like, it makes the audience go in expecting nothing. The
only real indication to the style of music could be the pink glow, this
obviously gives the feeling of love, however it is not in a grand enough
scale to really come to any final conclusions on the style of music,
however the title of the album does help link to this. However these two
factors do not detract from the white that removes any predictions from
the audience.
The actual design of the vinyl follows
the same theme as the of the parts
to the collection. I think this is an
effective way to get people to
advertise the product. The actual
vinyl is thick and transparent, this is
quite unlike most normal vinyl's. So
due to this people will talk about it,
this makes it appeal much more as it
is seen as a collectible item. When
something has a more unique and
collectable appearance people are
likely to brag about it and try to
make people jealous that they don’t
have something. Word of mouth is a
very important advertising tool
which I could aim to try and appeal
too.

5. Existing Product
The focus with product is that it is big and bright, which in
effect makes it very eye catching. This is important for a
poster as it is the primary of drawing in an audience. The
poster pulls this off by having a deep black which contrasts
greatly with the other colours. The other colours don’t
contrast much with each other and are mainly a shade of
red, this allows there to be a much clearer image drawn
into the poster that doesn’t just look erratic.
The bulk of the text in this poster is in a large bold font,
that is red. The only other piece of text is in orange. The
orange text is much less visible because it doesn’t contrast
clearly with its background. Whereas the red font does
contrast clearly, even managing to still keep the style and
shaping as the outfit drawn onto the character. Having the
same look builds an effective theme for this poster making
the overall final look very artistic, this is effective as it
easily draws people to the poster and wanting to know
more. However this does also make the text hard to read
as it is misshapen and confusing

6. Research Analysis
• What common features do the researched products have?
• From my research I have found that many projects like the one I intend to
do have some form of overall theme, mostly artistic, simplistic or
informative. the theme is often very representative of what the poster is
aiming to achieve or of what the band its representing is like. They also
normally have very contrasting coloured text from the overall background,
this makes it much easier to read for the audience.
• What aspects of the research will you include within your own production
work
• In my project I expect to use in someway most techniques used in these
projects. However the main focus will be to make my product very
representative of the band or bands that I am representing, this is because
the band is the biggest draw to a gig, as this is what an audience will first
notice and think about.

7. Questionnaire Analysis

8. Audience research
• Observation:
• From my questionnaire I found
that people like a range of
music, this includes rap, dance,
80s new wave and grime.
• What this says about my
audience:
• This shows that my audience is
quite modern in their taste of
music, as they like new styles of
music like grime.
• How will your product appeal
to this audience:
• This will effect my product as it
means the festival I create will
have a larger range of
artists, This will allow me to
explore different styles of
poster and art styles to appeal
to each different audience.

9. Audience research
• Observation:
• From my questionnaire I can see
that all of the people who
answered get all information
about concerts off of the
internet. However it is primarily
on social media.
• What this says about my
audience:
• It shows that my audience is an
internet generation that relies
heavily on the internet to get
their news and information.
• How will your product appeal to
this audience:
• This means that I will have to
focus my advertising online as
this is where most people will
interact with it, this also means
that I have to have less of a focus
on printing.

10. Audience research
• Observation:
• From my questionnaire I
can clearly see that the
majority of people are
unlikely to buy any
merchandise, with a many
also saying they wouldn’t
at all.
• What this says about my
audience:
• It says that my audience
are very are very
spontaneous in their
decisions, which are very
influenced by mood.
• How will your product
appeal to this audience:
• It will mean my work will
have to really reflect the
type of music it represents
and be found in the places
where people are most
likely to engage with it.

11. Audience research
• Observation:
• From this question I
found that everyone
primarily listens to their
music online.
• What this says about my
audience:
• It shows me that my
audience want music to
be accessed easily and
accessible wherever.
• How will your product
appeal to this audience:
• This shows that my
product will have to be
accessible and found
easy, meaning an actual
physical version may not
be viable as successful
advertising.

12. Audience research• Observation:
• Even though there are
clear joke answers in my
questionnaire, it is clear
that people often go to
more conventional
concerts with bands rather
than DJs.
• What this says about my
audience:
• It shows that my audience
like to be involved in much
more singing based music
and like to see much more
well known artists.
• How will your product
appeal to this audience:
• This means that my
product will have to show
much more class and
engage the audiance with
larger names.

13. Audience research
• Observation:
• From my questionnaire
I found that most
people clearly prefer to
get merchandise online.
• What this says about
my audience:
• This shows that my
audience do most
things online where it is
easily
accessible, However
they also buy at gigs so I
would have to make my
products appeal to
these people.
• How will your product
appeal to this audience:
• I will have a heavy focus
on my product
appealing to the right
audience that I
eventually decide, as
this will dictate whether
the audience buys the
product.

14. Audience research
• Observation:
• From my questionnaire I
found that people think
that art is more important
on a poster than other
information such as dates,
prices and bands.
• What this says about my
audience:
• This shows that people are
more attracted to wanting
to know more when they
are first presented with
something different and
more interesting first.
• How will your product
appeal to this audience:
• This means that in my final
project I will have to create
something that inspires
people to invest more into
the actual information on
the poster.

15. Audience research
• Observation:
• I can see that From
my questionnaire
people are not
overwhelming
expecting of great
artwork on an
album.
• What this says
about my audience:
• This shows that my
audience are much
more interested in
the content and its
quality rather than
what is advertising
it.
• How will your
product appeal to
this audience:
• This means I will
have to focus on
what the contents
of my project is
rather than its
outside
appearance.

16. Interviews

17. Interview 1
• What would draw you to a poster, For example art or band names? And Why?
• Band names, because I wouldn’t be interested in the album otherwise if I didn’t
already know the band.
• What genres of music do you prefer and why?
• Rock, because it helps me to focus and calm down.
• Would you likely go to a gig of a band you like and if not what would persuade
you?
• Only if they had a reputation for being really good live.
• When you buy a physical copy of music what do you think the albums cover should
include? And why?
• Something that accurately represents the style of the band.
• If you were buying merchandise what would you expect it to include, and why?
Also How much would you Pay?
• Shirts, memorabilia, and posters, but I wouldn’t pay over ten pounds for any of
them.

18. Interview 1
• Observation:
• From the interview it is clear to me that the persons main attraction
is the band, they focus very much on the fact that everything
should be based round the band and their talent.
• What this says about my audience:
• This shows that my audience see reputation as a very key factor
when it comes to music for example only going to see them live if
they are know for being good.
• How will your product appeal to this audience:
• I will make my product appeal to my audience by aiming at big
names in music that they will know and will be drawn to, I will also
try to build up a reputation with my product so that the audience
has much more trust in it.

19. Interview 2
• What would draw you to a poster, For example art or band
names? And Why?
• I find that poster art for a band is essential for convey the
type of band they are. The art.
• What genres of music do you prefer and why?
• Would you likely go to a gig of a band you like and if not
what would persuade you?
• When you buy a physical copy of music what do you think
the albums cover should include? And why?
• If you were buying merchandise what would you expect it
to include, and why? Also How much would you Pay?

20. Interview 2
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:
• I will finish this but it doesn’t help that the
person only answered one question.

21. Bibliography

22. Bibliography
1. annonymous. (2018). /. Available: https://www.leedsfestival.com/. Last accessed 11th April 2018.
2. Anon. (2010). Stone Roses gig tickets. Available: http://www.thestoneroses.co.uk/2010/11/stone-roses-gig-tickets. Last
accessed 12th April 2018
3. Kii Arens. (2014). Arctic Monkeys Los Angeles Poster. Available:
https://insidetherockposterframe.blogspot.co.uk/2014/09/arctic-monkeys-los-angeles-poster-by-kii-arens.html. Last
accessed 12th April 2018.
4. MacLean image. (N/A). Actual Pink Floyd Original Concert Poster. Available: https://www.limitedruns.com/original/music-
posters/rock/pink-floyd-original-concert-poster-1/image/. Last accessed 12th April 2018.
5. Anonymous. (N/A). TicketPrinting.com Security Features. Available: https://www.ticketprinting.com/Site/Ticket-
Security.aspx. Last accessed 13th April 2018.
6. ANON. (2016). I LIKE IT WHEN YOU SLEEP, FOR YOU ARE SO BEAUTIFUL YET SO UNAWARE OF IT LIMITED EDITION SUPER DELUXE
BOXSET. Available: https://store.universalmusic.com/the1975/*/*/I-like-it-when-you-sleep-for-you-are-so-beautiful-yet-so-
unaware-of-it-Limited-Edition-Super-Deluxe-Boxset/4ZEF0000000. Last accessed 17th April 2018.
7. https://www.creativebloq.com/print-design/how-to-print-a-poster-12121447