The document analyzes several music posters and their design elements. It discusses how each poster uses techniques like photography, fonts, filters, and graphics to draw attention to the artist and connect with audiences. The goal is usually to promote the artist's image and brand in order to increase sales and engagement.

1. Poster Inspiration
Analysis

2. Hand Signed
This is an uncommon feature in posters, and
when they are, they are almost never
personalised. This creates a more personal
relationship between the artist and the
audience, which entices the audience to
further buy merchandise, music, tickets to
see the artist live and at other events, such
as album signings and meet and greets.
Photograph
This photograph is strong, with the light
directly hitting the artist’s face. The
artist’s hands frame her face, which
draws the eye to the face. The blonde
against the black clothes and
background creates a strong contrast,
which again, draws your eye to the
artist’s face. The only colour other than
the pale tones for the hair and face and
the dark clothes, background and eyes,
is the lips, which stand out with a bright
red. This makes them stand out as the
main focal point of the image.
Text
The text is all in one font, and is very
similar to Arial Rounded. This common font
connects the artist to the audience, as it
makes the audience perceive her as very
normal and down to earth. The font is
white, which creates a contrast against the
black background. It is located in the
bottom right, which is very unusual for a
poster; it is usually centralised. The
abnormal placement of the text makes the
audience perceive the artist as unique,
which creates a strong selling point for the
artist.
Filters
This poster has a lot of filters on it. The first is a cool
sepia colour filter. This gives the blue-green tint that
is on the image. The second is a centralised circle
fade filter, which blurs with increasing intensity in a
circle shape from a central point. This creates a focal
point where the clearest area is, with the edges very
faded. The third filter is a ridging effect that was
overlaid on the artist’s face, hair and, neck. This
draws attention to the artists face.
Overall, every feature in this poster’s primary function is to draw
attention to the artist’s face. This is probably because the artist is
relatively new, and helps ingrain the artist’s face into the audience’s
head.

3. Fonts
There are three fonts featured in this poster,
one for each word of the artist’s name. “LANA”
is written in a large font, with each letter
taking up a quarter of the poster. The majority
of this font is transparent, and instead uses
outlines, patterns, and reflective sheens to
create the shapes of the letters. This allows
you to see the artist underneath the font,
however it is clear that the lettering is more
important, despite its barely there appearance.
The second font is in the centre of the poster,
and is much smaller than the previous font.
“Del” is written is a cursive font and is a
blue/green. It is framed with a small dot on
either side, which makes it look very official
and formal.
The final font is similar to the Arial font. “REY”
is written in a light blue/dark blue, with a
transparent line cutting through the separated
colours. It is laid over the first font, and is
highly contrasting against the photograph.
Photograph
The photograph is a close up of the
artist. It isn’t that contrasted due to
the outfit being a similar colour to her
face. The background is blue and
green, and looks to be a part of
nature, despite being very out of
focus. This gives the impression that
the artist likes things to be natural,
which could be transferred across to
her music. The cool colours have a
calming effect on the audience.
Filters
The image has a cool feature on
it, which accentuates the blue
and green colours, and tints the
rest to match the colour scheme,
which is also apparent in the
fonts used. There is also a blur in
the very corners, and the top
background areas has several
very subtle lens flares. This
emphasises the fact that the
artist is outside, and again,
within nature.
Overall, the main feature in this poster is
the font. This is probably because the
artist wants to focus on the image
associated with her name.

4. Filters
The poster has a cool filter on it, which
gives the image a blue tint. This gives
the impression that the band is
relaxed, and subconsciously makes the
audience relax with the band, creating
a connection with them. There is also
a lens flare across the entire image,
which gives the idea of a lot light,
despite the majority of the image
being mostly cast in darkness.
Photograph
The photograph features the band
standing in what looks like a multi-storey
car park. The strip halogen bulb
casts light behind the band, which
throws the band into darkness. The
band is wearing blue and black, and
each war their individual style while still
looking like the belong together. The
band is sanding in the forefront of the
picture, leaving a space which shows
the roof of the room. The dark
appearance would usually seem to be
uninviting, however, the image does
seem to make the band look very
approachable.
Font
The font used here is a motif for the featured
band. It is overlaid on top of the image, in a
white colour, outlined with black. This makes
the text stand out against the dark blue
background. The font is very broken up, with
sections of each character missing. This makes
the audience stare at the poster for a little
longer than they usually would; making the
chance of purchase increase
Overall, the main feature in this poster is
the band standing together. This is
probably because the artist wants the
band’s image to be the main focus of the
poster.
Venue Tag
This is mostly unrelated to the
poster, and only gives information
on the live event that the poster is
advertising.

5. Graphics
This poster consists of entirely graphics.
This is probably because the band was
already well established, and people
would thus recognise the poster style
easier rather than an image of the band. It
also suggests that the band don’t really
care about their image; in that its not as
important as the music. The design ends
up reaching to the text, which is
connected up in plastic packaging. Perhaps
this is a stab at the ever increasing number
of manufactured artists and bands in the
industry today.
Font
The font is very angular and slightly
unforgiving because of this. It has
white streaks to give the illusion of
reflection. This again gives the
illusion of an unforgiving nature
within the industry.
Background
The graphic design is set against a
cream background, as to not
distract from the design of the
poster. It also creates contrast
against the design.
Overall, the main feature in this poster is
the graphic arms holding the text. This is
probably because the artist wants to
focus on the idea of being controlled by
the regulations of the music industry.
Venue Tag
This is mostly unrelated to
the poster, and only gives
information on the live
event that the poster is
advertising.