1. Working Title: “Open Happiness”
What is it called? This can change if you think of something better later
Target Advertising Platform: Television
What platform/platforms would you release the Advert on?
Genre: Illustration
What sort of a Advert is it? Illustration/documentary/stop motion etc
Language / Territories: World wide
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story: The advert is about happiness and bringing people together
with dance and music.
What is your advert about? Discuss the narrative? What are the end goals?
One Line SalesPitch: “Open Happiness”
Sum up your advert in one sentence
Style (similar products and graphical style): Similar adverts are coca cola’s happiness ads
which are based around bringing people together.
What adverts is yours similar to? Why have you used it for inspiration?
Discuss this in relation to persuasive techniques and art style
Audience: Our audience is 16-19 year olds, of either gender. Hopefully this will bring young
people together. We have aimed this advert at both type A and B socially conscious groups
to try and motivate and inspire them to become a balanced or a achiever.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your advert appeal to this person?
Legal & Ethical Considerations: Our advert uses music and dance from a similar target age
group of any race or gender.
Think about any offensive material you will include?
Will you restrict younger viewers seeing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your advert using characters/names/logos of existing adverts/IPs?
Will you game be sufficiently different from existing adverts to not get sued for copyright
infringement?
