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Advertising Techniques<br />
Repetition<br /><ul><li>Repeated images or sounds such as the company logo or jingle.
Same ads or commercials run frequently
Hearing or seeing something over and over can influence buying decisions.</li></li></ul><li>Bandwagon Appeal<br /><ul><li>...
“Everyone is doing it!”</li></li></ul><li>Celebrity Testimonial<br /><ul><li> A celebrity endorsed product or service sell...
Emotional Appeal<br /><ul><li> Appeals to an emotion to make consumers react a certain way (e.g. fear to sell security sys...
http://www.adcracker.com/techniques/Advertising_Techniques.htm
https://www.adbusters.org/
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Advertising Techniques

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Advertising Techniques

  1. 1. Advertising Techniques<br />
  2. 2. Repetition<br /><ul><li>Repeated images or sounds such as the company logo or jingle.
  3. 3. Same ads or commercials run frequently
  4. 4. Hearing or seeing something over and over can influence buying decisions.</li></li></ul><li>Bandwagon Appeal<br /><ul><li>Appeals to peoples desire to “fit in” and to follow those that they admire.
  5. 5. “Everyone is doing it!”</li></li></ul><li>Celebrity Testimonial<br /><ul><li> A celebrity endorsed product or service sells because people are more likely to trust someone familiar and well-liked.</li></li></ul><li>The Association Principle<br /><ul><li> Makes associations between </li></ul> the product or service being <br /> sold and some desirable quality or trait.<br /><ul><li>Often presented in </li></ul> subtle ways.<br />
  6. 6. Emotional Appeal<br /><ul><li> Appeals to an emotion to make consumers react a certain way (e.g. fear to sell security system, sadness to promote charity).</li></li></ul><li>Resources:<br /><ul><li>http://www.suite101.com/content/advertising-persuasion-techniques-a52647
  7. 7. http://www.adcracker.com/techniques/Advertising_Techniques.htm
  8. 8. https://www.adbusters.org/
  9. 9. http://www.admongo.gov/</li></li></ul><li>Standards Addressed<br />Grade 5<br />English-Language Arts<br />Writing <br />Analysis and Evaluation of Oral and Media Communications<br />1.7 Identify, analyze, and critique persuasive techniques (e.g., promises, dares, flattery, glittering generalities); identify logical fallacies used in oral presentations and media messages.<br />

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