Do you develop apps for shopping malls and shop owners? LBASense and BIMAR show you how to check conversion and penetration rates of your app, while enabling it to provide loyalty programs and promo offers.

1. SMART SOLUTIONS
for Smart
Cities

2. What do we do
BASED ON GEOSPATIAL/TEMPORAL ANALYSIS:
- PERFORMANCE MONITORING
- CITY WIDE MOBILITY PATTERNS
- FACILITATE NEW MARKETING CHANNELS

3. Singapore – Orchard Road
 Shopping area traffic lows during
Christmas and New Year.
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4. Singapore – Chinese New Year (CNY)
 Drastic low in activity in Orchard
Road during Chinese New Year
31st Jan – 1st Feb 2014
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5. Competitive analysis
 No
more
estimations!
Back
your
performance evaluation on real activity
figures during relevant periods.
 Analyse your revenues and contrast with
activity data on different sites.
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6. What can we do for you ?
-
CONVERSION RATE EVALUATION
PENETRATION RATE EVALUATION
ENHANCED MARKETING CHANNELS
BUSINESS ANALYTICS

7. Conversion Rate
 The customer search for specific business /
product nearby.
 The customer view multiple potential providers .
 A day after the customer visit one of those
businesses
 LBASense will identify the conversion of search to
visit in shop
 And differentiate between “no deal” to “deal
lost”
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8. Penetration Rate
 How many of the visitors
of my shop are using my
application ?
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9. Interaction with the customers
 Integrate the power of LBAsense network on your Mobile
Application through our development APIs
- Receive push notifications when customers are nearby
- Retrieve customer profile details
- Decide best fitting content to push
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10. Business Analytics Resellers
 Unique Data Analytic Information
 Data:
- Ratio between application users/non application users
- Number of visitors vs. number of passers
- Duration of visits within a site
- Revisit patterns
- Percentage of tourist
 Exploit this data and adjust it to your customer needs
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11. How Does It Works ?

12. What is LBASense ?
 Network of long range and short range mobile phones
sensors is currently covering large part of Singapore
 Short range sensors should be deployed at the
customers / other point of interest
 An API provides application developers with easy
method to value added analytics
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13. Architecture
MOBILE APP  LBASENSE BACKEND WORKFLOW
register
sends appropriate
customized content
Application
Backend
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notifies
discovers
ANALYTICAL
PLATFORM

14. Registration Call (Code)
START RECEIVING DATA CALL
https://api.realtime.lbasense.com/UpdatePushService?action=start
*User/pass
Credentials.
*receiverURL
Client web service endpoint where LBAsense pushes will be received.
*interval
Frequency of situation snapshots sent by the LBA server. Default 10
seconds.
receiverAuthParams
Whenever client web service requires login credentials for access,
these have to be provided by this parameter.
ADDITIONAL FILTERING PARAMETERS
minDuration
Limit visitor pushed data to visitors that have spent a certain amount
of time on site. In seconds.
maxDuration
Limit visitor pushed data to those visitors that have spent less than a
certain amount of time on site. In seconds.
positionsOnly
A specific visitor population type to receive only. (0) is a normal visitor
Population_type
(0) is a normal visitor (2) is a router of network device (3) as a
registered visitor (4) is for staff. By default all types are received.
regionsOnly
Depends on infrastructure. If there are several region deployments by
default figures for them all will be pushed.
region
To specify region to push info.
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15. Backend Notification
 Data are sent as situational picture snapshot.
 The data is encoded in JSON as an array of ‘visitor’s.
 Examples:
- Each {visitor} entity is set out as follows:
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16. Online Dashboard
DEMO
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17. CONTACT
E-mail
Social Media
@Bimar_SG, +BimarSgAsia
Phone
+65 8229 5536
Website
www.bimar.com.sg
Address
© BIMAR Pte. Ltd.
info@bimar.com.sg
21 Science Park Road, #02-03,
The Aquarius - Science Park II
Singapore 117628