2. 0
1
2
3
4
5
6
Male Female
Are you male of female?
Are you
male of
female?
From these results, I can see that both genders have equally participated on our questionnaire
which is what we wanted. Having both gender equally participating allows us to gather more
specific information due to each gender sharing the same types of interests which will be analysed
through this questionnaire.
3. From these results, I can clearly see that the most common age group asked what between 16-20
year olds. Again this was intentional because our target audience as well as our chosen
certification is placed upon a 15+ and so getting opinions from this specific age group will allow
us to get a better understanding of products from our target markets point of view. We also
decided add people aged 21-30 in order to gain an insight on older peoples opinions as I think its
necessary to gather different opinions from a range of different sources.
0
2
4
6
8
10
What age
group do you
belong to?
4. 0
5
10
A B C
What type of layout would
you like to see?
What type
of layout
would you
like to see?
5. From these results, I can clearly see that the favourite image amongst the candidate was image A.
Image A from the band 30 Seconds To Mars who are an American Rock band which are incredibly
popular in todays society. The reason I think this was voted most popular was obviously due to
it’s striking primary image which was of a tiger.
The image created an dominant appeal due to a tiger being seen as fierce and feared which
creates that sense of power and force which is why it was chosen.
The typography used was also eye catching and vibrant due to the use of red which could
connotes determination, blood and war (hence the title This Is War) and again this is striking to
the audience due to its powerful effect.
The other image which was highly voted was by a band called Biffy Clyro who a Scottish Rock
band. The primary image consists of binary opposition due to the representation of God
(White/Good) and Satan (Black/Evil) which contrast each other due to the typography being
placed upon the opposite colour. This an exceptionally smart idea as it help represent the rock
genre as being mysterious and delusive and again helps appeal to an audience as it’s unique and
eye catching.
From these examples, we can implement some of these ideas into our products in order to try
and help appeal to our target audience as well as other age groups.
6. 0
1
2
3
4
5
6
Portrait
(band/artist)
Image
Artwork Image Both types of
images
What type of primary image do you think a magazine
advert should have?
What type of primary
image do you think a
magazine advert should
have?
From these results, I can see that the most popular choice amongst the candidates was artwork
image . Artwork imagery is where the primary image consists of a unique design that isn't of the
band or artist, but rather something made up which has some sort of representation. The reason I
think this was most popular was because people like to see diverse and new custom artwork that
has never been seen before as it helps connote a representation in reference to that band and
genre.
However, near enough the same amount of people voted for both types of imagery which shows
that near enough the same amount of people would prefer both types of primary images. This is
probably because fans of that artist would prefer to see their favourite artist upon a poster as being
secluded by artwork imagery which helps connote that artist. From this I think that my group and I
will deicide to have both types of imagery in order to support our representation we are trying to
create.
7. From these results, I can clearly see that candidates prefer direct address when it comes to artist
imagery. This may be because direct address help create some sort of involvement with
audience, as if they are being targeted by the artists and it’s songs and this creates positive
appeal for an audience because they feel as if they are the ones being aimed at personally as so it
gives off more of an appeal .
0
5
10
Direct address No Direct
Address
Do you prefer the image of the
artists to be directly addressing
you, or not looking at you, such as
a profile view?
Do you prefer
the image of
the artists to
be directly
addressing…
8. From these results, I can clearly see that black was the most favourite colour amongst the
candidates.
It’s easy to understand why black is most popular, mostly because it is the most common
representation in relation to the rock genre. Black connotes many things such as
power, elegance, mystery, evil and death, all of which was regularly seen in the rock concept due
to it being a genre that most commonly refers to life and personal experiences. It would also be
most suited to our genre as well as our song which is Mad World which is a soft rock styled song.
Due to it’s depressing lyrical content as well as its slow paced rhythm, this song would fit
incredibly well with the colour black and therefore my group and I will decide on using this
colour.
0
2
4
6
8
Black Red Dark Blue
What colour font would you use to
advertise the (soft) rock genre?
What colour
font would you
use to
advertise the
(soft) rock
genre?
9. 0
1
2
3
4
5
6
7
What colour scheme do you think is
appropriate for the background?
What colour
scheme do you
think is appropriate
for the
background?
From these results, I can clearly see that the colour scheme which was most popular amongst the
candidates was black and white. Again just like the coloured font question, its no surprise black
and white one due to it’s cast range of representations that really help establish and signify the
rock genre. Black has reference to power, formality and death whilst white has reference to
light, purity and hope, both of which are representations that rock constantly puts out through
it’s songs as it is a genre that persistently tried to communicate with it’s listeners.
It is also a use of binary opposition due to black being bad and white being good and because of
this, my group and I will take this on board and use a black and white colour scheme.
