1. i
PREFACE
Bachelor of Business Administration is a course, which combines both theory and its
applications as its contents of study in the field of management. As part and parcel of this course,
every aspirant has to undergo the training and have to submit training project report. The purpose
of this training project report is to expose the student of management sciences, real life situations
and to provide an insight into the various functions who can visualize things what they have been
taught in classrooms. Actually, it is the life force of management.
I was fortunate enough to get this opportunity to prepare project report on “MARKETING
STRATEGIES OF HTC MOBILES-A STUDY OF KAITHAL CITY”
This report is an attempt to present an account of practical knowledge and observations gathered
regarding customer preference and satisfaction with regards to Smart-phones and why do they
prefer a specific brand.
PARVEEN KUMAR
2. ACKNOWLEDGEMENT
I express my sincere gratitude and thanks to Ms. KRITIKA & Ms. RENU BATRA, my
Guide for their guidance and encouragement without which the satisfactory completion of my
training report would not have been possible. They have been a constant source of inspiration to
me, showing all the patience and abundant encouragement throughout the report completion.
I also express thanks to Mr. Rajinder Arora (Head of the Dep.), and Dr. Rishipal Bedi
(Principal) to allowed me to go on the job training and prepared the report.
Also, I am thankful to the librarians and staff of my institute, for their continued support and
invaluable encouragement.
Above all, I am thankful to the “Almighty” and to my parents for their blessings, humble support
and showing their belief in me.
And all my friends and colleagues who directly or indirectly support me at every stage of the
training report.
I would also like to express special thanks to the respondent of Kaithal health care center who
helped me in my training work.
-PARVEEN KUMAR
3. iii
DECLARATION
I hereby declare that training report titled “Marketing Strategies of HTC Mobiles- A
study of Kaithal” submitted in partial fulfillment of requirement for Degree of Bachelor of
Business Administration is a original work carried out by me. No part of this report has been
submitted for award on any other diploma, degree, fellowship or other similar title or prizes.
This report is based on my personal opinion hence cannot be referred to for official or legal
purpose.
Signature of the Student
(PARVEEN KUMAR)
4. CERTIFICATE
This is to certify that the project study titled ”Marketing Strategies of HTC Mobile- A Study
of Kaithal submitted by PARVEEN KUMAR on fulfillment of the requirement for the award of
Bachelor of Business Administration is a record of original work carried out by him under my
guidance and supervision. This work has not been submitted elsewhere for award of any degree
or diploma.
Ms. Kritika
Asst. Professor
(G.C.K., KATHAL)
5. v
CERTFICATE FROM HEAD OF INSTITUTE
This is to certify that the summer training Report on “A Brief study of Marketing Strategies of
HTC Mobile ” has been prepared by Parveen Kumar of BBA 5th Sem having Roll
No.2872113 at Kaithal Health Care Center, Old Bus Stand Kaithal (Koel Complex) is a
original work under guidance of Ms. Kritika, Department of Commerce.
This college recommends that this report should be accepted for examination.
Dated:-
Principal
Kaithal
