haldiram 24docx.pdf

1
SHRI RAMSWAROOP MEMORIAL UNIVERSITY
LUCKNOW-DEVA ROAD, UTTAR PRADESH
SUMMER TRAINING REPORT
ON
“TO STUDY CONSUMER SATISFACTION AT HALDIRAM
(LUCKNOW)‖
Submitted
SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD
OF
BACHELOR OF BUSINESS ADMINISTRATION
TO
SHRI RAMSWAROOP MEMORIAL UNVERSITY
2023-24
Under Guidance of: Submitted by:
Dr. Pragati Malik Aman Upadhyay
Associate Professor 202110702110068
SRMU, Lucknow. BBA

ACKNOWLEDGEMENT
In order to accomplish a task, facts, situations and persons integrate together to form a
background. ―Greatness lies in being grateful and not in being great.‖ This Field
Report is a result of contribution of distinct personalities whose guidance here made
my effort a producing one, as ―no task is a single man‘s effort‖.
The experience which is gained by me during this project is essential for me at this turning
point of my career. I am thankful to my faculty guides Dr. Pragati Malik Associate
Professor) for kind support and supervision under whose kind & constant guidance
I had the opportunity to expand my horizons and view the various problems from
different prospective. I am also thanking her for sparing her valuable time to listen my
problems and difficulties faced by me during the completion of this project report.
Aman Upadhyay
Roll No. 202110702110068
BBA 5th Semester

CERTIFICATE OF ORIGINALITY
(To be filled in by the student in his / her handwriting)
I_____________________________________ Roll No __________________of, a
fulltime bonafide student of first year of Bachelor of Business Administration (BBA)
of Shri Ramswaroop Memorial University. I hereby certify that for this project work
carried out by me at_________________________________________________ the
report submitted in partial fulfillment of the requirements of the programme is an
original work of mine carried out under the guidance of the industry mentor
___________________________________________________________________an
d
facultymentor_______________________________________________________and
is not based or reproduced from any existing work of any other person or on any
earlier work undertaken at any other time or for any other purpose, and has not been
submitted anywhere else at any time to the best of my knowledge.
(Student's Signature)
Date:

CERTIFICATE
HR/TCCB/2023
13-Oct-2023
CERTIFICATE OF COMPLETION
This is to certify that Mr. aman upadhyay (202110702110068) student of Shri
Ramswaroop Memorial University, Lucknow has successfully completed his summer
internship with us for the period 6 July 2023 to 6 September 2023.
He has shown eagerness to learn, understand and cope up with work. He has learnt
much to keep him in good stead to the future assignment in life.
We wish him all the best.
Yours Sincerely,
Nitish Manhotra
Distric co-oprative milk prod. Ltd
13-Oct-2023
Corporate office of Haldiram's Snacks Pvt. Ltd. is located at C-31 Sector-62, Noida
- 201301, Uttar Pradesh

PREFACE
The Training project program is the integral part of BBA curriculum
during the course of management; the research is expected to use and
apply their academic knowledge and gain a valuable insight into
corporate culture with all its environment operational complexities
The research offers a valuable opportunity to the researcher to meet their
academic knowledge to the real world situation. I have undertaken RMD
department to study about the various activities done in this department in
the details, as the result of that I came out with the project title ―To study
consumer satisfaction at Haldiram (Lucknow)‖.
In this report I have put my finest efforts to compile the data with utmost
accuracy and hope this report will give complete satisfaction regarding
the various aspects of print media sector.

DECLARATION
I hereby declare that the field work entitled of ―CUSTOMER SATISFACTION
TOWARDS HALDIRAM To study consumer satisfaction at Haldiram
(Lucknow) ” submitted to the Shri Ramswaroop Memorial University is a record
of an original work done by me under the guidance of Dr. Pragati Malik and this
field study report is submitted in the partial fulfillment of Bachelor in Business
Administration.
Aman Upadhyay
Roll No. 202110702110068
BBA 5th
Semester

TABLE OF CONTENT
S. No Particular Page No.
1. Introduction 8
2. Company Profile 13
3. Objective of the Study 25
4. Research Methodology 26
5. Limitations of The Study 30
6. Data Analysis and Interpretation 31
7. Findings 53
8. Suggestions and Recommendations 57
9. Conclusion 59
10. Bibliography 60
11. Annexure 62

Chapter – I
Introduction
INTRODUCTION
What is loyalty marketing?
Loyalty marketing is a strategy that encourages your customers to do repeat business with your
company again and again. Most often, these strategies involve incentivizing purchases
and building up customer loyalty—but more of those specifics in a minute.
Why loyalty marketing?
Loyalty marketing focuses bringing back and retaining existing and past customers with
initiatives and incentives—which is better for your business. Here‘s why.
Customer acquisition is expensive
How expensive? According to Forrester Research, about five times as much as it is to retain
existing customers!
According to data from Forrest Research, it costs five times as much to acquire new
customers than it does to keep current ones (how to lower your customer acquisition costs
here!).
Think about all the steps you need to take before a potential customer decides to buy from you.
You have to make them aware that your brand exists, tell them what you do, and explain why
you do it better than other brands. Then you have to convince them to take the first step in
checking out your website. Once they‘re on, you have to impress them enough and provide a
seamless user design flow to help make purchasing easier.
Now, imagine you were trying to convince an existing customer to buy from you again.
You could easily skip most of the steps where you educate them about your brand. Since they
already know you and have first-hand experience with your products, you can just jump
straight to giving them a good deal.

When comparing the customer acquisition cost, or CAC, of a new customer to an existing one,
it‘s clear that focusing on existing customers makes better financial sense—which is why
customer engagement and loyalty are essential to any growth marketing strategy.
Of course, a business cannot survive on just its existing customers. But that being said, if you
don‘t already have a solid customer loyalty strategy in place, we suggest you spend more
effort thinking about it.
It‘s easier to sell new products to existing customers
Engaging existing customers is not only cheaper, but also easier. Existing customers already
have prior knowledge and experience with your brand, so it seems easier to convince them to
buy from you.
And this has been backed up by data.
According to the book Marketing Metrics, the probability of companies selling to an existing
customer is 60-70%. On the other hand, the probability of selling to a new customer is 5-
20%.
Global research and advisory firm Gartner Group also released a statistic on customer loyalty
that stated 80%of your company’s future revenue will come from just 20% of your
existing customers.
These statistics show that customer retention strategies are essential to the long-term
profitability of your company and is something you should focus on right away.
How to use customer loyalty to grow your brand
Customer loyalty is tricky because customers are not bound by anything to stick with you. A
loyal customer can jump to another brand for a ton of different reasons. Another brand may be
more accessible, or they may just want to change and try out a new brand. Or perhaps there is
a better promotion around the corner.
But there are customer loyalty marketing strategies you can use to make sure your customers
are sticking around for as long as possible.
It‘s normal in business for customers to come and go. But as marketers and business owners,
our duty is to minimize the detraction rate as much as possible.

Before you try to retain your customers, you need to understand why they are leaving. And it‘s
important to ask the flipside of that question, too: Why are your current customers staying?
There are few different strategies to get your customers to give you this feedback.
Provide channels for feedback using social media
When customers use your products, they will have an opinion about it. The best way to know
how they feel about it is to provide channels which they can use to inform you. These opinions
can be helpful in different ways.
Some opinions can be potential reasons for them leaving in the future, or they could be
feedback from experienced users on how to improve the product.
Nike is one great example. The company handles customer support and feedback on Twitter
using a separate handle, reacting quickly to queries in real time.
Use customer satisfaction surveys
Social media channels like Twitter serve as an option that customers can go to when they
need help. To gain better insight into how your customers feel, you have to be proactive in
asking for it. Someone who buys from us is not an outsider. He is unquestionably a
component of it. A customer does not constitute a disruption to our operations. He is the
reason why we do it. When a customer accepts our services, he or she is actually doing us a
favour. We're actually doing him a disservice. A customer is not just another number; he is a
living, breathing human being with thoughts and feelings just like our own. A customer is not
an opponent in a game of wits. He should be treated with respect and courtesy. A client does
not have to rely on us. He is crucial to our survival. A shopper brings us his needs. It is our
responsibility to ensure that he and we both benefit from our dealings with them. Whether
we're truck drivers, factory workers, or office workers, it's the customer's business that allows
us to get paid.
According to these definitions, a customer need not be a current buyer to be considered a
customer. Customers can be broken down into three distinct categories:
Customers who have used a company's products or services previously are considered
"existing customers," and this usage is often time-bound. Customers who have already done
business with a company and who provide ongoing value are the most valuable of the three
types of clients: existing, potential, and lapsed. Since these customers already know and

(ideally) trust the marketer, they should be easy to reach with promotional appeals, and if
managed properly, they should be more likely to make additional purchases.
People who have previously interacted with the marketing company, usually by making a
purchase, are considered former customers. As a result of the customer's lack of recent
purchases or other factors, the marketer no longer considers the customer to be an Existing
Customer. Whether or not the previous relationship was satisfying for either the customer or
the marketer will determine the group's worth.
Customers who haven't made a purchase yet but who meet the marketer's criteria for Ideal
Customers are classified as Potential Customers. Having a requirement for a product, having
the means to buy, and having the authority to make a purchasing decision are all necessary
conditions for a person to be considered a customer. For two reasons, prospecting for new
clients is an ongoing activity. The first is the possibility that some of your existing customers
will leave and be replaced by new ones. Second, while repeat business from existing
customers is the most reliable source of revenue, the addition of new customers is what really
drives growth.
Now that we know who a customer is, we must examine the meaning of, and the value placed
upon, customer satisfaction.

In 1935, a small sweet shop opened in Bikaner, Rajasthan, and thus began the saga of
HaldiRam's, a name now universally associated with the Indian snacks and sweet food
market. By 1982, the company had branches in the thriving commercial districts of Kolkata
and Nagpur as well as Delhi's Chandni-Chowk.
HaldiRam has 11 restaurants and cum showrooms in prime locations in Delhi and the
National Capital Region, with plans to expand to other parts of Northern India.
First-generation businessmen Mr. M.L. Agarwal and Mr. M. S. Agarwal spearheaded the
company, with the help of the Board of Directors (Mr. Pankaj, Anand, Amit, Ashish, and
Umesh Agarwal) and the Management Team (Dr. A.K. Tyagi (Pres), P.K. Today, the
company's vision and mission are to have a global presence as a Food & beverage company
through Mr. A.K. Tyagi, Mr. V.K. Gupta, Mr. Rahul Kathuria, and Mr. V.K. Gupta.
Innovation
Professionalization
Expansion
Planned Methodology
and, Acquiring a Company
The Supply Chain is also efficiently managed by a robust network of C&F, Distributors,
Wholesalers, and Retailers, allowing the product to reach even the smallest town in the
country.

Chapter – 2
Company Profile
COMPANY PROFILE
Haldiram is an Indian company of food. The company headquarter is in Nagpur, India. It
is India‘s one of the most popular brand for snacks and Sweets. Haldiram offers a wide range
of Sweets, Namkeens, Cookies, frozen food, Wraps and many more Indian snacks.
Points Information
Company Name Haldiram
Date of Establishment 1941
Establishment Place India
Founder Shri Shivkisan Agrawal
Net Worth (as on 2019) ₹7,130 crore (US$1.0 billion)
Telephone No. 0120-2400286
Registered Address
B 1 /H 3, Mohan Co Operative Industrial Estate
Main Mathura Road
New Delhi – 110044
Email sales@haldiram.com

Company Status Active
Website www.haldiram.com
Products
 Snacks
 Mathis
 Namkeens
 Papad
 Pickles
 Diet Snacks
 Baked Snacks
 Sweets
 Beverages
 Frozen Foods
 Potato Chips
 Dry Fruits
Establishment
Haldiram established in 1941 by Ganga Bishan Agarwal. It manufactures various products
like snacks, Sweets, Beverages, frozen food and many more. In 1937, established in the
form of a small retail Sweet & Namkeen shop in Bikaner, Rajasthan, a small but significant
town in the Thar Desert. Shri Shivkisan Agrawal, the founder of Haldiram‘s always
cherished the dream of building an empire, manufacture traditional sweets/namkeens, leave a
mark on every occasion and get close to the heart of the common man.
Vision
 Achieve continuous and sustainable growth in the business, within India and abroad,
organically and inorganically.
 Strengthen leadership in traditional snack items, Indian sweets and attain leadership
in western snack items.

 Keep innovating new quality products and delight consumers by offering wide range
of quality food products at competitive rates.
Mission
 Make available authentic, tasty and quality vegetarian food products made as per
global standards at reasonable cost, in India or abroad.
 Remain ahead of competitors through product-innovation, adopting new
technologies and achieve optimum cost of production
 Always abide by law and care environment
 Provide a friendly working environment that attracts best talent and offers opportunity
to employees to excel and build career.
 Provide growth opportunity to all stakeholders including Stockists, distributors,
retailers, suppliers, etc.
 Be a debt free company, as far as possible
 Enhance shareholders net worth
 Contribute for social causes.
DISTRIBUTION FLOW CHART
Unlike most major FMCG companies, Haldiram's uses an advance RTGS basis when dealing
with its wholesale dealers. Keeping all transactions within the supply chain in cash is central
to Haldiram's philosophy and helps to reduce dumping.
To cover the time it takes for a shipment to travel from the central warehouse (C&F) to the
distributor's location, distributors stock just enough product. The JIT inventory strategy raises
the ROI for car dealerships. (ROI). Every Haldiram location uses route planning and
dispatches vehicles specifically for customer deliveries.

Operational States: Delhi, Haryana, Punjab, J&K , Rajasthan, Uttaranchal, Uttar Pradesh,
Bihar, Jharkhand, North East.
MARKETING MIXOF HALDIRAM
Haldiram's is an Indian-founded, privately held business. It's in the food business, and they
make authentic Indian food that's delicious and safe to eat. The business was started by
Gangabhisan Aggarwal in 1937. Its main office is located in Nagpur, India. Since the
company's products appeal to people of all walks of life and demographics, marketing efforts
have focused on reaching as wide an audience as possible. The following are some of its
primary rivals:-
Bikaji
Lehar
Bikano
Product in the Marketing Mix ofHaldiram’s:
In India, Haldiram's is among the most well-known names in the confectionery industry. It
offers a wide variety of authentic dishes, with over a hundred to choose from.
Namkeens like Sev, Mathri, Pancharatan Mixture, Navratan Mixture, Samosa, Gol Kachori,
Murukku, Lite Chidwa, Bhel, Aloo Lachha, Dry Fruit Mix, Chana Choor and Salted Kaju
Drinks like Orange Squash, Pineapple Squash and Rose Sharbat.
Sweets like Mango Bite, Peanut Chikki, Rajbhog, Gulab Jamun, Soan Papdi, Kaju Katli and
Badam Barfi.
Biscuits like Kaju Butter, Pista Badam and Kaju Nankhatai.
Dairy products like Rassagolla, Sandesh and Chamcham
Kesar sticks kulfi and Ice creams

Pappad
Ready to eat items like Punjabi Choley, Paw Bhaji and Dal Makhni
Place in the Marketing Mix of Haldiram’s:
When it comes to quality and flavor, few brands can compare to Haldiram's. It opened its first
storefront in Bikaner, Rajasthan, and has since expanded across India and into international
markets. Orders for export are fulfilled in a number of countries around the world, including
Thailand, Japan, New Zealand, Australia, the United Arab Emirates, Canada, the United
Kingdom, and Sri Lanka. In the domestic market, the company sells its wares through a vast
network of grocery, candy, bakery, convenience, grocery, discount, and mass merchandiser
outlets. The Kolkata plant was the company's first, with subsequent factories opening in
Nagpur, Bikaner, and New Delhi.
CUSTOMER PERCEPTION AND CUSTOMER EXPECTATION
The way consumers feel about a product is crucial to its overall success. Many
potentially game-changing products have failed because they were unable to establish
a positive image in the minds of potential buyers. Because of its widespread
popularity, Haldiram's clientele has high standards for the company's products.
Target Segment What is Haldiram’s for me?
A Family with children A treat to children, a fun place to be for the children.
Urban customer on the Great taste, quick service without affecting the work
move schedule
Teenager Hangout with friends, but keep it affordable.

In the eyes of its target audience, the brand must embody all the qualities of comfort
and cleanliness, with an air of subtle sophistication. They want the brand to make
them feel better about themselves. Feedback from the store in Vile Parle, Mumbai
indicated a high level of brand loyalty among locals. Haldiram's has a lot of room for
growth, though, because the company isn't fully satisfying the needs of its customers.

LITERATURE REVIEW
According to Sahaya Alexander (2018), a consumer's satisfaction stems from their impression of
the product as a whole, and this query reflects that impression. Attitude and contentment go hand
in hand. Attitude and satisfaction are psychological concepts that can be defined as
an individual's assessment of an object and their experience with that object. Products can be
anything from tangible items to ideas to services to brands that aim to attract customers and
satisfy their wants and needs in some way. Services are intangible because they involve the
efforts of one person to benefit another. It's a way of lending a hand to those in need.
Gagan Katiyar (2016) argues that despite Haldirams' lack of an efficient visual merchandising
strategy, the company is still successful in generating higher sales and, thus, prompt stock
replenishment. Frito Lay's merchandising tools were found to be the most effective in
increasing product and brand visibility due to increased deployment of these tools in a variety
of shapes and sizes at virtually all retail outlets; however, Frito Lay's merchandising strategy
was unable to outsell Haldirams during the festival season. This is because Haldirams brand,
a direct competitor of Frito Lay, also provided better retailer schemes to push sales during the
festival season, as discussed in Factors Affecting the Retailer Perception for the Sale of
Snacking Products through Traditional Trade Retail Outlets in India 29 NJMSR V.1 No.1
Issue 1 (2016). When it comes to deploying merchandising tools and providing competitive
retailer schemes, ITC and Parle are way behind. (Gagan Katiyar,2016)
This is according to Kotler and Keller's 2012 research. Research and marketing professionals
have studied consumer behaviour extensively over the years and continue to do so today.
There are a variety of reasons why consumer behaviour has attracted the attention of
academics and researchers. One popular theory holds that knowledge of customer preferences
now has a significant bearing on a company's bottom line. (Kotler and Keller, 2012). In
contrast, one school of thought argues that, in light of the increasingly cutthroat nature of the
retail industry, it is more important than ever to have a firm grasp on what motivate
(Lancaster et al, 2002). In this chapter, you'll learn about the history of research on consumer
behaviour and how it relates to the efforts of marketers and researchers. Additionally, the five
stages of the consumer decision making process will be covered in depth.

OBJECTIVES OF THE STUDY
To investigate the level of contentment experienced by Haldiram product buyers
Investigate the Haldiram product distribution system.
In order to: Investigate how people view Haldiram's namkeens and chips in stores and
online; and
Analyze the level of enthusiasm that distributors have for selling Haldiram'snamkeen
To investigate the Haldiram product distribution system.

SCOPE OF THE STUDY
We define the scope of our project as the geographical area that will be affected by it and the
specific benefits it will provide. The level of contentment with Haldiram products was the
focus of my project back in the day. I also need to do some forecasting and identify rising and
falling products for this project. This project report will show you why and how marketing is
crucial to the growth of your company and the happiness of your clients.
For this assignment, I conducted a survey that elucidates the current standing of the
company's services in comparison to those of its competitors. And the survey's creators can
use the data to make their products and services better and attract more customers.
.METHODOLOGY
The term "methodology" is used to refer to the overall research procedures used in the study.
All the steps taken to collect and analyse data are part of the research design.
Research Design
Methodology based on the exploration of secondary data. Survey-based descriptive research
design Face-to-face interviews were used for this survey.
Methods of data collection: - In-depth interviews or other forms of direct contact with
respondents can yield this information. The most common methods of information gathering
are questionnaires and interviews. Two main categories of information exist:
Primary Data
Secondary Data
Primary data

The study is largely based on the primary data, which has been collected through the
structured Questionnaire Method.
Secondary data:
Sources of Collection of Secondary Data in my Research has use:
Internet
Research articles
Newspapers
Journals
Book

Official website
Sample Design
The term "sample design" refers to a predetermined strategy for selecting a subset of
a larger population. It is the strategy or method the researcher would use to pick the
items in the sample. Because of this inquiry
Sample size: -
For market visit- 100 retail outlet.
For consumer survey – 100 customers
Trending- previous 2 year data
Area of operation: -
For market visit- Pune
Forecasting & trendingsales
Market visit for retail shops
Research on ―customer satisfaction‖
Sales & Distribution

Promotional strategy
Analytical Tools for each Objectives
Diagrams
Percentage
Chart
Graph

Chapter – 3
Objectives of the Study
OBJECTIVES OF THE STUDY
 To study the level of customer satisfaction towards Haldiram Product in
Lucknow City.
 To study about consumer and retailers perception regarding Haldiram‘s
namkeens and chips
 To carry out a competitive analysis of Haldiram‘s Snacks vis-à-vis competitor
brands in the same segment available in Lucknow based on parameters such as
pricing, product range, packaging, profit margins to retailers, discounts and
credit policies provided to retailers.
 To study the consumer behaviour towards the quality, availability, price and
other aspects of various snacks brands.
 To know the market share of various snacks brands.
 To know the consumer preference towards various snacks brands.

Chapter – 4
Research Methodology
RESEARCH METHODOLOGY
A proper and systematic research methodology is followed in the study the consumer
preference about various snacks brands. Research methodology of the present study
includes the brief description about; sources of data, sampling design along with tools
and techniques used for analysis and interpretation of the data. Firstly, sources of data
used for the present study is elaborated in which process of drafting the questionnaire,
pretesting and finalization along with other sources to collect the data is discussed.
The process of selecting sample for the present study is highlighted in sample design.
Under the head ' statistical tools used for analysis ', different tools and techniques used
for analysing and interpretation of the data collected are discussed which highlights
the procedure of analysing and interpretation in the present study. Research
Methodology for the present study is as follows:-
Type of study:-Descriptive study
Sources of data collection: - Primary and secondary sources
Sampling Design:-Sample size - 100
Sampling technique - Simple Random Sampling
Statistical Methods used for analysis and interpretation:-
1. Simple Percentage Method

Sources of Data Collection
The present study is mainly based on primary data, but both primary and secondary
sources of data are used for the purpose of the study. Primary data are those which are
collected for the first time and are original in character. Among the various methods
for primary data collection; questionnaire, personal interview, scheduling and
observation methods have been applied.
Secondary data means data that are already available or collected and analysed. To
understand the consumer behaviour and to gather the related information related to the
research various reliable secondary sources such as books, magazines, reports, and
publications of various associations as well as other published statistics, information
is gathered with due precautions to make it suitable and adequate.
The following steps have been taken for the collection of primary data:-
A. Development of questionnaire: - For the present study, the questionnaire is
developed keeping in view the objectives of the study. A list of questions is
prepared to construct the questionnaire. The questionnaire comprises the basic
demographic profile of the respondents and different questions related to the
research study.
B. Pre - Testing of questionnaire: - For the purposes of the questionnaire pre - testing,
five questionnaires are given to different individuals and problems that they have
faced related to the questionnaire, are asked to them. On the bases of their views,
the essential editing and modification is made before the finalization.
C. Finalization of the Questionnaire: - On the bases of pre - testing the final
questionnaire is framed. Complex sentences have been changed into simple form;
some questions which are deemed to be unnecessary, have been removed; and the

questions which arising conflict have been changed accordingly; these were some
changes which are made while finalizing the questionnaire.
Direct personal interview and observations: - For collecting the data, direct personal
interview method has been applied. For this purpose, face to face contacts with
various respondents have made from who the data is to be obtained. Any doubt or
query of the respondents related to the questionnaire is solved at the same time. Any
irrelevant information from the respondent's responses is made relevant through
observation method. Thus, the information obtained in the present study is the first
handed and original in character.
Sampling Design
Sampling is a mean of selecting a subset of units from a target population for the
purpose of collecting information. This information is used to draw inferences about
the population as a whole. The subset of units that are selected is called a sample.
Sample Size:-In the present research study the data is collected from 100
respondents.
Sampling Technique: - In the present research study, the data was collected by using
simple random sampling techniques. The simple random sampling refers to any
sampling method where every unit of population have a equal chance to be selected
Statistical Tools for Analysis
After collecting the data from primary sources, the data has been classified in the
desired manner for analysis and interpretation consisted with the objective of the
study. The analysis and interpretation of such data has been done with the help of

different mathematical and statistical tools. For the present study various tools and
techniques used are as follows:-
Mathematical Tools:-In present study, mathematical tools are used to represent the
data recorded in tabulation form, under which simple percentage method is used for
the purpose.
 Simple Percentage Method: - Simple percentage method is used to express the
amount of responses given by respondents for different variables used. Percentage
is calculated as :
Percentage = (Number of Responses ÷ Total Frequency) × 100

Chapter – 5
Limitations of the Study
LIMITATIONS OF THE STUDY
In order to know the reliability of the study, it become necessary t know about the
limitations and difficulties faced during the study is conducted, which limits the
outcomes of the study. The following are some limitations of the present study:-
1. The study is conducted in Lucknow district of UP only. The other districts were
not included in the study.
2. The study is based on the primary data which has been collected from the
respondents; therefore the results might have been affected by sampling error.
3. To study consumer preference and consumer behaviour requires a depth study, but
in the present study keeping in the view the time constraint, it has been decide to
restrict the study the preference only.
4. Sometime respondents were not willing to fill up questionnaires with full heart due
to lack of time, awareness of the research area and many other reasons.
5. Inadequate, irrelevant

Chapter – 6
Data Analysis and Interpretation
Table 3.1 :- Demographic Profile of respondents ( N = 100 )
Items Particulars Frequency Percentage
1. Gender Male 70 70
Female 30 30
2. Age ( years ) 10 – 20 12 12
21 – 35 60 60
36 – 50 22 22
51 and Above 06 06
3. Educational Level Illiterate 08 08
Under – Metric 12 12
Matriculate 08 08
Higher Secondary 08 08
Graduation 48 48
Post-Graduation 08 08
Any Other 08 08
4. Profession Unemployed 57 57
Govt. Employee 19 19
Pvt. Employee 09 09
Self – Employed 09 09

Other 06 06
5. Income Level
(Lakh)
1.1 - 3 Lakh 72 72
3.1 - 6 Lakh 16 16
6.1 - 10 Lakh 12 12
10.1 and Above 0 0
The demographical characteristics of the respondents were collected keeping in view
the five variables such as gender, age, educational qualification, occupation, and
income level. The sample units were selected on the basis of convenience and
judgement sampling methods.
Table 3.1 makes clear that out of 100 respondents, male were 70% and female were
30 % in the age group of 10 - 20 (12%), 21 - 35 (60%), 36 - 50 (22%), and 51 year
and above (6%) respondents were.
Out of 100 respondents, illiterate (8%), under - metric (12%), matriculate (8%),
higher secondary (8%), graduate (48%), post graduate (8%) and any other (8%) were.
And occupational status of these respondents were, that out of 100 respondents,
unemployed (57%), govt. employee (19%), private employee (9%), self - employed
(9%), and other (6%) were.
Table is also showing the data about the income level of these tourists that, out of 100
respondents, between the income level of1.1 - 3 lakh (72%), 3.1 - 6 lakh (16%), 6.1 -
10 lakh (12%), 10.1lakh and above (0%) respondents were.

Q :-Which brand of Snacks prefers most ?
Table 3.2:- Brand of snacks preferred most
(N = 100)
Particulars Frequency Percentage
Pepsico 25 25
Haldirams 45 45
Lehar 05 05
DevJi 25 25
Total 100 100
Graph 3.1:- Brand of snacks preferred most
Table 3.2 and Graph 3.1 make clear that out of 100 respondents, majority of
respondents that is 25% prefers pepsico. 45% respondents prefer Haldiram snacks,
05% prefers Lehar, and 25% prefers devji.
Brand of snacks preferred most
Pepsico
Haldirams
Lehar
DevJi
Cermica

Q :-Have you tasted Haldiram’s snacks?
Table 3.3 :- Consumer’s taste about Haldiram snacks
(N = 100)
Yes 100 100
No 00 00
Total 100 100
Graph 3.2 :- Consumer’s taste about Haldiram snacks
Table 3.2 and Graph 3.1 makes clear that out of 100 respondentsalltasted the
haldirams snacks.
Consumer’s taste about Haldiram snacks
Yes
No

Q :-How frequently you purchase the Haldiram’s snacks in a month?
Table 3.4 :- Frequency of Purchasing
( N = 100 )
Daily 40 40
Fortnightly 18 18
Weekly 36 36
Can't say Exactly 06 06
Total 100 100
Graph 3.3 :- Frequency of Purchasing
Table 3.3 and Graph 3.2 makes clear that out of 100 respondents, majority of
respondents that is 40% purchase haldiramssnacks Daily.36 % respondents purchases
weekly ,18% purchases Haldirams snacks fortnightly and 06% have said that they
don‘t know about their frequency of purchase.
Fequency of Purchase
Daily
Fortnightly
Weekly
Can't say Exactly

Q :-Have you found any difference in Haldiram’s snacks as compare to other
snacks brands?
Table 3.5 :- Difference between Haldiram snacks and other brands of snacks
( N = 100 )
Yes 81 81
No 19 19
Total 100 100
Graph 3.4 :-Difference between Haldiram snacks and other brands of snacks
Table 3.4 and Graph 3.3 makes clear thatout of 100 respondents, majority of
respondents that is 81% has said that they have found difference in Haldirams snacks
as compare to other brands of snacks, while rest of the 19% has said that they didn‘t
find any difference between Haldirams snacks and other snacks brands.
Difference between your brand of biscuit and other
brands
Yes
No

Q :-Haldiram’s snacks are :-
Table 3.6 :- Taste of Haldiram snacks
( N = 100 )
Very Tasty 31 31
Tasty 47 47
Can't say anything 22 22
Distaste 00 00
Very Distaste 00 00
Total 100 100
Graph 3.5 :-Taste of Haldiram snacks
respondents that is 47% has said that Haldirams snacks are tasty, 31% has said that
Haldirams snacks are very tasty and rest of the 22% respondents said that they can‘t
say anything about the taste of Haldirams snacks.
Taste of Haldiram snacks
Very Tasty
Tasty
Can't say anything
Distaste
Very Distaste

Q :-Which type of Haldiram’s snacks do you like most?
Table 3.7 :-Type of Haldiram Snacks mostly liked by the customers
( N = 100 )
Taka – Tak 23 23
SnackLite 23 23
Whoopies 08 08
Chips 23 23
Chees – Balls 16 16
Any Other 07 07
Total 100 100
Graph 3..6 :-Type of Haldiram Snacks mostly liked by the customers
respondents that is that 23% like taka-tak, same like snacklite, and the same like the
chips of Haldiram. 16% respondents like chees-balls, 8% likes whoopies, and rest of
the 7% likes any other products of haldirams.
Type of Haldiram Snacks mostly liked by the customers
Taka – Tak
SnackLite
Whoopies
Chips
Chees – Balls
Any Other

Q :-You like the Haldiram’s snacks due to their
Table 3.8:-Factor due to them customers likes the Haldiram Snacks
( N = 100 )
Taste 31 31
Affordable Price 08 08
Brand Name 53 53
Any Other reason 08 08
Total 100 100
Table 3.7 :-Factor due to them customers likes the Haldiram Snacks
respondents that is 53% respondents has said that they like haldirams snacks due to
their brand name, 31% of respondents likes due to taste, 8% likes due to affordable
price, and rest of the 85 likes Haldirams products due to any other reason.
Factor due to them customers likes the Haldiram Snacks
Taste
Affordable Price
Brand Name
Any Other reason

Q :-The price of Haldiram’s snacks is
Table 3.9 :-Views about the price of the Haldiram Snacks
( N = 100 )
Very High 45 45
High 08 08
Neither High nor Low 47 47
Low 00 00
Very Low 00 00
Total 100 100
Table 3.8 :-Views about the price of the Haldiram Snacks
respondents that is 47% has said that the price of the Haldiram snacks is neither high
nor low, 45% has said that the price is very high and rest of the 8% has said that the
price of Haldirams snacks is high.
Views about the price of the Haldiram Snacks
Very High
High
Neither High nor Low
Low
Very Low

Q :-The quality of Haldiram’s snacks is
Table 3.10 :-The quality of Haldiram snacks
( N = 100 )
Very Good 45 45
Good 15 15
Neither Good nor Bad 40 40
Bad 00 00
Very Bad 00 00
Total 100 100
Graph 3.9 :-The quality of Haldiram snacks
respondents that is 45% has said that the quality of Haldirams snacks is very good,
40% has said that the quality of the Haldirams snacks is neither good nor bad and rest
of the 15% has said that the Haldirams snacks are good.
The quality of Haldiram snacks
Very Good
Good
Neither Good nor Bad
Bad
Very Bad

Q :-. Which pack of Haldiram’s snacks you buys most?
Table 3.11 :-Most preferable pack of Haldiram Snacks
( N = 100 )
24 g Rs. 05 35 35
60 g Rs. 10 45 45
100 g Rs. 20 20 20
Any Other 00 00
Total 100 100
Table 3.10 :-Most preferable pack of Haldiram Snacks
respondents that is 45% of the respondents likes to buy 60g pack of Rs. 10 of
Haldirams snacks, 35% respondents likes to buy 24g pack of Rs. 5, and rest of the
20% has said that they like to buy the 100g pack of Rs. 20 of Haldirams snacks.
Most preferable pack of Haldiram Snacks
24 g Rs. 05
60 g Rs. 10
100 g Rs. 20
Any Other

Q :-Haldiram’s charges the right price for their products.
Table 3.12 Right price for the right product
( N = 100 )
Strongly Agree 10 10
Agree 30 30
Neither agree nor disagree 40 40
Disagree 20 20
Strongly Disagree 00 00
Total 100 100
Table 3.11 :-Right price for the right product
respondents that is 40% of respondents are neither agree nor disagree with the
statement that Haldiram charges right price for the right product to its customers, 30%
respondents are agree with the statement, 10% respondents are strongly agree with the
statement and rest of the 20% respondents are disagree with the statement that
Haldirams charges the right price for its product.
Right price for the right product
Strongly Agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree

Q :-Do you want more verities in Haldiram’s snacks?
Table 3.13 :- Views aboutmore varieties in Haldiram Snacks
(N = 100)
Yes 95 95
No 05 05
Total 100 100
Table 3.12 :-Views aboutmore verities in Haldiram Snacks
Table 3.12 and Graph 3.11 makes clear that out of 100 respondents that is 95%
respondents wants more verities in Haldirams snacks while rest of the 5%
respondents are satisfied with present verities .
Views about more varities in Haldiram Snacks
Yes
No

Q :-Are you satisfied with the packaging of Haldiram’s products?
Table 3.14 :- Packaging of Haldirm snacks
(N = 100)
Yes 90 90
No 10 10
Total 100 100
Graph 3.13 :-Packaging of Haldirm snacks
respondents that is 90% of the respondents are satisfied with the packaging of
Haldirams products, while rest of the 10% respondents are not satisfied with the
present packaging of Haldiram‘s products.
Packaging of Haldirm snacks
Yes
No

Q :-Do you want any change in the packaging of haldiram’s snacks?
Table 3.15 :- Views about Packaging
(N = 100)
Yes 20 20
No 80 80
Total 100 100
Graph 3.14 :-Views about Packaging
respondents that is 80% of respondents don‘t want any type of change in the present
packaging of Haldiram products, while 20% of respondents wants that the present
packaging of the p[products should be change.
Views about Packaging
Yes
No

Q :- If yes then which type of change do you want?
Table 3.16 :-Type of change in the packaging
( N = 100 )
Size 45 45
Colour Theme 25 25
Pack Rapper 20 20
Any other 10 10
Total 100 100
Graph 3.15 :- Type of change in the packaging
respondents that is 45% of respondents want that the size of packaging should be
change, 25% wants that the color theme should be changed, 20% respondents want
that the rapper of pack should be changed and rest of 10% want any other type of
change regarding the Haldirams snacks.
Type of change in the packaging
Size
Colour Theme
Pack Rapper
Any other

Q :- The quantity of snacks packs is satisfactory in the various packs of
Haldirams Snacks
Table 3.17 :-Quantity of snacks in various packs
(N = 100)
Strongly Agree 18 18
Agree 18 18
Neither agree nor disagree 27 27
Disagree 00 00
Strongly Disagree 37 37
Total 100 100
Graph 3.16 :-Quantity of snacks in various packs
respondents that is 37% are strongly dis agree with the statement that the quantity of
the snacks is satisfactory in the various packs of Haldirams snacks, 25% are Neither
agree nor disagree with the statement, 18% are agree, the same is strongly agree with
statement.
Quantity of snacks in various packs
Strongly Agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree

Q :-Does the Packing of Haldirams Snacks is comfortable to open ?
Table 3.18 :- Comfort ability of packaging to open
( N = 100 )
Yes 82 82
No 18 18
Total 100 100
Graph 3.17 :- Comfort ability of packaging to open
respondents that is 825 of the respondents has said that the packaging of Haldiram
snacks is comfortable to open while rest of 18% has said that the packaging of
Haldiram snacks is not comfortable to open.
Comfort ability of packaging to open
Yes
No

Q :-Does the Haldiram’s Snacks caused any negative effects on your health?
Table 3.19 :- Negative effect of Haldirams Snacks on health
( N = 100 )
Yes 00 00
No 100 100
Total 100 100
Graph 3.18 :-Negative effect of Haldirams Snacks on health
Table 3.17 and Graph3.16 makes clear that all 100% respondents have said that
Haldirams snacks has not caused any negative effect on their health.
Negative effect of Haldirams Snacks on health
Yes
No

Q :-How would you rate the taste Haldiram’s snacks on the scale of 5 points?
Table 3.20 :- Taste of Haldirams Snacks
(N = 100)
Very Good 46 46
Good 36 36
Neither Good nor Poor 18 18
Bad 00 00
Very Bad 00 00
Total 100 100
Graph 3.19 :-Taste of Haldirams Snacks
respondents that is 46% has rated the taste of Haldiram products is very good, 36%
has given it the good rating and the rest of 18% has said that the taste of haldirams
snacks is neither good nor bad.
Taste of Haldirams Snacks
Very Good
Good
Neither Good nor Poor
Bad
Very Bad

Q :-How would you rate the Haldiram’s products in all aspects?
Table 3.21 :- Overall rating
( N = 100 )
Very Good 64 64
Good 18 18
Neither Good nor Poor 18 18
Bad 00 00
Very Bad 00 00
Total 100 100
Graph 3.20 :- Overall rating
respondents that is 64% has rated the taste of Haldiram products is very good in
overall rating , 18% has given it the good rating, and the rest of 18% has said that the
overall rating of haldiram's snacks is neither good nor bad.
Overall rating
Very Good
Good
Neither Good nor Bad
Bad
Very Bad

Chapter – 7
Findings
FINDINGS
Out of 100 respondents, majority of respondents that is 45% respondents prefer
Haldiram, 25% prefers pepsico. snacks, 05% prefers Lehar, 25% prefers devji.
Majority of respondents that is 40% purchase haldirams snacks Daily.36 %
respondents purchases weekly, 18% purchases Haldirams snacks fortnightly and 06%
have said that they don‘t know about their frequency of purchase.
Majority of respondents that is 81% has said that they have found difference in
Haldirams snacks as compare to other brands of snacks, while rest of the 19% has said
that they didn‘t find any difference between Haldirams snacks and other snacks
brands. Majority of respondents that is 47% has said that Haldirams snacks are tasty,
31% has said that Haldirams snacks are very tasty and rest of the 22% respondents
said that they can‘t say anything about the taste of Haldirams snacks. Out of 100
respondents, majority of respondents that is that 23% like taka-tak, same like
snacklite, and the same like the chips of Haldiram. 16% respondents like chees-balls,
8% likes whoopies, and rest of the 7% likes any other products of haldirams. Majority
of respondents that is 53% respondents has said that they like haldirams snacks due to
their brand name, 31% of respondents likes due to taste, 8% likes due to affordable
price, and rest of the 85 likes Haldirams products due to any other reason.
Out of 100 respondents, majority of respondents that is 47% has said that the price of
the Haldiram snacks is neither high nor low, 45% has said that the price is very high

and rest of the 8% has said that the price of Haldirams snacks is high. Majority of
respondents that is 45% has said that the quality of Haldirams snacks is very good,
40% has said that the quality of the Haldirams snacks is neither good nor bad and rest
of the 15% has said that the Haldirams snacks are good. Majority of respondents that
is 45% of the respondents likes to buy 60g pack of Rs. 10 of Haldirams snacks, 35%
respondents likes to buy 24g pack of Rs. 5, and rest of the 20% has said that they like
to buy the 100g pack of Rs. 20 of Haldirams snacks.
Out of 100 respondents, majority of respondents that is 40% of respondents are
neither agree nor disagree with the statement that Haldiram charges right price for the
right product to its customers, 30% respondents are agree with the statement, 10%
respondents are strongly agree with the statement and rest of the 20% respondents are
disagree with the statement that Haldirams charges the right price for its product. Out
of 100 respondents that is 95% respondents wants more verities in Haldirams snacks
while rest of the 5% respondents are satisfied with present verities.
Majority of respondents that is 90% of the respondents are satisfied with the
packaging of Haldirams products, while rest of the 10% respondents are not satisfied
with the present packaging of Haldirams products. Majority of respondents that is
80% of respondents don‘t want any type of change in the present packaging of
Haldiram products, while 20% of respondents wants that the present packaging of the
p[products should be change. Out of 100 respondents, majority of respondents that is
45% of respondents want that the size of packaging should be change, 25% wants that
the colour theme should be changed, 20% respondents want that the rapper of pack
should be changed and rest of 10% want any other type of change regarding the
Haldirams snacks.

Majority of respondents that is 37% are strongly dis agree with the statement that the
quantity of the snacks is satisfactory in the various packs of Haldirams snacks, 25%
are Neither agree nor disagree with the statement, 18% are agree, the same is strongly
agree with statement. Majority of respondents that is 825 of the respondents has said
that the packaging of Haldiram snacks is comfortable to open while rest of 18% has
said that the packaging of Haldiram snacks is not comfortable to open.
All 100% respondents has said that Haldirams snacks has not caused any negative
effect on their health. Majority of respondents that is 46% has rated the taste of
Haldiram products is very good, 36% has given it the good rating and the rest of 18%
has said that the taste of haldirams snacks is neither good nor bad. Majority of
respondents that is 64% has rated the taste of Haldiram products is very good in
overall rating , 18% has given it the good rating, and the rest of 18% has said that the
overall rating of Haldirams snacks is neither good nor bad.
According to the data presented above, the majority of respondents (44%) were
in the 21-25 age bracket.
According to the data presented above, 58% of respondents were male and 43%
were female.
• It's clear that between $21,000 and $30,000 is the sweet spot for the majority of
respondents (34%).
The undergraduate population is more well represented in surveys.
Undergraduates can be considered a sizable majority compared to other qualified
respondents.
The majority of respondents (66%) are city dwellers, as shown by the urban slice
of the pie. And 34% of the population lives in rural areas.

• Based on the data presented above, 30% of people enjoy Haldiram's snacks,
26% enjoy their sweets, 22% enjoy their lunch, and 22% enjoy their dinner.
According to the data presented above, 10% of new members are recruited via
television ads, 15% are recruited via online ads, 11% are recruited via telephone
ads, and 19 are recruited via personal connections. This suggests that most of
them were introduced by mutual acquaintances.
52% of respondents are satisfied with Haldiram products, as shown in the above
table.
• The data in the table above demonstrates that 56 percent of respondents found
the company's marketing efforts to be successful.
• The above data shows that 26% of people think Starbucks has the superior
marketing strategy.
We can see that the vast majority of respondents (66%) are in favour of the
company's sales promotion in the table above.
14 of 50 respondents (35%) agree that Haldiram needs to improve the quality of
its products in order to increase its sales.
• The above data demonstrates that 74% of customers are happy with Haldiram's
current
menu offerings.
Table 1 shows that 70% of respondents who bought Haldiram products did so
from a Haldiram store.
• The data in the table above indicate that 70% of respondents think that
effective advertising and other marketing strategies help their company.

Chapter-8
Suggestions and Recommendations
SUGGESTIONS AND RECOMMENDATIONS
The research study has revealed a lot of facts various brands of Haldiram‘s. On the
basis of these findings the researcher is suggesting the following suggestions to the
various snacks makers.
 The quality of the product should be good.
 The price of the product should be affordable.
 The Packaging of the product should be comfortable to open and attractive to
the customers.
 The colour theme used on the rapper of the Haldiram‘s should be attractive.
 The product should be available at the retail stores at all the times.
The staff at Haldiram should be trained to provide superior service to customers.
Service and cleanup should begin on the diner's left. However, please pour
and refill your drinks from the right side of the glass.
Retailers and cafeteria owners have legitimate concerns that the company
needs to address.
Distributors' issues are the company's responsibility.
It is necessary for a different executive to mediate disputes, such as those
involving late payments or incorrect commitments.
Because the executive of another company is the source of the problem, a
stand should be given to struggling merchants.

Each and every counter that sells the company's products should be provided with
display stands and racks.
The company should make sure the distributors don't mess with each other's
territories.
The business must stop underselling in the market.
The company is responsible for preventing the widespread disruption.
The incentives should be offered as a supplement to the executives' base
pay. The business should pay attention to and value the sales executive.
The business should acknowledge the market's issues.

Chapter-9
Conclusion
CONCLUSION
In the end, the researcher has reached to the conclusion that the market of Lucknow
district of UP, the Haldiram‘s has the largest market share as compared to other
Snacks brands. It is due to the taste of the Haldiram‘s and affordable price of the
brand. In order to increases the sale in this particular district the various companies of
Haldiram‘s have to think upon the taste, price and packaging of their products. The
quality the product matters more in case of eatable products, so the various snacks
makers should focus on the quality part of the product. If we talk about the packaging,
then the packaging of the products should be attractive to the customers.

Bibliography
BIBLIOGRAPHY
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QUESTIONNAIRE
1. Name (optional) :-
.Age :-a) 10-20 yr. b) 21-35 yr.
c) 36-50 yr. d) 51 yr. or above
Gender: -a) Male b) Female
Educational Level : - a) Illiterate b) Under matric c) Matriculate
d) Higher Secondary e) Graduate f) Post Graduate
g) Other.
Income:-a) 0-1 lakh b) 1.1-3 lakh c) 3.1-6 lakh
d) 6.1-10 lakh e) 10.1 lakh above
Profession: -a) Unemployed b) Govt. Job c) Private Job
d) Self-Employed e) Other.
Q2. Which snacks brand you prefer most?
a) Pepsico
b) Haldirams
c) Lehar
d) DevJi
Q3. Have you tasted Haldiram‘s snacks?
a) Yes b) No
Q4. How frequently you purchase the Haldiram‘s snacks in a month?
a) Daily
b) Fortnightly
c) Weekly
d) Can‘t say exactly
Q5. Have you found any difference in Haldiram‘s snacks as compare to other snacks
brands?
b) Yes b) No

Q6. Haldiram‘s snacks are :-
a) Very tasty
b) Tasty
c) Can‘t say anything
d) distaste
e) Very Distaste
Q7. Which type of Haldiram‘s snacks do you like most?
a) Taka-tak
b) Snacklite
c) Whoopies
d) Chips
e) Chees-balls
f) Any other
Q8. You like the Haldiram‘s snacks due to their
a) Taste
b) Affordable Price
c) Brand Name
d) Any other reason
Q9. The price of Haldiram‘s snacks is
a) Very High
b) High
c) Neither High nor Low
d) Low
e) Very Low

Q10. The quality of Haldiram‘s snacks is
a) Very Good
b) Good
c) Neither good or bad
d) Bad
e) Very Bad
Q11. Which pack of Haldiram‘s snacks you buy most?
a) 24 g Rs. 5
b) 60 g Rs. 10
c) 100 g Rs. 20
d) Any other
Q12. Haldiram‘s charges the right price for their products.
a) Strongly Agree
b) Agree
c) Neither agree not disagree
d) Disagree
e) Strongly disagree
Q13. Do you want more verities in Haldiram‘s snacks?
a) Yes b) No
Q14. Are you satisfied with the packaging of Haldiram‘s products?
a) Yes b) No
Q15. Do you want any change in the packaging of haldiram‘s snacks?
a) Yes b) No
If yes then which type of change do you want?
a) Size b) Colour theme c) Pack Rapper d) Any other

Q16. The quantity of snacks packs satisfactory in the various packs of Haldiram‘s
snacks.
a) Strongly Agree
b) Agree
c) Can‘t say anything
d) Disagree
e) Strongly disagree
Q17. Does the packing of Haldiram‘s snacks is comfortable to open?
a) Yes b) No
Q18. Does the Haldiram‘s Snacks cause any negative effects on your health?
a) Yes b) No
Q19. How would you rate the taste Haldiram‘s snacks on the scale of 5 points?
Very Good : : Very Bad
Q20. How would you rate the Haldiram‘s products in all aspects?
Very Good : : Very Bad

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