The document is a summer internship project report by Sukadev Sahu on promotional activities and techniques at HCL Career Development Center, focusing on marketing strategies and sales promotion. It details the intern's experiences, tasks undertaken, and the objectives of the HCL Yuva Pratibha Scholarship Examination aimed at attracting and retaining meritorious IT students. The report also outlines marketing management and sales promotion principles relevant to HCL's operations within the IT sector.

1. A SUMMER INTERNSHIP PROJECT REPORT ON
“Promotional Activities and Techniques
Of
HCL.Career Devlopment Center”
Submitted By
Sukadev Sahu
MBA 2009-2011
Reg. No- 0906289005
Trident Academy of Technology
CHANDAKA INDUSTRIAL ESTATE, NEAR INFOCITY, PATIA
BHUBANESWAR-751030, ORISSA
To the
Biju Pattaik University of Technology
(IN PARTIAL FULLFILLMENT OF THE MASTER IN BUSINESS ADMINISTRATION)
Under the Guidance of
INTERNAL GUIDE EXTERNAL GUIDE
Mr. Soumya Prakash Bala Mr. Sukanta Parida
(Faculty, Marketing) Territory Manager
Trident Academy of Technology
CERTIFICATE

2. Guide Name: Mr. Soumya Prakash Bala
Designation: Faculty Marketing
This is to certify that the project report entitled “Promotional Activities and Techniques
Of HCL.Career Devlopment Center” has been prepared by Ms./Mr. Sukadev Sahu
under my supervision and guidance, for the fulfillment of Master In Business
Administration. His/Her field work is satisfactory.
Signature and Seal of HOD Signature Director of Academics Signature of Guide
ACKNOWLEDGEMENT
It is really a great pleasure to have this opportunity to describe the feeling of gratitude

3. imprisoned in the core of my heart.
I convey my sincere gratitude to Name and designation of external guide Mr. SUKANTA
PARIDA, Territory Manager for giving me the opportunity to prepare my project work
in“Promotional Activities and Techniques of HCL.Career Devlopment Center” I
express my sincere thanks to all the staff members (of the company)
HCL.CDC.
I am thankful to Mr.Soumya Prakesh Bala for her/his guidance during my project work
and sparing her/his valuable time for the same
I am thankful to Head of The Department Mr.Parthasarathi Das and other faculties of my
department.
I am also thankful to my family for their kind co-operation which made my take easy.
.
Name: Sukadev sahu
Regd No:0906289005
DECLARATION

4. I do hereby declare that this project work entitled “Promotional activities and techniques of
HCL.CDC” submitted by me for the partial fulfillment of the requirement for the award of Master In
Business Administration (MBA) is a record of my own research work. The report embodies the
finding based on
my study and observation and has not been submitted earlier for the award of any degree or
diploma to any Institute or University.
Date:
Name:Sukadev sahu
Regd No:0906289005
Abstract
I joined HCL CDC, BHUBANESWAR as an intern on 26 June, 2010. I was working in
the Marketing Department of HCL.

5. Schedule
Visiting all the IT institutes and studying about their products and prices, and marketing
strategies. Identify the concept of visual merchandising and how to make convince the
target group and design the promotional target for the products, which are providing by the
Institutes. Analyse them for getting result which can be helpful in promotion of HCL and
make HCL as a leader among other IT sector...
Timings:
Login time: 9:30 AM
Reporting time: before 8:00 PM
The works assigned to me during Training at HCL (CDC Ltd.)
are:
First week
• In first week understands the products of HCL CDC
• I registered me as a trainee in HCL.
• I participated in education fair and distributed pamphlets.
SECOND WEEK
• In second week collect data from different schools and Colleges.
• I gave IIR report to corporate guide.
THIRD WEEK
• Collect the information of HCL CDC compotator products and make a analysis of report.
• prepare synopsis for project.
FOURTH WEEK
promote YPSE exam
The first ever HCL Yuva Pratibha Scholarship Examination is scheduled to attract
talented youth towards IT industry. The purpose is to narrow the gap between
supply and demand of competent human resource for the industry. Students
coming out of their schools (12th class) and those in colleges would be trained to
be industry ready IT Professionals.
Eligibility:
All Candidates who have completed Std-XII with an aggregate of minimum 50%
and age less than or equal to 23 years as on 22st aug 2010 are eligible to apply
for HCL Yuva Pratibha Scholarship Examination.
In order to appear for the HCL Yuva Pratibha Scholarship examination, the
Candidates need to collect the Exam Ticket from HCL Center and appear for the
Scholarship Exam as per specified date.
Yuva Pratibha Scholarship Examination Dates: August 22, 2010

6. All applicants are required to submit attested copies of the Std XIIth Mark sheet as
proof of their standard XII performance.
Successful applicants, on meeting the qualifying criteria in HCL Yuva Pratibha
Scholarship Examination and clearing personal interview, will be awarded one of
the Scholarship Offers based on merit.
Note: Students scoring less than 50% in Class XIIth should not be issued Exam
tickets as they are not eligible for HCL Yuva Pratibha Scholarship Examination
2010.
The Objective
• To Attract, Reward and Retain the Meritorious and Deserving Students to
Supply to the IT-Industry
• Facilitate the “achievement” oriented and ambitious with the scholarship
towards IT careers by incentivizing them.
• Promote Flagship and Special Programs that have greater job opportunities
The proposition thus created in HCL Yuva Pratibha Scholarship Examination is to
meet the above objectives and at the same time retain the rigor of a good
scholarship program.
Preposition:
Evoking the career aspirant’s inner drive towards independence and extending the
“Make it on your own” philosophy by offering a head start in the booming world of
IT.
The 1st Yuva Pratibha Scholarship Examination from HCL Career Development
Center helps you to build a career with IT Skills in various Industries.
Target Audience: The key focus is on
Students who are less than 23 years of age (as on 22st aug, 2010) and have
cleared 10+2 exams
Benefits: Merit based Scholarship on Test Performance and Personal Interview
Scholarship Offer:
The Selected and Wait listed applicants will be allocated scholarship based on the
Merit Ranking. In order to maintain the input quality, a portion of the applied
candidates will be rejected at this stage based on a minimum cut off score. The fee
structure for the Selected and Loyal candidates are attached as Appendix A.

7. The Key BTL activities to be done at the field level would be the following and is
aimed to increase visibility and attract meritorious students to HCL CDC Program:-
a) Utilization of various College Connect database with Tele-calls to
database
b) College Reach out through Presentations, stalls for information
dissemination, displays at vantage positions etc.
c) Mass Hand-out/Insert distribution through applicable media and
education campuses through Business Executives.
d) Mobile Displays & Outdoor displays at existing/new vantage locations at
the city
e) Mailers to college database generated though various events
f) Cable Scroll in popular local channels.
The city should be sprayed with ATL messages all around during this month such
that the dominance of HCL Career Development Center could be felt by all
concerned.
Student benefits:
a) Those who are in the “Selected” list would be given a scholarship upto 25%
based upon their performance in HCL YPSE.
b) Those who are in the “Waitlisted” list would be given an opportunity to avail
the above benefit only in case a “Selected” list candidate doesn’t join.
c) The list for “Rejected” candidates would not be announced.
d) There is another category of students called “HCL Loyal Students”. These
are the students who would be getting the benefits mentioned if they take
admission before 24th of August 2008 (i.e. upto August 23 rd, 2008). They
would be getting a scholarship of upto 10% on the stipulated fee (Please
refer Appendix A for the exact fee structure).
In all the above statements, the term admission would mean that the student
would be deemed admitted into HCL Career Development Center only if he/she
has paid the first DP (Down Payment) completely. Please refer Appendix A for
exact amount.
All these lists would be announced by HO Authorized personnel only.
In case the student in “Selected” list fails to take admission by 28 th of August,
2010, the opportunity would be given to the “Wait-listed” candidate. The last date
of the price benefit is 30th August, 2010 for all categories of students.

8. 1 A candidate registering before 24th of August would get 10% scholarship
and in case he/she falls under “Selected “ candidates, he/she would get
additional 5% scholarship (i.e. 15% total)

9. List of Figures

10. page no-23-HCL Range of Products – Our Areas of Expertise
page no:-28-HCL CDC Advantage
page no:-29- Global Education Alliances
page no:-33-Placement In the Industry
List of Tables
page no:-20-COMPANY PROFILE
page no:-36-product Price
List of Abbreviations
CDC- Career Devlopment Center
MCSE –Microsoft certified
software engineer
CCNA –Cisco certified network
associate
RHCE –Red hat certified Engineer
CHAPTER I
Introduction

11. Executive summary
HCL Career Development Centre or CDC is an initiative that enables individuals to benefit
from HCL expertise in the space and become Industry ready IT professionals. HCL is an
IT company and it is an Indian company and it produce computers & laptop.HCL CDC is
the subsidy of the HCL LTD that’s growing in service sector. HCL CDC provides the
training to students & employees in the field of Hardware, Software, Networking and
Telecommunication.
Sales promotion
The Main objective of sales promotion is to boost the sales of a product by creating
demand, i.e. both consumers demand as well as trade demand. It improves the performance
of the middle man and act as a supplement to advertising and personal selling.The hcl.cdc
using different sales promotion these are:-Point of Purchase,Trade Show,Free
Sample,Coupon,Bonus,Contest
OBJECTIVE AND SCOPE OF STUDY
1. To find out the ways to counter competitors and increase the market
share..
2. To do the competitive analysis.
3. To find out the current market share.
4. To understand ground reality of a industry.
5. To understand marketing strategy in Competitive Market.
THEORETICAL BACKGROUND
Marketing
“The Process of planning and executing the conception, pricing promotion and distribution
of ideas, goods and services to create exchanges that satisfy individual and organizational
goal.”

12. - American Marketing Association
Marketing management is analysis planning, implementation and control of programs
designed to create, build, maintain mutually beneficial exchanged and relationship with
target market for the purpose of achieving organizational goal.-Philip Kotler
Promotion:-
Promotion represents all of the communications that a marketer may use in the
marketplace. Promotion has four distinct elements: advertising, public relations, word of
mouth and point of sale. A certain amount of crossover occurs when promotion uses the
four principal elements together, which is common in film promotion. Advertising covers
any communication that is paid for, from cinema commercials, radio and Internet adverts
through print media and billboards. Public relations are where the communication is not
directly paid for and includes press releases, sponsorship deals, exhibitions, conferences,
seminars or trade fairs and events. Word of mouth is any apparently informal
communication about the product by ordinary individuals, satisfied customers or people
specifically engaged to create word of mouth momentum. Sales staff often plays an
important role in word of mouth and Public Relations .
Promotion is one of the four elements of marketing mix (product, price, promotion,
distribution). It is the communication link between sellers and buyers for the purpose of
influencing informing, or persuading a potential buyer's purchasing decision.
The following are two types of Promotion:
• Above the line promotion: Promotion in the media (e.g. TV, radio, newspapers,
Internet, Mobile Phones, and, historically, illustrated songs) in which the advertiser
pays an advertising agency to place the ad
• Below the line promotion: All other promotion. Much of this is intended to be
subtle enough for the consumer to be unaware that promotion is taking place. E.g.
sponsorship, product placement, endorsements, sales promotion, merchandising,
direct mail, personal selling, public relations, trade shows
The specification of five elements creates a promotional mix or promotional plan. These
elements are personal selling, advertising, sales promotion, direct marketing, and publicity.
A promotional mix specifies how much attention to pay to each of the five subcategories,
and how much money to budget for each. A promotional plan can have a wide range of
objectives, including: sales increases, new product acceptance, creation of brand equity,
positioning, competitive retaliations, or creation of a corporate image. Fundamentally,
however there are three basic objectives of promotion. These are:
1.) To present information to consumers as well as others.
2.)To increase demand.

13. 3.)To differentiate a product.
SALES PROMOTION
Sales Promotion refer to those activities (Other than Advertising personal selling and
publicity) which stimulate market Demand for product through short term incentives which
are Essentially temporary and none recurring in nature sales promotion Technique builds
bridge the product and the consumer.
As an activity taken out to boost the sales of a product it can Include a host of activities
like running advertising campaign, handling public relation activity, distribution of free
sample, offering free gifts, conducting trade fairs, exhibitions and competitions, offering
temporary price discounts, launching door to door selling and telemarketing.
OBJECTIVES OF SALES PROMOTION
The Main objective of sales promotion is to boost the sales of a product by creating
demand, i.e. both consumers demand as well as trade demand. It improves the performance
of the middle man and act as a supplement to advertising and personal selling. The Sales
promotion also helps in achieving the following purpose
1) Encourage the customers to try a new product.
2) Attract new customers.
3) Encourage the customers to use the product or service and make them brand loyal.
4) Counter a competitor’s promotional activities.
5) Increase the sales during the slack period.
6) To improve the public image of the firm and the product.
7) To provide the knowledge about product
METHOD OF SALES PROMOTION
a) Method of Sales
b) Promotion
c) Point of Purchase
d) Trade Show
e) Free Sample
f) Coupon
g) Bonus
h) Contest

14. i) Demonstration
j) Price cut Offer
Trade Show:
It Consists of Display & Demonstration of product in a stall in Exhibition organized by the
manufacturers & traders-Associations.
Free Sample :
This involves distribution of products/ services at free of Cost.
Coupons:
A coupon is a certificate which entitles its holder to a specified saving discount or gift on
the purchase of a particular product.
Price Cut offer:
Price Cut offer is an Offer to get the Product at Price lower than the Normal Selling Price.
According to target market we use these activities:
There are seven main aspects of a promotional mix. These are:
• Advertising - Any paid presentation and promotion of ideas, goods, or services by
an identified sponsor. Examples: Print ads, radio, television, billboard, direct mail,
brochures and catalogs, signs, in-store displays, posters, motion pictures, Web
pages, banner ads, and emails.
• Personal Selling - A process of helping and persuading one or more prospects to
purchase a good or service or to act on any idea through the use of an oral
presentation. Examples: Sales presentations, sales meetings, sales training and
incentive programs for intermediary salespeople, samples, and telemarketing. Can
be face-to-face or via telephone.
• Sales promotion - Media and non-media marketing communication are employed
for a pre-determined, limited time to increase consumer demand, stimulate market
demand or improve product availability. Examples: Coupons, sweepstakes,
contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows,
trade-ins, and exhibitions.

15. Public relations - Paid intimate stimulation of supply for a product, service, or business
unit by planting significant news about it or a favorable presentation of it in the
media. Examples: Newspaper and magazine articles/reports, TVs and radio
presentations, charitable contributions, speeches, issue advertising, and seminars.
• Corporate image - The Image of an organization is a crucial point in marketing. If
the reputation of a company is bad, consumers are less willing to buy a product
from this company as they would have been, if the company had a good image.
• Direct Marketing is often listed as a the fifth part of the marketing mix
• Exhibitions - are try-outs. You make your product, and let potential buyers try the
product, s way, you know directly what people see in your product. The downside,
your competitor can see exactly what you are doing.
Marketing management
Marketing Management is a business discipline which is focused on the practical
application of marketing techniques and the management of a firm's marketing resources
and activities. Rapidly emerging forces of globalization have compelled firms to market
beyond the borders of their home country making International marketing highly
significant and an integral part of a firm's marketing strategy. Marketing managers are
often responsible for influencing the level, timing, and composition of customer demand
accepted definition of the term. In part, this is because the role of a marketing manager can
vary significantly based on a business' size, corporate culture, and industry context. For
example, in a large consumer products company, the marketing manager may act as the
overall general manager of his or her assigned product. To create an effective, cost-
efficient Marketing management strategy, firms must possess a detailed, objective
understanding of their own business and the market in which they operate. In analyzing
these issues, the discipline of marketing management often overlaps with the related
discipline of strategic planning.
Marketing strategy
If the company has obtained an adequate understanding of the customer base and its own
competitive position in the industry, marketing managers are able to make their own key
strategic decisions and develop a marketing strategy designed to maximize the revenues
and profits of the firm. The selected strategy may aim for any of a variety of specific
objectives, including optimizing short-term unit margins, revenue growth, market share,
long-term profitability, or other goals.
To achieve the desired objectives, marketers typically identify one or more target customer
segments which they intend to pursue. Customer segments are often selected as targets

16. because they score highly on two dimensions: 1) The segment is attractive to serve because
it is large, growing, makes frequent purchases, is not price sensitive (i.e. is willing to pay
high prices), or other factors; and 2) The company has the resources and capabilities to
compete for the segment's business, can meet their needs better than the competition, and
can do so profitably. In fact, a commonly cited definition of marketing is simply "meeting
needs profitably."
The implication of selecting target segments is that the business will subsequently allocate
more resources to acquire and retain customers in the target segment(s) than it will for
other, non-targeted customers. In some cases, the firm may go so far as to turn away
customers who are not in its target segment. The doorman at a swanky nightclub, for
example, may deny entry to unfashionably dressed individuals because the business has
made a strategic decision to target the "high fashion" segment of nightclub patrons.
In conjunction with targeting decisions, marketing managers will identify the desired
positioning they want the company, product, or brand to occupy in the target customer's
mind. This positioning is often an encapsulation of a key benefit the company's product or
service offers that is differentiated and superior to the benefits offered by competitive
products.
Implementation planning
After the firm's strategic objectives have been identified, the target market selected, and the
desired positioning for the company, product or brand has been determined, marketing
managers focus on how to best implement the chosen strategy. Traditionally, this has
involved implementation planning across the "4Ps" of marketing: Product management,
Pricing (at what price slot do you position your product, for e-g low, medium or high
price), Place (the place/area where you are going to be selling your products, it could be
local, regional, country wide or International) (i.e. sales and distribution channels), and
People. Now a new P has been added making it a total of 5P's. The 5th P is Politics which
affects marketing in a significant way.
Taken together, the company's implementation choices across the 4(5)Ps are often
described as the marketing mix, meaning the mix of elements the business will employ to
"go to market" and execute the marketing strategy. The overall goal for the marketing mix
is to consistently deliver a compelling value proposition that reinforces the firm's chosen
positioning, builds customer loyalty and brand equity among target customers, and
achieves the firm's marketing and financial objectives.
In many cases, marketing management will develop a marketing plan to specify how the
company will execute the chosen strategy and achieve the business' objectives. The content

17. of marketing plans varies from firm to firm, but commonly includes:
• An executive summary
• Situation analysis to summarize facts and insights gained from market research and
marketing analysis
• The company's mission statement or long-term strategic vision
• A statement of the company's key objectives, often subdivided into marketing
objectives and financial objectives
• The marketing strategy the business has chosen, specifying the target segments to
be pursued and the competitive positioning to be achieved
• Implementation choices for each element of the marketing mix
Distribution
Physical distribution (or place) is one of the four elements of the marketing mix. An
organization or set of organizations (go-betweens) involved in the process of making a
product or service available for use or consumption by a consumer or business user.
DIRECT SELLING PROCESS ADAPTED FOR CUSTOMERS
Prospecting for evaluating the potential customer-It is a process of finding and evaluating
potential customer. I identified if the potential customer has the ability, willingness and
authority to buy the product.
1) Generating leads- A sales lead can be in the form of an individual or an organization
that might need or buy the company’s product.
2) Identifying organization- A prospect is a person In the organization that indicates need
for a product
Approach –
In this stage I made an initial contact with the potential customer and tried to find out his
needs.
Presentation –
It is the most important stage in the sales process. The aim of my presentation is to attract
the prospect’s attention, stimulate his interest and stir a desire for the product, so that he
takes appropriate action. The main aim is to communicate the product’s benefits effectively
to the prospect and convince him to purchase the product. I not only spoke about the
benefits the customer is looking for, but also convinced him about the additional benefits
of the product.
Handling Objections -
I clarified the doubts or objections that the customer had.

18. Closing –
In this stage I asked the potential customer to make the purchase.
Follow up –
It was my last stage wherein I aimed to develop a long-term relationship with the customer.
Marketing mix
The four main fields of the Marketing mix.
The term "marketing mix" was first used in 1953 when Neil Borden, in his American
Marketing Association presidential address, took the recipe idea one step further and
coined the term "marketing-mix". A prominent marketer, E. Jerome McCarthy, proposed a
4 P classification in 1960, which has seen wide use. The four Ps concept is explained in
most marketing textbooks and classes.

19. According to four p”s we do promotion activities
a. Product
b. Price
c. Place
d. Promotion
COMPANY PROFILE
In 1976, Shiv Nadar, quit an executive job with Delhi Cloth Mills (DCM)
along with five of his friends (Arjun Malhotra, Subhash Arora, Badam Kishore Kumar, T.V
Bharadwaj & Arun Kumar H) to start a new company, Microcomp Limited. The focus of
the company was design and manufacturing of scientific calculators. The venture provided
its founders money to start a company that focused on manufacturing computers. The
company was renamed as Hindustan Computers Limited (HCL) and received support from
the Uttar Pradesh government to setup their manufacturing in Noida.
In 1981, NIIT was started to cater to the increasing demand in computer
education. By early 2000s, Nadar divested his stake in this venture The HCL Enterprise is
one of India's largest electronics, computing and information technology company. Based
in Noida, near Delhi, the company comprises two publicly listed Indian companies, HCL
Technologies and HCL Infosystems.
HCL was founded in 1976 by Shiv Nadar, Arjun Malhotra, Subhash Arora,
Ajai Chowdhry, DS Puri, & Yogesh Vaidya. HCL was focused on addressing the IT
hardware market in India for the first two decades of its existence with some sporadic
activity in the global market.
On termination of the joint venture with HP in 1996, HCL became an
enterprise which comprises HCL Technologies (to address the global IT services market)
and HCL Infosystems (to address the Indian and APAC IT hardware market). HCL has
since then operated as a holding company.

20. HCL Technologies is a global IT Services company headquartered in Noida, a suburb of
Delhi, India led by Mr Vineet Nayar, HCL Technologies, along with its subsidiaries, had
consolidated revenues of US$ 5 billion, as of 2010, and employed more than 60,000
workers. HCL offers services including software-led IT solutions, remote infrastructure
management, Engineering and R&D Services and BPO. The company provides services
across industries including Financial Services, Retail & Consumer, Life Sciences &
Healthcare, Aerospace & Defense, Automotive, Telecom and Media, Publishing and
Entertainment, amongst others. HCL’s key services include:
• Custom Application Services
• Enterprise Application Services
• Enterprise Transformation Services
• Infrastructure Management
• Engineering and R&D Services
• Business Processing outsourcing
Swot analysis
Strength: -
a. Brand name
b. quality of education
c. Placement record
Weakness: -
a New in this field
b. Less experience faculty
c. Less proper coordination with employee
d. Less strength of marketing team
Opportunity:-
1. It Industry is booming at fast rate every year.

21. 2. Increasing consumer awareness about It education.
3. Tremendous demand of it professional in India.
4. Tie ups with various companies enable to extract their core
competencies.
Threats:-
a. Lots of player in this field.
b. High course price.
c. Less number of jobs in market.
Milestones
 1976 - HCL (Hindustan Computers Limited) is created.
 1977 - Forms distribution alliance with Toshiba for copiers and notebooks
 1978 - Developed the first indigenous Microcomputer
 1988 - Development of fine-grained multiprocessor Unix operating system
 1986 - HCL becomes the largest IT company in India
 1989 - HCL America is created with Sanmina SCI as its manufacturing partner.
 1991 - Entered into a partnership with HP to form HCL HP Limited. Developed a
custom Multiprocessor Unix for HP
 1994 - Tied up with Nokia for mobile phone distribution and Ericsson for telephone
switch distribution.[3]
 1996 - Partnership with HP ends.
 1997 - HCL's R&D division is spun off as HCL Technologies [4]
 2001 - HCL BPO is created.
 2006 - HCL cdc is created

22. HCL Range of Products – Our Areas of Expertise
ABOUT HCL cdc
HCL cdc. Dominates the IT space as a leader 58000 gifted professionals, a colossal US
$5.0 billion turnover an international presence in 19 countries,and most impotently, a deep-
rooted commitment to innovate makes it a true technology giant. As the fountainhead of
the most significant pursuit of human mind, HCL believes only a leader can transform me
into a leader HCLcdc. Is an initiative that enables individuals to be benefit industry ready
IT.
Opportunities and beyond:
HCL takes students to the core of IT fundamentals and the most advanced cutting
problems. Its course modules are structured to give me the best of both worlds, academic
and hands-on. Whether any body are beginner or a working professional, HCLcdc. Can
make a difference to our learning curve and there by to our curve.
Empowering students to bring out the best:

23. As the fountainhead of the most significant pursuit of human mind (IT), HCL, strongly
believes “only a leader can transform me into a leader “HCLcdc. Is a formalization of this
experience and credo which has been perfected over three decades? it is an initiative that
enables aspiring individuals to benefit from HCL’s longstanding expertise in the space and
become industry ready IT professionals.
Vision statement
“To create industry ready professionals “
Mission statement
To provide world-class information technology and services in order to enable our
customer to serve their customer better.
Core Values
Nothing transforms life like education.
I shall honor all commitments
I shall be committed to Quality, Innovation and growth.
I shall be responsible corporate citizens.
About HCL CDC
Introduction
HCL Career Development Centre or CDC is an initiative that enables individuals to benefit
from HCL expertise in the space and become Industry ready IT professionals. HCL
dominates the IT space as a leader. 45,000 gifted professionals, a colossal US $4 Billion
turnover, an international presence in 17 countries, and most importantly a deep-rooted
commitment to innovate, makes it a true Technology Giant. HCL CDC career program
equips a student to meet emerging industry challenges with finesse and ease. Opportunities
to grow with HCL CDC are limitless, catapulting a student to high level controlling
positions in Mega Corporates. With top HCL professionals as the trainers, customised
career programs, hands on experience, state of art infrastructure and world class training
program the student's career graph is bound to follow a steep rise.
HCL CDCs provide specially designed courses in high-end software, hardware and
networking integration to groom students into industry-ready professionals. HCL CDCs
also offer placement support to all their students who excel in their academics and display
a remarkable performance during the course.
As the training arm of HCL Infosystems, HCL Career Development Centre (CDC) carries
forth a legacy of excellence spanning across more than three decades. HCL CDC is an

24. initiative that enables individuals and organisations to benefit from HCL's deep expertise in
the IT space.
Among the fastest growing IT education brands in India, HCL CDC offers a complete
spectrum of quality training programs on software, hardware, networking as well as global
certifications in association with leading IT organizations worldwide.
Quality at HCL CDC
"We shall develop and Impart Industry relevant ICT Education to meet the requirement of
customers, Industry and society by continually updating technology content and improving
our processes"
Certification of quality standards
"In its pursuit of excellence", the company has developed a quality management system in
line with ISO 9001:2000 standards.
Business Excellence Initiatives
The organization follows a framework developed by EFQM (European Foundation for
Quality Management). Organization policies and strategies are aligned with EFQM Model.
The "Quest of Excellence" is taken as a mission which drives the quality of Training
Delivery and associated services.
Advantage of HCL CDC
At HCL cdc, we pride upon the fact that our training programs provide students with a
sustainable competitive edge that not only helps them secure the initial placement but
rather remains as an asset throughout t heir career span.
01 Learn industry nitty-gritty from Top HCL professionals
02 Customized and industry specific career program. Hands on experience
03 After HCL CDC certification leave behind your placement worries!
HCL CDC Advantage
 HCL HeritEdge=> HCL cdc combines our heritage of excellence with cutting-
edge IT expertise across multiple IT domains.
 ISO 9001:2000 Certification=> Our students share the benefit of ISO 9001:2000
certified training practices and procedures. Must have a attitude and be a self
starter. The right candidate will progress really fast within the organization.
 Cutting-Edge Courseware=> Our courseware is designed and developed in
consultation with seasoned IT professionals and is continuously updated as per the
changing industry trends.

25.  Global Alliances=> Through partnership with leading technology companies
including Microsoft, Oracle and Red Hat, HCL cdc conducts certification programs
in software, system and network administration offering you a distinct edge in the
job market.
 International Recognition=> All our training programs is backed by HCL
successful brand image that is well recognized all across the world.
 Hands-on Training=> We place major emphasis upon the application and practical
training aspect of IT training to make the students industry-ready from day one.
 Widespread Network=> HCL cdc has set up premier IT Training centres across
the geography of India and the network is growing at a rapid pace with ambitious
global expansion plans on the anvil.
 100% Placement Record=> Our dedicated team of placement professionals offers
employment support through regular interface with the industry. CDC prides upon a
100% placement record with students having been placed in leading organisations
in the IT/non-IT space.
.

26. How hcl cdc different between other institute?
Undergoing IT education in India has become quite customary. One can find numerous
number of IT institutes in the market. With the emerging trend of IT study in the country,
IT training centers have been mushrooming in India over the years. IT sector provides the
most advanced career option for various job seekers and expert and which is why IT
education in India has become an important study option for maximum number of students
in the country.
As an IT aspirant, one has to choose the right IT institute of his choice and get enrolled
there. When it comes to a particular IT training institute a lot of questions come up upon
students minds. What bothers them particularly is whether they will avail of quality
training program, placement assistance, hands on training experience etc. HCL CDC as an
IT training center caters to all these queries of IT students. The training center has designed
and developed a unique IT study program for students who have a key .Interest in IT and
computers.
HCL cdc has differentiated itself from other IT training institutes in India by imparting an
exceptional IT training program to its students. HCL cdc students hold a prestigious badge
as compared to other students from other IT training institutes. This is because HCL cdc
imparts IT study in a much technologically advanced mode. HCL cdc team keeps on
updating the latest technology content and tools so that its students avail of the best hands
on training experience during their training period.
HCL cdc is one of the top computer institutes in India which provides the right and
targeted IT study programs to IT aspirants. After getting trained at HCL cdc it is not a
tough task for an individual to get a job in any IT or Non IT sector. The cdc also provides
facilities for placement assistance to its students. Those students with an exceptional skill
or proficiency get offer letters from various blue chip companies even before course
completion.
HCL cdc believes in producing only the best IT professionals who can easily fit in any
high-ranked IT company. This is the reason why HCL cdc has devised, designed and
developed the most relevant IT study program for its students. HCL cdc team also keeps
improving its process so that they suit and adapt well with the changing market scenario.
Through continuous efforts and meticulous methodologies HCL cdc has proven itself as
one of the most reputed IT training institutes in India which impart the most relevant IT
training to the burgeoning number of IT students in the country.
HCL Alliances and Partnerships
To provide world-class solutions and services to all our customers, they formed Alliances
and Partnerships with leading IT companies worldwides HCL Info systems has alliances
with global technology leaders like Intel, AMD, Microsoft, Bull, Toshiba, Nokia, Sun
Microsystems, Ericsson, VIDIA, SAP, Scan soft, SCO, EMC, Veritas, Citrix, CISCO,
Oracle, Computer Associates, Red Hat, In focus, Duplo, Samsung
and Novell. To provide world-class solutions and services to all our customers, we have
formed Alliances and Partnerships with leading IT companies worldwide. HCL
Infosystems has alliances with global technology leaders .These alliances on one hand give
us access to best technology & products as well as enhancing our understanding of the
latest in technology. On the other hand they enhance our product portfolio, and enable us to

27. be one stop shop for our customers
What HCL CDC offers?
 HCL HeritEdge
 Cutting-Edge Courseware
 Global Alliances
 International Recognition
 Hands-on Training
 Flexible Training Options
 Widespread Network
 Professional Employment Support
 Life-Long Alumni Support
The HCL HeritEdge – Overall Readiness
 Soft-skills
 Call Handling, Personality Development and English Speaking /
Communication Enhancements
 Management
 IT Asset Inventory Management
 Call Management
 Services Business Management
 Service Centre Audits
 Experience
 200 Hours of Industrial Exposure
 Optional Involvement
 Visit to HCL Manufacturing Plant
 Visit to HCL Centre for Excellence
 During Course Internship for 5 Months (1st and 2nd Year – 2 Months, 3rd Year
– 1 Month)
Global Education Alliances
Enterprise
Learning
Solutions

28. Our Placement In the Industry
Government Training
Placements @ HCL

29. More Placement Partners
Target market of HCL cdc

30. 10+ students
12+students
Under graduate students
Companies’ employees
Product of HCL CDC
HCL is an IT company and it is an Indian company and it produce computers &
laptop.HCL CDC is the subsidy of the HCL LTD that’s growing in service sector. HCL
CDC provides the training to students & employees in the field of Hardware, Software,
Networking and Telecommunication.
Hcl cdc courses
To join the pampered tribe of IT wiz kids, the Career Development Centre or CDC offers a
number of industry relevant courses.
○ MCSE –Microsoft certified
software engineer
○ CCNA –Cisco certified network
associate
○ RHCE –Red hat certified
Engineer
To provide world-class solutions and services to all our customers, we have formed
Alliances and Partnerships with leading IT companies worldwide. HCL Infosystems has
alliances with global technology leaders . These alliances on one hand give us access to
best technology & products as well as enhancing our understanding of the latest in
technology. On the other hand they enhance our product portfolio and enable us to be one
stop shop for our customers.
Structured program provide by HCL cdc
HCL Certified Enterprise Engineer (HCE+)
HCL Certified Network Engineer (HCNE)
Advance Networking
Network Technology and Devices
System Engineer
Linux Administrator

31. HCL Certified Software Engineer (HCSE Dot Net
Track)
HCL Certified Software Engineer (HCSE Java
Track)
HCL Certified Software Engineer (HCSE Oracle
Developer Track)
Implementing Windows Application using
VB.Net
Implementing Windows Application using
C#.Net
Core Java 1.5
Advance Java 1.5
Basics of IT Hardware
MS Office
C
C++
HTML
Internet and Mail
HCL Certified Service Pro (HSPro)
Price

33. Competitors of HCL cdc
In domestic market HCL cdc has many competitors Some small players also has
competition in IT education sector.
These are the competitors of HCL cdc :-
a. G.T
b. IIJT
c. NIIT
d. IIHT
e. JET KING
RESEARCH METHODOLOGY
SAMPLE SIZE
Sample size for the research is fixed. It counts to 100.. That is the HCL companies
and corporate selling and feed of HCL in comparison between other IT sectors
MY OWN WORKS
These are the places where we did our activities
PLACE :- BHUBANESWAR,CUTTACK
a. UTKAL UNVERSITY
b. RAVENSHAW UNVERCITY
c. TRIDENT COLLEGE
d. SRUSTY COLLEGE
e. CILICON COLLEGE N
f. COLLEGE OF ENGENERING BHUBANESWAR
g. KOUSTAV COLLEGE

34. h. AJAYA BINIAK COLLEGE
i. CHUDWAYAR COLLEGE
j. AKAMRYA COLLEGE
k. R.D.WOMANS COLLEGE
l. TINGI COLLEGE
m. MITS COLLEGE
RESEARCH PROBLEM
• HCL Corporate selling and feedback and market share of HCL and compared to
other IT companies.
• The business of HCL and the company through its researchers wants to know
the potential in order to expand and retain its market share.
Research Design
• Determined the Information Sources: The researcher gathered data through
secondary sources.
• PRIMARY DATA is collected through questionnaire, search and research
through place where today's computer has been mostly used.
• SECONDARY DATA is being search sites like magazines, newspapers,
journals, websites and the data has been collected through other approaches.
DATA COLLECTION
The researcher collected information through the official websites, magazines and
journals.
DEVELOPED THE RESEARCH FRAME:
This included deciding upon various aspects for the project on which the entire
research is based. The research frame included:
NATURE OF STUDY
The project on which the researcher worked is descriptive and inferential in nature.
DATA SOURCES
The researcher took the help of both primary as well as secondary sources. Secondary
sources being interaction with various IT people of the selected and has been chosen
for the research by the researcher. Secondary sources are being the internet as the
medium and the official sites of the companies of IT sectors and corporate selling and
feedback of HCL.
INSTRUMENT USED

35. The researcher for the research used a Questionnaire cum Schedule for market research
for both the segments horizontal and vertical. The Questionnaire was prepared by the
researcher and Schedule was provided by the company in which the researcher did its
research report.
FINDING
Data reduction Graphical representation
Q.1. Which IT institute do you like?
a) NIIT
b) HCL cdc
c) IIHT
d) GT
e) IIJT
f) JET KING

36. N O. OF C US T OME R
100
N IIT 1 8 %
IIJT 1 2 %
a) NIIT:-18%
b) HCL cdc:-30%
c) IIHT:-13%
GT 7%
d) GT:-7%
e) IIJT:-12%
f) JET KING:-20%
JE T K IN G
IIH T 1 3 %
Q.2. Which course do you like of HCL cdc ?
a. MCSE –Microsoft certified Software engineer
b. CCNA –Cisco certified network Associate
c. RHCE –Red hat certified Engineer
d. Advance Networking

37. A dv a nc e N e tw ork ing 2 2 %
a) MCSE –Microsoft certified Software engineer:-25%
b) CCNA –Cisco certified network Associate:-37%
c) RHCE –Red hat certified Engineer :-16%
d) Advance Networking:-22%
R HC E 16%
C C NA
Q.3. Why do you like HCL cdc ?
a. Brand name
b. Placement
c. Infrastructure
d. Quality of study

38. n u m b e r of s tu d e n t 1 0 0
qua lity of s tudy 3 5 %
a) Brand name :-30%
b) Placement:-20%
c) Infrastructure:-15%
d) Quality of study:-35%
pla c
infra s tuc ture 1 5 %
Q.4. How did you know about HCL cdc ?
a. News paper
b. Friends
c. Brochure
d. Hand bill

39. News paper:-30%
Friends:-30%
Brochure:-18%
Hand bill:-22%
Q.5. According to you which offer is useful for you?
a) Discount
b) Coupon
c) Bank loan
d) others

40. n o. of d a ta -1 0 0
othe rs 6 %
c oupon 1
dis c ount 1 8 %
Discount:-18%
Coupon:-12%
Bank loan:-64%
others:-6%
ba nk loa n
Q. 6. How do you grade them according to their sales promotion activity?
a. Poor
b. Fair

41. n o.of d a ta 1 0 0
poor 2 0 %
a. Poor:-20%
b. Fair:-80%
Q.7. Why had you specifically chosen HCL cdc only?
a. Quality
b. Price
c. Brand
d. Other

42. n o. of d a ta
othe r 1 %
bra nd 4 4 %
a. Quality :-33%
b. Price:-22%
c. Brand:-44%
d. Other:-1%
pric e 2 2 %
Q.8. Which medium do you like the most in which company contact to you?
a. Hand billing
b. Road show
c. Seminar
d. Area campaigning

43. n o. of d a ta
roa d s how 1 %
A re a c a m pa ig ning 4 1 %
Hand billing:-23%
Road show:-1%
Seminar :-35%
Area campaigning :-41%
se
Q.9. Which course would you prefer long term or short term?
a. Long term
b. Short term

44. c o lle c t e d d a t a 1 0 0
Long term:-40%
Short term:-60%
s hort te rm
Q.10. Which timing would you prefer for courses?
a. Morning
b. Evening
c. Noon
d. Night

45. c o lle c t e d d a t a 1 0 0
othe rs 1 %
noon 1 7 %
Morning:- 35%
Evening:-47%
Noon :-17%
Night :-1%
QUESTIONNIRE
Q.1. Which IT institute do you like?
a. NIIT
b. HCL cdc
c. IIHT e v e ning 4 6 %
d. GT
e. IIJT
f. JET KING
Q.2. Which course do you like of HCL cdc ?
a. MCSE –Microsoft certified Software engineer
b. CCNA –Cisco certified network Associate
c. RHCE –Red hat certified Engineer
d .Advance Networking
Q.3. Why do you like HCL cdc ?
a. Brand name
b. Placement
c. Infrastructure
d. Quality of study

46. Q.4. How come know about HCL cdc ?
a) News paper
b) Friends
c) Brochure
d) Hand bill
Q.5. According to you which offer is useful for you?
e) Discount
f) Coupon
g) Bank loan
h) Others
Q. 6. How do you grade them according to their sales promotion activity?
a. Poor
b. Fair
Q.7. Why you had specifically chosen HCL CDC only?
a. Quality
b. Price
c. Brand
d. Other
Q.8. Which medium do you like most in which a company contacts to you?
a. Hand billing
b. Road show
c. Seminar
d. Area campaigning
Q.9. Which course would you prefer long term or short term?
a. Long term (2years)
b. Short term (3months to 6months)
Q.10. Which timing would you prefer for courses?
a) Morning
b) Evening
c) Noon
d) Night
ANALYSIS AND DISCUSSION

47. The findings of the project are as follows:
1. During my survey well asking that which IT institute do you prefer then out of 100
Customer 30% said that they will prefer HCL cdc. The reason which is given by
them is HCL cdc is one of the good brand in IT firm & by joining HCL there
placement got secure.
2. As HCL cdc is providing major type of courses which I have surveyed the area of
interest which I find out of student more towards CCNA. Which is one of the
hardware courses the reasons behind that is most of the student are mainly concern
with hardware or they may be having a degree or diploma in software which is
provided by many other institute.
3. When I asked from the student why they like HCL cdc then most of them had
answered that they will get a quality instead of quantity in HCL which is later on
followed by brand name because the student know that HCL company is known to
everyone & is very much obvious that the courses which provided by HCL will be
quality oriented.
4. During my survey related to its awareness amongst student most of the student
replied they get the information related to HCL cdc is mainly through newspapers
and broachers. As one of the new courses so most of the students are not aware of
these courses so because of very few students can able to know about the courses to
their friends.
5. As HCL is providing various facilities like discount coupons, Bank loans so where
asking which offer is beneficial to students most of them i.e. almost 64% is said
that they will prefer opt for Bank loan instead for discount and coupon the reason
which is got is most of them were having the perception that they will go for loan it
will be the responsibility of HCL to provide the job.
6. The promotion activities of HCL were graded as fair by 80% of the students
because for its facility of loan brand name and courses that is offered.
7. Well I curiously asked for most of the students that why they are choosing the HCL
cdc the answer which I got very much similar which I expected most of them
choosing HCL cdc because HCL having brand and good reputation in the market.
The marker apart from its quality and price.
8. Company was doing various promotional activities like Hand Billing, Road shows,
Seminar and area campaign but where asking which was the most prefer by the
students 41% said that area campaign is one of the best way to contact with them
35% were agreed for seminar and 23% for Hand billing this is so because area
campaign the way by which most of the students weather he is from college or
school going or road side one can able to know what exactly HCL cdc offering
them which is not fulfill by seminar or hand billing in a satisfactory position.

48. 9. After asking which courses mostly preferred by the students the answer which I got
is majority for short term courses which is having duration of six month or one year
minority were asking long term courses which is having duration of two year. This
is so because the majority of students which I surveyed were doing job so they
mostly preferred short term courses over within six month and one year.
10. Lastly I asked that which timing is mostly suits them 47% said that evening is most
suitable for them as I have said earlier that most of them doing job so they don’t
want to hamper their job for this course but as this course was really suited to them
they really want to do it as a part time courses.
Swot analysis
Strength: -
a. Brand name
b. quality of education
c. Placement record
Weakness: -
a New in this field
b. Less experience faculty
c. Less proper coordination with employee
d. Less strength of marketing team
Opportunity:-
a. It Industry is booming at fast rate every year.
b. Increasing consumer awareness about It education.
c. Tremendous demand of it professional in India.
d. Tie ups with various companies enable to extract their core competencies.
Threats:-
a. Lots of player in this field.
b. High course price.
c. Less number of jobs in market.
Conclusion
“Excellence has always been achieved by those who dared to believe that
Something inside them was superior to circumstances. So believe in yourself
and try your level best”.
By, SUKANTA PARIDA
This phrase says it all. It is truly inspiring that one must believe in what one is doing and
stand
by your decision and work hard towards it, so that you may achieve excellence.

49. Summer internship for any MBA would be an experience by itself, so was it for me.
Working to me was something new, as I had not worked anywhere else before. But this
voyage
of internship taught me a lot about my profession as Marketing person.
HCL has given me a platform to work in the corporate and understand the working
practices in the Education Environment. This internship was like a fresh start for my
carrier, the
learning which I have undertaken here will stay along with me through my journey of
working.
My experience working as a trainee was tremendous. I got to understand & learn how a
Big
Education Hub Company works. I got to understand the marketing process & its various
Functionalities. At HCL cdc I had the opportunity to learn about the Market Promotion
Strategies. My Interns were basically focused on how to promote the different Hardware,
Software & Networking courses provide by HCL cdc to the students. I learnt various
aspects of
these strategies.
After my tenure of working here has benefited me a lot and has given me confidence in my
own
work and decisions. My experience here was more than my expectation. The work
environment
which I was not use to was made very friendly by my Mentor Mr. VENKET RAMAN
TRIPATHY. And I
would remember his help which he provided me during my tenure of internship.
RECOMMENDATIONS
1. HCL cdc needs to advertise more and spend more on ‘Above the line activities’.
This will increase popularity of the brand of HCL cdc.
2. Prices of some of the coursers are match with that of the courses of competitors but
prices some of courses are priced higher. So price of some courses are to be reduced to
increase number of registrations.
3. Proper follow ups are required at right time. As time lag will put a negative impact
on the minds of the customers.
4. A plan made should be executed properly. It should not be diluted by execution of

50. new plan.
5. Colleges should be approached we it reopens and when they don’t have any kind of
exam schedule.
6. I feel that less emphasis is given on Software courses as compared to Hardware and
Networking courses.
7. Regular touch with mass should be maintained in form of journals and publishing in
daily News papers and magazines. These will put an impact on consumers mind.
8. Promote its educational products under the brand name of HCL by putting up
kiosks and conducting interviews process for interested candidates in job fairs and
educating the Candidates about the importance of industry specific HCL certified
courses and global Certification programs in their centers.
BIBILIOGRAPHY
For making and complet this project Ihad reffered some books and website,magazines.
Websites
1.http://www.Hcl cdc.in/homepage.htm#
2.http://www.Niit.com/pages/defaultindia.aspx
3. http://www.Iiht.com/site/home.aspx
4. http://www.Aptech.com/
5. Primary Data Collection:
· http://infotech.indiatimes.com/articleshow/18454249.cms
· http://www.prdomian.com/companies/M/Microsoft?newsrealeses
· http://dqindia.ciol.com/content/top_stories
· http://www.equitymaster.com/r-detail
Magazines

51. • Business Line
• India Today
Books
• Methodology of Research: C.R Kothari
• Sales Management, book by HCL CDC.
• Marketing Management (13th Edition) A SOUTH ASIAN PERSPECTIVE by
Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha.