power point presentation on KFC, mostly focused on company , followed the standard presentation format which is only bullet points no more theoretical part in this , easy to understand and present , specifically focused on Indian market , very simple and very attractive .
power point presentation on KFC, mostly focused on company , followed the standard presentation format which is only bullet points no more theoretical part in this , easy to understand and present , specifically focused on Indian market , very simple and very attractive .
Harland Sanders, the man who would later be known as ‘The Colonel’, was born in 1890. In 1955 Sanders sold his two filling stations and began selling his chicken recipe to other restaurants, charging them 5 cents per chicken. This franchise operation turned out to be a very profitable model. There were 600 KFC restaurants, making it the biggest fast food chain in the US by 1963. Today, there are over 18,500 KFC outlets worldwide, each making a profit of around $1.2 million a year. Also, it is the world's second-largest restaurant chain, with 22,621 locations globally in 150 countries. They are one of the most popular fast-food chains in the world and they produce fried chicken, chicken sandwiches, wraps, french fries and etc. They even brought out a chicken-flavored nail varnish earlier this year. In this presentation, include about Introduction of KFC, Nature of KFC international business operations and The impact of the international PESTEL on the KFC
Harland Sanders, the man who would later be known as ‘The Colonel’, was born in 1890. In 1955 Sanders sold his two filling stations and began selling his chicken recipe to other restaurants, charging them 5 cents per chicken. This franchise operation turned out to be a very profitable model. There were 600 KFC restaurants, making it the biggest fast food chain in the US by 1963. Today, there are over 18,500 KFC outlets worldwide, each making a profit of around $1.2 million a year. Also, it is the world's second-largest restaurant chain, with 22,621 locations globally in 150 countries. They are one of the most popular fast-food chains in the world and they produce fried chicken, chicken sandwiches, wraps, french fries and etc. They even brought out a chicken-flavored nail varnish earlier this year. In this presentation, include about Introduction of KFC, Nature of KFC international business operations and The impact of the international PESTEL on the KFC
One of the most reputed name in the beauty and styling industry, Naturals salon has established its name in South India. We have grown in terms of numbers and our team is constantly churning out new styles to keep pace with the changing trends. Naturals Unisex salon is fast growing to meet the beauty demands of people from various walks of life. We are well known for our path-breaking styles, professionalism and pleasant services.
KFC (the name was originally an initialism for Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, United States (US). It is the world's second largest restaurant chain overall (as measured by sales) after McDonald's, with over 18,000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell restaurant chains.
KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as "Colonel Sanders," Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. However, the company's rapid expansion saw it overwhelm the ageing Sanders, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack C. Massey.
KFC was one of the first fast food chains to expand internationally, opening outlets in England, Mexico and Jamaica by the mid-1960s. Throughout the 1970s and 1980s, KFC experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to the spirits distributor Heublein, who were taken over by the R.J. Reynolds food and tobacco conglomerate, who sold the chain to PepsiCo. The chain continued to expand overseas however, and in 1987 KFC became the first Western restaurant chain to open in China. The chain has since expanded rapidly in China, which is now the company's most profitable market. PepsiCo spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands.
KFC's original product is pressure fried chicken pieces, seasoned with Sanders' recipe of 11 herbs and spices. The constituents of the recipe represent a notable trade secret. Larger portions of fried chicken are served in a cardboard "bucket," which has become an icon of the chain since it was first introduced by franchisee Pete Harman in 1957. Since the early 1990s, KFC has expanded its menu to offer other chicken products such as chicken fillet burgers and wraps, as well as salads and side dishes such as French fries and coleslaw, desserts and soft drinks, the latter often supplied by PepsiCo. KFC is known for the slogan "finger lickin' good," which has since been replaced by "Nobody does chicken like KFC" and "So good."
A presentation on world's number 1 fast food chain "SUBWAY". Here we have covered all the aspects of Total Quality Management including dimensions of quality, problems and rewards. Hope you will find it helpful.
Casestudy on KFC through the lens of Proffesional ethics and valuesNidhiSingh619
This ppt covers the csr and professional ethics of the company KFC. The issues and the solutions related to the brand values which allows more transparency to the customer.
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The people in this presentation are real and the information is collected from different web sites. I apologize for not obtaining permission from these people. I don't personally know them and it is only for informational purpose. This was presented as an internal assessment work in the "Critical thinking" class.
6. 1940
• Devised what came to be known
as his “Original Recipe”
• Contain 11 herbs and spices is still
a trade secret
7. 1950
• Shut down Sanders Cafe and
Restaurant
1952
• Travels the U.S. to sell his
chicken to restaurant owners
• First to take franchise offer
was Pete Harman
8. • Number of franchised
1964
1960 outlets 600
• Sold the entire
1964 KFC franchising operation
• KFC went public
1966
• Listed on the NYSE
1969
First KFC outside
North America
10. • Heublein & KFC Inc. was 1985
1982 acquired by RJ Reynolds
• Nabisco was bought by R.J.
1985 Reynolds, forming RJR Nabisco
• PepsiCo, Inc. acquires KFC from
1986 RJR Nabisco, Inc
Chicken Little Sandwich
11. 1990
1987
1995 Entered Canada with brand
name as “Poulet Frit Kentucky”
Entry in India
12. 1997
PepsiCo, Inc. announces the
spin-off of its quick service
restaurants
KFC, Taco Bell and Pizza Hut
into Tricon Global Restaurants,
Inc.
2002
• Tricon changed it's corporation name to Yum! Brands, Inc
13. 2003 2007
Start Marketing
PETA Protest Chicken as Extra Crispy
14. 2009
Enters Nepal, its
first restaurant in
Durbar marga.
16. Logo
LOGO
Changes: Red color to make it more vibrant, a
Smiling face and a apron
17. Goals Of K.F.C
Build an organization dedicated
to excellence
Deliver superior quality and Mission statement
value in our products and
services. “To be the leader in
western style quick
Maintain a commitment to service restaurants
innovation through friendly
service, good quality
food and clean
Generate consistently superior atmosphere ”
financial returns and benefits
our owner and employees.
18. Internal Factors SW
• Multi branding Strategy
• Conflicting
Corporate Cultures
• Name recognition and
Reputation
• Secret recipe • No defined target
market
Strengths • Employee Loyalty
Weaknesses
• Franchisee disputes
• Global Expansion
• Time it takes to
market new
• Targeting Non-
Traditional Outlets products
19. External Factors OT
• International Appeal • Competition
to American • Consumer health
products food trend
• Economies of Scale • Saturated fast food
and Scope industry
• New market
• PETA
• The downturn of the
US economy
20.
21. About the Secret K.F.C recipe
Written in pencil on a single sheet of
notebook paper and signed by Sanders
Kept locked away at the KFC
headquarters in Louisville
Only two executives have the key
Company uses different suppliers for their
ingredients to keep their recipe a secret
22. Strategic Management
Market • KFC will introduce their present and
new products and services into new
Development geographic/demographic areas.
Product • Bring back rotisserie chicken
Development
Concentric • Add more to KFC product & service
Diversification variety to the patients
23. Implementations
Market Meals will be
Expand menu
Research sold at cost
• Determine • Healthier • Determine
area’s choices effects on
demand to budget
determine
boundaries
24. Training & Development
TD intuitive interface makes it easy to organize,
schedule, deliver, track and report all the information
necessary to support your e-learning strategy.
BENEFITS
Easily manage course administration, class
scheduling, curriculum & course
dependency controls and scheduled classes
notification.
Proactively notify employees, supervisors and
administrators of training needs
Get proactive notification before training
expires.
25. Good Quality Food
Cook their products well above the
minimum temperature recommended by
WHO
Follow standard procedure to minimize risk of
cross contamination between raw and ready-to-
eat products
Use of non-hydrogenated palm oil that contains
insignificant amount of trans fat and it is 100% free
Team of food technologists constantly experimenting
with new flavors and creative concepts to provide more
values, choices and healthy options for their customers
26. Supplier Quality
The STAR KFC use
Conduct an Suppliers quality raw
AUDIT Food
annual performances materials
comprises two technologists
supplier audit are constantly from
versions:- conduct
namely the monitored reputable
STAR AUDIT •The Food through quarterly QA suppliers
which is a Safety regular evaluations such as
YUM •Quality submission of on in-house NESTLE, UBF,
Systems Audits suppliers
proprietary quality McCain &
programme. reports Jomalina
27. Kitchen Operations
Different
Different Different
Cooking
Crew utensils
Area
29. Mystery Customer Program
KFC has Mystery Customer Program known as
CHAMPSCHECK which evaluates customers
experience in their restaurants.
They have appointed a reputable surveillance
company to check against the CHAMPS
concept
Every restaurant is subjected to a visit by a
Mystery Customer and the dine-in/take away
experience is evaluated and scored
KFC sets a minimum standard of 90% as
passing score for this evaluation
31. UNFRIED, UNTHINK
Introduced their new UNFried menu item on April 27, 2009;
Kentucky Grilled Chicken (KGC)
Provides the consumer an option to choose between
the fried or grilled chicken.
April 27th was “UNFry Day”
KFC offered 2 free pieces of Kentucky Grilled Chicken to
all consumers
This pseudo-event received nationwide publicity
32. Change in Punch lines
Old Punch line:
‘Taste you'll just love to EAT‘ As ‘Finger licking’ is
Have to drop the word “EAT” considered as
unhygienic