Running Head: JANE’S SITUATIONAL ANALYSIS 1
Title: Jane’s Situational Analysis
Keisha Thomas
Tracy Foote
BUS 330 Principles to Marketing
August 19, 2019
Jane’s situational analysis
Jane’s is one of the leading companies in the world in the food production industry. It has over 40,000 retails in more than 200 countries (Atlanta, Scholarly Editions 2013). Its annual sales range from 35 Billion dollars.
Products and services offered
Jane’s company offers the following products and services to its customers. These products include milkshakes, yoghurts, sandwiches, burgers, bhanjias, beverages and many more types of foods. Its location offers these services during breakfasts, dinners, lunch hours and night hours. These make the company more competitive hence creating a competitive advantage compared to other companies offering the same products and services.
Brief History
The first restaurant was opened in the year 1930 by Jane’s and Peter. It brought about new techniques and innovations in the sector of the food industry. Jane's friends and relatives provided support to Jane's leading to the establishment of more branches. The second branch was opened in the year 1940, ten years after the first branch. In the year 1950 Jane’s Company was registered as a public company. Its first location internationally in the year 1953. The company has continued to grow since the year 1953.
Current competitors
Its largest competitors are the companies that produce sandwiches. Their way of making sandwiches is better compared to Jones Company. They use ingredients that are sweeter and more flavouring. But Jones Production Company is increasing and expanding its menu. It has put more measures in place to improve on its production of sandwiches. It has brought in experts to teach its chef on how to cook better sandwiches.
SWOT Analysis
This analysis is a strategic tool for planning that is used in assessing the company strengths, opportunities, weaknesses, threats and the company’s trend in its plan and projects (50MINUTES.COM. 2015).
Strengths
Equity in the Brand
Jane’s Company has over 40,000 locations, its high sales annually and high experiences in this sector have to lead to the development of a strong Jane’s brand in food production. It also has chefs who are very qualified in their professionals.
The cost of menus is not high
This inexpensive cost attracts more customers in the restaurant. This leads to a rise in its economy leading to a positive economic value.
The company have established various restaurants in different countries and locations
These make its customers get services and products anywhere they are. Their products are easily available to its consumers making it more prosperous in the food industry.
Jane’s food production produces the best bhanjias
The sweetest bhanjias are found in Jane’s restaurant. These attract more people even those who have never consumed bhanj ...
Running head MCDONALD’S SITUATIONAL ANALYSIS McDonal.docxjeanettehully
Running head: MCDONALD’S SITUATIONAL ANALYSIS
McDonald’s Situational Analysis
Samuel A. Sample
BUS 330 Principles of Marketing
Avisha Sadeghinejad
February 16, 2016
MCDONALD’S SITUATIONAL 2
McDonald’s is the world’s largest fast food chain with over $25B in annual sales and more
than 35,000 retail locations in more than 100 countries (McDonald’s Corporation, 2015).
Core Products or Services
Beyond the burgers, French fries and milkshakes that they have, they have been selling
since its founding, McDonald’s sells a variety of wraps, salads, sandwiches and beverages – more
than 200 items in all (The Economist, 2015). McDonald’s locations are typically open for
breakfast, lunch, dinner and late night dining and many feature drive-thru service.
A Brief History
The first McDonald’s restaurant was opened in 1948 by Richard and Maurice McDonald.
It brought production line techniques to the burger business and challenged the dominant carhop
drive-in business model. Ray Kroc was one of the earliest franchisees and the key figure in the
rapid expansion of the business after he bought out the McDonald brothers 1961. McDonald’s
became a public company in 1965 and opened its first international location in 1967. Sales and
locations have continued to grow every year since (Comoletti, 2014)
Key current competitors
Historically, McDonald’s primary competitors were identified to be the large fast food
burger chains like Burger King and Wendy’s. But given McDonald’s size and the expansion of
their menu, the competitive set must be viewed more broadly to include sandwich shops like
Subway, other fast food concepts like Chick-fil-A, more upscale fast casual restaurants like
Panera and Chipotle, as well as coffee shop chains like Starbucks and Dunkin’ Donuts.
SWOT Analysis
A SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses,
opportunities, threats, and trend of an organization, company, project, plan, or venture
MCDONALD’S SITUATIONAL 3
Strengths
• Anytime, anywhere convenience
With over 14,000 locations in the U.S. alone, there is a McDonald’s within a short drive of
almost everyone and most are open from 6am to 11pm. The number of locations also means that
McDonald’s can purchase media nationally which is more cost efficient than buyinglocally.
• Brand equity
Because of its many locations, consistent brand experiences and hundreds of millions of
dollars spent on marketing each year-- McDonald’s has developed a very strong brand. For
example, they ranked 5th on BrandZ’s 2014 most valuable global brand list (Rooney, 2014).
• The Best French Fries
McDonald’s french fries are universally loved -- even by people who don’t otherwise like
McDonald’s food. McDonald’s fries were voted #1 in a 2015 YouGov study (Peterson, 2015).
• Kid appeal
McDonald’s is a popular destination amongst younger kids. Many locations have in ...
OuterBrand, LLC has developed a brand identity for 500Cal. This is the brand style guide that was created for 500Cal franchise. The style guide talks about the brand development in various stages of development. The guide is broken down into 3 different sections, Research, Development and Implementation.
500Cal is a fast food franchise that OuterBrand, LLC had an opportunity to brand. During the branding process we focused on brand positioning, brand engagement and the brand voice.
Please view the 500Cal brand guide.
Running Head MCDONALD’S MARKETING PLAN 1 Fr.docxanhlodge
Running Head: MCDONALD’S MARKETING PLAN
1
Frieday Night with Redbox: A McDonald’s Marketing Plan
Samuel A. Sample
BUS 330 Principles of Marketing
Professor Sadeghinejad
February 16, 2016
MCDONALD’s MARKETING PLAN 2
McDonald’s Marketing Plan: Frieday with RedBox
Brand or Company Description (minimum 25 words)
McDonald’s is the world’s largest fast food chain with over $25B in annual sales and more than
35,000 retail locations in more than 100 countries (McDonald’s Corporation, 2015).
Core Products or Services (minimum 25 words)
Beyond the burgers, french fries and milkshakes that they’ve been selling since its founding,
McDonald’s sells a variety of wraps, salads, sandwiches and beverages – more than 200 items in all (The
Economist, 2015). McDonald’s locations are typically open for breakfast, lunch, dinner and late night
dining and many feature drivethru service.
A Brief History (minimum 50 words)
The first McDonald’s restaurant was opened in 1948 by Richard and Maurice McDonald. It
brought production line techniques to the burger business and challenged the dominant carhop drivein
business model. Ray Kroc was one of the earliest franchisees and the key figure in the rapid expansion of
the business after he bought out the McDonald brothers 1961. McDonald’s became a public company in
1965 and opened its first international location in 1967. Sales and locations have continued to grow every
year since.
Key current competitors (minimum 50 words)
Historically, McDonald’s primary competitors were identified to be the large fast food burger
chains like Burger King and Wendy’s. But given McDonald’s size and the expansion of their menu, the
competitive set must be viewed more broadly to include sandwich shops like Subway, other fast food
concepts like ChikfilA, more upscale fast casual restaurants like Panera and Chipotle, as well as coffee
shop chains like Starbucks and Dunkin’ Donuts.
MCDONALD’s MARKETING PLAN 3
SWOT Analysis (minimum 500 words)
SWOT Analysis: Strengths (Describe a minimum of 3 positive controllable factors)
1. Anytime, anywhere convenience
With over 14,000 locations in the U.S. alone, there’s a McDonald’s within a short drive of almost
everyone and most are open from 6am to 11pm. The number of locations also means that McDonald’s can
purchase media nationally which is more cost efficient than buying locally.
2. Brand equity
As a results of its many locations, consistent brand experiences and hundreds of millions of
dollars spent on marketing each year McDonald’s has developed a very strong brand. For example, they
ranked 5th on BrandZ’s 2014 most valuable global brand list (Rooney, 2014).
3. The Best French Fries
McDonald’s french fries are universally loved even by people who don’t otherwise like
McDonald’s food. McDonald’s fries were voted #1 in a 2015 YouGov study (Peterson, 2015).
Sheet1TaskMost OptimisticMost LikelyMost PessimisticExpected Estimate1.1 Initiation1.1.1 Evaluation & Recommendations1.1.2 Brainstorming and compiling information needed1.1.3 Develop Project Charter1.1.4 Develop Budget1.1.5 Deliverable: Submit Project Charter1.1.6 Project Sponsor Reviews Project Charter1.1.7 Project Team Reviews Project Charter1.1.8 IT, Sales, Consulting management leaders review Project Charter1.1.9 Project Charter Signed/Approved1.2 Planning1.2.1 Create Preliminary Scope Statement1.2.2 Determine Project Team1.2.3 Equipment Procurement1.2.4 Salvage procurement1.2.5 IT lays out protocol to push new system1.2.6 Project Team Kickoff Meeting1.2.7 Develop Project Plan1.2.8 Create timeline, identify major milestones1.2.9 Create control cost schedule1.2.10 Create GANTT/PERT1.2.11 Submit Project Plan with GANTT/PERT1.2.12 Milestone: Project Plan Approval1.3 Execution1.3.1 Project Kickoff Meeting1.3.2 Verify & Validate User Requirements1.3.3 Development and Design Email Server/Service1.3.4 Write program, develop platform protocol and create final software1.3.5 IT reviews software1.3.6 Sales, Consulting determine to proceed or reconfigure based on IT’s reviews1.3.7 Overlay server with new programmed software platform1.3.8 Consolidate five systems into one server/system1.3.9 Testing Phase1.3.10 Install Live System1.3.11 Add 500 new user accounts, integrate 2000 existing user accounts and employee accounts1.3.12 Review server/system for errors or alternations1.3.13 Upgrade user PC’s to accommodate the new email system1.3.14 Test LAN and remote access1.3.15 Set-up help desk and support infrastructure1.3.16 Employee user training, integrate customer training prompts1.3.17 Become fully operational, release to public1.4 Control1.4.1 Project Management1.4.2 Project Status Meetings1.4.3 Risk Management1.4.4 Update Project Management Plan1.5 Closeout1.5.1 Equipment Salvage1.5.2 Audit Procurement1.5.3 Customer/end user feedback1.5.4 Surveys to employees and helpdesk1.5.5 Document Lessons Learned1.1.1 Update Files/Records1.1.2 Gain Formal Acceptance1.1.3 Archive Files/Documents
Running Head: MCDONALD’S SITUATIONAL ANALYSIS
1
McDonald’s Situational Analysis
Samuel A. Sample
BUS 330 Principles of Marketing
Professor Sadeghinejad
February 16, 2016
MCDONALD’S SITUATIONAL ANALYSIS
2
McDonald’s Marketing Plan: Frieday with RedBox
Brand or Company Description (minimum 25 words)
McDonald’s is the world’s largest fast food chain with over $25B in annual sales and more than
35,000 retail locations in more than 100 countries (McDonald’s Corporation, 2015).
Core Products or Services (minimum 25 words)
Beyond the burgers, french fries and milkshakes that they’ve been selling since its founding,
McDonald’s sells a variety of wraps, salads, sandwiches and beverages – more than 200 items in all (The
Economist, 2015). McDonald’s locations are typically .
Running head MCDONALD’S SITUATIONAL ANALYSIS McDonal.docxjeanettehully
Running head: MCDONALD’S SITUATIONAL ANALYSIS
McDonald’s Situational Analysis
Samuel A. Sample
BUS 330 Principles of Marketing
Avisha Sadeghinejad
February 16, 2016
MCDONALD’S SITUATIONAL 2
McDonald’s is the world’s largest fast food chain with over $25B in annual sales and more
than 35,000 retail locations in more than 100 countries (McDonald’s Corporation, 2015).
Core Products or Services
Beyond the burgers, French fries and milkshakes that they have, they have been selling
since its founding, McDonald’s sells a variety of wraps, salads, sandwiches and beverages – more
than 200 items in all (The Economist, 2015). McDonald’s locations are typically open for
breakfast, lunch, dinner and late night dining and many feature drive-thru service.
A Brief History
The first McDonald’s restaurant was opened in 1948 by Richard and Maurice McDonald.
It brought production line techniques to the burger business and challenged the dominant carhop
drive-in business model. Ray Kroc was one of the earliest franchisees and the key figure in the
rapid expansion of the business after he bought out the McDonald brothers 1961. McDonald’s
became a public company in 1965 and opened its first international location in 1967. Sales and
locations have continued to grow every year since (Comoletti, 2014)
Key current competitors
Historically, McDonald’s primary competitors were identified to be the large fast food
burger chains like Burger King and Wendy’s. But given McDonald’s size and the expansion of
their menu, the competitive set must be viewed more broadly to include sandwich shops like
Subway, other fast food concepts like Chick-fil-A, more upscale fast casual restaurants like
Panera and Chipotle, as well as coffee shop chains like Starbucks and Dunkin’ Donuts.
SWOT Analysis
A SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses,
opportunities, threats, and trend of an organization, company, project, plan, or venture
MCDONALD’S SITUATIONAL 3
Strengths
• Anytime, anywhere convenience
With over 14,000 locations in the U.S. alone, there is a McDonald’s within a short drive of
almost everyone and most are open from 6am to 11pm. The number of locations also means that
McDonald’s can purchase media nationally which is more cost efficient than buyinglocally.
• Brand equity
Because of its many locations, consistent brand experiences and hundreds of millions of
dollars spent on marketing each year-- McDonald’s has developed a very strong brand. For
example, they ranked 5th on BrandZ’s 2014 most valuable global brand list (Rooney, 2014).
• The Best French Fries
McDonald’s french fries are universally loved -- even by people who don’t otherwise like
McDonald’s food. McDonald’s fries were voted #1 in a 2015 YouGov study (Peterson, 2015).
• Kid appeal
McDonald’s is a popular destination amongst younger kids. Many locations have in ...
OuterBrand, LLC has developed a brand identity for 500Cal. This is the brand style guide that was created for 500Cal franchise. The style guide talks about the brand development in various stages of development. The guide is broken down into 3 different sections, Research, Development and Implementation.
500Cal is a fast food franchise that OuterBrand, LLC had an opportunity to brand. During the branding process we focused on brand positioning, brand engagement and the brand voice.
Please view the 500Cal brand guide.
Running Head MCDONALD’S MARKETING PLAN 1 Fr.docxanhlodge
Running Head: MCDONALD’S MARKETING PLAN
1
Frieday Night with Redbox: A McDonald’s Marketing Plan
Samuel A. Sample
BUS 330 Principles of Marketing
Professor Sadeghinejad
February 16, 2016
MCDONALD’s MARKETING PLAN 2
McDonald’s Marketing Plan: Frieday with RedBox
Brand or Company Description (minimum 25 words)
McDonald’s is the world’s largest fast food chain with over $25B in annual sales and more than
35,000 retail locations in more than 100 countries (McDonald’s Corporation, 2015).
Core Products or Services (minimum 25 words)
Beyond the burgers, french fries and milkshakes that they’ve been selling since its founding,
McDonald’s sells a variety of wraps, salads, sandwiches and beverages – more than 200 items in all (The
Economist, 2015). McDonald’s locations are typically open for breakfast, lunch, dinner and late night
dining and many feature drivethru service.
A Brief History (minimum 50 words)
The first McDonald’s restaurant was opened in 1948 by Richard and Maurice McDonald. It
brought production line techniques to the burger business and challenged the dominant carhop drivein
business model. Ray Kroc was one of the earliest franchisees and the key figure in the rapid expansion of
the business after he bought out the McDonald brothers 1961. McDonald’s became a public company in
1965 and opened its first international location in 1967. Sales and locations have continued to grow every
year since.
Key current competitors (minimum 50 words)
Historically, McDonald’s primary competitors were identified to be the large fast food burger
chains like Burger King and Wendy’s. But given McDonald’s size and the expansion of their menu, the
competitive set must be viewed more broadly to include sandwich shops like Subway, other fast food
concepts like ChikfilA, more upscale fast casual restaurants like Panera and Chipotle, as well as coffee
shop chains like Starbucks and Dunkin’ Donuts.
MCDONALD’s MARKETING PLAN 3
SWOT Analysis (minimum 500 words)
SWOT Analysis: Strengths (Describe a minimum of 3 positive controllable factors)
1. Anytime, anywhere convenience
With over 14,000 locations in the U.S. alone, there’s a McDonald’s within a short drive of almost
everyone and most are open from 6am to 11pm. The number of locations also means that McDonald’s can
purchase media nationally which is more cost efficient than buying locally.
2. Brand equity
As a results of its many locations, consistent brand experiences and hundreds of millions of
dollars spent on marketing each year McDonald’s has developed a very strong brand. For example, they
ranked 5th on BrandZ’s 2014 most valuable global brand list (Rooney, 2014).
3. The Best French Fries
McDonald’s french fries are universally loved even by people who don’t otherwise like
McDonald’s food. McDonald’s fries were voted #1 in a 2015 YouGov study (Peterson, 2015).
Sheet1TaskMost OptimisticMost LikelyMost PessimisticExpected Estimate1.1 Initiation1.1.1 Evaluation & Recommendations1.1.2 Brainstorming and compiling information needed1.1.3 Develop Project Charter1.1.4 Develop Budget1.1.5 Deliverable: Submit Project Charter1.1.6 Project Sponsor Reviews Project Charter1.1.7 Project Team Reviews Project Charter1.1.8 IT, Sales, Consulting management leaders review Project Charter1.1.9 Project Charter Signed/Approved1.2 Planning1.2.1 Create Preliminary Scope Statement1.2.2 Determine Project Team1.2.3 Equipment Procurement1.2.4 Salvage procurement1.2.5 IT lays out protocol to push new system1.2.6 Project Team Kickoff Meeting1.2.7 Develop Project Plan1.2.8 Create timeline, identify major milestones1.2.9 Create control cost schedule1.2.10 Create GANTT/PERT1.2.11 Submit Project Plan with GANTT/PERT1.2.12 Milestone: Project Plan Approval1.3 Execution1.3.1 Project Kickoff Meeting1.3.2 Verify & Validate User Requirements1.3.3 Development and Design Email Server/Service1.3.4 Write program, develop platform protocol and create final software1.3.5 IT reviews software1.3.6 Sales, Consulting determine to proceed or reconfigure based on IT’s reviews1.3.7 Overlay server with new programmed software platform1.3.8 Consolidate five systems into one server/system1.3.9 Testing Phase1.3.10 Install Live System1.3.11 Add 500 new user accounts, integrate 2000 existing user accounts and employee accounts1.3.12 Review server/system for errors or alternations1.3.13 Upgrade user PC’s to accommodate the new email system1.3.14 Test LAN and remote access1.3.15 Set-up help desk and support infrastructure1.3.16 Employee user training, integrate customer training prompts1.3.17 Become fully operational, release to public1.4 Control1.4.1 Project Management1.4.2 Project Status Meetings1.4.3 Risk Management1.4.4 Update Project Management Plan1.5 Closeout1.5.1 Equipment Salvage1.5.2 Audit Procurement1.5.3 Customer/end user feedback1.5.4 Surveys to employees and helpdesk1.5.5 Document Lessons Learned1.1.1 Update Files/Records1.1.2 Gain Formal Acceptance1.1.3 Archive Files/Documents
Running Head: MCDONALD’S SITUATIONAL ANALYSIS
1
McDonald’s Situational Analysis
Samuel A. Sample
BUS 330 Principles of Marketing
Professor Sadeghinejad
February 16, 2016
MCDONALD’S SITUATIONAL ANALYSIS
2
McDonald’s Marketing Plan: Frieday with RedBox
Brand or Company Description (minimum 25 words)
McDonald’s is the world’s largest fast food chain with over $25B in annual sales and more than
35,000 retail locations in more than 100 countries (McDonald’s Corporation, 2015).
Core Products or Services (minimum 25 words)
Beyond the burgers, french fries and milkshakes that they’ve been selling since its founding,
McDonald’s sells a variety of wraps, salads, sandwiches and beverages – more than 200 items in all (The
Economist, 2015). McDonald’s locations are typically .
Running Head MCDONALD’S SITUATIONAL ANALYSIS 1 .docxanhlodge
Running Head: MCDONALD’S SITUATIONAL ANALYSIS
1
McDonald’s Situational Analysis
Samuel A. Sample
BUS 330 Principles of Marketing
Professor Sadeghinejad
February 16, 2016
MCDONALD’S SITUATIONAL ANALYSIS
2
McDonald’s Marketing Plan: Frieday with RedBox
Brand or Company Description (minimum 25 words)
McDonald’s is the world’s largest fast food chain with over $25B in annual sales and more than
35,000 retail locations in more than 100 countries (McDonald’s Corporation, 2015).
Core Products or Services (minimum 25 words)
Beyond the burgers, french fries and milkshakes that they’ve been selling since its founding,
McDonald’s sells a variety of wraps, salads, sandwiches and beverages – more than 200 items in all (The
Economist, 2015). McDonald’s locations are typically open for breakfast, lunch, dinner and late night
dining and many feature drivethru service.
A Brief History (minimum 50 words)
The first McDonald’s restaurant was opened in 1948 by Richard and Maurice McDonald. It
brought production line techniques to the burger business and challenged the dominant carhop drivein
business model. Ray Kroc was one of the earliest franchisees and the key figure in the rapid expansion of
the business after he bought out the McDonald brothers 1961. McDonald’s became a public company in
1965 and opened its first international location in 1967. Sales and locations have continued to grow every
year since.
Key current competitors (minimum 50 words)
Historically, McDonald’s primary competitors were identified to be the large fast food burger
chains like Burger King and Wendy’s. But given McDonald’s size and the expansion of their menu, the
competitive set must be viewed more broadly to include sandwich shops like Subway, other fast food
concepts like ChikfilA, more upscale fast casual restaurants like Panera and Chipotle, as well as coffee
shop chains like Starbucks and Dunkin’ Donuts.
MCDONALD’S SITUATIONAL ANALYSIS
3
SWOT Analysis (minimum 500 words)
SWOT Analysis: Strengths (Describe a minimum of 3 positive controllable factors)
1. Anytime, anywhere convenience
With over 14,000 locations in the U.S. alone, there’s a McDonald’s within a short drive of almost
everyone and most are open from 6am to 11pm. The number of locations also means that McDonald’s can
purchase media nationally which is more cost efficient than buying locally.
2. Brand equity
As a results of its many locations, consistent brand experiences and hundreds of millions of
dollars spent on marketing each year McDonald’s has developed a very strong brand. For example, they
ranked 5th on BrandZ’s 2014 most valuable global brand list (Rooney, 2014).
3. The Best French Fries
McDonald’s french fries are universally loved even by people who don’t otherwise like
McDonald’s food. McDonald’s fries were voted #1 in a 2015 YouGov study (Peterson, 2015).
4. Kid appeal
Mc.
SWOT analysis
A SWOT analysis on McDonald’s and Monsanto
Name
Institution
Date
SWOT analysis is a strategic analysis tool that is used to help in the understanding of the strengths, weaknesses, opportunities and the threats that are involved in a business activity. It defines the objective of the business and identifies the internal and external factors that are very important in the achievement of business goals. The strengths of a business are the characteristics or traits that give it an edge over others whereas weaknesses are those characteristics or traits that pace the business at a disadvantage. The opportunities are the elements that the business has not yet exploited and would result in profit whereas threats are those factors that would be detrimental to a business leading to its decline. Strengths and weaknesses are internal factors that contribute to the business’s survival while opportunities and threats are external factors that should be implemented or put in check for the business’s growth.
McDonald’s corporation SWOT analysis
The company has had inclined earnings and sales over the past few years as it continues to struggle with the currency exchange rate, the fierce competition and market unfamiliarity but still enjoys being the world’s largest and leading fast food franchise. It is a modern and progressive burger company that delivers modern customer experience.
McDonald’s enjoys diversified income, the company is well funded enabling it to receive geographical diversification since it has many locations in different regions in the world. Being a strong global brand is one of its biggest strengths, it the most recognizable brand in the world. McDonald’s always puts its customers at the center of everything thus driving value for the stake holders. McDonald’s has numerous restaurants all over the world that it has leased out, franchising, making rent one of its biggest income.
Most of the jobs at McDonald’s are low skilled and low paying resulting to a significant amount of employee turnover. The negative publicity that the company receives is one of its biggest weaknesses, the perception that the food they offer is unhealthy has hurt its image.
McDonald’s has the opportunity to upgrade its menu, with the change in recipes and the menu there is a possibility of getting new customers. The company has expansion opportunities, being a worldwide brand, the company can expand in any cony of its choosing.
The company faces sign cant competition from national, international and local food retailers. Facing completion from companies like Wendy’s, Burger King and Sub Way, it becomes ...
For this informal essay, write for up to 30 minutes in response to.docxAKHIL969626
For this informal essay, write for up to 30 minutes in response to this painting: http://www.musee-orsay.fr/en/collections/works-in-focus/search/commentaire_id/la-gare-saint-lazare-7080.html?no_cache=1 -- Claude Monet's Gare St. Lazare. The Musee d'Orsay site allows you to zoom in on the image, but feel free to search the image on Google or wikipedia.
Prompt: In looking over this painting, how does it seem to capture both the promise and the threats of the emerging modern world? How would a contemporary of Monet's (i.e. someone living in his time of the late 1800s) feel about the image and the scene it portrays?
Note: it is going to be one page without double space. It has to be done in 15 hours.
Running Head: STRATEGIC PLANNING 1
STRATEGIC PLANNING 2
Strategic Planning
Samaly Rodriguez
BUS/475
June 6, 2016
Tosh Stuart
Table of Contents
Executive Summary 3
Introduction 4
McDonald’s Background Information 4
Mission and vision 4
New Business Division 5
Division of McDonald’s Menu 5
Vision, Mission and Value Proposition 6
SWOT Analysis 7
Internal and External Environmental Analysis 7
Supply and Value Chain Analysis 7
Change Management Plan 8
Strategic Objectives 8
Balanced Score Card 8
Conclusion 9
References 10
Executive Summary
Strategic planning is essential in ensuring that a business attains competitive advantage and stays relevant throughout its lifetime. This study discusses the strategic planning of McDonald’s with the proposal of menu division. This division seeks to offer McDonald’s full menu all daylong so that customers can acquire any food they wanted any time of the day. A SWOT analysis provides the status of this intervention while the management plan outlines the strategic objectives, balanced score card and the communication plan in relation to the division.
Introduction
Strategic planning is essential to ensuring a business remains relevant in the market throughout its life. This study provides the strategic planning of McDonalds whereby division of its menu has been proposed to ensure its competitiveness. The SWOT analysis of this division is also provided whereby the probable impacts of the division on the organization are outlined.McDonald’s Background Information
McDonald’s entails a chain of restaurants offering fast food products across the world in over 100 countries. The company came into existence in 1940 and established into McDonald’s Corporation in 1955. It is the largest fast food restaurant chain in the globe with over 36,000 outlets globally as well as serving over 60 million customers daily. McDonald’s provides different products within their menu, and this is dependent on the country of operation. However, the dominant products include hamburgers, soft drinks, desserts, various chicken types and flavors as well as vegetarian food. Either the products are all offered as “eat in” or “take out” hence the customers have the option of either carrying their food home or eating at t ...
Dunkin Donuts
Arie McQuarley
CSU
Dunkin Donuts
Dunkin Donuts is an American multinational donut company, as well as a quick-service restaurant. The company was acquired in 1990 by Baskin-Robbins through Allied Domecq. Baskin earned Mister Donut chain, and the conversation to Dunkin Donuts enabled the growth of the Dunkin brand in America. In 2019, the Baskin-Robbins and Dunkin Donuts rebranded to a beverage-led company and are now known as Dunkin (Poole, 2017). Dunkin Donuts has close to 12,000 locations that are operational in36 countries. It offers the most significant baked and coffee products globally — the products of various cold and hot beverages, as well as donuts and other baked products.
Dunkin's mission, vision, and organizational culture suggests the company focuses on achieving their goals like becoming the top brand. As such, Dunkin dwells on the marketing segmentation and target approaches in the beverage and foodservice sector. For over 60 years, Dunkin has branded itself among Americans as well as achieving loyal clients globally due to the improved consumer services and irresistible products (Dunkin Donuts Case Study: Refocusing the Quick Serve Model Onto Coffee, 2008). Besides, by looking at the growth and expansion trends, it is evident the mission, vision, and structure are effective. Their vision, mission, and architecture that suggest serving responsibilities and their priorities, provide them with a roadmap as well as sustainability strategies to the future of their company.
Besides, Dunkin's mission, vision, and structure have essential elements that reflect their ambitions. The company is based on a supportive and collaborative environment that encourages feedbacks and accessibility to leadership by employees. Also, Dunkin focuses on improving the reach of their brand, but engaging franchisees and the team members effectively, as well as consumers (Poole, 2017). Dunkin's administration believes that with the diverse experiences and backgrounds, they are capable of driving their brand more effectively due to the enormous value of the teams. The mission, vision, and structure support the commitment of Dunkin to enhance the diversity of supplier base, franchisee, and employee by creating an inclusive environment for sustainability.
Currently, Dunkin's short term goals are value offers. The company is launching Dunkin Deals, which are set of offers that are availed to its operational restaurants every year. For instance, their deal in one of the years was Medium Iced or Hot Latte for $2 (Dunkin Donuts Case Study: Refocusing the Quick Serve Model Onto Coffee, 2008). The offer was from 2 pm to 6 pm. Such long-term goals by Dunkin offered each year, increases consumer retention.
On the other hand, their long-term goal is the introduction of new products. Dunkin Donuts uses innovative efforts to introduce new beverages and baked products. Remaining unique and creative in the market is essential. New brands of coffee, don ...
250-500 words APA format cite references Check this scenario out.docxjeanettehully
250-500 words APA format cite references
Check this scenario out. Long term care can consists of servicing patients need at a patient's home, providing meals, transportation and in home therapy. Some long term care is within the home and some can be rehab. Lets say there is a growing need to extend those services to our growing need in elderly population. Part of that need is a demand for servicing the increasing population of the Hispanic community. We as a team need to meet with a cross- functional management team that can relay the need and services outside of the facility. We need hired people who are bilingual that can work the call center, deliver food, offer in home therapy, and provide transportation.
Our audience will be the new management team. Each member of the coordination of care team of management will cover or be responsible for one of those areas. Our standpoint will be that we are the board of directors that would be talking with them.
Giving the above screnario my part of assignment is to come up with strategies of the transition and what methods may be needed?
.
2 DQ’s need to be answers with Zero plagiarism and 250 word count fo.docxjeanettehully
2 DQ’s need to be answers with Zero plagiarism and 250 word count for each question. Due in 6 hours TODAY! Please include all references if necessary.
Week One DQ1
Week One DQ3
To clarify... these ratios are part of the DuPont model, and the DuPont model considers liquidity as one of the factors to be evaluated, but at the end of the day, the DuPont model is all about return on equity... basically getting your money's worth. Given that, what are the elements of liquidity and how do they lead us into the discussion on equity? Why is this important to understand?
.
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Running Head: MCDONALD’S SITUATIONAL ANALYSIS
1
McDonald’s Situational Analysis
Samuel A. Sample
BUS 330 Principles of Marketing
Professor Sadeghinejad
February 16, 2016
MCDONALD’S SITUATIONAL ANALYSIS
2
McDonald’s Marketing Plan: Frieday with RedBox
Brand or Company Description (minimum 25 words)
McDonald’s is the world’s largest fast food chain with over $25B in annual sales and more than
35,000 retail locations in more than 100 countries (McDonald’s Corporation, 2015).
Core Products or Services (minimum 25 words)
Beyond the burgers, french fries and milkshakes that they’ve been selling since its founding,
McDonald’s sells a variety of wraps, salads, sandwiches and beverages – more than 200 items in all (The
Economist, 2015). McDonald’s locations are typically open for breakfast, lunch, dinner and late night
dining and many feature drivethru service.
A Brief History (minimum 50 words)
The first McDonald’s restaurant was opened in 1948 by Richard and Maurice McDonald. It
brought production line techniques to the burger business and challenged the dominant carhop drivein
business model. Ray Kroc was one of the earliest franchisees and the key figure in the rapid expansion of
the business after he bought out the McDonald brothers 1961. McDonald’s became a public company in
1965 and opened its first international location in 1967. Sales and locations have continued to grow every
year since.
Key current competitors (minimum 50 words)
Historically, McDonald’s primary competitors were identified to be the large fast food burger
chains like Burger King and Wendy’s. But given McDonald’s size and the expansion of their menu, the
competitive set must be viewed more broadly to include sandwich shops like Subway, other fast food
concepts like ChikfilA, more upscale fast casual restaurants like Panera and Chipotle, as well as coffee
shop chains like Starbucks and Dunkin’ Donuts.
MCDONALD’S SITUATIONAL ANALYSIS
3
SWOT Analysis (minimum 500 words)
SWOT Analysis: Strengths (Describe a minimum of 3 positive controllable factors)
1. Anytime, anywhere convenience
With over 14,000 locations in the U.S. alone, there’s a McDonald’s within a short drive of almost
everyone and most are open from 6am to 11pm. The number of locations also means that McDonald’s can
purchase media nationally which is more cost efficient than buying locally.
2. Brand equity
As a results of its many locations, consistent brand experiences and hundreds of millions of
dollars spent on marketing each year McDonald’s has developed a very strong brand. For example, they
ranked 5th on BrandZ’s 2014 most valuable global brand list (Rooney, 2014).
3. The Best French Fries
McDonald’s french fries are universally loved even by people who don’t otherwise like
McDonald’s food. McDonald’s fries were voted #1 in a 2015 YouGov study (Peterson, 2015).
4. Kid appeal
Mc.
SWOT analysis
A SWOT analysis on McDonald’s and Monsanto
Name
Institution
Date
SWOT analysis is a strategic analysis tool that is used to help in the understanding of the strengths, weaknesses, opportunities and the threats that are involved in a business activity. It defines the objective of the business and identifies the internal and external factors that are very important in the achievement of business goals. The strengths of a business are the characteristics or traits that give it an edge over others whereas weaknesses are those characteristics or traits that pace the business at a disadvantage. The opportunities are the elements that the business has not yet exploited and would result in profit whereas threats are those factors that would be detrimental to a business leading to its decline. Strengths and weaknesses are internal factors that contribute to the business’s survival while opportunities and threats are external factors that should be implemented or put in check for the business’s growth.
McDonald’s corporation SWOT analysis
The company has had inclined earnings and sales over the past few years as it continues to struggle with the currency exchange rate, the fierce competition and market unfamiliarity but still enjoys being the world’s largest and leading fast food franchise. It is a modern and progressive burger company that delivers modern customer experience.
McDonald’s enjoys diversified income, the company is well funded enabling it to receive geographical diversification since it has many locations in different regions in the world. Being a strong global brand is one of its biggest strengths, it the most recognizable brand in the world. McDonald’s always puts its customers at the center of everything thus driving value for the stake holders. McDonald’s has numerous restaurants all over the world that it has leased out, franchising, making rent one of its biggest income.
Most of the jobs at McDonald’s are low skilled and low paying resulting to a significant amount of employee turnover. The negative publicity that the company receives is one of its biggest weaknesses, the perception that the food they offer is unhealthy has hurt its image.
McDonald’s has the opportunity to upgrade its menu, with the change in recipes and the menu there is a possibility of getting new customers. The company has expansion opportunities, being a worldwide brand, the company can expand in any cony of its choosing.
The company faces sign cant competition from national, international and local food retailers. Facing completion from companies like Wendy’s, Burger King and Sub Way, it becomes ...
For this informal essay, write for up to 30 minutes in response to.docxAKHIL969626
For this informal essay, write for up to 30 minutes in response to this painting: http://www.musee-orsay.fr/en/collections/works-in-focus/search/commentaire_id/la-gare-saint-lazare-7080.html?no_cache=1 -- Claude Monet's Gare St. Lazare. The Musee d'Orsay site allows you to zoom in on the image, but feel free to search the image on Google or wikipedia.
Prompt: In looking over this painting, how does it seem to capture both the promise and the threats of the emerging modern world? How would a contemporary of Monet's (i.e. someone living in his time of the late 1800s) feel about the image and the scene it portrays?
Note: it is going to be one page without double space. It has to be done in 15 hours.
Running Head: STRATEGIC PLANNING 1
STRATEGIC PLANNING 2
Strategic Planning
Samaly Rodriguez
BUS/475
June 6, 2016
Tosh Stuart
Table of Contents
Executive Summary 3
Introduction 4
McDonald’s Background Information 4
Mission and vision 4
New Business Division 5
Division of McDonald’s Menu 5
Vision, Mission and Value Proposition 6
SWOT Analysis 7
Internal and External Environmental Analysis 7
Supply and Value Chain Analysis 7
Change Management Plan 8
Strategic Objectives 8
Balanced Score Card 8
Conclusion 9
References 10
Executive Summary
Strategic planning is essential in ensuring that a business attains competitive advantage and stays relevant throughout its lifetime. This study discusses the strategic planning of McDonald’s with the proposal of menu division. This division seeks to offer McDonald’s full menu all daylong so that customers can acquire any food they wanted any time of the day. A SWOT analysis provides the status of this intervention while the management plan outlines the strategic objectives, balanced score card and the communication plan in relation to the division.
Introduction
Strategic planning is essential to ensuring a business remains relevant in the market throughout its life. This study provides the strategic planning of McDonalds whereby division of its menu has been proposed to ensure its competitiveness. The SWOT analysis of this division is also provided whereby the probable impacts of the division on the organization are outlined.McDonald’s Background Information
McDonald’s entails a chain of restaurants offering fast food products across the world in over 100 countries. The company came into existence in 1940 and established into McDonald’s Corporation in 1955. It is the largest fast food restaurant chain in the globe with over 36,000 outlets globally as well as serving over 60 million customers daily. McDonald’s provides different products within their menu, and this is dependent on the country of operation. However, the dominant products include hamburgers, soft drinks, desserts, various chicken types and flavors as well as vegetarian food. Either the products are all offered as “eat in” or “take out” hence the customers have the option of either carrying their food home or eating at t ...
Dunkin Donuts
Arie McQuarley
CSU
Dunkin Donuts
Dunkin Donuts is an American multinational donut company, as well as a quick-service restaurant. The company was acquired in 1990 by Baskin-Robbins through Allied Domecq. Baskin earned Mister Donut chain, and the conversation to Dunkin Donuts enabled the growth of the Dunkin brand in America. In 2019, the Baskin-Robbins and Dunkin Donuts rebranded to a beverage-led company and are now known as Dunkin (Poole, 2017). Dunkin Donuts has close to 12,000 locations that are operational in36 countries. It offers the most significant baked and coffee products globally — the products of various cold and hot beverages, as well as donuts and other baked products.
Dunkin's mission, vision, and organizational culture suggests the company focuses on achieving their goals like becoming the top brand. As such, Dunkin dwells on the marketing segmentation and target approaches in the beverage and foodservice sector. For over 60 years, Dunkin has branded itself among Americans as well as achieving loyal clients globally due to the improved consumer services and irresistible products (Dunkin Donuts Case Study: Refocusing the Quick Serve Model Onto Coffee, 2008). Besides, by looking at the growth and expansion trends, it is evident the mission, vision, and structure are effective. Their vision, mission, and architecture that suggest serving responsibilities and their priorities, provide them with a roadmap as well as sustainability strategies to the future of their company.
Besides, Dunkin's mission, vision, and structure have essential elements that reflect their ambitions. The company is based on a supportive and collaborative environment that encourages feedbacks and accessibility to leadership by employees. Also, Dunkin focuses on improving the reach of their brand, but engaging franchisees and the team members effectively, as well as consumers (Poole, 2017). Dunkin's administration believes that with the diverse experiences and backgrounds, they are capable of driving their brand more effectively due to the enormous value of the teams. The mission, vision, and structure support the commitment of Dunkin to enhance the diversity of supplier base, franchisee, and employee by creating an inclusive environment for sustainability.
Currently, Dunkin's short term goals are value offers. The company is launching Dunkin Deals, which are set of offers that are availed to its operational restaurants every year. For instance, their deal in one of the years was Medium Iced or Hot Latte for $2 (Dunkin Donuts Case Study: Refocusing the Quick Serve Model Onto Coffee, 2008). The offer was from 2 pm to 6 pm. Such long-term goals by Dunkin offered each year, increases consumer retention.
On the other hand, their long-term goal is the introduction of new products. Dunkin Donuts uses innovative efforts to introduce new beverages and baked products. Remaining unique and creative in the market is essential. New brands of coffee, don ...
250-500 words APA format cite references Check this scenario out.docxjeanettehully
250-500 words APA format cite references
Check this scenario out. Long term care can consists of servicing patients need at a patient's home, providing meals, transportation and in home therapy. Some long term care is within the home and some can be rehab. Lets say there is a growing need to extend those services to our growing need in elderly population. Part of that need is a demand for servicing the increasing population of the Hispanic community. We as a team need to meet with a cross- functional management team that can relay the need and services outside of the facility. We need hired people who are bilingual that can work the call center, deliver food, offer in home therapy, and provide transportation.
Our audience will be the new management team. Each member of the coordination of care team of management will cover or be responsible for one of those areas. Our standpoint will be that we are the board of directors that would be talking with them.
Giving the above screnario my part of assignment is to come up with strategies of the transition and what methods may be needed?
.
2 DQ’s need to be answers with Zero plagiarism and 250 word count fo.docxjeanettehully
2 DQ’s need to be answers with Zero plagiarism and 250 word count for each question. Due in 6 hours TODAY! Please include all references if necessary.
Week One DQ1
Week One DQ3
To clarify... these ratios are part of the DuPont model, and the DuPont model considers liquidity as one of the factors to be evaluated, but at the end of the day, the DuPont model is all about return on equity... basically getting your money's worth. Given that, what are the elements of liquidity and how do they lead us into the discussion on equity? Why is this important to understand?
.
270w3Respond to the followingStress can be the root cause of ps.docxjeanettehully
270w3
Respond to the following:
Stress can be the root cause of psychological disorders. Name four symptoms shared by acute and posttraumatic stress disorders.
What life events are most likely to trigger a stress disorder?
Traumatic events do not always result in a diagnosable
PSYCHOLOGICAL
disorder. What factors determine how a person may be affected by one such event?
What is the link between
PERSONALITY
styles and heart disease?
List and briefly describe four psychological treatments for physical disorders.
.
250 word response. Chicago Style citingAccording to Kluver, what.docxjeanettehully
250 word response. Chicago Style citing
According to Kluver, what are the ramifications of technology and globalization on global communication?
Compare Kluver’s arguments with endangered languages, and with the readings about the Digital Divide. How do they compare? From these readings, what are the general trends of communication?
Readings
Jandt, Fred E. (editor) Intercultural Communication: A Global Reader. Thousand Oaks, CA: Sage. 2004
“Globalization, Informatization, and Intercultural Communication,” Kluver, Jandt pages 425-437
“Part II: Language,” Introduction, Jandt pages 99-102
“Babel Revisited,” Mühlhäusler, Jandt pages 103-107
“Africa: The Power of Speech,” Bâ, Jandt pages 108-111
http://en.wikipedia.org/wiki/Digital_divide
http://www.endangeredlanguages.com/
.
250+ Words – Strategic Intelligence CollectionChoose one of th.docxjeanettehully
250+ Words – Strategic Intelligence Collection
Choose one of the following topics and respond per the Forum guidance:
1) What is the role of the Collection Management function? Does the CIA model work, given that analysts are separated from the National Clandestine Service
--or--
2) Why are some collection methods considered principally strategic, supporting the strategic analysis process? How would you define "strategic intelligence collection?"
.
2–3 pages; APA formatDetailsThere are several steps to take w.docxjeanettehully
2–3 pages; APA format
Details:
There are several steps to take when submitting a claim form to the insurance company for reimbursement. The result of a
clean claim
is proper reimbursement for the services the facility has provided.
In this assignment, you will be addressing the claims submission process and the follow-up.
Include the following in your submission:
List all of the information that is important before the claim can be submitted.
Discuss some of the reasons why a claim may be rejected.
What steps should be taken to check the claim status?
.
250 Word Resoponse. Chicago Style Citing.According to Kluver, .docxjeanettehully
250 Word Resoponse. Chicago Style Citing.
According to Kluver, what are the ramifications of technology and globalization on global communication?
Compare Kluver’s arguments with our readings last week on endangered languages, and with our readings about the Digital Divide.
How do they compare?
From these readings, what are the general trends of communication?
Readings:
http://en.wikipedia.org/wiki/Digital_divide
“Globalization, Informatization, and Intercultural Communication,” Kluver, Jandt pages 425-437
Jandt, Fred E. (editor) Intercultural Communication: A Global Reader. Thousand Oaks, CA: Sage. 2004
Last weeks reading:
“Part II: Language,” Introduction, Jandt pages 99-102
“Babel Revisited,” Mühlhäusler, Jandt pages 103-107
“Africa: The Power of Speech,” Bâ, Jandt pages 108-111
“Research and Context for a Theory of Maori Schooling,” Penetito, Jandt pages 173-188
Explore www.endangeredlanguages.com and watch the video at
http://youtu.be/Bn2QbwcjmOI
.
250 word mini essay question.Textbook is Getlein, Mark. Living wi.docxjeanettehully
250 word mini essay question.
Textbook is: Getlein, Mark. Living with Art, 9th Ed., New York: McGraw-Hill, 2010.
Please Cite in MLA format.
1. Distinguish between the Paleolithic and Neolithic Periods in terms of time and cultural developments.
2. Compare and contrast specific examples of artifacts, practices, and systems of belief.
3.Discuss why art survives or does not. Include the four reasons Getlein cites for how art survives, giving an example of art work from both the Paleolithic and Neolithic Periods that meet one of these requirements.
4. What types of art work or materials would not likely survive?
5. How might this affect our opinion of a culture?
.
250 word discussion post--today please. Make sure you put in the dq .docxjeanettehully
250 word discussion post--today please. Make sure you put in the dq that the research paper focused around recent Civil Rights in the Mississppi Area
How do you define Mississippi?
In your post, identify your thesis and the sources you used to prove your argument. Discuss how you came to define Mississippi and what conclusions you made about the state. Make sure to point out the general areas of History that you discuss and what events, people, or ideas were especially important to your interpretation of Mississippi History. What readings, from Bond, Busbee, or another source you found, profoundly influenced your view of the state? Overall, has your view of Mississippi changed or mostly stayed the same? What can we learn about Mississippi today from your paper? Is Mississippi as a "closed society" (Silver, 1964) an accurate way to look at the state? Has this been true at some point in the past, but is no longer true? What time period is most crucial to understanding Mississippi and best defines it?
Some examples of different periods in Mississippi History are:
pre-European Mississippi
colonial Mississippi
territorial Mississippi
antebellum Mississippi
Civil War/Reconstruction Mississippi
Jim Crow Mississippi
Mississippi during the Civil Rights Movement
Post Civil Rights Mississippi
.
2By 2015, projections indicate that the largest category of househ.docxjeanettehully
2
By 2015, projections indicate that the largest category of households will be composed of
·
[removed]
childless married couples and empty nesters
·
[removed]
married couples with children
·
[removed]
single-parent families
·
[removed]
singles living with nonrelatives
3
Which of the following elements of sociocultural environment can be associated with the growing demand for social surrogates like social networking sites, television, and so on?
·
[removed]
Views of nature
·
[removed]
Views of others
·
[removed]
Views of ourselves
·
[removed]
Views of organizations
Wabash Bank would like to understand if there is a relationship between the advertising or promotion it does and the number of new customers the bank gets each quarter. What type of research is this an example of?
·
[removed]
Secondary
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[removed]
Exploratory
·
[removed]
Causal
·
[removed]
Qualitative
5
Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings.
·
[removed]
Diversification
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[removed]
Promotional
·
[removed]
Differentiation
·
[removed]
Focus
A company's sales potential would be equal to market potential when which situations exists?
·
[removed]
The marketing expenditure of the company is reduced to zero.
·
[removed]
The company gets 100 percent share of the market.
·
[removed]
Industry marketing expenditures approach infinity for a given marketing environment.
·
[removed]
The market is nonexpandable.
Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the gap between art and science?
·
[removed]
Marketing focuses on sales as the primary goal.
·
[removed]
Marketing is involved with price as the major factor.
·
[removed]
Marketing is about advertising.
·
[removed]
Marketing balances the need for data with that of creativity.
In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because
·
[removed]
of steady supply of loanable funds in the economy during recession
·
[removed]
consumer borrowing increases during recession
·
[removed]
of stringent credit policies adopted by the Fed before the onset of recession
·
[removed]
the consumers have a high debt-to-income ratio
Which of the following statements demonstrates behavioral loyalty towards a brand?
·
[removed]
Myfavorite Laundry detergent is so easy to use.
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[removed]
I always buy Myfavorite Laundry detergent when purchasing laundry detergent.
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[removed]
My friends agree Myfavorite Laundry detergent is the best.
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[removed]
Myfavorite Laundry detergent smells good.
When Apple introduced iTunes, a new market was opened. Which of the following describes this type of innovation?
·
[removed]
Operational excellence
·
[removed]
Value capture
·
[removed]
Presence
·
[removed]
Value chain
11
Which of.
29Answer[removed] That is the house whe.docxjeanettehully
29
Answer:
[removed]
That is the house "where I grew up."
The words in quotes make up an adjective clause. An adjective clause does
what an adjective does: it modifies the noun "house." Adjective clauses
begin with that, which, where, who, whom, or whose. Type the first word
followed by a space and the last word of the adjective clause in the
following sentence:
The doctor examined a man whose hands were colder than the rest of
his body.
30
Answer:
[removed]
That is the house "where I grew up."
The words in quotes make up an adjective clause. An adjective clause does
what an adjective does: it modifies the noun "house." Adjective clauses
begin with that, which, where, who, whom, or whose. Type the first word
followed by a space and the last word of the adjective clause in the
following sentence:
Mrs. Carnack has a cousin whom she would like us to meet.
31
Answer:
[removed]
That is the house "where I grew up."
The words in quotes make up an adjective clause. An adjective clause does
what an adjective does: it modifies the noun "house." Adjective clauses
begin with that, which, where, who, whom, or whose. Type the first word
followed by a space and the last word of the adjective clause in the
following sentence:
Who was the person who won the track meet?
32
Answer:
[removed]
That is the house "where I grew up."
The words in quotes make up an adjective clause. An adjective clause does
what an adjective does: it modifies the noun "house." Adjective clauses
begin with that, which, where, who, whom, or whose. Type the first word
followed by a space and the last word of the adjective clause in the
following sentence:
The restaurant where there was music was almost deserted.
33
Answer:
[removed]
That is the house "where I grew up."
The words in quotes make up an adjective clause. An adjective clause does
what an adjective does: it modifies the noun "house." Adjective clauses
begin with that, which, where, who, whom, or whose. Type the first word
followed by a space and the last word of the adjective clause in the
following sentence:
Find a boy whose eyes are green.
34
Answer:
[removed]
That is the house "where I grew up."
The words in quotes make up an adjective clause. An adjective clause does
what an adjective does: it modifies the noun "house." Adjective clauses
begin with that, which, where, who, whom, or whose. Type the first word
followed by a space and the last word of the adjective clause in the
following sentence:
The tale that was told that night was never forgotten.
35
Answer:
[removed]
That is the house "where I grew up."
The words in quotes make up an adjective clause. An adjective clause does
what an adjective does: it modifies the noun "house." Adjective clauses
begin with that, which, where, who, whom, or whose..
250 words discussion not an assignementThe purpose of this discuss.docxjeanettehully
250 words discussion not an assignement
The purpose of this discussion is to gain a more complete awareness of the extent of socio-environmental influences impacting the development of adolescents. Triandis (as cited in Coon and Kemmelmeier, 2001) states, "Individualism and collectivism are broadly defined cultural syndromes that encompass a number of elements, including values, norms, goals, and behaviors" (Coon and Kemmelmeier, 2001, p. 348).
Consider the audio piece in this unit's studies (also linked in the Resources) that compares two teens' viewpoints of life within their cultural domains. This piece highlights the impact of family, community, and cultural beliefs and values on an individual's development. For your initial post in this discussion, explore these influences by addressing the following questions:
How does exposure to media influence the manner in which adolescents develop?
How does exposure to peers influence development in both systems?
Using the reading from the textbook on risky behaviors, how might adolescents' influences and understanding of risk be different, based on their culture and expectations of self?
The optional reading in this unit's studies may provide additional information to support your post, if you choose to use it.
Response Guidelines
Respond to one learner by supporting his or her analysis of the two teens with additional information you have acquired outside of the textbook. Cite and reference your source with proper APA formatting. Be sure to address concepts in the post and find any similarities in your thinking as well.
Reference
Coon, H. M., Kemmelmeier, M. (2001). Cultural orientations in the United States: (Re)Examining differences among ethnic groups.
Journal of Cross-Cultural Psychology, 32
(3), 348–364. Thousand Oaks, CA: Sage.
.
25. For each of the transactions listed below, indicate whether it.docxjeanettehully
25. For each of the transactions listed below, indicate whether it is an operating (O), investing (I) or financing (F) activity on the statement of cash flows. Also, indicate if the transaction increases (+) or decreases (-) cash. 12 points
Transaction Type of Activity Effect on Cash
A) Paid dividends to the owners
B) Purchased equipment by paying cash
C) Issued stock for cash
D) Paid wages to employees
E) Repaid the bank loan
F) Collected cash on account from customers
.
250-word minimum. Must use textbook Jandt, Fred E. (editor) Intercu.docxjeanettehully
250-word minimum. Must use textbook: Jandt, Fred E. (editor) Intercultural Communication: A Global Reader. Thousand Oaks, CA: Sage. 2004 and articles provided. MLA citation.
Levi-Strauss and Hofstede portray culture as a dichotomy. What are the implications of such a dichotomy? How do these variants affect you when you attempt to communicate with other cultures? Likewise, how do these variants affect your audience when you attempt to communicate with them?
.
250-500 words APA format cite references Check this scenario o.docxjeanettehully
250-500 words APA format cite references
Check this scenario out. Long term care can consists of servicing patients need at a patient's home, providing meals, transportation and in home therapy. Some long term care is within the home and some can be rehab. Lets say there is a growing need to extend those services to our growing need in elderly population. Part of that need is a demand for servicing the increasing population of the Hispanic community. We as a team need to meet with a cross- functional management team that can relay the need and services outside of the facility. We need hired people who are bilingual that can work the call center, deliver food, offer in home therapy, and provide transportation.
Our audience will be the new management team. Each member of the coordination of care team of management will cover or be responsible for one of those areas. Our standpoint will be that we are the board of directors that would be talking with them.
Giving the above screnario my part of assignment is to come up with strategies of the transition and what methods may be needed?
.
250+ Words – Insider Threat Analysis Penetration AnalysisCho.docxjeanettehully
250+ Words – Insider Threat Analysis / Penetration Analysis
Choose one of the following. The first is insider threat analysis and the other is the threat presented by hostile intelligence operations. Be challenging and show what you know.
Topic 1
Insider threats come from individuals who operate inside friendly intelligence and national security organizations who purposefully set out to cause disruption, destruction, and commit crimes to those ends. Please read
Insider Threat IPT
and
Solving Insider Threat
in the Course Materials Folder. Using the web or the online library choose a high profile case of insider threat (cyber, intelligence, military) and draft a 350 word summary of the case highlighting successes or failures of
analysis
in bringing resolution to the case. What analysis methods can you discern? What do think could have been done differently to improve the analysis?
--or--
Topic 2
Complete reading
Foreign Espionage Threat
and
Observations on the Double Agent
and
Social Courtesy
. In the penetration of a hostile intelligence service analysis is central to identifying, pursuing, and preparing the recruitment of an agent. In 350 words please research the Oleg Penkovsky, Aldritch Ames, or Jonathan Pollard cases. Provide a summary of the role of analysis in the recruitment and running of these agents from the perspective of their handlers (the US/British, Soviet Union, and Israel, respectively). You'll need to conduct additional research on the web or in the online library to help you develop a factual understanding of the case you choose.
.
250 wordsUsing the same company (Bank of America) that you have .docxjeanettehully
250 words
Using the same company (Bank of America) that you have using in previous weeks, please review its cashflow sheet The statement of cash flows is divided into three parts: (1) operational cash flows, (2) financing cash flows, and (3) investment cash flows. Discuss the primary components of each of these sections of the cash flow statement:
Operational cash flows:
Use the direct method, which focuses on the sources of cash and the uses of operating cash such as cash from customers minus cash payment for expenses and payments to creditors.
Financing cash flows:
This should include cash received as the owner’s investment and cash withdrawals by owners.
Investing cash flows:
These include cash from investing activities (in other companies or securities) and any cash paid to make these investments.
.
250 mini essay questiontextbook Getlein, Mark. Living with Art, 9.docxjeanettehully
250 mini essay question
textbook: Getlein, Mark. Living with Art, 9th Ed., New York: McGraw-Hill, 2010 Please include citations in MLA format.
First, describe the shift in the Roman Empire that created Byzantium in the East and what would eventually become Europe in the West and explain the impact of this political, religious, and social split on the art produced in these regions in this era. Provide specific examples of particular works of art or architecture to illustrate your points.
Second, trace the subsequent development of art in the East and the West from the Early through the High and Late Middle Ages by citing specific works of art or architecture and describing characteristic features these works exemplify. Be sure to include the each of the following terms in your discussion:
-animal style
-Carolingian
-Romanesque
-Gothic
.
22.¿Saber o conocer… With a partner, tell what thes.docxjeanettehully
22.
¿
Saber
o
conocer
…?
With a partner, tell what these people know, using
saber
or
conocer
.
Natalia [removed] al suegro de Mirta. Ella [removed] dónde vive él, pero no [removed] su número de teléfono.
David [removed] muchas ciudades de España, pero no [removed] hablar español.
Estela [removed] muchos poemas de ese poeta, pero no [removed] ninguno de memoria.
Roberto [removed] a la familia que da la fiesta de Año Nuevo, pero no [removed] dónde es la fiesta.
Yo [removed] que Lorca es un poeta español.
.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
How libraries can support authors with open access requirements for UKRI fund...
Running Head JANE’S SITUATIONAL ANALYSIS1.docx
1. Running Head: JANE’S SITUATIONAL ANALYSIS 1
Title: Jane’s Situational Analysis
Keisha Thomas
Tracy Foote
BUS 330 Principles to Marketing
August 19, 2019
Jane’s situational analysis
Jane’s is one of the leading companies in the world in the
food production industry. It has over 40,000 retails in more than
200 countries (Atlanta, Scholarly Editions 2013). Its annual
sales range from 35 Billion dollars.
Products and services offered
Jane’s company offers the following products and services
2. to its customers. These products include milkshakes, yoghurts,
sandwiches, burgers, bhanjias, beverages and many more types
of foods. Its location offers these services during breakfasts,
dinners, lunch hours and night hours. These make the company
more competitive hence creating a competitive advantage
compared to other companies offering the same products and
services.
Brief History
The first restaurant was opened in the year 1930 by Jane’s
and Peter. It brought about new techniques and innovations in
the sector of the food industry. Jane's friends and relatives
provided support to Jane's leading to the establishment of more
branches. The second branch was opened in the year 1940, ten
years after the first branch. In the year 1950 Jane’s Company
was registered as a public company. Its first location
internationally in the year 1953. The company has continued to
grow since the year 1953.
Current competitors
Its largest competitors are the companies that produce
sandwiches. Their way of making sandwiches is better compared
to Jones Company. They use ingredients that are sweeter and
more flavouring. But Jones Production Company is increasing
and expanding its menu. It has put more measures in place to
improve on its production of sandwiches. It has brought in
experts to teach its chef on how to cook better sandwiches.
SWOT Analysis
This analysis is a strategic tool for planning that is used in
assessing the company strengths, opportunities, weaknesses,
threats and the company’s trend in its plan and projects
(50MINUTES.COM. 2015).
Strengths
Equity in the Brand
Jane’s Company has over 40,000 locations, its high sales
annually and high experiences in this sector have to lead to the
development of a strong Jane’s brand in food production. It also
has chefs who are very qualified in their professionals.
3. The cost of menus is not high
This inexpensive cost attracts more customers in the
restaurant. This leads to a rise in its economy leading to a
positive economic value.
The company have established various restaurants in different
countries and locations
These make its customers get services and products
anywhere they are. Their products are easily available to its
consumers making it more prosperous in the food industry.
Jane’s food production produces the best bhanjias
The sweetest bhanjias are found in Jane’s restaurant. These
attract more people even those who have never consumed
bhanjias want to have a taste of them.
Its recreational services
These attract more people and especially children. Kids love
places where they can enjoy themselves after having a meal.
Weaknesses
Low payment of employees
Employees in Jane’s restaurant receive a low basic salary
that cannot cater to their basic needs. There is a shortage of
employees in the company. These lead to administering more
work to the few employees found there.
Lack of satisfying its customer’s expectations
Despite Jane's restaurant having menus that are delicious,
they lack customer satisfactions. There are delays in customer
orders and some staffs lack courtesy when communicating to the
customers.
Threats
The rise in trends of eating healthier
With the continued rise in healthier eating trends, Jane’s
restaurant needs to upgrade its food. This means fortifying their
food products (Clay, 2019).
The customers in Jane’s restaurant are generally young people
Young people in the country are growing old leading to
reduction of the number of customers they receive.
Opportunities
4. Increased population
The population of America is increasing drastically. These
give Jane’s restaurant a promising effect that there will be no
decrease in the number of its customers.
Lack of employment to the locals
The rise of unemployment to the residents has to lead to
increased demand in fast food. These puts Jane’s restaurant at
the top because it produces and cooks fast foods.
Focus on the plan of marketing
Jane's restaurant needs to improve on its snacks like burgers
and the milkshakes. Improvement of these snacks will attract
more teenagers and youths and also more adult. For example,
they can fortify these products and also add supplements to
increase the nutritional value of these products. I also suggest
advertisements of these snacks on social platforms to encourage
more customers to consume them. These will increase the
productivity of the company leading to a better competitive
advantage.
Conclusion
Improving the milkshakes and burgers needs more funding
because fortification and supplementation need money to
implement. These will result in a high number of customers like
young adults and also children. It will lead to increased
customers during night meals since these snacks are consumed
at night. It will also lead to increasing the company name which
will be as a result of increased customers.
5. References
50MINUTES.COM. (2015). The SWOT Analysis: A key tool for
developing your business strategy. 50 Minutes.
Clay, C. B. (2019). Establishing Healthy Eating Habits in Early
Childhood: Lessons Learned from Early Care Professionals.
Issues in Food Production, Processing, and Preparation: 2012
Edition. (2013). Atlanta, GA: ScholarlyEditions.
Running head: MCDONALD’S MARKETING PLAN
McDonald’s Marketing Plan
Samuel A. Sample
BUS 330: Principles of Marketing
Avisha Sadeghinejad
February 16, 2016
6. MCDONALD’S MARKETING PLAN 2
McDonald’s Marketing Plan: Frie-day with Redbox
McDonald’s is the world’s largest fast-food chain with over
$25 billion in annual sales and
more than 35,000 retail locations in more than 100 countries
(McDonald’s Corporation, 2015).
Core Products or Services
Beyond the burgers, French fries and milkshakes that they have
been selling since its
founding, McDonald’s sells a variety of wraps, salads,
sandwiches and beverages - more than
200 items in all (The Economist, 2015). McDonald’s locations
are typically open for breakfast,
lunch, dinner, and late night dining, and many feature drive thru
service.
A Brief History
The first McDonald’s restaurant was opened in 1948 by
Richard and Maurice McDonald.
It brought production-line techniques to the burger business and
challenged the dominant carhop
drive-in business model. Ray Kroc was one of the earliest
7. franchisees and the key figure in the
rapid expansion of the business after he bought out the
McDonald brothers 1961. McDonald’s
became a public company in 1965 and opened its first
international location in 1967. Sales and
locations have continued to grow every year since.
Key Current Competitors
Historically, McDonald’s primary competitors were identified
to be the large fast food
burger chains like Burger King and Wendy’s. But given
McDonald’s size and the expansion of
their menu, the competitive set must be viewed more broadly to
include sandwich shops like
Subway, other fast food concepts like Chick-fil-A, more upscale
fast casual restaurants like
Panera and Chipotle, as well as coffee shop chains like
Starbucks and Dunkin’ Donuts.
SWOT Analysis
A SWOT analysis is a strategic planning tool used to assess the
strengths, weaknesses,
opportunities, threats, and trend of an organization, company,
project, plan, or venture.
8. MCDONALD’S MARKETING PLAN 3
Strengths
Anytime, anywhere convenience. With over 14,000 locations in
the U.S. alone, there’s a
McDonald’s within a short drive of almost everyone and most
are open from 6am to 11pm. The
number of locations also means that McDonald’s can purchase
media nationally which is more
cost efficient than buying locally.
Brand equity. As a result of its many locations, consistent
brand experiences and
hundreds of millions of dollars spent on marketing each year,
McDonald’s has developed a very
strong brand. For example, they ranked 5th on BrandZ’s 2014
most valuable global brand list
(Rooney, 2014).
The best French fries. McDonald’s French fries are universally
loved-even by
people who do not otherwise like McDonald’s food.
McDonald’s fries were voted number
one in a 2015 YouGov study (Peterson, 2015).
Kid appeal. McDonald’s is a popular destination among
9. younger kids. Many locations
have indoor playgrounds and there are menu items such as
Happy Meals which combine
several kid-friendly food offerings in a fun box that includes a
toy. The brand does a lot of
advertising on kid-targeted programs and Ronald McDonald is a
highly recognizable
spokesperson.
Inexpensive. With its well-known dollar menu, McDonald’s is
perceived by most
consumers as an inexpensive place to go for breakfast, lunch,
dinner, or a between-meal
snack.
Weaknesses
Menu bloat. In their attempt to compete with a wide range of
competitors, McDonald’s
menu has swollen to more than 200 items. This is driving down
operational efficiency as it
takes longer for consumers to order and longer for the food to
be prepared. Franchisees also
have to invest in additional kitchen equipment and training.
Dining environment appeal. Many McDonald’s locations are
outdated relative to chains
10. MCDONALD’S MARKETING PLAN 4
like Starbucks or Panera, which offer comfortable seating,
amenities like fireplaces, and greater
cleanliness. (Walton, 2015).
Low customer satisfaction. In a 2014 ACSI survey,
McDonald’s ranked last with a rating
of 71%, some 7 points below competitors like Wendy’s and
Subway (Comoletti, 2014). The rating
reflects factors such as order accuracy, food quality, staff
courtesy and menu variety.
Low employee wages. McDonald’s does not pay its restaurant
workers what most would
consider to be a “living wage” As a result, McDonald’s does not
always attract the highest
quality employees and turnover can be high, resulting in a
constant need for re-hiring and re-
training.
Threats
Healthier eating trends. While McDonald’s menu does feature
some healthier items like
salads and wraps, they are still primarily associated with
11. burgers, French fries, mass production,
and processed food. As such, healthier eating trends represent a
threat to McDonald’s business.
Aging of the population. The percent of population in the
United States over the age
of 65 is growing from 10% in 1970 to a projected 20% by 2030
(Ortman, Velkoff, & Hogan,
2014). The aging of the population is a threat for a business
whose core consumer franchise has
historically been families with younger children.
Rising social consciousness. While McDonald’s business or
environmental practices
have likely improved over time, the level of scrutiny
surrounding the triple-bottom line and
associated negative publicity has increased in recent years.
Popular documentaries like Super
Size Me and Fast Food Nation have not portrayed McDonald’s
food or its business practices in a
positive light.
Opportunities
Positive childhood associations. Regardless of people’s current
perceptions or level of
satisfaction, most McDonald’s consumers have fond childhood
12. memories associated with the
brand that can be potentially activated with the right messaging
or product offerings. This creates
MCDONALD’S MARKETING PLAN 5
an opportunity with the next generation of parents.
The prolonged U.S. economic recession. The more people’s
budgets are pinched, the
more they are apt to trade down to less expensive options like
fast food. With its well-known
dollar menu, McDonald’s can benefit from a prolonged
economic downturn.
Growth in specialty coffee. The percentage of Americans
drinking specialty coffee in the
US has more than doubled since 2009 (Ward, 2004) and
teenagers are a particularly high growth
segment. McDonald’s McCafé specialty coffee product line
should continue to benefit from this
trend.
Marketing Plan Focus
There is an opportunity to significantly grow the after-dinner
snacking business
13. (i.e., French fries and McCabe beverages) amongst teenagers
and young adults. This is also
a way to showcase updated facilities and amenities like Wi-Fi to
customers who may not
have visited McDonald’s recently. It is important to re-establish
brand liking with this age
group prior to them having kids of their own. This will be the
focus of the marketing plan.
Segmentation Approach
A straightforward demographic approach to segmenting the
market is appropriate for this
marketing plan. A behavioral approach based on past purchase
history as captured via use of the
McDonald’s app is also considered. However, the app was only
introduced in late 2015 and age is
not captured in the registration process (unless a social media
log-in is used). Giving the broad
appeal of the McDonald’s concept and its national footprint,
other demographics will be targeted.
Target Definition
The target for the Frie-day Night with Redbox promotion are
U.S. teens and young adults
ranging from approximately 15 to 23. To the degree media
targeting allows it, an interest in
14. movies, fast food restaurants and coffeehouses would represent
a further level of definition.
Positioning Statement
For teenagers and young adults, Frie-day night with Redbox is
a chance to hang with
MCDONALD’S MARKETING PLAN 6
friends and enjoy great fries, cool coffeehouse drinks, and a
movie without draining the wallet.
Marketing Mix
Marketing mix is a set of tools that firms utilizes to pursue
their goals and objectives in
satisfying the needs of their target audience.
Product
This marketing plan focuses around two McDonald’s product
lines, French fries and
McCafé beverages, which include specialty coffee drinks as
well as smoothies. The core idea is
to use the hook of America’s favorite French fries (in the red
box) to drive trial and awareness
of high margin McCafé beverages (that might otherwise be
bought at a Dunkin’ Donuts or
15. Starbucks) and kick-start an inexpensive, at-home social
gathering occasion involving a Redbox
movie (or video game) rental.
Price
McDonald’s everyday pricing strategy for its French fries can
be defined as competitive
relative to other fast food chains. In contrast, the pricing
strategy for the McCafé line is better
characterized as skimming relative to the specialty coffee
houses from where they are trying to
take business. For example, a large McDonald’s Mocha Frappe
is $3.80, whereas a comparable
Starbucks Mocha Frappuccino is $5.54 (Bacic Media Group,
LLC., n.d.).
As part of this marketing plan, on Friday (henceforth referred
to as Frie-day) from 7:00
p.m. to 11:00 p.m. (or closing time, if later), all customers can
upgrade from a small to a large
McCafé smoothie, frappe, or espresso drink for free when they
purchase a large order of fries.
This represents a $1 savings to the customer. The offer would
be limited to Frie-day nights (at
least initially) to create an air of urgency and specialness. The
16. promotional pricing represents a
deepening of the McCafé skimming strategy as well as an
example of segmented pricing as well
as peak-load (or in this case, off-peak) pricing, as this discount
is only available on Friday
nights after the peak dinner rush hour.
Promotion
MCDONALD’S MARKETING PLAN 7
In addition to the promotional pricing deal discussed above,
there would be a scratch-off
game that would also involve the use of a mobile phone
(perhaps to look up a code on a Frie-day
night microsite). The mobile component is important as we want
to reinforce the fact that
McDonald’s has Wi- Fi. Prizes would be things in red-boxes,
namely free large fries, free Redbox
movie rental nights, and a big prize like your own fully stocked
Redbox unit or a special Arch
(gift) Card that gets you free McDonald’s French fries for life.
Codes that are not instant winners
could be translated into electronic punches via the McDonald’s
app and redeemed for free fries
17. when a certain threshold was reached (e.g. six cards or by
spelling the word ‘Redbox’).
Redbox is selected as a promotional partner because of the link
to the McDonald’s red
french-fry box, but also because it is a good match with the
low-cost image, has widespread
distribution, high use by teens and young adults, and is related
to the late night hang-out ritual that
works well with McDonald’s. Redbox would be willing to offer
up free night promotional codes
in exchange for the publicity the promotion would bring them.
As for the media, the plan is to leverage to promote Frie-day
nights with Redbox and stay
away from traditional mass media channels, despite McDonald’s
ability to buy such media
cheaply. For this promotion to work, teenagers and young adults
will need to feel it is for them.
As the offer will be available to anyone, the “just for me”
nature of the promotion will need to be
achieved through the media channels used and the message
execution. Promotional efforts to
focus around targeting advertising on Facebook, YouTube
and/or Instagram given its younger
18. skew and highly visual nature.
Another effort is to explore whether there is possibly a way to
license Rebecca Black’s
“Friday Night” song (or Katy Perry’s “Last Friday Night”), as
these would be a good
conceptual fit.
In-store signage for a limited time of day and/or week
promotion can be difficult to
coordinate, but in this case, the limited presence of such
materials (e.g., a counter card or drive-thru
window sticker) would enhance the specialness of the promotion
for the target.
MCDONALD’S MARKETING PLAN 8
Place
The Frie-day night with Redbox promotion would occur at all
participating
McDonald’s locations and would relate to in-store and drive-
thru purchases on Friday nights.
Redbox movie redemptions would happen at any of Redbox’s
35,000+ U.S. locations which
are typically found near grocery and convenience stores
(Redbox Automated Retail, LLC,
19. n.d.).
A dedicated McDonald’s Frie-day night microsite is where
customers could be directed to
learn more about the promotion and check their prize codes.
Integration with the McDonald’s app
might be a potential means of executing the “collect x codes,
get free fries” aspect of this
promotion (and encouraging additional downloads of the
relatively new McDonald’s app).
Potential Success Metrics
There are a variety of metrics that could be potentially captured
and analyzed to measure
the effectiveness of this marketing plan. The most direct
measures would be the growth in
customer counts and dollar sales during the promotional window
versus the previous period or
year ago timeframe. As the promotion would only be offered on
Frie-day nights, sales growth on
other nights could be used for comparison. One might also
monitor increases in social media
followers, app downloads and counts of promotional codes
entered (and other promotional
microsite actions). Redbox could monitor rental counts and
20. number of promotional codes
redeemed to evaluate the success of their promotional
participation.
International Considerations
If this McDonald’s Frie-day night marketing plan was to be
translated for a foreign
market, it would probably be a complete start-from-scratch
scenario. First, the promotion would
need a different name as the verbal link between Frie (as in
French Fries) and Friday would not
likely exist in most languages. Secondly, a different
promotional partner would be needed as
Redbox is strictly an American concept. Finally, the focus on
coffee products might need to
change in a country like China and India where coffee
consumption versus, for example, tea is
MCDONALD’S MARKETING PLAN 9
much lower than in the U.S.
Conclusion
The Frie-day night with Redbox marketing plan should be
approved for funding because it
21. will succeed in leveraging America’s favorite French fries to
drive increased trial of McCafé
beverages by teens and young adults. It will also increase
consideration of McDonald’s as an
evening snack destination and help cement the brand’s
association with Friday night movie get-
togethers. It will also help build brand affinity amongst this
future generation of parents.
MCDONALD’S MARKETING PLAN 10
References
About Redbox. (n.d.). Retrieved February 7, 2016, from
http://about.redbox.com/about-redbox/
Comoletti, J. (2014, June 19). America’s favorite fast food
chains. Business Insider. Retrieved from
http://www.businessinsider.com/mcdonalds-last-in-customer-
satisfaction-2014-6
McDonald’s prices. (n.d.). Retrieved February 1, 2016, from
http://www.fastfoodmenuprices.com/mcdonaldsprices/
McDonald’s Corporation. (2015). 2014 annual report. Retrieved
from
http://corporate.mcdonalds.com/content/dam/AboutMcDonalds/I
nvestors/McDonalds2014Annual
22. Report.PDF
Ortman, J. M., Velkoff, V. A., & Hogan, H. (2014). An aging
nation: The older population in the United
States [Report]. Retrieved from
https://www.census.gov/prod/2014pubs/p25-1140.pdf
Peterson, H. (2015, July 13). The best fast food french fries in
America. Business Insider. Retrieved from
http://www.businessinsider.com/the-best-french-fries-in-
america-2015-7
Rooney, J. (2014, May 20). Google beats Apple as BrandZ most
valuable global brand. Forbes. Retrieved
from
https://www.forbes.com/sites/jenniferrooney/2014/05/20/google
-beats-apple-as-brandz- most-
valuable-global-brand/#78acff8b268d
Starbucks prices. (n.d.). Retrieved February 7, 2016, from
http://www.fastfoodmenuprices.com/starbucksprices/
The Economist. (2015, January 8). McDonald’s: When the chips
are down. Retrieved from
https://www.economist.com/news/business/21638115-after-
long-run-success-worlds-largest-fast-
food-chain-flounderingand-activist
23. Walton. (2015). McDonald marketing plan 1 [Infogram].
Retrieved from https://infogram.com/marketing-
plan-tutorialoutlet-dot-com-1gqo2qnlo48w278
Ward, H. (2014, December 10). Specialty coffee consumption:
A look at the numbers. Retrieved from
http://www.scanews.coffee/2014/12/10/specialty-coffee-
consumption-a-look-at-the-numbers/
http://about.redbox.com/about-redbox/
http://www.businessinsider.com/mcdonalds-last-in-customer-
satisfaction-2014-6
http://www.fastfoodmenuprices.com/mcdonaldsprices/
http://corporate.mcdonalds.com/content/dam/AboutMcDonalds/I
nvestors/McDonalds2014Annual
http://www.census.gov/prod/2014pubs/p25-1140.pdf
http://www.businessinsider.com/the-best-french-fries-in-
america-2015-7
http://www.businessinsider.com/the-best-french-fries-in-
america-2015-7
https://www.forbes.com/sites/jenniferrooney/2014/05/20/google
-beats-apple-as-brandz-%20most-valuable-global-
brand/#78acff8b268d
https://www.forbes.com/sites/jenniferrooney/2014/05/20/google
-beats-apple-as-brandz-%20most-valuable-global-
brand/#78acff8b268d
http://www.fastfoodmenuprices.com/starbucksprices/
https://www.economist.com/news/business/21638115-after-
long-run-success-worlds-largest-fast-food-chain-
flounderingand-activist
https://www.economist.com/news/business/21638115-after-
long-run-success-worlds-largest-fast-food-chain-
flounderingand-activist
https://infogram.com/marketing-plan-tutorialoutlet-dot-com-
