Direct Misrepresentation a. Deceptive Packaging b. Adulteration c. Misbranding/ Mislabeling d.Short Weighing e.Shortchanging f.Short Measuring g. Short Numbering h. Misleading advertising

1. DIRECT MISREPRESENTATION
• Characterized by actively misrepresenting
something about the product or service. It
gives the business a bad name because
deception and lying are used in the process
of selling the product to the customers.
a. Deceptive Packaging – the objective is to
create an impression wherein the buyers or
the end users will see the improvement, either
by size or by weight without any change in
the prize.

2. Example of Deceptive Packaging:
b. Adulteration – the unethical practice of
corrupting a genuine commodity by
imitating or by adding something to increase
its bulk or volume, or even by substituting an
inferior product for a superior one for the
purpose of profit/gain.

3. c. Misbranding/ Mislabeling – the act of
copying a product’s design to the closest
possible way giving an impression that it is the
same with leading brand.
d. Short Weighing – the most common type of
direct misrepresentation.
e. Shortchanging – taken directly from a
situation where the seller gives the customer
less than the change he should get.

4. f. Short Measuring – An unethical observed in
products that depend on length and/or
volume.
g. Short numbering – the seller gives the
consumer the quantity by piece of the
product less than the number he has paid for.
h. Misleading Advertising – the use of
false or misleading statements in advertising,
and misrepresentation of the product at
hand, which may negatively affect many
stakeholders, especially consumers.