This presentation "Personal Branding for Photographers in Social Media" was presented by me at the Social Media in Photography event in Kolkata on 31st August, 2014. As the slide deck was created for a live presentation, there was a lot of narration that went into it which is missing here, however, the presentation by itself should give a fair idea on personal branding and how social media can be leveraged for personal branding, for photographer or even otherwise.
This presentation covers objectives of blogging, how to get traffic to blogs and how to make money from blogs. This was presented at Kolkata Bloggers Meet 2009, on 8th August, 2009.
Digital Marketing Framework & Hacking Beyond It : Saptarshi Roy ChaudhurySaptarshi Roy Chaudhury
This presentation of Digital Marketing framework and some case studies around creative digital marketing was presented by Saptarshi Roy Chaudhury at DigitalFest Conference 2016 in Hyderabad.
Facebook & Twitter Strategies for Small Business OwnersAnvil Media, Inc.
John McPhee, VP of Formic Media, presents Facebook and Twitter marketing strategies to help obtain more fans, followers, engagement and online visibility. Additionally, McPhee also shares social media and reporting tools.
Inbound Marketing Indonesia is pioneer in providing inbound marketing services in Indonesia.
Get connected with us to get found better, generate more leads and increase your sales.
This is part 1 for the "All Things Taboola" series in which we'll cover everything you need to know about our discovery platform. Why this is the best thing for your agency and how to pitch it to your clients.
Join us and become an expert in a few steps. Speakers: Lena Chudasam, Sr. success manager at Taboola, Christophe Butlin CEO of Stringo media and Jonathan Riftin, Taboola Partners lead
Hitting the Content Bullseye- How Targeting Drives ResultsTaboola
On December 15, 2015 Yoav Ilovich (head of Advertising Product, Taboola) and Joshua Johnson (VP, Influence &Co.) presented a webinar on how to connect your content to the best audience possible through a combination of paid promotion tactics and contributed articles to targeted media outlets.
Listen to learn how to develop and maintain an audience-centric strategy that will ensure reach and results.
With a few short months left in the year, it’s time to tackle the challenging task of planning and budgeting for your 2014 digital marketing activities. eMarketer estimates that B2C and B2B companies will see a 9.9% and 11.1% growth in digital advertising budgets in 2014, respectively. How is your company planning on establishing online marketing goals and budgets for your business and mapping both strategy and tactics to these objectives and resources? In this seminar, Formic Media will cover digital marketing planning and budgeting best practices, trends for 2014 and how to incorporate your key decision makers and digital agency into the process of creating an effective digital marketing strategy.
Care about learning 'Growth Hacking' You will find this deck presented by Bhaskar Thakur (Entrepreneur, Growth Hacker, Digital Evangelist) during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
This presentation covers objectives of blogging, how to get traffic to blogs and how to make money from blogs. This was presented at Kolkata Bloggers Meet 2009, on 8th August, 2009.
Digital Marketing Framework & Hacking Beyond It : Saptarshi Roy ChaudhurySaptarshi Roy Chaudhury
This presentation of Digital Marketing framework and some case studies around creative digital marketing was presented by Saptarshi Roy Chaudhury at DigitalFest Conference 2016 in Hyderabad.
Facebook & Twitter Strategies for Small Business OwnersAnvil Media, Inc.
John McPhee, VP of Formic Media, presents Facebook and Twitter marketing strategies to help obtain more fans, followers, engagement and online visibility. Additionally, McPhee also shares social media and reporting tools.
Inbound Marketing Indonesia is pioneer in providing inbound marketing services in Indonesia.
Get connected with us to get found better, generate more leads and increase your sales.
This is part 1 for the "All Things Taboola" series in which we'll cover everything you need to know about our discovery platform. Why this is the best thing for your agency and how to pitch it to your clients.
Join us and become an expert in a few steps. Speakers: Lena Chudasam, Sr. success manager at Taboola, Christophe Butlin CEO of Stringo media and Jonathan Riftin, Taboola Partners lead
Hitting the Content Bullseye- How Targeting Drives ResultsTaboola
On December 15, 2015 Yoav Ilovich (head of Advertising Product, Taboola) and Joshua Johnson (VP, Influence &Co.) presented a webinar on how to connect your content to the best audience possible through a combination of paid promotion tactics and contributed articles to targeted media outlets.
Listen to learn how to develop and maintain an audience-centric strategy that will ensure reach and results.
With a few short months left in the year, it’s time to tackle the challenging task of planning and budgeting for your 2014 digital marketing activities. eMarketer estimates that B2C and B2B companies will see a 9.9% and 11.1% growth in digital advertising budgets in 2014, respectively. How is your company planning on establishing online marketing goals and budgets for your business and mapping both strategy and tactics to these objectives and resources? In this seminar, Formic Media will cover digital marketing planning and budgeting best practices, trends for 2014 and how to incorporate your key decision makers and digital agency into the process of creating an effective digital marketing strategy.
Care about learning 'Growth Hacking' You will find this deck presented by Bhaskar Thakur (Entrepreneur, Growth Hacker, Digital Evangelist) during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Proven Social Media Marketing Tactics
THINK carefully about the audience
CREATE a conversation about the brand, then "listen" to the responses.
ENGAGE the audience in an honest discussion about what they need and how the brand fulfills that need.
PROVIDE real-time information
Inform and educate the audience.
Encourage them to add commentary to the narrative.
Respond in a timely manner.
Guiding the Consumer Through the Funnel: Steps for Email Acquisition and Nurt...Taboola
On Wednesday, January 20th 2016, Senior Content Strategist of Taboola, Inbar Yagur, and Senior Content Marketing Manager of Movable Ink, Laura Chau, presented a webinar session on email acquisition and lead nurturing with steps on how to engage your audience throughout the communications funnel.
Content marketing is a great way for businesses to reach customers — without spending a fortune.
This deck will show you how you can build content into your marketing strategy so you can grow your revenue by fueling repeat business (loyal customers) and driving new sales (new customers).
Included in the presentation:
-- Growth strategies and tricks of the trade
-- Analytics and using them to measure your efforts
-- Core components of an effective content marketing strategy
Get your online store ready for the holiday shopping seasonPromodo
Winter holidays and the pre-holiday season are known to be the busiest and most profitable time for most e-commerce sites owners. But are you sure that your business marketing strategy is helping you get the most out of this year's festive season? Get your brand ready for the best time of the year with our webinar.
INCREASE THE REACH OF YOUR POSTS + GROW YOUR BUSINESS
As businesses compete for limited space on Facebook, it’s become harder and harder to reach customers without paying for them — a huge frustration if you’ve spent a lot of time building up your followers.
The good news is that there are ways that you can increase the reach of your posts, you just need to understand a few things about Facebook so your posts comply.
This SlideShare presentation will:
-- Deconstruct Facebook’s News Feed algorithm
-- What and when to post to maximize your reach
-- Mobile marketing on Facebook
-- Creating effective ads that convert
If you’ve seen your Facebook engagement drop, download our Facebook for Business deck and learn how to get back in the News Feed.
Attracting the Right Customer with Google Adwords: An Overview of Search, Dis...Adina Zaiontz
Take advantage of the Google Adwords ecosystem to promote your business and increase exposure to your target customer. An overview of Google Adwords, Google My Business, Google Display Ad Network (GDN), Google Retargeting and More.
Nonprofit Marketing on a Shoestring Budget - May 2020Sharon Mostyn
Make the Most of Your Marketing Dollars!
Discover free and low-cost marketing opportunities with the goal of increasing your nonprofit's fundraising revenue. We'll cover pay-per-click advertising, search engine optimization, content marketing, social media, and email marketing for nonprofits.
By now, you know the basics of using social media for your business (getting setup, how to post, etc.).
Take your social media strategy to the next level and go from “intermediate” to “expert,” so you can start seeing significant growth in your business.
In this social media marketing presentation, you will learn:
-- How to convert your current followers into paying customers
-- Using tactics the experts use to increase engagement
-- Turning your engagement into recurring business
-- Covers major platforms: Twitter, Facebook, Google+, Instagram, LinkedIn
Fathom’s own Stephanie Pflaum took part in a PR Newswire webinar that reviewed the evolution of the press release. It also revealed “new school” creative uses for online press releases, and discussed ways press releases have driven business results that matter. These online press release tips include three case studies in the legal, healthcare and E-commerce industries.
This is a keynote given at a Photographer's event. It explains the shift that has come in the advertising, branding and social media campaign methods of brands and the kind of imagery they are using. It also explains how local photography talent can be harnessed by brands to cut costs and control regional flavor for their campaigns. And to conclude, just touching upon how photographers can reach brands using personal branding.
Proven Social Media Marketing Tactics
THINK carefully about the audience
CREATE a conversation about the brand, then "listen" to the responses.
ENGAGE the audience in an honest discussion about what they need and how the brand fulfills that need.
PROVIDE real-time information
Inform and educate the audience.
Encourage them to add commentary to the narrative.
Respond in a timely manner.
Guiding the Consumer Through the Funnel: Steps for Email Acquisition and Nurt...Taboola
On Wednesday, January 20th 2016, Senior Content Strategist of Taboola, Inbar Yagur, and Senior Content Marketing Manager of Movable Ink, Laura Chau, presented a webinar session on email acquisition and lead nurturing with steps on how to engage your audience throughout the communications funnel.
Content marketing is a great way for businesses to reach customers — without spending a fortune.
This deck will show you how you can build content into your marketing strategy so you can grow your revenue by fueling repeat business (loyal customers) and driving new sales (new customers).
Included in the presentation:
-- Growth strategies and tricks of the trade
-- Analytics and using them to measure your efforts
-- Core components of an effective content marketing strategy
Get your online store ready for the holiday shopping seasonPromodo
Winter holidays and the pre-holiday season are known to be the busiest and most profitable time for most e-commerce sites owners. But are you sure that your business marketing strategy is helping you get the most out of this year's festive season? Get your brand ready for the best time of the year with our webinar.
INCREASE THE REACH OF YOUR POSTS + GROW YOUR BUSINESS
As businesses compete for limited space on Facebook, it’s become harder and harder to reach customers without paying for them — a huge frustration if you’ve spent a lot of time building up your followers.
The good news is that there are ways that you can increase the reach of your posts, you just need to understand a few things about Facebook so your posts comply.
This SlideShare presentation will:
-- Deconstruct Facebook’s News Feed algorithm
-- What and when to post to maximize your reach
-- Mobile marketing on Facebook
-- Creating effective ads that convert
If you’ve seen your Facebook engagement drop, download our Facebook for Business deck and learn how to get back in the News Feed.
Attracting the Right Customer with Google Adwords: An Overview of Search, Dis...Adina Zaiontz
Take advantage of the Google Adwords ecosystem to promote your business and increase exposure to your target customer. An overview of Google Adwords, Google My Business, Google Display Ad Network (GDN), Google Retargeting and More.
Nonprofit Marketing on a Shoestring Budget - May 2020Sharon Mostyn
Make the Most of Your Marketing Dollars!
Discover free and low-cost marketing opportunities with the goal of increasing your nonprofit's fundraising revenue. We'll cover pay-per-click advertising, search engine optimization, content marketing, social media, and email marketing for nonprofits.
By now, you know the basics of using social media for your business (getting setup, how to post, etc.).
Take your social media strategy to the next level and go from “intermediate” to “expert,” so you can start seeing significant growth in your business.
In this social media marketing presentation, you will learn:
-- How to convert your current followers into paying customers
-- Using tactics the experts use to increase engagement
-- Turning your engagement into recurring business
-- Covers major platforms: Twitter, Facebook, Google+, Instagram, LinkedIn
Fathom’s own Stephanie Pflaum took part in a PR Newswire webinar that reviewed the evolution of the press release. It also revealed “new school” creative uses for online press releases, and discussed ways press releases have driven business results that matter. These online press release tips include three case studies in the legal, healthcare and E-commerce industries.
This is a keynote given at a Photographer's event. It explains the shift that has come in the advertising, branding and social media campaign methods of brands and the kind of imagery they are using. It also explains how local photography talent can be harnessed by brands to cut costs and control regional flavor for their campaigns. And to conclude, just touching upon how photographers can reach brands using personal branding.
This presentation was given to a group of young professionals during a Dublin, Worthington and Union County Chamber sponsored YP event. It covers the world of personal branding and how to make world in a hyper-connected social media world.
This presentation covers the overview of social media for photographers. It looks at the sites that photographers should be a part of and breaks down some of the myths surrounding social media.
Panel sul Social Media Pinterest per lo Stage "Crea il Tuo successo con i Social network" organizzato dalla Studio di @Gian Marco Boccanera del 19 ottobre 2012 a Roma
Social Media & Personal Branding - LinkedIn, Blogging & Thought Leader StatusKuno Creative
Social Media & Personal Branding - LinkedIn, Blogging & Thought Leader Status examines the power of content marketing on LinkedIn and how to build leads with social media and inbound marketing.
Instagram for Users: guida all'utilizzo del social networkMatteo Acitelli
Come utilizzare Instagram, tutti i numeri del social network di mobile photography. La storia dell'applicazione per smartphone. Guida per pubblicare una foto su Instagram.
A shift in the marketing landscape in Integrated marketing conferences – Source: TNS Global Market Research Vietnam, April 2011.
Shared by Phuong Cmo, Digital Strategies of Buzz Digital Marketing Agency
Instagram Marketing: come utilizzare il social network per il businessMatteo Acitelli
Il social network di mobile photography Instagram negli ultimi mesi ha rilasciato diversi aggiornamenti che hanno introdotto nuove funzionalità. Tra le feature più interessanti troviamo il nuovo algoritmo che gestisce il feed, le Stories in stile Snapchat, i profili aziendali, le statistiche e altre piccole novità come lo zoom per le foto pubblicate e la traduzione dei post in stile Facebook. Le slide dell'intervento alla Social Media Week 2016 di Roma.
Why should you be on Facebook? How do you manage your personal and professional identities? This presentation goes over how (and why) to use Facebook for building your professional brand. The deck includes:
-Getting started on Facebook: the basics of optimizing your profile
-Privacy: the basics
-Social listening on Facebook: Graph Search, FB newswire, trending
-Best practices for professional Facebook use
Social allows you to listen to (potential) customers’ needs and experiences. We want to help you join this social revolution so here are a few handy tips, tricks and presentations to get you up to speed.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
This training covers the 4 steps to social media success using tips that even power users will find useful.
Learn best practices for:
✅ setting up a great profile
✅ connecting with the right people and growing your network
✅ creating posts that get results
✅ participating in an online community
This workshop is packed with power tips for using LinkedIn, Facebook, Instagram and Twitter to build an online presence and connect with the right people at the right time in the right place with the right message.
The Boot Camp Digital team of Digital Marketing and Social Media Speakers is in high demand and we speak to organizations and businesses of all sizes, all over the world! If you'd like one of our experts to speak to your group, or want to have a social media workshop for your organization, contact us at https://bootcampdigital.com/digital-marketing-social-media-speakers/
Establishing YOUR Brand Through Social MediaDonna Duffy
The business landscape has changed and today's businesswoman has to stay on the cutting edge when it comes to social media marketing. Your presence and pertinence have to precede profit. The changes in the digital marketplace happen at warp speed and as we run our businesses and do our jobs, we find it hard to keep up.
During this information-packed presentation, you’ll learn more about enhancing the use of social media to grow your professional brand or your business brand through Facebook, Twitter, LinkedIN, Google +, YouTube, Pinterest and Instagram.
Key points in this presentation:
- Social Media Content Optimization
- Who is your audience?
- How will you maintain the page?
- How will you scope your message?
- Terms in Social Media:
- 3 Golden Rules for SM Content
- Content Plan for SM
- Tips and Tricks
Sharing your club message through social media steve hayterMark Huddleston
Based on a similar presentation at the Rotary International Convention in Sydney, 2014, Steve has modified the existing presentation for D9520 and added a few slides.
Similar to Personal Branding in Social Media for Photographers (20)
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
4. What do we really want
• People to recognize us for our work
• Get more work / business
• Be considered as an authority / influencer
in our area of work
5. Why Personal Branding
• Attract attention – grow network
• Increase your online influence
• Find Work / Opportunities – Opportunities
find you
• Permission to be yourself
– You get to decide what your unique promise
of value is
6. What is Branding
• The process involved in creating a unique
name and image for a product in the
consumers' mind… blah.. blah… blah
15. Be Consistent
• Maintain Quality
• Communication – Style and messaging
• Visual Branding
16. Deliver on Brand Promises
Deliver Value
• Deliver high quality work
• Share Knowledge
• Guide & Mentor Juniors
• Share your thoughts and views
• May be do a couple of pro bonos
17. Why Social Media
The Biggest media channel you can have for
106 million Social Media users in India
22. Why Social Media
Increases your reach , Reduces your marketing effort
23. Why Social Media
PROSPECTS
SOCIAL
MEDIA
PLATFORMS
CLIENTS
PEERS
RELATIONS
MENTEES MENTORS
FRIENDS
24. Social Media Can Provide
Credibility
&
Exposure
Networking
&
Relationship
Learning
25. What You Need To Do
Invest : Time + Effort
+
Be Consistent
Deliver Value /
Brand Promise
Be Unique /
Select a Niche
26. Social Media is the
Engine;
Your Content fuels the
engine to deliver
mileage on your
branding
27. HOW
Inspire Quotes Motivate Coach
Engage Pictures Facts Stories
Advise Tips How To Solutions
Give Offers Discounts Appreciation
Participate Discussions Contests Groups
28. Your Brand Needs Your Personality
Personality matters in social media
Express yourself in social media as you
would do in real life..
FRIENDLY PROFESSIONAL APPROACHABLE AUTHORITATIVE
29. Social Media is Not Much Different
from Social Life in Real
BE YOURSELF
BE RESPECTFUL
SHARING IS KEY
30. Social Media is your Radio Station
and you are the RJ
Rj Stays on Theme
INTERACTS with Listeners, makes UNSCRIPTED comments,
at times REPEAT the same songs
Photo : RJ
Rashmi
31.
32. Everyone Needs a Home
• Set up Your Blog / Website
– Make sure its visually appealing
– Clearly state what you offer and why someone
should work with you
– Your contact information
– Make it social – integrate popular social
channels
33. • Get a Facebook Page – people can’t “Like” people
but they can like “Page”
• This also helps to maintain a distance between your
“personal” and “professional” side
• Post consistently – make sure you reply to all
comments
• Focus on building a community
• Groups are helpful – don’t stop at joining but
participate and engage
34. • Post Photos – but make sure you have relevant
permissions
• Make sure your profile is complete and have a clear
picture for your profile
• Use Facebook as a portfolio space to showcase
your best photos
• You can pin your best recent photo on top of the
time line
35. • Look for and befriend mentors, guides and role
models
• Take time to appreciate and encourage others
• Never be snarky, vulgar or hateful – it will come
back to haunt you !
36. • Who you follow makes a big difference
• Use tools to identify right people to follow
– Twello.com / Wefollow.com
• Follow Photo hashtags #photo #dailyphoto etc
• Look at other’s followers / follows
• Create your twitter lists
• Twitter is real time- if tweeting photo , include date,
time , place, use relevant hash tags
37. • Your online resume + more
• Particularly important if you are a professional
• Good place to connect with professional
photographers + potential clients
• A lot of photography related groups to connect
• A good publishing platform
• Get testimonials + Control Endorsements
38. • A network meant specially for photographers
• Tons of photographer friendly features – uploads
camera info, can prevent downloads, links directly to
Getty Images
• Make sure to use detailed caption and tags for each
images – helps in discovery
• Join various groups based on topic and location
• Participate in contests happening in various groups
39. • The social layer to any Google service
• Not too many active users BUT
– Has a beautiful interface to display photos
– Numerous Photographer groups and
communities
• Can help with search engine visibility
– Use descriptive title, description for images,
mention, name, location etc
– If you publish anywhere else, set up authorship
40.
41.
42.
43. • Mobile photography network with more than 80
million users.
• Only Square images with lots of filter options
• A highly engaged and interactive community
• Use tags and hashtags to find images and increase
discovery of your images
• Follow tags and communities of interest
• Share others images with statigr.am
p.s. There are a bunch of filters and editing options
inbuilt.
44. • Fastest growing social network with 25 million plus
users, predominantly female
• Made for photos – highly visual, content spreads
fast
• Create your boards based on subject, location etc
• Ideal to search for inspiration
• Pin others’ photo to inspire, connect and build your
repository of ideas
45.
46.
47. • Highly popular as photo blogging platform – More
than 80 million Blogs already..
• Reblogging is a key activity that ensures content
spreads very fast
• Share images with descriptive tags, location, subject
etc
• Research and follow community tags like
PhotoOfTheDay etc
48. Generic Best Practice
• Use a clear positive headshot as your display pic
across all social platforms
• Think of your headshot as your logo – avoid
changing it unless you really need
49. Generic Best Practice
• Use the About/ Profile section in all the channels
judiciously. Clearly state what you do, your location
and your web address
• Engage Actively : Connect with relevant
communities, initiate and participate in
conversations
50. Generic Best Practices
• Focus on your Audience : Post leading questions
that encourage your readers to respond
• Openly appreciate good work – even if its by a
competitor
• Be Opinionated – opinions make you stand out
• Consistently post quality content, connect with new
people, post comments and engage in discussions
51. Generic Best Practices
• Be an Expert : provide advice, publish content that
solves problems, how to guides etc
• Providing free expert guidance will help establish
you as an authority
• You can’t please everyone, so don’t bother if
someone hates you – but don’t give way to hating
52. Criticism + Reputation
Management
• Do not be aggressive, Do not give
excuses
• Own up your mistake
• Clearly state how you plan to make
it right
• You can’t remove negatives, but
you can build positives
• Monitor the media
54. The Brilliant Student’s Story
PEOPLE REMEMBER YOU NOT FOR YOUR
ACHIEVEMENTS BUT HOW YOU IMPACT
THEM..
If You impact others well, that will create a positive brand
Iranian twins – cojoined in the head – at the age of 29, in the year 2003 : Ladan wanted to becomes a lawyer while Laleh wanted to become a journalist. Laleh liked computer games, while Ladan was more interested in computer programming, Ladan was talkative while Laleh was more introvert. : Everybody counselled them to not go for the surgery as it was extremely high risk.