This document discusses font, masthead, and color ideas for a new regional sports magazine. It considers several font options that would be bold and attract readers' attention as headlines or for sections. It also evaluates potential magazine masthead names like "Batting Out!" and "Sports Mad!" and decides "Sporting Life!" has a friendlier tone and broader appeal. Finally, it proposes using the main regional colors of red, white, and black to identify the magazine's local focus, or alternatively brighter summer colors to match the sports season.