The document discusses various methods used to attract and address the target audience for a magazine. These include: 1) Using direct address in interviews and photos of models posing as chart artists to represent the target audience. 2) Focusing on big, well-known chart artists that the target audience is interested in learning about. 3) Employing direct address on the front cover to make readers feel personally involved. 4) Choosing a front cover photo of artists looking directly at the camera to build a connection with readers. 5) Crafting an attention-grabbing strapline to entice readers to learn more inside.