The author addressed their audience through designing the magazine's look and style based on audience feedback. Colors, fonts, pictures, and incentives were chosen carefully to appeal to the target audience of teenagers. Direct eye contact on the cover was used to demand readers' attention, while interior photos showed a more casual style. Free song downloads and concert ticket giveaways were included to attract readers even if they did not plan to read the magazine. The overall design and color scheme aimed to appeal to the intended audience.

1. Question 5:
How did you attract/address your
audience?
Elizabeth Langton

3. First of all when deciding the “the look” I felt as if I
wanted my magazine to have a raw/edgy look to,
like no other magazine available at the moment,
what also helped me decide this was my audience
feedback questionnaire which gave me a feel of
what my particular audience wanted. I tried to use
colours, pictures and fonts which I thought would
appeal to my audience, for example colours I used
were balanced and complementary, fonts I used I
made sure they were readable yet effective but still
went with the style of the certain article, when
taking pictures I also took a variety of different
poses and back grounds and also pictures with
direct address and without, for example on my front
page my coverstar had direct address which would
demand my readers attention and my coverstar was
also a teenager therefore my audience could relate,
however when creating my double page spread my
coverstar was looking down from the camera, this is
all about time and place and when I think this is
appropriate or not.
I also used incentives on the cover of my magazine, which
offered a free song download voucher off Itunes which
recommended a new band each week, I put this inside a
bright yellow puff which I know would immediately grab
audiences attention, and I also put in the bottom skyline
another incentive offering the chance to win free tickets to
see a band, this is worth putting on the front of the magazine
because even if people don’t want to read m magazine they
may still like the band and want to be in with a chance to win
tickets.
Stereotypical magazines include specific codes and
conventions in order for It to appeal and attract their
audiences, in my case I thought the overall look of my
magazine was important and also its colour scheme.
Stereotypical magazines include specific codes and
conventions in order for It to appeal and attract their
audiences, in my case I thought the overall look of my
magazine was important and also its colour scheme.