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BILLBOARD GENERIC
CONVENTIONS
MEGAN SHERATON
Masthead
o Biggest font on the page
o Should be bold and easy to read
o E.g. the name of a product, artist or magazine depending on what is being
advertised
o Can be positioned anywhere but mainly at the top of the page so it is one of
the first things the audience look at.
Colour Scheme
o Bright and bold to attract the audience
o Complementing colours
o Link directly to the magazine and house image
o Contrasting colours to allow certain conventions to stand out more than others
Strapline/Slogan
o Catchy
o Straight to the point
o Briefly sums the billboard or what is being advertised
o Confirms the context of the advert to the reader
o Similar to a strapline used on a magazine
o Should be below the masthead
o Clear and easy to read
Essential Information
o Web address
o Contact details such as phone number etc
o Social media links
o Location of where it is if for an event
o Link to app store or online purchasing
o QR Codes
Image
o Should dominant the page
o Often used as the entire backdrop and setting off the billboard
o Needs to be unique and creative so that it stands out
o Bright colours
o Doesn’t overcrowd or clash with the font
Anchoring
o Image can be anchored to support what it is
o E.g. if it is an artist there name must be present
o Genres of a magazine can be advertised or shops where the product can be
bought
Layout
o Layout of a billboard has no specific conventions as they all vary in
composition and structure.
o However they are predominantly image led.
o Image needs to be central.
o Text located at tops and bottoms.
o Contact details at the bottom.
o Logo in the bottom right alongside any web address.
Logo
o Positioned in the bottom right
o Needs to be memorable
o Links straight back to the product
o Bright colours
o Symbolic of what the company/brand stands for
Typography
o Large
o Easy to read
o Clear
o Central focus
o Relevant
o Short and snappy
o Straight to the point
o Direct address
o Informative
o Sub-heading style
Conventions I will use
o Large masthead
o Image led style
o Contact information if needed
o Social media links
o Informal and straight to the point (typography)
o Bold colours that contrast
Conventions I will challenge
o I don’t want to use anchorage as I will only be having one image and therefore
would rather direct my text at the audience and at describing my magazine.
My image is instead its own anchor to my magazine brand.
o I don’t want to include an image logo as I feel my masthead proves to be a
logo in itself.
o My design will be unique and unconventional.

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Billboard

  • 2. Masthead o Biggest font on the page o Should be bold and easy to read o E.g. the name of a product, artist or magazine depending on what is being advertised o Can be positioned anywhere but mainly at the top of the page so it is one of the first things the audience look at.
  • 3. Colour Scheme o Bright and bold to attract the audience o Complementing colours o Link directly to the magazine and house image o Contrasting colours to allow certain conventions to stand out more than others
  • 4. Strapline/Slogan o Catchy o Straight to the point o Briefly sums the billboard or what is being advertised o Confirms the context of the advert to the reader o Similar to a strapline used on a magazine o Should be below the masthead o Clear and easy to read
  • 5. Essential Information o Web address o Contact details such as phone number etc o Social media links o Location of where it is if for an event o Link to app store or online purchasing o QR Codes
  • 6. Image o Should dominant the page o Often used as the entire backdrop and setting off the billboard o Needs to be unique and creative so that it stands out o Bright colours o Doesn’t overcrowd or clash with the font
  • 7. Anchoring o Image can be anchored to support what it is o E.g. if it is an artist there name must be present o Genres of a magazine can be advertised or shops where the product can be bought
  • 8. Layout o Layout of a billboard has no specific conventions as they all vary in composition and structure. o However they are predominantly image led. o Image needs to be central. o Text located at tops and bottoms. o Contact details at the bottom. o Logo in the bottom right alongside any web address.
  • 9. Logo o Positioned in the bottom right o Needs to be memorable o Links straight back to the product o Bright colours o Symbolic of what the company/brand stands for
  • 10. Typography o Large o Easy to read o Clear o Central focus o Relevant o Short and snappy o Straight to the point o Direct address o Informative o Sub-heading style
  • 11. Conventions I will use o Large masthead o Image led style o Contact information if needed o Social media links o Informal and straight to the point (typography) o Bold colours that contrast
  • 12. Conventions I will challenge o I don’t want to use anchorage as I will only be having one image and therefore would rather direct my text at the audience and at describing my magazine. My image is instead its own anchor to my magazine brand. o I don’t want to include an image logo as I feel my masthead proves to be a logo in itself. o My design will be unique and unconventional.