Brandnew IO's brand guide with basic tips and tricks for a successful Instagram marketing strategy.
Learn about influencer marketing, how to get started on Instagram, how to plan an Instagram photo contest, posting guidelines and more.
Refine your brand Instagram strategy with this brief beginner's guide.
10 Ways to Grow an Organic Instagram FollowingTwenty20 Inc.
Created by the team at Twenty20.com.
Read the full post here http://insights.twenty20.com/grow-organic-instagram-following
The real value to social media marketing is unlocking organic growth.
Here are the top 10 ways that you can organically grow your Instagram following.
Getting more organic followers on Instagram (aka without advertising) is a great way for bootstrapped or budget constrained companies to grow. There is a captive audience of more than 400 million consumers, and there is a lot of potential to catch the eye of your next potential customer with Instagram's visual-based network. Flip through the slides below to learn some tactics you can start using today to kickstart your organic Instagram growth. [SlideShare]
Learn our top tips for running a successful Instagram contest, in order to achieve your marketing goals.
Gain followers, UGC, reach and brand awareness, while engaging your brand audience.
INSTAGRAM MARKETING - Visual storytelling and beyondAdv Media Lab
With over 600 million monthly active users on Instagram, your business has the potential to reach, engage, and build a massive community on Instagram. But where do you start?
Many brands are not getting their Instagram strategy right. Why? Because they're not following the simple lessons outlined in our Instagram Marketing Strategy E-Book. It contains everything you need to know about this emerging social channel from the creative minds at FlashStock, the leaders in authentic, customized brand imagery.
Managing the Instagram channel is no longer optional. It has become a strategic imperative for any brand or small business, and the urgency grows daily along with its user base. In this webinar you’re hear how brands such as The Coffee Bean & Tea Leaf, The Chive, JCPenney, and Disneyland Resort are utilizing this platform to connect with their customers in an authentic and relevant way.
Why Should you Use Instagram for Business?
Optimizing your Business Profile
Instagram for Business Content Strategy
How to use Hashtags
Posting Tips
Instagram Ads
New Features
Instagram Statistics
10 Ways to Grow an Organic Instagram FollowingTwenty20 Inc.
Created by the team at Twenty20.com.
Read the full post here http://insights.twenty20.com/grow-organic-instagram-following
The real value to social media marketing is unlocking organic growth.
Here are the top 10 ways that you can organically grow your Instagram following.
Getting more organic followers on Instagram (aka without advertising) is a great way for bootstrapped or budget constrained companies to grow. There is a captive audience of more than 400 million consumers, and there is a lot of potential to catch the eye of your next potential customer with Instagram's visual-based network. Flip through the slides below to learn some tactics you can start using today to kickstart your organic Instagram growth. [SlideShare]
Learn our top tips for running a successful Instagram contest, in order to achieve your marketing goals.
Gain followers, UGC, reach and brand awareness, while engaging your brand audience.
INSTAGRAM MARKETING - Visual storytelling and beyondAdv Media Lab
With over 600 million monthly active users on Instagram, your business has the potential to reach, engage, and build a massive community on Instagram. But where do you start?
Many brands are not getting their Instagram strategy right. Why? Because they're not following the simple lessons outlined in our Instagram Marketing Strategy E-Book. It contains everything you need to know about this emerging social channel from the creative minds at FlashStock, the leaders in authentic, customized brand imagery.
Managing the Instagram channel is no longer optional. It has become a strategic imperative for any brand or small business, and the urgency grows daily along with its user base. In this webinar you’re hear how brands such as The Coffee Bean & Tea Leaf, The Chive, JCPenney, and Disneyland Resort are utilizing this platform to connect with their customers in an authentic and relevant way.
Why Should you Use Instagram for Business?
Optimizing your Business Profile
Instagram for Business Content Strategy
How to use Hashtags
Posting Tips
Instagram Ads
New Features
Instagram Statistics
A Facebook Contest is an easy way to engage Fans and convert them into email signups by enticing them with a prize. There are many different types of Facebook Contests from the most basic “random draw” sweepstakes to highly involved video contests with a full panel of judges to decide a winner. Each has different benefits. Each is most useful for different businesses and different marketing campaigns.
A Facebook Contest is a great way to achieve your goals in social media. One Facebook contest can give you the same return on investment as hundreds of pieces of content, saving you hours. For small business owners and small marketing teams, this time-savings is invaluable. In this article you’ll learn how to run a Facebook Contest to achieve specific goals and grow your business.
Instagram Marketing Strategies for Small Businesses, Part- 2mKonnekt
Engagement with brands on Instagram is 10 times higher than Facebook, and 84 times higher than Twitter. Using Instagram can put your small business in front of the right audience. Learn all about Instagram Marketing strategies for small businesses.
Are you wondering how to sell your products on Instagram?
Want some tips to get started?
To make the most of interactions with customers on Instagram, your images and descriptions need to stand out and purchasing needs to be as easy as possible.
Keeping Up With Facebook's Pay-to-Play ModelHeather Gjerde
Are you frustrated by Facebook’s shrinking brand page reach? As a result of recent Facebook algorithm updates, even the most engaged brand pages are seeing only approximately 1-2% organic post reach. It may not be time to abandon your page posting strategy (yet). If Facebook is a key component of your marketing strategy, advertising could help drastically increase your exposure and engagement. In this session, Heather will walk through Facebook advertising options along with best practices for using them effectively.
This is a social media strategy report I created for a hypothetical sushi restaurant that was looking to open in State College, Pa. Created for COMM 497C: Social Media in Public Relations, December 2013.
Social media marketing is used for social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing content on your social media profiles, engaging your followers, analyzing your results, and running social media advertisements.so we here at digital sandip academy provide u with full marketing course for more info visit https://digitalsandip.in/ or call us at +91 75671 54257
USER GENERATED CONTENT ON INSTAGRAM: WHY IT’S SO POWERFUL atul saini
User-generated content can get your brand more credibility and better engagement than brand-generated content. Leverage its power with a campaign or contest!
Latest Instagram Marketing Strategy 2020
Posting At The Right Time
Timing is everything when using Instagram marketing. Your engagement depends
on your timing. If you post at a bad time you might end up being unnoticed. Early
morning or late in the evening is the optimal time to post. The worst day for
engagement during a week is Sunday while Monday and Thursday tend to possess
highest Instagram follower engagement and trac.
Follow Similar Instagram Proles
Follow people that follow an equivalent interest you wish . If you follow people with
similar interests you will be sure to get noticed. Plus, they are more likely to follow
you back. Reach out to people who you believe would be interested in your
products.
Get a Suitable Instagram Name
It is unlikely that folks are going to be checking out you by your name unless, you're
a star . So create names revolving around your business website or the industry
that you simply are working in. Now, when people associated with your industry
search the relative keywords, it's more likely that your prole will show up. Here is a
powerful Instagram marketing strategy. Make your "user name" just like what
you're selling because that's what people are checking out .
Instagram has reached over 1 billion users and continues to grow exponentially by its ascending popularity, tools, ad models and influencer revenues. According to the research, the number of global influencer marketing campaigns that took place on Instagram in 2019, have reached USD 7 Billion! The expected figure for 2020, is minimum USD 8.8 Billion.
This report is intended to provide insights for marketing professionals on key influencer marketing trends in 2020, at a glance.
Michael Scissons, co-founder of FlashStock, presents his keynote presentation from InstaCamp Toronto. This is the guide to developing a strategy for Instagram marketing. An overview on how to transform your Instagram marketing strategy, execution and measurement through applying a strategic framework to visual brand building.
This presentation covers:
- Instagram Key User Facts
- Visual Marketing Key Facts
- Why Instagram is Important
- Instagram Brand Adoption Curve
- Brand Adoption By Vertical
- Instagram Marketing Strategy Framework
- "How to" Create Archetypes, Themes and Occasions in Instagram Visuals.
- Overview of Classic Storytelling Pillars
- Overview of How to Create Photography Guidelines
- 10 Instagram Marketing Commandments
Top Instagram Techniques to Get More LikesInstrument
We've put together a collection of photographic techniques that tend to get more quality engagement than other types of photos.
Photos taken in the following styles consistently perform well across a range accounts from influential photographers and successful brands that we’ve worked with to regular individuals.
www.weareinstrument.com
Instagram : un levier essentiel dans toute stratégie d'acquisitionJonathan Ravallec
Instagram est aujourd'hui un levier indispensable pour les marques. Branding, acquisition de trafic, drive to store... toutes les stratégies d'acquisition peuvent être appliquées sur Instagram.
A Facebook Contest is an easy way to engage Fans and convert them into email signups by enticing them with a prize. There are many different types of Facebook Contests from the most basic “random draw” sweepstakes to highly involved video contests with a full panel of judges to decide a winner. Each has different benefits. Each is most useful for different businesses and different marketing campaigns.
A Facebook Contest is a great way to achieve your goals in social media. One Facebook contest can give you the same return on investment as hundreds of pieces of content, saving you hours. For small business owners and small marketing teams, this time-savings is invaluable. In this article you’ll learn how to run a Facebook Contest to achieve specific goals and grow your business.
Instagram Marketing Strategies for Small Businesses, Part- 2mKonnekt
Engagement with brands on Instagram is 10 times higher than Facebook, and 84 times higher than Twitter. Using Instagram can put your small business in front of the right audience. Learn all about Instagram Marketing strategies for small businesses.
Are you wondering how to sell your products on Instagram?
Want some tips to get started?
To make the most of interactions with customers on Instagram, your images and descriptions need to stand out and purchasing needs to be as easy as possible.
Keeping Up With Facebook's Pay-to-Play ModelHeather Gjerde
Are you frustrated by Facebook’s shrinking brand page reach? As a result of recent Facebook algorithm updates, even the most engaged brand pages are seeing only approximately 1-2% organic post reach. It may not be time to abandon your page posting strategy (yet). If Facebook is a key component of your marketing strategy, advertising could help drastically increase your exposure and engagement. In this session, Heather will walk through Facebook advertising options along with best practices for using them effectively.
This is a social media strategy report I created for a hypothetical sushi restaurant that was looking to open in State College, Pa. Created for COMM 497C: Social Media in Public Relations, December 2013.
Social media marketing is used for social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing content on your social media profiles, engaging your followers, analyzing your results, and running social media advertisements.so we here at digital sandip academy provide u with full marketing course for more info visit https://digitalsandip.in/ or call us at +91 75671 54257
USER GENERATED CONTENT ON INSTAGRAM: WHY IT’S SO POWERFUL atul saini
User-generated content can get your brand more credibility and better engagement than brand-generated content. Leverage its power with a campaign or contest!
Latest Instagram Marketing Strategy 2020
Posting At The Right Time
Timing is everything when using Instagram marketing. Your engagement depends
on your timing. If you post at a bad time you might end up being unnoticed. Early
morning or late in the evening is the optimal time to post. The worst day for
engagement during a week is Sunday while Monday and Thursday tend to possess
highest Instagram follower engagement and trac.
Follow Similar Instagram Proles
Follow people that follow an equivalent interest you wish . If you follow people with
similar interests you will be sure to get noticed. Plus, they are more likely to follow
you back. Reach out to people who you believe would be interested in your
products.
Get a Suitable Instagram Name
It is unlikely that folks are going to be checking out you by your name unless, you're
a star . So create names revolving around your business website or the industry
that you simply are working in. Now, when people associated with your industry
search the relative keywords, it's more likely that your prole will show up. Here is a
powerful Instagram marketing strategy. Make your "user name" just like what
you're selling because that's what people are checking out .
Instagram has reached over 1 billion users and continues to grow exponentially by its ascending popularity, tools, ad models and influencer revenues. According to the research, the number of global influencer marketing campaigns that took place on Instagram in 2019, have reached USD 7 Billion! The expected figure for 2020, is minimum USD 8.8 Billion.
This report is intended to provide insights for marketing professionals on key influencer marketing trends in 2020, at a glance.
Michael Scissons, co-founder of FlashStock, presents his keynote presentation from InstaCamp Toronto. This is the guide to developing a strategy for Instagram marketing. An overview on how to transform your Instagram marketing strategy, execution and measurement through applying a strategic framework to visual brand building.
This presentation covers:
- Instagram Key User Facts
- Visual Marketing Key Facts
- Why Instagram is Important
- Instagram Brand Adoption Curve
- Brand Adoption By Vertical
- Instagram Marketing Strategy Framework
- "How to" Create Archetypes, Themes and Occasions in Instagram Visuals.
- Overview of Classic Storytelling Pillars
- Overview of How to Create Photography Guidelines
- 10 Instagram Marketing Commandments
Top Instagram Techniques to Get More LikesInstrument
We've put together a collection of photographic techniques that tend to get more quality engagement than other types of photos.
Photos taken in the following styles consistently perform well across a range accounts from influential photographers and successful brands that we’ve worked with to regular individuals.
www.weareinstrument.com
Instagram : un levier essentiel dans toute stratégie d'acquisitionJonathan Ravallec
Instagram est aujourd'hui un levier indispensable pour les marques. Branding, acquisition de trafic, drive to store... toutes les stratégies d'acquisition peuvent être appliquées sur Instagram.
Sharability, Conversation, Interactivity...these are just a few of the characteristics of good YouTube creative. Read through all 10, and look up the examples referenced in support of each, to understand what works on the world's largest video platform.
To help you understand the underlying mechanisms that go into the creation of a compelling visual ad, check out this presentation to have a great visual imagery that is attractive, interesting, important for the audiences and most important – converts.
Social media accounts for twenty-seven percent of all time spent online, so to say that they are an effective marketing resource would be an understatement. Furthermore, pictures obtain far more interaction than posts with simple text. The combination of these two resources make Pinterest and Instagram valuable assets to real estate professionals to connect with consumers. Erica Campbell, real estate social media extraordinaire, explains the best practices of using these social sites for growing your business in this NAR 2013 Presentation.
Tell your brand story (visually) using Social MediaIdeas Collide Inc
"Brands will need to experiment with just about any form of digital, VISUAL storytelling as the competition for attention time only gets fiercer." Ideas Collide's Matthew Clyde explains how to stand out to the crowd at Phoenix Startup Week.
For startups, storytelling is crucial because it lets them clearly articulate what they do and why potential customers should be interested. It also differentiates them from rivals.
Visual Social Media Marketing -- Harnessing Images, Instagram, Infographics a...Krista Neher
Krista Neher (www.KristaNeher.com) author of Visual Social Media Marketing (www.VisualSocialMediaMarketing.com) shares this presentation how how visuals can enhance marketing for businesses.
Discover how Pinterest, Instagram, Infographics and Images can transform your business online.
The Creative Rule of Writing Ad Copy That ConvertsBannersnack
Writing ad copy has always been a hard task, so there are a few things you should consider before starting this process.
Here you can find the infographic version of this Slideshare Presentation: http://bit.ly/lbs_icc
How to Use Twitter for Marketing & ConnectionJulia Campbell
With 302 million monthly active users (34% of which log in multiple times per day), Twitter is a marketing powerhouse for businesses large and small.
If the words “retweet,” “trending topic,” “hashtag,” “@mention” sound like a foreign language, then this presentation for you. In it, I walk you through how to get started on Twitter from setting up an account, to getting more followers, to building up a community and establishing thought leadership in your industry.
I answer the following questions: What is a hashtag and how do I use it? Who should I follow and how do I find them? What should I tweet and how often? Social media time-saving and management tools are also covered.
Need inspiration and strategy help to use live video for your business or organization? In this presentation Heather Heuman shares specific ways you can successfully engage your audience with visual storytelling using live video.
Dreaming of a social media feed filled with great visual content? Join South Carolina social media expert Heather Heuman as she helps you discover the power of visual content marketing and how it can amplify your results. You’ll also learn actionable steps and systems that will increase your social media engagement.
Start by identifying your objectives for using Instagram. Your goals could include increasing brand awareness, driving website traffic, generating leads, or boosting sales. Clear goals will guide your content strategy.
Start by identifying your objectives for using Instagram. Your goals could include increasing brand awareness, driving website traffic, generating leads, or boosting sales. Clear goals will guide your content strategy.
Instagram for business | Strategy GuideLucio Ribeiro
Businesses of all sizes and across industries are finding marketing success on Instagram. Here is how.
#lucioribeiro
#onlinecircledigital
www.theonlinecircle.com
Intro to Pinterest and Instagram MarketingSharad Verma
Pinterest and Instagram are where the smartest brands are building authentic connections with their audiences in 2014. These authentic connections are clearly linked to revenue and successful business outcomes.
Pinterest is the 2nd largest source of social traffic, and for many retailers it's the best. In terms of conversion rate and average order size Pinterest beats other social networks hands down. Instagram users spend an average of 257 minutes a month on the platform, 25% higher engagement than any other social network.
Attend this webinar to learn how to
Get your brand and products discovered on Pinterest & Instagram
Develop a visual content strategy
Accelerate your community growth
Get unique customer insights from your photos that can drive offline
Featuring Nick Mueller of Piqora and Ritika Puri of Storyhackers.
With more than 200M members and an engagement rate that’s 25% higher than any other social platform, the Instagram community brings a wealth of opportunity to fashion marketers and community managers.
We're hosting this webinar to empower fashion marketers with a blueprint for navigating these challenges — to help fashion-forward brands become influencers among communities of trendsetters, shoppers, and influential fashion bloggers.With more than 200M members and an engagement rate that’s 25% higher than any other social platform, the Instagram community brings a wealth of opportunity to fashion marketers and community managers.
Attend this webinar to learn how to:
• Create a vibrant Instagram community
• Establish and measure Instagram-specific goals
• Implement a successful hashtag strategy
• Launch a high-impact promotion
• Identify and replicate qualities of the most successful fashion brands
http://go.piqora.com/instagram-fashion-webinar.html
10 Tips to Instantly Boost Your Instagram FollowersSujoy Mukherji
Are you looking to grow your Instagram following but don’t know where to start? Don’t worry, you’re not alone! Growing an engaged Instagram following takes time and effort, but there are many tactics you can implement right away to give you an edge.
In this article, I shall explore tips to instantly boost your Instagram followers and help you on your way to becoming an Instagram influencer.
As of June 2018, Instagram has over 1 billion users. It’s a behemoth of a social media channel which continues to grow at an unprecedented rate. But what does that have to do with you?
Well, if you’ve ever wanted to monetize Instagram, then now’s the time for you to do so. Given the sheer size of the global audience, it’s fair to assume there’s a niche market out there for you. Regardless of the kind of content you create, there’s an audience for you. One that, in all likelihood, you can leverage to earn a fortune.
Businesses of all sizes and across industries are finding marketing success on Instagram. Here is how.
#lucioribeiro
#onlinecircledigital
www.theonlinecircle.com
10 Tactics to Kick-Start your Instagram CampaignElfried Samba
Instagram has grown into one of the most influential social media platforms at the moment. However, with many brands still not knowing where to start, the team at CAB Studios have listed 10 tactics to help you kick-start your Instagram campaign.
Similar to Beginner's Guide To Instagram Marketing (20)
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
2. TABLE OF CONTENTS
1. Influencer Marketing
2. Brandnew’s Campaign Types
3. Choosing the Right Campaign Type
4. Campaign Tips
5. Planning a Photo Contest
6. Getting Started on Instagram
7. Posting on Instagram
8. What To Do During a Campaign
Photo by @raodtpeveywhere for Teatox
3. WHY INFLUENCER MARKETING?1
Break through the noise
Influencer Marketing gives brands a
mouthpiece to connect with thousands of
consumers in a natural and unobtrusive form
Create great content. Not ads.
Photo by @spielkkind for LOVOO
90% of consumers trust peer recommendations.
Only 33% trust ads.
4. Influencers are provided with
branded materials / products
which they will showcase
attractively to their audience
PRODUCT PLACEMENT
Influencers post themed
images and encourage
further organic content
creation and contest
participation
PHOTO CONTEST
Influencers share a series of
visual narratives which
involve the use of a brand
product or attending a
branded event
STORYTELLING
WHAT ARE THE CAMPAIGNS LIKE?2
Photo by @silverspies for ASOS
5. WHICH CAMPAIGN TYPE IS BEST?3
Photo by @silverspies for ASOS
If gaining followers is
your main goal then a
PHOTO CONTEST
is the best choice
If creating
outstanding content
is most important
then PHOTO
CONTEST,
STORYTELLING &
PRODUCT
PLACEMENT
are suitable
campaigns
If extensive reach for
your brand is top
priority then
PHOTO CONTEST
are campaigns that
can achieve this
If building awareness
of your brand is what
you want to achieve
then
STORYTELLING
will best help you to
do this
If promoting your
brand product is your
objective a
PRODUCT
PLACEMENT or
STORYTELLING
campaign can
accomplish this
GAIN
FOLLOWERS
CONTENT
CREATION
REACH BRAND
AWARENESS
PRODUCT
PROMOTION
While all our campaign types can achieve multiple goals, some are better suited to produce particular results
6. CAMPAIGN TIPS
The key to a great photo contest is to keep
it simple. Choose a theme that content can
easily be created for, ensuring that the
contest is accessible to everyone. The
hashtag chosen should reflect the theme -
remember that hashtags are not only used to
connect but also to inspire.
Photo Contest Storytelling
When it comes to storytelling campaigns
there is a world of options. If you are opting
for this campaign type, don’t limit yourself
and make sure to allow influencers some
artistic freedom within your guidelines.
They are top Instagrammers because of their
creative talent - so let them use it.
Photo by @hannes_becker for Germanwings
4
Product Placement
Make a product placement campaign great
by providing some extras, e.g. additional
merchandise such as stickers, badges etc.
that could be used creatively. Or make it
more personal for the influencer by including
a note - that little step can help to make a
connection to your brand or product.
7. Photo by @kitkat_ch for America Unlimited
PLANNING A PHOTO CONTEST5
Things to consider:
Theme
Hashtag
Prize
Terms and Conditions
To-Do List:
• If you do not have a brand Instagram account you can create one solely to support the contest
during the campaign period
• Post the terms and conditions of the contest on your Instagram page
• If there is a webpage relevant to the contest you can add the link in the bio
• Post some images using the contest hashtag to inspire the Instagram community
Theme: “Ain’t No Mountain High Enough”
Hashtag: #americaunlimited_nevada_contest
Prize: Trip for 2 to Nevada
Results
Submissions: > 1490
Total Campaign Reach: > 11M
Contest Example
8. HOW TO START YOUR INSTAGRAM ACCOUNT
Photo by @anasbarros for Lumix
6
Include a trackable link
Use your brand’s logo
as you profile pic
Use the bio field to
explain who you are
and what you do
Choose a name, ideally
your business name
Choose images that
represent your brand to
get your account
started
9. • post images that will catch a consumer’s attention
• use high quality images
• pick a style and stick to it
• post on a regular basis
• write clear, concise captions
• use the location feature when relevant
• use only relevant hashtags
Do
POSTING DO’S & DON’TS
Photo by @oliviathebaut for ASOS
7
• overuse hashtags in your captions - no more than
three is a good rule of thumb (use the comment
section for more)
Don’t
10. WHAT TO DO DURING A CAMPAIGN8
Brandnew offers workshops for a
fully comprehensive Instagram
management training
Having an Instagram account to support a campaign is a good idea. How you manage the account will depend on your
campaign goal and your Instagram intentions after the campaign ends.
Respond to interactions Observe your brand Repost content
• Respond to comments on your
posts
• Like and comment on influencer
posts for your brand
• Search for content associated
with your brand using hashtags
and like and comment where
appropriate
• Post influencer campaign
content on your account with an
@mention
Continue this behaviour after the campaign if you wish to grow your brand Instagram account. Dedicating just 10mins a
day to Instagram can help build your brand image
Photo by @oliviathebaut for ASOS