Instagram has reached over 1 billion users and continues to grow exponentially by its ascending popularity, tools, ad models and influencer revenues. According to the research, the number of global influencer marketing campaigns that took place on Instagram in 2019, have reached USD 7 Billion! The expected figure for 2020, is minimum USD 8.8 Billion. This report is intended to provide insights for marketing professionals on key influencer marketing trends in 2020, at a glance.

1. 2020
Arman ACAR
Co-Founder & CEO @ Unite.ad
Instagram Influencer Marketing Trends
key influencer marketing
trends & predictions report

2. Global influencer
marketing spends
will grow to
USD 8.8 billion in 2020
“Instagram has reached over 1 billion users and continues to
grow exponentially by its ascending popularity, tools, ad
models and influencer revenues. According to the research,
the number of global influencer marketing campaigns that
took place on Instagram in 2019, have reached USD 7 Billion!
The expected figure for 2020, is minimum USD 8.8 Billion.
This report is intended to provide insights for marketing
professionals on key influencer marketing trends in 2020, at a
glance.

3. “Video content
and IGTV
“
Back in the days, a phone was just a phone. As
smartphones have incredibly powerful cameras
today, random users and influencers have now
the chance to generate much more creative video
content.
Since Instagram has launched IGTV, which allows
full screen viewing up to 60 minutes, it became the
preferred app, where users have access to video
content without leaving the app - unlike YouTube.
In 2020, more video content is expected to be
consumed. Thus, we will witness the rise of video
content at both brands’ social media accounts and
influencer collaborations.
Moreover, even influencers who don't pay
attention to video content and IGTV, will
eventually reconsider their interactions.
#1

4. “Long term
campaigns and
agreements
“
As a proof of my humble prediction, during our
interview with Campaign magazine in 2017,
long-term contracts started to take place as a
key element in digital marketing agendas of
various brands.
In 2018 and 2019, a huge number of global
brands collaborated with influencers on a
quarterly or annually basis.
As of 2020, the demand for long term
influencer contracts will increase. We will
witness an era, where influencer marketing
projects will not be limited by content creation.
Long term campaigns and brand advocacy will
be essential to marketers.
#2

5. “Sponsored
shoppable
posts
“
With more than half a billion monthly active
users and over half a million advertisers, it was
only a matter of time for Instagram to
construct a way to connect more brands and
influencers with followers for a direct shopping
experience without leaving the app.
By Shoppable Posts, users may click on the
white circle on the photo to see the price tags
of the products and to complete the purchase
process.
Combining the influencer content by products
on Shoppable Posts will be indispensable in
2020. Shoppable Posts, which create a direct
transaction between e-commerce channels
and consumers, will be more considerable
than swipe up Instagram Stories.
#3

6. “Augmented
reality
and filters
“
Who can resist the pleasure of spending time
on Instagram filters? Very few people. Brands
that closely follow the social media agenda
have already developed their own filters.
2020 will be the year of Instagram Stories
filters-based influencer marketing campaigns.
Get your early position and take a look at the
Spark AR app 😉
#4

7. “Micro
influencers on
the rise
“
While macro influencers will keep being
embraced as one of the most effective
channels for driving a high ROI, collaborating
with micro influencers for driving even higher
ROIs will be on rise in 2020.
Brands are now aware that Instagram
interactions scale up and spread to mass with
follower engagement.
My strong opinion about the irrelevance of the
number of followers has never changed in 10
years. What is more valuable than the number
of followers have always been the interactions.
This is the point where micro influencers gain
more magnitude.
The importance of follower-influencer trust
relationship is beyond numeric data and
number of followers.
#5

8. “ Arman Acar
arman@unite.ad
Co-Founder & CEO
Arman Acar
I have contributed to digital growth strategies and
communication planning processes for various global brands
in Turkey.
In 2010, I pioneered influencer marketing campaigns on social
media. Since then, I have contributed more than 2000
campaigns in planning and publishing processes not only for
Turkish influencers but also foreigners.
I’ve been taking role in entrepreneurial ecosystem as a mentor
and consultant by sharing my professional experience and
perspective with digital enthusiasts.

9. “
“
Turkey’s biggest
influencer marketing
solutions partner
Unite.ad is the top influencer and
celebrity marketing solution partner
based in Istanbul, Turkey. Basically,
Unite.ad is a smart and data driven
bridge for advertisers and
influencers. We are passionate
about social media and producing
creative native content for brands.
As a result of combining technology
with human relations, we deliver the
best influencer marketing cases.
UNITE.AD

10. ThanksArman ACAR