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10 FUNDAMENTALS OF A CREATIVE STRATEGY
- 1. Google Confidential andProprietary 10 FUNDAMENTALS of a CREATIVE STRATEGY Brandon Gross | YouTube
- 3. S H AR E A B I L I T Y C O N V E R S A T I O N I N T E R A C T I V I T Y C O N S I S T E N C Y T A R G E T I N G S U S T A I N A B I L I T Y D I S C O V E R A B I L I T Y A C C E S S I B I L I T Y C O L L A B O R A T I O N A U T H E N T I C I T Y 01 02 03 04 05 06 07 08 09 10 10 YOUTUBE FUNDAMENTALS
- 4.
- 5. Why is ahit series important?
- 6. You’ll need more thanone video.
- 7. You’ll need more thanone video. 0 0 O V E R V I E W
- 9.
- 11. None are necessary. Eachcan help.
- 12. S H AR E A B I L I T Y 01
- 13. Will viewers sharethese videos?
- 14. /RhettAndLink 0 1S H A R E A B I L I T Y
- 15. You’ll need more thanone video. “When people share this, what 10 words will they use to describe it to their friends?” /RhettAndLink
- 18. Be relatable 0 1S H A R E A B I L I T Y
- 19. Be topical 0 1S H A R E A B I L I T Y
- 21.
- 23. C O NV E R S A T I O N 02
- 24. Is there anelement of speaking directly to the audience?
- 25. 0 2 CO N V E R S A T I O N
- 26.
- 30.
- 33. I N TE R A C T I V I T Y 03
- 34. Is there away to involve the audience with this idea? 0 3 I N T E R A C T I V I T Y
- 41. C O NS I S T E N C Y 04
- 42. Are there strongrecurring elements to this idea? 0 4 C O N S I S T E N C Y
- 43. Schedule 0 4 CO N S I S T E N C Y
- 44. 0 4 CO N S I S T E N C Y Personality
- 45. 0 4 CO N S I S T E N C Y Format
- 49. Voice 0 4 CO N S I S T E N C Y
- 51. T A RG E T I N G 05
- 52. Is there aclearly defined audience? 0 5 T A R G E T I N G
- 55.
- 57. S U ST A I N A B I L I T Y 06
- 58. If the audienceloves it, can you make more of it? 0 6 S U S T A I N A B I L I T Y
- 62. 0 6 SU S T A I N A B I L I T Y/TheFineBros
- 63. /TheFineBros “If we can’tshoot at least three episodes in one day, we move on to the next idea.” 0 6 S U S T A I N A B I L I T Y
- 64. D I SC O V E R A B I L I T Y 07
- 65. Will the contentget found through search or related videos? 0 7 D I S C O V E R A B I L I T Y
- 74. A C CE S S I B I L I T Y 08
- 75. Can every episodebe appreciated by a brand new viewer? 0 8 A C C E S S I B I L I T Y
- 80. C O LL A B O R A T I O N 09
- 81. Is there room tofeature guest stars? 0 9 C O L L A B O R A T I O N
- 86. Cast people with similaraudiences 0 9 C O L L A B O R A T I O N
- 87. Proud collaborators promote 0 9C O L L A B O R A T I O N
- 88. A U TH E N T I C I T Y 10
- 89. Is this ideaauthentic and true to brand? 1 0 I N S P I R A T I O N
- 91. S H AR E A B I L I T Y C O N V E R S A T I O N I N T E R A C T I V I T Y C O N S I S T E N C Y T A R G E T I N G S U S T A I N A B I L I T Y D I S C O V E R A B I L I T Y A C C E S S I B I L I T Y C O L L A B O R A T I O N A U T H E N T I C I T Y 01 02 03 04 05 06 07 08 09 10 10 YOUTUBE FUNDAMENTALS
- 92. 10 Fundamentals ofa Creative Strategy Is your show idea... Answer Notes 1. Shareable? Will viewers share these videos. Why? Yes / No 2. Conversational? Is there an element of directly addressing the audience? Yes / No 3. Interactive? Is there a way to involve the audience in the content itself? Yes / No 4. Consistent? Does the show have strong recurring elements? Yes / No 5. Targeted? Is the audience clearly defined? Yes / No 6. Sustainable? If the audience loves it, are you able to create more of it? Yes / No 7. Discoverable? Will the videos show up in trending or common searches? Yes / No 8. Accessible? Can every episode be fully enjoyed by a new viewer? Yes / No 9. Collaborate-able? Is there room to feature guests? Yes / No 10. Authentic? Is the content inspired and true-to-brand? Yes / No