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Startups and storytelling
The document emphasizes the importance of storytelling in business, particularly for startups, as a way to effectively connect with customers and employees. It highlights that many startups struggle with storytelling by focusing too much on their product rather than consumer needs. The text suggests that successful storytelling should be integrated into the corporate culture and encourages startups to think from the perspective of their audience to improve engagement.
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Startups and storytelling
- 1. Storytelling: Why it matters and How to Do It January 2012
- 2. “Storytelling is, byfar, the most underrated skill in business”
- 3. Stories and storytellers are all around us
- 4. Cave drawings datingback to 15,000 to 13,000 BC
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- 12. Why do StoriesWork so Well? 1. They’re memorable 2. They’re motivating 3. And now they’re really shareable
- 13. But what doesstorytelling have to do with startups?
- 14.
- 15. But Here’s TheThing……
- 16. Most startups are badstorytellers
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- 18. They talk aboutproduct, not what consumers need
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- 20. How do youstart to tell stories?
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- 22. Baked into thecorporate DNA
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- 24. Convince friends & family
- 25. Convince friends & family Attract Employees
- 26. Convince friends & family Get Attract Customers Employees
- 27. Convince Raise Capital friends & family Get Attract Customers Employees
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- 30. What do youdo? Who needs it?
- 31. What do you do? What are the key Who needs it? benefits?
- 32. What do you do? What problem Who needs it? are you solving? What are the key benefits?
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- 34. The fuel foryour marketing channels
- 45. Think Stories, NotProducts
- 46. Put Yourself inthe Other Person’s Shoes
- 47. Party Where theParty is Happening
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- 50. “To hell withfacts! We need stories.” - Ken Kesey
- 51.
Editor's Notes
- #5Â Lascaux Caves in the Pyrenees MountainsDiscovered in 1940 by a group of French children, a series of cave paintings that date back to sometime between 15,000 and 13,000 B.C. depicted a variety of animals and one image of a human being.
- #6Â 38 plays, 16th century.
- #7 Jakob (1785–1863) and Wilhelm (1786–1859) Grimm were brothers who became famous for their collection of folk tales
- #8Â Eminem
- #15Â I would argue storytelling should be as important as the technology and the productIt should be embraced from the beginning
- #18 Angoss Software example – board rejected my core messaging
- #19Â No perspective
- #20Â Engineers, developers, business development
- #35Â (aka Creating stories and where to tell them)
- #46Â Divide into four slides
- #47Â Divide into four slides
- #48Â Divide into four slides
- #49Â Divide into four slides