With over 600 million monthly active users on Instagram, your business has the potential to reach, engage, and build a massive community on Instagram. But where do you start?

1. INSTAGRAM MARKETING
Visual storytelling and beyond
POLIARTE | DESIGN SCHOOL
DANIEL CASARIN
FACEBOOK | INSTAGRAM | LINKEDIN | TWITTER
daniel@advmedialab.com
+39 345 5755352

3. Table of contents
➔ A data-driven life
➔ Visual storytelling scenario
➔ Based activities
➔ Influencer marketing
➔ Instagram advertising
➔ Continuous improvement
➔ Beyond Instagram

5. Video
★ 60 Second Clips
★ View Counts
★ Channels
★ Live Stream
★ Instagram Stories
★ Stickers
Media
★ Pinch & Zoom
★ Instagram Galleries
Platform
★ Algorithm Changes
★ New UI
★ “Save” posts
eCommerce
★ Buy Buttons
★ “Shop Now” Features
Instagram’s Busy 2016

6. A Data-driven life...

7. Number of monthly active users (in millions)

8. Regional distribution of desktop traffic to
Instagram as of February 2017, by country

9. Number of daily active Instagram users from
October 2016 to January 2017 (in millions)

10. Number of users in the US from 2015 to 2020

11. Leading fashion brands ranked by number of
Instagram followers as of February 2017

12. Monthly follower growth of brand Instagram
profiles from January to December 2016

13. 75%of Instagrammers take action
after being inspired by a post.

14. 90M
photos shared everyday.

15. 200M
people now use Instagram
Stories every day.

16. Visual storytelling scenario

17. 94%Articles that contain images
get 94% more view than
articles without.

18. increase resolution

19. 19
Unicità
Ogni azienda è costruita in
modo differente. Le variabili
sono: il settore, dimensione
e ciclo-vita delle commesse,
il target di acquirenti, ecc.
A whole lot of video...

20. Based activities

21. 21
Create an identity

22. Start point
Key points
➔ Having a clear vision of
objectives and strategy
➔ High consistency
➔ Be familiar with your
followers
➔ Having a style guide

23. Start point
Key activities
1. Profile optimization
2. Create an editorial
plan
3. Define time plan
4. Measure performance

24. Description
Profile image
Link
Business profile

25. Content plan
1. Composition
2. Color palette
3. Font
4. Filters
5. Caption
6. Hashtag

26. Increase followers

27. Hashtag

29. Content plan
Tactics
★ Brand storytelling
★ Use Instagram models
★ Cross-promotion with
stakeholder
★ Use analytics to identify content
that generate more interaction
★ Drive users in the conversion
funnel
★ Mix video & photos
★ Use Instagram Stories

30. Content plan
Tips
1. Use content generated
by users (Repost)
2. Include faces in the post
3. Share the best post from
Instagram to Facebook

31. authenticity | relevance | consistency | engagement

32. Real conversations it’s the best way to increase
followers and love for your brand.

34. Influencer marketing

35. Influencer marketing stats

38. Content
Marketing
Content is at the center of the
value exchange between
business and buyer.
Jesse Noyes, Kapost
Influencer
Strategy
Incorporating influencers in
your content facilitates
reaching news audience with
brand messages that are
credible and trusted.
TopRank Marketing

39. smaller influencer | target audience | high engagement

41. Instagram advertising

42. SHOP NOW INSTALL NOW SIGN UP LEARN MORE
Format

43. Instagram < - > Facebook

44. Facebook target audience

45. Continuous improvement

46. Continuous improvement thourgh
“Agile” process
PLAN
BACKLOG
PRIORITIZE
EXECUTE
MEASURE

47. Periodic A/B Test

48. Full funnel approach campaigns

49. Align campaigns

50. Beyond Instagram

51. Later
Publishing

52. Repost
Publishing

53. FollowMeter
Analytics & marketing

54. Iconosquare
Analytics & marketing

55. Canva Typorama
Design editing

56. Quik Videorama Magisto
Video editing

57. Grazie!
Domande?
DANIEL CASARIN
FACEBOOK | INSTAGRAM | LINKEDIN | TWITTER
daniel@advmedialab.com
+39 345 5755352