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INSTAGRAM MARKETING - Visual storytelling and beyond
The document discusses effective Instagram marketing strategies, emphasizing visual storytelling, influencer marketing, and advertising. It highlights statistics on user engagement, content creation tips, and the importance of continuous improvement through data-driven methods. Key tactics include optimizing profiles, using user-generated content, and leveraging analytics for better audience interaction.
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INSTAGRAM MARKETING - Visual storytelling and beyond
- 1. INSTAGRAM MARKETING Visual storytellingand beyond POLIARTE | DESIGN SCHOOL DANIEL CASARIN FACEBOOK | INSTAGRAM | LINKEDIN | TWITTER daniel@advmedialab.com +39 345 5755352
- 3. Table of contents ➔A data-driven life ➔ Visual storytelling scenario ➔ Based activities ➔ Influencer marketing ➔ Instagram advertising ➔ Continuous improvement ➔ Beyond Instagram
- 5. Video ★ 60 SecondClips ★ View Counts ★ Channels ★ Live Stream ★ Instagram Stories ★ Stickers Media ★ Pinch & Zoom ★ Instagram Galleries Platform ★ Algorithm Changes ★ New UI ★ “Save” posts eCommerce ★ Buy Buttons ★ “Shop Now” Features Instagram’s Busy 2016
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- 7. Number of monthlyactive users (in millions)
- 8. Regional distribution ofdesktop traffic to Instagram as of February 2017, by country
- 9. Number of dailyactive Instagram users from October 2016 to January 2017 (in millions)
- 10. Number of usersin the US from 2015 to 2020
- 11. Leading fashion brandsranked by number of Instagram followers as of February 2017
- 12. Monthly follower growthof brand Instagram profiles from January to December 2016
- 13. 75%of Instagrammers takeaction after being inspired by a post.
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- 15. 200M people now useInstagram Stories every day.
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- 17. 94%Articles that containimages get 94% more view than articles without.
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- 19. 19 Unicità Ogni azienda ècostruita in modo differente. Le variabili sono: il settore, dimensione e ciclo-vita delle commesse, il target di acquirenti, ecc. A whole lot of video...
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- 22. Start point Key points ➔Having a clear vision of objectives and strategy ➔ High consistency ➔ Be familiar with your followers ➔ Having a style guide
- 23. Start point Key activities 1.Profile optimization 2. Create an editorial plan 3. Define time plan 4. Measure performance
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- 25. Content plan 1. Composition 2.Color palette 3. Font 4. Filters 5. Caption 6. Hashtag
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- 29. Content plan Tactics ★ Brandstorytelling ★ Use Instagram models ★ Cross-promotion with stakeholder ★ Use analytics to identify content that generate more interaction ★ Drive users in the conversion funnel ★ Mix video & photos ★ Use Instagram Stories
- 30. Content plan Tips 1. Usecontent generated by users (Repost) 2. Include faces in the post 3. Share the best post from Instagram to Facebook
- 31. authenticity | relevance| consistency | engagement
- 32. Real conversations it’sthe best way to increase followers and love for your brand.
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- 38. Content Marketing Content is atthe center of the value exchange between business and buyer. Jesse Noyes, Kapost Influencer Strategy Incorporating influencers in your content facilitates reaching news audience with brand messages that are credible and trusted. TopRank Marketing
- 39. smaller influencer |target audience | high engagement
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- 42. SHOP NOW INSTALLNOW SIGN UP LEARN MORE Format
- 43. Instagram < -> Facebook
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- 46. Continuous improvement thourgh “Agile”process PLAN BACKLOG PRIORITIZE EXECUTE MEASURE
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- 48. Full funnel approachcampaigns
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- 56. Quik Videorama Magisto Videoediting
- 57. Grazie! Domande? DANIEL CASARIN FACEBOOK |INSTAGRAM | LINKEDIN | TWITTER daniel@advmedialab.com +39 345 5755352