There are 5 main types of influencers on Instagram: celebrities, social celebrities, lifestyle gurus, topic experts, and creators. Choosing an influencer depends on the brand's priorities like reach, brand affinity, engagement, user-generated content, or content quality. Building relationships based on trust is key to successful influencer campaigns, and influencers value creative freedom in long-term collaborations.

1. the right influencer
How to choose
for your Instagram campaign

2. can help your brand’s
Instagram campaign achieve
great results:
Influencers
EngagementBrand AffinityReach UGC Content

3. There are 5 main types of influencers:

4. 1. Celebrity
Large scale and widely known
celebrity figures with huge reach e.g
actors or musicians
@Beyonce
53.7m
followers

5. People who have achieved celebrity
status through their social media
presence, e.g YouTube stars
2. Social Celebrity
@Pewdiepie
6.6m
followers

6. Someone who shares an inspirational
mix of lifestyle topics, e.g lifestyle with
fashion and entertainment
3. Lifestyle Guru
@eggcanvas
215K
followers

7. Someone who has built their audience
by being an authority on a topic, e.g
Mom blogger
4. Topic Expert
@annybakhireva
340K
followers

8. Creatives and artists who share amazing
content, e.g photographers
5. Creator
@darrylljones
91.5K
followers

9. Choosing an influencer
depends on your priorities
Reach
Brand affinity
Engagement
UGC
?Content

10. Reach
Celebrities
The best influencers to raise brand awareness
through large audiences

11. UGC
Social Celebrities
The best influencers to engage their highly
loyal fans with photo contests and create
content

12. Brand affinity
Lifestyle Guru
The best influencers to boost brand affinity,
as their audiences aspire to be like them

13. Engagement
Topic Expert
The best influencers to drive engagement
as they are conversation leaders, with like-
minded followers

14. Content
Topic Expert
The best influencers to get high quality
content as working for brands is the way for
them to artistically express themselves

15. Insider tip:
with influencers based on trust is key to
successful campaigns
Building relationships

16. HOW
to build relationships based on trust?
77%of influencers say
creative freedom
is key for long-term
brand collaborations
@mrtin_ , 8.4K likes, 8.8% ER

17. Need help finding the right influencers?
Get in touch with the team
www.brandnew.io
advertisers@brandnew.io