SlideShare a Scribd company logo
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
77%
Prefer…
Email for
Promotional Msg



     ExactTarget SFF #14: The 2012 Channel Preference Survey
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
MULTIPLE
CHANNELS
   x
MULTIPLE
DEVICES
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story
Using Social Media to Tell Your Story

More Related Content

Viewers also liked

Startups and storytelling
Startups and storytellingStartups and storytelling
Startups and storytelling
ME Consulting
 
Storytellingfor startups
Storytellingfor startups Storytellingfor startups
Storytellingfor startups
Laura Lorek
 
Storytelling for startups
Storytelling for startupsStorytelling for startups
Storytelling for startups
Robert-Emmanuel Mayssat
 
Lounge 47 bangalore - Storytelling for startups
Lounge 47 bangalore - Storytelling for startupsLounge 47 bangalore - Storytelling for startups
Lounge 47 bangalore - Storytelling for startups
Smitha Hemmigae
 
Visual Storytelling Through Live Video
Visual Storytelling Through Live VideoVisual Storytelling Through Live Video
Visual Storytelling Through Live Video
Heather Heuman
 
Jackie Jimenez - Social Media Day Miami 2014 Presentation - Instagram and Pin...
Jackie Jimenez - Social Media Day Miami 2014 Presentation - Instagram and Pin...Jackie Jimenez - Social Media Day Miami 2014 Presentation - Instagram and Pin...
Jackie Jimenez - Social Media Day Miami 2014 Presentation - Instagram and Pin...
Jackie Jimenez
 
Create Visual Content for Social Media
Create Visual Content for Social MediaCreate Visual Content for Social Media
Create Visual Content for Social Media
Heather Heuman
 
Prepare a Synopsis and an Outline for Your Advocacy Video
Prepare a Synopsis and an Outline for Your Advocacy VideoPrepare a Synopsis and an Outline for Your Advocacy Video
Prepare a Synopsis and an Outline for Your Advocacy Video
WITNESS
 
Storytelling and startups
Storytelling and startupsStorytelling and startups
Storytelling and startups
ME Consulting
 
Co se značky mohou naučit od úspěšných youtuberů (Petr Houzar, Google)
Co se značky mohou naučit od úspěšných youtuberů (Petr Houzar, Google)Co se značky mohou naučit od úspěšných youtuberů (Petr Houzar, Google)
Co se značky mohou naučit od úspěšných youtuberů (Petr Houzar, Google)
Médiář
 
Storytelling as a Marketing Tool: Preparing for Your 2016 Marketing Campaign
Storytelling as a Marketing Tool: Preparing for Your 2016 Marketing CampaignStorytelling as a Marketing Tool: Preparing for Your 2016 Marketing Campaign
Storytelling as a Marketing Tool: Preparing for Your 2016 Marketing Campaign
Julia Campbell
 
Engaging Your Library Community Through Storytelling and Social Media
Engaging Your Library Community Through Storytelling and Social MediaEngaging Your Library Community Through Storytelling and Social Media
Engaging Your Library Community Through Storytelling and Social Media
Julia Campbell
 
Tweet for Success
Tweet for SuccessTweet for Success
Tweet for Success
Julia Campbell
 
Using Social Media to Tell Your Nonprofit's Story
Using Social Media to Tell Your Nonprofit's StoryUsing Social Media to Tell Your Nonprofit's Story
Using Social Media to Tell Your Nonprofit's Story
Julia Campbell
 
Understanding the Benefits of Search Engine Optimization
Understanding the Benefits of Search Engine OptimizationUnderstanding the Benefits of Search Engine Optimization
Understanding the Benefits of Search Engine Optimization
Wojo Design
 
Tell your story and go viral!
Tell your story and go viral!Tell your story and go viral!
Tell your story and go viral!
Anne-Lie Lokko
 

Viewers also liked (16)

Startups and storytelling
Startups and storytellingStartups and storytelling
Startups and storytelling
 
Storytellingfor startups
Storytellingfor startups Storytellingfor startups
Storytellingfor startups
 
Storytelling for startups
Storytelling for startupsStorytelling for startups
Storytelling for startups
 
Lounge 47 bangalore - Storytelling for startups
Lounge 47 bangalore - Storytelling for startupsLounge 47 bangalore - Storytelling for startups
Lounge 47 bangalore - Storytelling for startups
 
Visual Storytelling Through Live Video
Visual Storytelling Through Live VideoVisual Storytelling Through Live Video
Visual Storytelling Through Live Video
 
Jackie Jimenez - Social Media Day Miami 2014 Presentation - Instagram and Pin...
Jackie Jimenez - Social Media Day Miami 2014 Presentation - Instagram and Pin...Jackie Jimenez - Social Media Day Miami 2014 Presentation - Instagram and Pin...
Jackie Jimenez - Social Media Day Miami 2014 Presentation - Instagram and Pin...
 
Create Visual Content for Social Media
Create Visual Content for Social MediaCreate Visual Content for Social Media
Create Visual Content for Social Media
 
Prepare a Synopsis and an Outline for Your Advocacy Video
Prepare a Synopsis and an Outline for Your Advocacy VideoPrepare a Synopsis and an Outline for Your Advocacy Video
Prepare a Synopsis and an Outline for Your Advocacy Video
 
Storytelling and startups
Storytelling and startupsStorytelling and startups
Storytelling and startups
 
Co se značky mohou naučit od úspěšných youtuberů (Petr Houzar, Google)
Co se značky mohou naučit od úspěšných youtuberů (Petr Houzar, Google)Co se značky mohou naučit od úspěšných youtuberů (Petr Houzar, Google)
Co se značky mohou naučit od úspěšných youtuberů (Petr Houzar, Google)
 
Storytelling as a Marketing Tool: Preparing for Your 2016 Marketing Campaign
Storytelling as a Marketing Tool: Preparing for Your 2016 Marketing CampaignStorytelling as a Marketing Tool: Preparing for Your 2016 Marketing Campaign
Storytelling as a Marketing Tool: Preparing for Your 2016 Marketing Campaign
 
Engaging Your Library Community Through Storytelling and Social Media
Engaging Your Library Community Through Storytelling and Social MediaEngaging Your Library Community Through Storytelling and Social Media
Engaging Your Library Community Through Storytelling and Social Media
 
Tweet for Success
Tweet for SuccessTweet for Success
Tweet for Success
 
Using Social Media to Tell Your Nonprofit's Story
Using Social Media to Tell Your Nonprofit's StoryUsing Social Media to Tell Your Nonprofit's Story
Using Social Media to Tell Your Nonprofit's Story
 
Understanding the Benefits of Search Engine Optimization
Understanding the Benefits of Search Engine OptimizationUnderstanding the Benefits of Search Engine Optimization
Understanding the Benefits of Search Engine Optimization
 
Tell your story and go viral!
Tell your story and go viral!Tell your story and go viral!
Tell your story and go viral!
 

More from Kyle Lacy

Surviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next EvolutionSurviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next Evolution
Kyle Lacy
 
The Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the FutureThe Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the Future
Kyle Lacy
 
Top 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedInTop 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedIn
Kyle Lacy
 
How Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the WorldHow Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the World
Kyle Lacy
 
How to Build the Business of the Future v2
How to Build the Business of the Future v2How to Build the Business of the Future v2
How to Build the Business of the Future v2
Kyle Lacy
 
Closing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the FutureClosing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the Future
Kyle Lacy
 
Change Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the WorldChange Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the World
Kyle Lacy
 
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
Kyle Lacy
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
Kyle Lacy
 
The 4 Ps to Sustainable Growth
The 4 Ps to Sustainable GrowthThe 4 Ps to Sustainable Growth
The 4 Ps to Sustainable Growth
Kyle Lacy
 
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.
Kyle Lacy
 
You Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to SuccessYou Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to Success
Kyle Lacy
 
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Kyle Lacy
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
Kyle Lacy
 
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference PresentationMarketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference Presentation
Kyle Lacy
 
Marketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital ConferenceMarketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital Conference
Kyle Lacy
 
Marketing Team Organizational Structures
Marketing Team Organizational StructuresMarketing Team Organizational Structures
Marketing Team Organizational Structures
Kyle Lacy
 
Marketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience ConferenceMarketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience Conference
Kyle Lacy
 
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing TodayMarketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Kyle Lacy
 
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Kyle Lacy
 

More from Kyle Lacy (20)

Surviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next EvolutionSurviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next Evolution
 
The Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the FutureThe Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the Future
 
Top 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedInTop 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedIn
 
How Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the WorldHow Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the World
 
How to Build the Business of the Future v2
How to Build the Business of the Future v2How to Build the Business of the Future v2
How to Build the Business of the Future v2
 
Closing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the FutureClosing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the Future
 
Change Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the WorldChange Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the World
 
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
 
The 4 Ps to Sustainable Growth
The 4 Ps to Sustainable GrowthThe 4 Ps to Sustainable Growth
The 4 Ps to Sustainable Growth
 
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.
 
You Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to SuccessYou Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to Success
 
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
 
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference PresentationMarketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference Presentation
 
Marketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital ConferenceMarketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital Conference
 
Marketing Team Organizational Structures
Marketing Team Organizational StructuresMarketing Team Organizational Structures
Marketing Team Organizational Structures
 
Marketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience ConferenceMarketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience Conference
 
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing TodayMarketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing Today
 
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
 

Recently uploaded

WAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdfWAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdf
Western Alaska Minerals Corp.
 
Chief Compliance Officer Leadership Vision 2024 Report
Chief Compliance Officer Leadership Vision 2024 ReportChief Compliance Officer Leadership Vision 2024 Report
Chief Compliance Officer Leadership Vision 2024 Report
Compliance Vision
 
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
pranjalgarg474
 
ShotOniPhone campaign by Vancy macwan.pptx
ShotOniPhone campaign by Vancy macwan.pptxShotOniPhone campaign by Vancy macwan.pptx
ShotOniPhone campaign by Vancy macwan.pptx
macwanvancy
 
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Philip M Caputo
 
upGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptxupGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptx
himanshubclubofgsv
 
Virtual Production Tool Set and Technologies Redefining Cinema.pdf
Virtual Production Tool Set and Technologies Redefining Cinema.pdfVirtual Production Tool Set and Technologies Redefining Cinema.pdf
Virtual Production Tool Set and Technologies Redefining Cinema.pdf
virtualproduction38
 
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
margaretblush
 
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdfEN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
ivanparu86
 
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
44annissa
 
Restaurant Chiraz Sindbad Hotel Hammamet
Restaurant Chiraz Sindbad Hotel HammametRestaurant Chiraz Sindbad Hotel Hammamet
Restaurant Chiraz Sindbad Hotel Hammamet
rihabkorbi24
 
Standard Operating Procedure for Digital Marketing
Standard Operating Procedure for Digital MarketingStandard Operating Procedure for Digital Marketing
Standard Operating Procedure for Digital Marketing
Dipendra Prasad Poudel
 
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
Newman George Leech
 
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptxThe-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
Jindal Global University, Sonipat Haryana 131001
 
Zodiac Signs and Fashion: Dressing to Suit Your Astrological Style
Zodiac Signs and Fashion: Dressing to Suit Your Astrological StyleZodiac Signs and Fashion: Dressing to Suit Your Astrological Style
Zodiac Signs and Fashion: Dressing to Suit Your Astrological Style
my Pandit
 
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
grouphirani24
 
A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024
Dubiz
 
How Do Flange Adapters Work and Why Are They Essential?
How Do Flange Adapters Work and Why Are They Essential?How Do Flange Adapters Work and Why Are They Essential?
How Do Flange Adapters Work and Why Are They Essential?
Texas Flange
 
A Playbook for Solo & Siloed Data Science Practitioners
A Playbook for Solo & Siloed Data Science PractitionersA Playbook for Solo & Siloed Data Science Practitioners
A Playbook for Solo & Siloed Data Science Practitioners
Tim Wilson
 
STEPIC Innovations 2026 futurism publications
STEPIC Innovations 2026 futurism publicationsSTEPIC Innovations 2026 futurism publications
STEPIC Innovations 2026 futurism publications
mcynthus
 

Recently uploaded (20)

WAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdfWAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdf
 
Chief Compliance Officer Leadership Vision 2024 Report
Chief Compliance Officer Leadership Vision 2024 ReportChief Compliance Officer Leadership Vision 2024 Report
Chief Compliance Officer Leadership Vision 2024 Report
 
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
 
ShotOniPhone campaign by Vancy macwan.pptx
ShotOniPhone campaign by Vancy macwan.pptxShotOniPhone campaign by Vancy macwan.pptx
ShotOniPhone campaign by Vancy macwan.pptx
 
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
Innovation Hub_ Spotlight on Toms River's Role as a Beacon for Entrepreneuria...
 
upGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptxupGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptx
 
Virtual Production Tool Set and Technologies Redefining Cinema.pdf
Virtual Production Tool Set and Technologies Redefining Cinema.pdfVirtual Production Tool Set and Technologies Redefining Cinema.pdf
Virtual Production Tool Set and Technologies Redefining Cinema.pdf
 
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
 
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdfEN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
 
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
New Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1 in...
 
Restaurant Chiraz Sindbad Hotel Hammamet
Restaurant Chiraz Sindbad Hotel HammametRestaurant Chiraz Sindbad Hotel Hammamet
Restaurant Chiraz Sindbad Hotel Hammamet
 
Standard Operating Procedure for Digital Marketing
Standard Operating Procedure for Digital MarketingStandard Operating Procedure for Digital Marketing
Standard Operating Procedure for Digital Marketing
 
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
 
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptxThe-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
 
Zodiac Signs and Fashion: Dressing to Suit Your Astrological Style
Zodiac Signs and Fashion: Dressing to Suit Your Astrological StyleZodiac Signs and Fashion: Dressing to Suit Your Astrological Style
Zodiac Signs and Fashion: Dressing to Suit Your Astrological Style
 
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
 
A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024A Complete Guide of Dubai Freelance Visa and Permit in 2024
A Complete Guide of Dubai Freelance Visa and Permit in 2024
 
How Do Flange Adapters Work and Why Are They Essential?
How Do Flange Adapters Work and Why Are They Essential?How Do Flange Adapters Work and Why Are They Essential?
How Do Flange Adapters Work and Why Are They Essential?
 
A Playbook for Solo & Siloed Data Science Practitioners
A Playbook for Solo & Siloed Data Science PractitionersA Playbook for Solo & Siloed Data Science Practitioners
A Playbook for Solo & Siloed Data Science Practitioners
 
STEPIC Innovations 2026 futurism publications
STEPIC Innovations 2026 futurism publicationsSTEPIC Innovations 2026 futurism publications
STEPIC Innovations 2026 futurism publications
 

Using Social Media to Tell Your Story

Editor's Notes

  1. How many people watch mad men?Typical of a generation but a type of marketer at the time
  2. How many people watch mad men?Typical of a generation but a type of marketer at the time
  3. How many people watch mad men?Typical of a generation but a type of marketer at the time
  4. Challenge 4: The Power of the customerNot only do retailers have more information about their consumers, but consumers have more information about retailers. Gone are the days when brands and retailers tell customers what they need and where to purchase these items. In today’s retail marketplace, customers are hyper-connected to technology and are inundated with resources that influence their purchasing decisions. With an overload of information at their fingertips, customers are empowered to make more educated purchasing decisions than ever before.
  5. Take any major sports team or major brand… Tom’s Shoes, Charity Water. There is no question where you achieve the ripple in the pond effect of “viral marketing”.. Somebody who has liked your company has shared your content OH HEY here is a company… I have no idea what they do.. I’m going to Like their page.. Spend copious amounts of time surfing. We like on Facebook… what we like in the real world. Facebook liking is a trailing indicator of a relationship not a leading indicator of a relationship
  6. Increasing communication between customers: The ability to share information between people is faster and easier than ever before. Social media, email and texting have all made a major change the way we communicate with each other. Consumers are now using these channels to find out what products and brands their friends and family are purchasing and what they think about these items. 24% of American adults say they've posted comments about a purchase they've made & 62% of people read online reviews before making a purchase. In addition posting something on your Facebook wall or tweet a message about a product you want to purchase will immediately provide the consumer with hundreds of opinions and recommendations.
  7. Satisfy the CustomerThe easiest, and possibly the most affordable, way to build customer loyalty is to satisfy the customer. Begin by implementing the most basic customer service rule: treat the customer the way you want to be treated when shopping. Ideas: Back in stock emails, customer survey emails
  8. Recent study. Email continues to be highly viable as a promotional vehicle for brands. Especially in offers and discounts. If you would like to get messages from friends and family > social media. Which makes complete sense. Notice that SMS is also moving up the list.
  9. How many people watch mad men?Typical of a generation but a type of marketer at the time
  10. How many people watch mad men?Typical of a generation but a type of marketer at the time
  11. Jason Miller at Pei Wei does a great job of innovating when it comes to mobile and social marketing. In October, he ran a cross-channel voting program for the “Diner Selects” initiativeAllowed consumers to vote in-store, online and on social networksHe saw a unique pattern of votes for text voters vs. social votersThe real-time-ness of the votes prompted more votes
  12. Landing page for Caramel Chicken BOBO Offer sign-up and Email Subscription
  13. Email sign-up form
  14. Email sign-up form