This document discusses how storytelling can help startups succeed. It argues that startups need to identify a real problem consumers want solved and tell the story of how their product or service resolves that problem. It provides examples of startups that identified consumer conflicts and positioned themselves as archetypes that resolve the conflicts through their innovations. The document encourages entrepreneurs to determine the consumer need they can fulfill, frame it as a conflict, choose an archetype for their approach, and explain how their solution helps consumers achieve their goals.

1. HOW STORYTELLING
STARTUP
CAN BOOST YOUR

2. NOWADAYS MORE AND MORE PEOPLE HAVE
THE DREAM TO START THEIR OWN BUSINESS
INSTEAD OF WORKING FOR BIG COMPANIES!

3. WHY?

4. ENTREPRENEURIAL SKILLS IMPROVEMENT
BECAUSE OF

5. UNDEFINED JOB ROLES
BECAUSE OF

6. INNOVATION
BECAUSE OF

7. OWNERSHIP
BECAUSE OF

8. THAT MEANS THERE’S A LOT
OF NEW BUSINESS POPPING
OUT THERE.

9. BUT IT’S
NOT AS SIMPLE
AS IT LOOKS!

10. 71%OF THE DEAD COMPANIES
LASTED LESS THAN TWO YEARS
AFTER THEIR LAST FUNDING ROUND
MOST DEAD COMPANIES DIED
BEFORE RAISING
>$1M

11. SO...
WHAT’S THE DIFFERENCE BETWEEN
SUCCESSFUL STARTUPS
AND FLOPS STARTUPS?

12. TECHNOLOGY
BUSINESS
SKILLS
A REAL
PROBLEM SUCCESS
IS HERE
A COMBINATION OF A FEW THINGS:

13. LET’S TAKE A
CLOSER LOOK!

14. A REAL
PROBLEM...

15. WHICH IS
A CONFLICT...

16. THAT NEEDS TO
BE SOLVED...

17. LEADING TO A
STORY.

18. SO, YOU NEED A GOOD
STORY!

19. BUT…
MY BUSINESS DOES NOT HAVE
ENOUGH LIFE TIME…
HOW AM I SUPPOSED
TO HAVE A STORY?

20. YOU
YOUR PATH
YOUR APPROACH
YOUR MOTIVATIONS
YOUR REASONS WHY
{YOUR
BUSINESS
STORY

21. OK, I´VE GOT THAT!
BUT HOW CAN I TELL IT?

22. WELL, LET’S TALK ABOUT
STORYTELLING!

23. YOUR CONSUMERS ARE THE MAIN CHARACTERS.
THEY NEED OR WANT SOMETHING.

24. YOUR CONSUMERS ARE THE MAIN CHARACTERS.
THEY NEED OR WANT SOMETHING.
YOU ARE HELPING THEM TO
ACHIEVE THIS SOMETHING!

25. YOUR BUSINESS SHOULD BE
AN ANSWER TO ONE OR MORE
CONFLICTS

26. AND YOUR APPROACH
SHOULD BE DONE TROUGH AN
ARCHETYPE

27. BY THE WAY,
THERE’S 12 OF THEM

29. SO, BETTER SAID...
YOUR STORY IS ABOUT
HOW AND WITH WHICH
TONE OF VOICE
YOU’RE GOING TO
BRING A RESOLUTION!

30. THESE FOLKS ARE DOING
IT JUST RIGHT:

31. “I´m planning a Wedding
and it’s a lot of work!”
“It takes a lot of time!”
“There a lot of stuff that
need to be done.”
The Consumer’s Conflict
Example #1

32. “Don’t worry, I GET IT!”
AS
Example #1

33. Emotion.me was founded by a couple of entrepreneurs that was getting
married while working hard on their business. They didn't have time, so
they hired a wedding planner, which is a very expensive service.
Here they've noticed a gap where technology could be applied to make
the life of brides and grooms easier.
Example #1
The Resolution

34. “Band t-shirts are kinda
boring…”
“Is there any innovation
that could make it
more FUN?
The Consumer’s Conflict
Example #2

35. Let’s mix SKULLS with CUPCAKES!
AS
Example #2

36. Example #2
The Resolution
Johnny was a guy who thought band t-shirts were way too dark and boring.
He decided to put some cupcakes on it as a joke. Guys thought it was funny,
girls thought it was cute. He started to sell them from his truck and after a
few years he opened shops he calls “Bakeries”.

37. “I want to share
things on the internet
but I don’t want people I
know to see it.”
“Facebook has too many
social rules… Boring.
The Consumer’s Conflict
Example #3

38. LET’S SHARE ANONYMOUSLY!
AS
Example #3

39. Some people got sick of the fact that all the motivation there is behind social networks
content publishing is ego and vanity. Whisper arises an anonymous social platform for
people who want to creatively share and connect with others over experiences, feelings,
thoughts and dreams that they can't communicate anywhere else.
Example #3
The Resolution

40. NOW IT´S
YOUR TURN!

41. WHY DOES THE CONSUMER NEED YOU?
THE CONFLICT

42. HOW IS IT GOING TO BE YOUR APPROACH?
THE ARCHETYPE

43. WHAT DO YOU DO TO HELP THE
CONSUMER ACHIEVE THEIR WISHES?
YOUR PRODUCT/SERVICE

44. GOOD LUCK!!!
www.lukso.com.br