The document discusses the evolution of an agency from focusing on large, perfected executions to making smaller, more abundant productions. It introduces the "infinite production" model which aims to produce thousands of items rather than hundreds by forging new partnerships, making more content internally, and leveraging scale-based production outlets. The goal is to more closely tie execution to strategy through the social studio approach of crafting ideas with their distribution, influencers, partnerships, and integrated platform in mind.

1. A GLOBAL BOUTIQUE

2. ITERATIVE MOMENTUM

3. BUT WHERE DID WE COME FROM?

4. “ E X E C U T I O N P E R F E C T I O N ” T O “ E X E C U T I O N O C C A S I O N ”

5. HOW DID WE DO THIS?
T U R N S O U T, T H E TA L E N T S U C C E S S F U L AT C R E AT I N G
B I G S T U F F, I S G O O D AT M A K I N G S M A L L S T U F F T O O .
I T S A B O U T T H E I D E A , T H E S T O R I E S W E W A N T T O T E L L .

6. B U T M AY B E W E D O N ' T W O R K T H AT
WAY, W O R K I N T H E WAY TO M A K E T H E S M A L L
S T U F F, A B U N D A N T LY ?

7. FA S T. G O O D . C H E A P.
C A N ' T J U S T P I C K T W O
A N Y M O R E .

8. EXPANDING THE INTERSECTION
OF IDEA AND EXECUTION

9. THE ‘INFINITE PRODUCTION’ MODEL
M O V I N G F R O M M A K I N G H U N D R E D S
O F T H I N G S , T O T H O U S A N D S .

10. ‘INFINITE PRODUCTION’
S H I F T S I N A G E N C Y P R O D U C T I O N , E M B O D Y I N G T H E
L A R G E R A G E N C Y M I S S I O N :
– W O R K W I T H T R A D I T I O N A L P R O D U C T I O N PA R T N E R S
D I F F E R E N T LY
– F O R G E N E W R E L AT I O N S H I P S W I T H C O N T E N T O U T L E T S
– M A K E M U C H M O R E O U R S E LV E S
– H AV E S C A L E - B A S E D P R O D U C T I O N O U T L E T S F O R M A S S
P R O D U C T I O N A N D C U R AT I O N
- T I E E X E C U T I O N M O R E I N T R I C AT E LY W I T H S T R AT E G Y

11. T H E S O C I A L S T U D I O
D A T A C R E A T I V E A M P L I F I C A T I O N
ID EAS C R AFTED W ITH A VIEW TO H OW TH EY’R E
D ISTR IBU TED .
( W H O ?
)
W H E R E ?
( W H Y ? )
W H A T ?
H O W ?
W H E N ?
I N F L U E N C E R
S
P R
P A R T N E R S H I P
S
P A I D
E D I T O R I A L
P L AT F O R M H A C K S
C R E AT I V E T E C H
I N T E G R AT E D

12. P L AT F O R M A N D E X P E R I E N C E ,
O V E R C A M PA I G N

13. A GLOBAL BOUTIQUE