Brands that create memorable customer experiences that matter in people's lives on a daily basis will be the most relevant brands. As experience becomes the new brand differentiator, companies must design experiences that satisfy customers through every interaction on any channel. While most mobile users are still undecided when shopping online, ensuring easy access to useful information is important for building trust in a brand.

4. From Monologue to Dialogue

7. ROIReturn on Ignorance

8. What is brand?

9. Brand
What we say and do
Experience
What people feel and share
ExperienceDivide

11. Relentlessly Relevant Brands are the
Brands that matter most in people’s lives.
- Prophet.com, Brand Relevance Index

12. Experiences is everything.
Experience is the new brand.
THE FUTURE OF MARKETING IS EXPERIENCE DESIGN

13. What is X?
X=Creating such memorable moments for your customers through
every encounter they have with your brand – all day, every day

15. Is it true mobile search has overtaken desktop search?

16. 90%of smartphone users are not absolutely
certain of the specific brand they want
to buy when they begin looking for
information online.

17. 73%say getting useful information from a
business is the most important attribute
when selecting a brand.

18. Smartphone users will immediately switch to
another site or app if it doesn’t satisfy their needs
(your site is too slow).

19. Remember when you
were told to stop
daydreaming and how it
made you feel?
Please don’t stop.
We need dreamers
(and doers) now more
than ever.
#dontquityourdaydream

20. CTIONS
EACTIONS
RANSACTIONS

23. There is no box.

24. Brian Solis
bsolis@prophet.com
Altimeter Group, a Prophet Company
briansolis.com
@briansolis
Linkedin.com/influencer/briansolis
Facebook.com/thebriansolis