The document discusses topics around sex on campus and programmatic advertising. It contains 5 sections: 1) what brings people to a programmatic bootcamp, 2) a discussion of sex habits of college students and hookup culture, 3) comparisons of understanding consent in 1984 versus 2015, 4) realizations about modern sex on campus being transparent, balanced, data-driven and transactional, and 5) a comparison of television events and audience targeting versus programmatic advertising.

1. #iMediaSummit
What brings you to the Programmatic
Bootcamp?
• The Terrific Lineup of Speakers
• To Socialize
• Because you wanted to go to Austin Texas
• Because it’s Better than your Crummy Jobs back Home
• To learn about the latest and greatest techniques of Programmatic

2. #iMediaSummit
SEX ON CAMPUS
• Hooking up is Easy to
Do
• The Sex Habits of 784
College Students
• Identity-Free Identity
Politics
• When The Jersey
Chasers Come to You *
• What I took for Yes

3. #iMediaSummit
In 1984: What I took for Yes
“We looked deeply into each others eyes…”
“I heard her soft breathe becoming faster”
“He put his hand on mine and I could feel his
sweat”
“She twirled a ringlet of her hair around her
finger”
“I observed the dilation of her pupils”

4. #iMediaSummit
Oct 2015: What I took for Yes
“She Took of her shirt and put her hand in my
pants”
“When he asked me if I wanted to have sex
and I say Yes”
“She grabs X part of body and pulls it
towards Y Part”
“She Took off her underwear”
“When she touched my penis”

5. #iMediaSummit
What I came to Realize about
Sex on Campus in 2015
•It’s Very Transparent – No opacity
•It’s very Balanced between the Sexes
•It’s Data Driven with Tinder and like apps
•And It’s all about the Transaction

6. #iMediaSummit
Television vs Audience Targeting
Super Bowl
Reach
Academy Awards
Golden Globes
Monday Night Football
Burn Notice
CPM
The Voice
Audience Targeting
Charges the Same
CPM for all Content