The document summarizes key 21st century brands and their market positions: 1. It lists the market capitalization and valuations of top global brands such as Apple, Google, Microsoft, Facebook, and Coca-Cola. 2. It also highlights emerging brands with lower current valuations but seen as potential top global brands in 5 years such as Airbnb, Snapchat, Uber, Pinterest, and Dropbox. 3. Additional sections discuss concepts like the "New Economic Order" of consumers who spend according to their values, as well as trends around authenticity, discovery, individuality, and transparency that 21st century brands must embrace.

1. 21st Century Brands
… and how they differentiate

2. 1 2 3 4 5
6 7 8 9 10
11 15 21 24
$725B $375B $177B $159B $334B
$250B $191B $239B $94B $103B
$55B $173B $68B $142B
29
$231B
1 Brand Rank from Interbrand 2014 Global Brand Equity Study 2 Market Cap numbers from PWC March 2015

3. Market Cap: $178B
Market Cap: $9B
Market Cap: $205B
Valuation: $51B
Valuation: $46B
Valuation: $25B
Top Global Brands in 5 Years?
Valuation: $2.5B
Valuation: $1B
Valuation: $1.3B
1 Market Cap numbers from PWC March 2015 2 Valuations from WSJ and Dow Jones Venture Source Data February 2015

5. ? ? ? ? ? ? ? ? ?

6. NEO = New Economic Order
113 Million NEOs in America equals 46% of the population
• 59M spend entirely according to their values
• 54M would spend according to their values, but have to make compromises
because they have less money
-- Roy Morgan Research Company

7. NEOs represent 77% of discretionary spending!
• They aren’t defined by what they buy
• They buy what they are
• Individually they matter, together they are unstoppable
--113 Million Markets of One

9. Authenticity | Discovery | Individuality
+ People
+ Small Businesses
+ Personal Solutions
+ Full Experience
+ Uniqueness
- Mass Media
- Big Business
- Transactional Approach
- Rigid Policies
- Discounts

10. Transparency is not a choice.
The only choice is:
• Does it happen TO YOU?
• Or do you participate in it?
And when it happens TO YOU, it has
proven to be ugly.
| Alex Bogusky | Common |
| Crispin Porter + Bogusky |

11. the future is behind us

14. The future is already here – it’s just
not very evenly distributed.
William Gibson | NPR | Futurist | Cybervisionary

16. Our Panel

17. Adobe: Leading Technology Innovation

18. Schwab: Driving Financial Services Innovation

19. McGuire Denim: Redefining The World Of Denim

20. Kashi: Bringing Their Values To Life Via Good Food