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The document discusses originality and freshness in creative works. It states that originality does not mean something is completely unprecedented, but rather how familiar elements are represented or juxtaposed in a fresh way. Automation and technology should not replace human strategy and interaction, but rather be built around people in a way that enhances communication.

Marketing

“Original is a word that doesn’t
exist. Everything has been done.
Originality is what I now would re-
interpret as what I’d call freshness:
it’s fresh by nature of the way you
represent elements. You can make
something fresh by the way you
juxtapose different elements...”

Tech is cheap, intel is not
Build tech around people
Don’t build tech to avoid people
Automation isn’t strategy
Tech doesn’t replace strategy
KEY THEMES
© Motivity Marketing, Inc. www.MotivityMarketing.com
Photo credit:
@CartmanBra

The Internet
Porn
Not Porn
Source: Parody, not to be taken seriously unless you really believe this data point.

The Real Danger
Content Bait
Actual Content
Source: Still parody, but you should really be worried about this data point.

Efficiency
Personalization
Scalability
Machine learning
Better ROI
Seems wicked cool
Wish it. Want it. Do it.
© Motivity Marketing, Inc. www.MotivityMarketing.com
Photo credit:
@KevinMRyan

“An enabling technology
that allows us to remove
people so we can
communicate with
people better.”
Ryan’s Observation of Digital Marketing Tech
© Motivity Marketing, Inc. www.MotivityMarketing.com

These aren’t the
results you’re
looking for
Eric Schmidt

Goliath is Inadequate
www.MotivityMarketing.com© Motivity Marketing, Inc.
Photo credit:
@KevinMRyan

Goliath is Inadequate
www.MotivityMarketing.com
@KevinMRya
n
© Motivity Marketing, Inc.
Photo credit:
@KevinMRyan

Lettuce Begin
Contact:
@KevinMRyan
www.MotivityMarketing.com
info@MotivityMarketing.com

Social data contains information about customer experience, preferences, and trends that are unavailable through traditional market research. The opportunities for brands to use this data to enhance customer experience are both endless and overwhelming. In this webinar our panelists will share examples of brands that use social data to engage with their customers. They will also discuss how to make sense of noisy social data to receive the input of your “external constituencies”. Specifically you will learn: Which metrics you should follow and how to distinguish bad data from good How to turn raw data into actionable social intelligence Tips to create the proper internal channels to harness the power of this data

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Welcome by Summit Host

2. “Original is a word that doesn’t exist. Everything has been done. Originality is what I now would re- interpret as what I’d call freshness: it’s fresh by nature of the way you represent elements. You can make something fresh by the way you juxtapose different elements...”

3. Tech is cheap, intel is not Build tech around people Don’t build tech to avoid people Automation isn’t strategy Tech doesn’t replace strategy KEY THEMES © Motivity Marketing, Inc. www.MotivityMarketing.com Photo credit: @CartmanBra

4. Truthfacts.com

5. The Internet Porn Not Porn Source: Parody, not to be taken seriously unless you really believe this data point.

6. The Real Danger Content Bait Actual Content Source: Still parody, but you should really be worried about this data point.

8. Efficiency Personalization Scalability Machine learning Better ROI Seems wicked cool Wish it. Want it. Do it. © Motivity Marketing, Inc. www.MotivityMarketing.com Photo credit: @KevinMRyan

9. “An enabling technology that allows us to remove people so we can communicate with people better.” Ryan’s Observation of Digital Marketing Tech © Motivity Marketing, Inc. www.MotivityMarketing.com

10. “An enabling technology that allows us to remove people so we can communicate with people better.” Kevin Ryan’s Better Definition of Marketing Automation © Motivity Marketing, Inc. www.MotivityMarketing.com iMedia Brand Australia Marketing Analytics Spending Labor remains the single biggest budget item Source URL: http://gtnr.it/1aDdTve

11. Source URL: http://gtnr.it/1aDdTve

12. Source URL: http://gtnr.it/1aDdTve

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15. 2,949,120

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20. These aren’t the results you’re looking for Eric Schmidt

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74. Tech is cheap, intel is not Build tech around people Don’t build tech to avoid people Automation isn’t strategy Tech doesn’t replace strategy KEY THEMES © Motivity Marketing, Inc. www.MotivityMarketing.com Photo credit: @CartmanBra

75. Lettuce Begin Contact: @KevinMRyan www.MotivityMarketing.com info@MotivityMarketing.com

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