Game
           changers


           rethinking innovation
                   with peter fisk
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VUCA WORLD




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Volatile
       Uncertain
           Complex
       Ambiguous
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Vibrant
           UnREAL
           Crazy
           Astounding


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What’s the game?
           Who is changing it?



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Gaga




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           Touch
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Provoke




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Bilbao




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           Unusual
Surprise




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Winners




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           LOSERS
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Here’s to tHe crazy ones ...
  “Times of turbulence are the most
The misfits. The rebels.
The troublemakers.
  exciting times ... because
The round pegs in the square holes.
The ones who see things differently.
  everything changes”
They're not fond of rules.
And they have no respect for the status quo.

You can praise them, disagree with them,
quote them, disbelieve them,
glorify or vilify them.

About the only thing you can't do is
ignore them.
Because they change things.




                                               theGeniusWorks.com
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iPod
                                                         born in a
                                                         recession
                                                           2001

                                        MTV
                                       born in a
                                       recession
                                        1981
                          Microsoft
                           born in a
                           recession
                            1975
                HP
              born in a
              recession
    GE
  born in a
               1929
  recession
   1876


                                               theGeniusWorks.com
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Innovation is a about
           making the best ideas
           happen successfully



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PARADOX




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RELEVANCE




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           IDEAS
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CONTENT




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PARTNERS




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NETWORKS




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RELATIONSHIPS
       More CAPABLE




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HUMAN




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CO-creating




CROWDSOURCED
CO-creating




Co-Created
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           PERSONAL
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EXPERIENCES




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Who are the innovators
             of today’s world?



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WHEN TECHNOLOGY GETS OUT OF THE WAY




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Innovation is ultimately
           about making people’s
                lives better



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see tHings differently …

                     Customer
                      broader
                       view

                     Business
                     Business
                      narrow
                      narrow
                       view
                       view




  Business                       Customer




             … tHink different tHings
                                    © GeniusWorks
A+F, selling clothes?




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… selling sex
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ZAPPOS, SELLING SHOES?




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           … delivering Happiness
How do they
            innovate?



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Business Innovation
1. Business model                                 5. Product performance
   how the enterprise makes                          basic features, performance and functionality
   money
           2. Networking                                         6. Product system
              enterprise’s structure/                               extended system that surrounds an offering
              value chain
                                                                              7. Service
                                                                                 how you service your customers


 Finance                     Process               Offering                               Delivery
 Business     Networking     Enabling   Core       Product       Product       Service    Channel   Brand    Customer
 model                       process    process    performance   system                                      experience



                                                                       8. Channel
                                                                          how you connect your offerings
3. Enabling process                                                       to your customers
    assembled capabilities
                                                                                         9. Brand
                                                                                            how you express your offering’s
                 4. Core process                                                            benefit to customers
                   proprietary processes
                   that add value
                                                                           10. Customer experience how
                                                                            you create an overall
                                                                            experience for customers
Where we focused

 Finance                  Process              Offering                          Delivery
 Business    Networking   Enabling   Core      Product       Product   Service   Channel   Brand   Customer
 model                    process    process   performance   system                                experience



   Volume of innovation efforts
   Last 10 years
What impact it made
 Finance                   Process             Offering                          Delivery
 Business    Networking   Enabling   Core      Product       Product   Service   Channel   Brand   Customer
 model                    process    process   performance   system                                experience


    Cumulative value creation
    Last 10 years
CO-creating




IDEAS UNLIMITED
CO-creating




IDEAS UNLIMITED
ACCLELERATED Innovation
Welcome to the
              Innolab



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future.space   design.studio   impact.zone
Exploring the possibilities
 future.space




                   1.   Opportunity maps
                   2.   Future scenarios
                   3.   Customer insights
                   4.   Parallel worlds
                   5.   Ideas generation

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Future stretch




                 © GeniusWorks
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deeper INSIGHTS



                         Energisers
“Aspirations”                                  “Distinguishers”
                Surprising people memorably


                        Enablers
    “Wants”                                    “Differentiators”
                Enabling people to do more


                         Essentials
    “Needs”                                    “Must Dos”
                 Delivering what is expected
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future.space   design.studio   impact.zone
design.studio
 future.space    Creating and shaping concepts




                 Outputs include
                    1. Context framing
                    2. Disruptive creation
                    3. Creative fusion
                    4. Character design
                    5. Concept evaluation

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Creative Fusions
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Business models
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future.space   design.studio   impact.zone
Turning the best ideas into profits
 future.space
 impact.zone



                Outputs include
                   1. Story development
                   2. Value propositions
                   3. Dramatising delivery
                   4. Content management
                   5. Enabling performance

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VALUE CREATION
      Actual profits of previous years

      Estimated profits of future years

      Adjusted profits of future years
      (discounted for uncertainty)


 (more accurately, we consider
 the “economic” profit, which
 takes into the cost of capital)




                                          Economic “value” is the sum
                                           of the likely future profits




              Previous             This                                   Future
               years               year                                   years
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ENABLING MORE




            Brand as an   Brand as an
 Scripted      educator   entertainer   Unscripted
 delivery                                delivery
             Brand as a   Brand as a
                 guide    coach




                     Active
                   experience
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GEEK SQUAD JETPACK




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You are the innovator …
            The gamechanger …
             Making life better


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it’s about you




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Inspire
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theGeniusWorks.com
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1


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           Have purpose
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2


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           open your mind
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3


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           Steal Ideas
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4


           Have A sense of purpose
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                 BEWARE VOICES
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5


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           smart ‘n simple
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6


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           play jazz
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7


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           Be a little crazy
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peterfisk@peterfisk.com
           www.theGeniusWorks.com
genius     @geniusworks
   works   +44 7834483830

Gamechangers - Innovations That Makes Life Better