What is the game? How is it changing? Who are the innovators? How to innovate in today’s world ... inspiring keynote from Peter Fisk, first presented in Budapest, January 2012

1. Game
changers
rethinking innovation
with peter fisk
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2. VUCA WORLD
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3. Volatile
Uncertain
Complex
Ambiguous
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4. Vibrant
UnREAL
Crazy
Astounding
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5. What’s the game?
Who is changing it?
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6. Gaga
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7. genius
Touch
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8. Provoke
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9. Bilbao
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10. genius
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Unusual

11. Surprise
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12. Winners
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13. genius
LOSERS
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15. Here’s to tHe crazy ones ...
“Times of turbulence are the most
The misfits. The rebels.
The troublemakers.
exciting times ... because
The round pegs in the square holes.
The ones who see things differently.
everything changes”
They're not fond of rules.
And they have no respect for the status quo.
You can praise them, disagree with them,
quote them, disbelieve them,
glorify or vilify them.
About the only thing you can't do is
ignore them.
Because they change things.
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16. iPod
born in a
recession
2001
MTV
born in a
recession
1981
Microsoft
born in a
recession
1975
HP
born in a
recession
GE
born in a
1929
recession
1876
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17. Innovation is a about
making the best ideas
happen successfully
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18. PARADOX
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19. RELEVANCE
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20. genius
IDEAS
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21. CONTENT
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22. PARTNERS
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23. NETWORKS
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24. RELATIONSHIPS
More CAPABLE
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25. HUMAN
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26. CO-creating
CROWDSOURCED

27. CO-creating
Co-Created

28. genius
PERSONAL
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29. EXPERIENCES
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30. Who are the innovators
of today’s world?
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32. WHEN TECHNOLOGY GETS OUT OF THE WAY
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33. genius
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34. Innovation is ultimately
about making people’s
lives better
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35. see tHings differently …
Customer
broader
view
Business
Business
narrow
narrow
view
view
Business Customer
… tHink different tHings
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36. A+F, selling clothes?
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37. … selling sex
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38. ZAPPOS, SELLING SHOES?
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… delivering Happiness

40. How do they
innovate?
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41. Business Innovation
1. Business model 5. Product performance
how the enterprise makes basic features, performance and functionality
money
2. Networking 6. Product system
enterprise’s structure/ extended system that surrounds an offering
value chain
7. Service
how you service your customers
Finance Process Offering Delivery
Business Networking Enabling Core Product Product Service Channel Brand Customer
model process process performance system experience
8. Channel
how you connect your offerings
3. Enabling process to your customers
assembled capabilities
9. Brand
how you express your offering’s
4. Core process benefit to customers
proprietary processes
that add value
10. Customer experience how
you create an overall
experience for customers

42. Where we focused
Finance Process Offering Delivery
Business Networking Enabling Core Product Product Service Channel Brand Customer
model process process performance system experience
Volume of innovation efforts
Last 10 years

43. What impact it made
Finance Process Offering Delivery
Business Networking Enabling Core Product Product Service Channel Brand Customer
model process process performance system experience
Cumulative value creation
Last 10 years

44. CO-creating
IDEAS UNLIMITED

45. CO-creating
IDEAS UNLIMITED

46. ACCLELERATED Innovation

47. Welcome to the
Innolab
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48. future.space design.studio impact.zone

49. Exploring the possibilities
future.space
1. Opportunity maps
2. Future scenarios
3. Customer insights
4. Parallel worlds
5. Ideas generation
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50. Future stretch
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52. genius
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53. deeper INSIGHTS
Energisers
“Aspirations” “Distinguishers”
Surprising people memorably
Enablers
“Wants” “Differentiators”
Enabling people to do more
Essentials
“Needs” “Must Dos”
Delivering what is expected

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56. future.space design.studio impact.zone

57. design.studio
future.space Creating and shaping concepts
Outputs include
1. Context framing
2. Disruptive creation
3. Creative fusion
4. Character design
5. Concept evaluation
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58. Creative Fusions

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61. Business models

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64. future.space design.studio impact.zone

65. Turning the best ideas into profits
future.space
impact.zone
Outputs include
1. Story development
2. Value propositions
3. Dramatising delivery
4. Content management
5. Enabling performance
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66. VALUE CREATION
Actual profits of previous years
Estimated profits of future years
Adjusted profits of future years
(discounted for uncertainty)
(more accurately, we consider
the “economic” profit, which
takes into the cost of capital)
Economic “value” is the sum
of the likely future profits
Previous This Future
years year years

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69. ENABLING MORE
Brand as an Brand as an
Scripted educator entertainer Unscripted
delivery delivery
Brand as a Brand as a
guide coach
Active
experience

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72. GEEK SQUAD JETPACK
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74. You are the innovator …
The gamechanger …
Making life better
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75. it’s about you
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76. Inspire
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78. genius
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79. 1
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Have purpose
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80. 2
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open your mind
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81. 3
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Steal Ideas
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82. 4
Have A sense of purpose
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BEWARE VOICES
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83. 5
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smart ‘n simple
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84. 6
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play jazz
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85. 7
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Be a little crazy
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86. peterfisk@peterfisk.com
www.theGeniusWorks.com
genius @geniusworks
works +44 7834483830